The Multiplier Effect

The
Multiplier
Effect
Concept Developed by Liz Wiseman
www.crustmine.com
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THE TWO
TYPES OF
LEADERS
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The Multiplier Effect
explains the differences
between two types of
leaders - Multipliers &
Diminishers - and the values
Multipliers bring to
organizations and teams.
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MULTIPLIERS
Multipliers are leaders who use their

intelligence, God-given intelligence,
knowledge, talent, capability, technical
skills to amplify, to magnify, to multiply
the capability of people around them.
Multipliers are leaders who make

followers/subordinate/team members
feel smarter and more capable.
Multipliers are leaders that amplify the

intelligence of the people around them.
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DIMINISHERS
Diminishers are leaders who make

followers/subordinates/team members
question their own intelligence.
Diminishers are smart leaders (i.e .

Leaders with high IQ) but, who shut
down the smartness of others.
Diminishers are very costly as they

waste talent and intellect that sits right
in front of them.
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MULTIPLIERS COME FROM ALL
WORKS OF LIFE
SCHOOL TEACHERS
FOOTBALL COACHES
LINE MANAGERS
PREACHERS
MDs/CEOs
ADVANTAGES OF LEADING AS
A MULTIPLIER
■ People around you do their best work

– give their full offering
■ People around the multiplier literally

get smarter and more capable
■ Your workforce doubles for FREE
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HOW DO
MULTIPLIERS
LEAD?
THINK?
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HOW DO
DIMINISHERS
LEAD?
THINK?
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Multipliers are
different from
Diminishers in
Six Major Ways
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WHAT THEY BELIEVE
MULTIPLIERS DIMINISHERS
Multipliers believe Diminishers believe
that people are people would not
smart and are going figure it with their
to figure it out. intellectual capacity
without them.
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TALENT MANAGEMENT
TALENT MAGNET EMPIRE BUILDERS
Multipliers identify Diminishers believe
people’s people would not
intelligence and figure it out without
then help people put them.
it to work through
the most important
problems and
opportunities in an
organization.
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DIRECTION SETTING
CHALLENGERS- KNOW-IT-ALL
Multipliers ask set direction based
people to do hard on what they see
things. They invite and know alone.
people into the
space of difficulty,
and they do not
apologize for this
invitation
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WORK ENVIRONMENT
LIBERATORS- TYRANTS – By being
Multipliers create tyrants we mean
space for people to they are people who
do their very best create a stressful
thinking- in environment, and
exchange when we are
multipliers get the stressed
people’s best physiologically we
thinking. function at a lower
capacity.
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DECISION MAKING
DEBATE MAKERS – DECISION MAKERS –
Multipliers let people Diminishers make all
the major decisions
weigh-in to counsel alone. They delegate
because when people small decisions. They
weigh in on often make good
something difficult decisions too. They
and important, you spend a lot of time
running across the
have built all the buy-
organization to get buy-
in that you need in ins for decisions they’ve
the process. already made.
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EXECUTING
INVESTOR – MICRO-
Multipliers give MANAGERS –
other people the Diminishers are
responsibility; they able to get things
put other people in done but they have
charge. to be there and get
less than half of
peoples capability.
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Multipliers & Diminishers Percentage of
People’s Capability Gotten.
120
100
80
60
95%
40
20 48%
0
Multipliers Diminishers
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 When we work at less than half of
our capabilities - 48% - is
EXHAUSTING
 When we work at all of our

capabilities , giving a full offering -
giving everything that we have to
our work, our full intellect is
EXHILARATING
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ACCIDENTAL
DIMINISHER
An Accidental Diminisher is
the good manager, the good
leader, the person who
follows popular
management practice but
has a diminishing effect
without knowing it, and
often portrays a diminishing
effect despite having good
intentions.
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How We Might Be
Having A
Diminishing Impact
Without Realizing It
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1.
Idea
Guy
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1. Idea Guy
The Idea Guy is the Creative Person, the
innovator. These are people who are more or
less fountain of Ideas
INTENT: Their intent is not that their ideas are
better; they think that their ideas will spark
other ideas.
END RESULT: Nothing Gets Done. This is
because people chase too many things or the
people around this Idea Guy stop thinking
since the Idea Guy will always come up with
ideas.
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2.
Always
On
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2. Always On
This is a person who is always engaged,

always present, always big, always has
something to say, full of energy.
INTENT: My energy will be contagious.
END RESULT: People tune them out. People

hear nothing from these leaders.
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3.
Rescuer
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3. Rescuer
This is the good person. This is the person
that doesn’t like to see people struggle or
suffer or fail.
INTENT: I must ensure people are successful.
END RESULT: People do not learn. We do

irreparable damage to their reputation; the
very thing that they were trying to protect,
may be even their Self-Confidence and
creating that dependency.
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4.
Pacesetter
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4. Pacesetter
This is the person who has a big bold vision,
they are going to set the pace. They want to
set the pace for quality, for excellence, for
agility and for virtually everything.
INTENT: If I set the standard, others will follow.
END RESULT: People hold back. We do not

create followers when we set the pace, we
tend to create spectators when we do.
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Having any of these tendencies does not
make one a Diminisher; but it does make
one vulnerable, and what it makes is a
scenario where you can have a
diminishing impact and be totally
unaware.
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What is the one
thing you can
do to be more
of a
Multiplier?
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Prepared and Delivered by
O’tega Samuel Emorwodia
Linktr.ee/OtegaSamuelEmorwodia
@OtegaSamuelEmorwodia
@SamuelEmorwodia
@Emorwodia
Author | Entrepreneur
[email protected]
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The

Multipliers are leaders who use their

Multipliers are leaders who make

Multipliers are leaders that amplify the

Diminishers are leaders who make

Diminishers are smart leaders (i.e .

Diminishers are very costly as they

■ People around you do their best work

■ People around the multiplier literally

■ Your workforce doubles for FREE

 When we work at all of our

This is a person who is always engaged,

INTENT: My energy will be contagious.

END RESULT: People tune them out. People

INTENT: I must ensure people are successful.

END RESULT: People do not learn. We do

INTENT: If I set the standard, others will follow.

END RESULT: People hold back. We do not

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