Heart of Glassprop

‘Heart of Glass’
Blondie Music video
A Cerys Ali production

Concept:
It starts with a lady having a nice friendly lunch with all of her friends
with a very pastel themed colour pallet they laugh and eat and then
it cuts to the end of the story with the woman covered in blood
digging a hole, it then takes us back to the presence where
everything is very white and clean giving a false sense of security the
lady then waves her guests away and the camera cuts to an up close
of her face smirking mischievously, we are then shown her tidying up
her mess and she looks at a knife from the cake she cut, she does a
similar smirk like before that turns in
to a much more sinister smile telling
the audience what’s about to
happen, her husband comes back
from work to see a whole dinner
prepared and the house very clean,
as they are dining he begins to cough
and splutter his dinner up she smirks
once more turns round and stabs
him in slow motion blood covering
the floor, she wipes it up in one
swipe and then we are shown her filling in the hole she was digging
in the beginning wiping her forehead as it ends.
Why am I producing this production?

I’m producing this production for the Henley college film festival , the
criteria is to produce a production with no dialogue so although I’m
doing a music video I will not at any point have any of my characters
mouthing along to the lyrics as I want to avoid communicating with
my audience through any forms of dialogue, I want to convey all
emotions through techniques and acting. I also think that the song
appeals to my target audience as it is from their younger days and in
my focus groups I have conformation that I’ve made a good choice.
Deadlines:
I will be working on an intensive time crunch throughout this
production process with us being told about the film festival on the
9th September, with the final deadline for all the work to be in on
being the 10th December 2021 and the screening of our work being
shown at the film festival being Tuesday 14th December.
In order to meet all of the deadlines I will need to work to my
production schedules and just keep ensuring I’m up to date with all
of the work load.
One of my main priorities is making sure that my actors are available
for filming and in case they aren’t I will have a backup actor for each
role to ensure that I don’t fall behind at all, as all of the time I can use
is detrimental to my production being submitted in time for the
deadline.
Who are my target audience?

For this project I had the choice between a younger target audience
and an older target audience, I chose the older target audience as I
wanted to challenge myself and felt I could get more technical with a
more maturely themed production, I chose the 40-60-year-old target
audience as I felt that the music that they listen is a lot deeper and
more meaningful and I could create a deep meaningful production
from this.
What do my target audience want to see?:

I looked in to the interests and hobbies of my target audience in
order to understand what they want to see on their screens so they
can relate to it, I did this through surveys and focus groups as well as
secondary research. I edited my idea based on the research I found
out, the research part of my production has been really helpful to
the other aspects of it.
What am I creating from my research:
As said in my concept that is my main idea for my production,
however from all of the research I was able to understand that the
best genre to go with was a thriller as a lot of people in my target
audience enjoy shows that fall under the thriller genre, I knew that I
wanted to create a music video from the get go which is why I spent
such a long time researching in to all of the different elements of it as
I wanted to fully understand my production before I started
producing it.
What platform will my production be released on:

I made the decision to post my final production on to YouTube as
through surveys I was told that this the easiest platform for my
target audience to access and it is easily linked on Facebook and
Instagram which are the social media platforms I will be promoting
my work on.

Heart of Glassprop

Uploaded by

Copyright:

Available Formats

Heart of Glassprop

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Heart of Glassprop

Uploaded by

Copyright:

Available Formats

‘Heart of Glass’

Blondie Music video

A Cerys Ali production

Why am I producing this production?

Who are my target audience?

What do my target audience want to see?:

What platform will my production be released on:

You might also like