Marketing Management-MIDTERM EXAM

Marketing Management
(Midterm)
Please answer the following questions, every explanation must be at least 100 words, STRICTLY PROHIBITED NO COPY PASTE. Thanks and
Good luck!
A. Discuss the Global economy today?

- The global economy today is affected by pandemic because of that the global economy in world is decreasing , and the demand
of goods and services is continuously crucial . And with the COVID-19 pandemic continuing to spread, many countries have slowed
reopening and some are reinstating partial lockdowns to protect susceptible populations.
B. Does Market segments helps the target Marketing?
- Market Segmentation helps the target marketing because in segmentation there's a characterestics that can guide to target
marketing to know what would be the their target place , people , age that can catch and help their business to grow , what would
be the indemand product that can satisfied the needs and wants of their customers . In market Product design is the process
designers use to blend user needs with business goals to help brands make consistently successful products. segments
characteristics includes the interest , lifestyle, age , gender and etc. these characteristics is applicable to know or to know of the
owner.
C. Explain the Brand Equity
- Brand equity describes a brand’s value , the value is determined by consumer perception and experiences with the brand and if
people think a highly of the brand, it has positive brand equity and when a brand consistently under delivers and disappoints to
the point where people recommend that others avoid it, it has negative brand equity. And also in brand equity can build a
companion and relationship with a customer , that would be a loyal customer in the end.
D. Deciding Appropriate Strategy
- In deciding appropriate strategy can help a lot your business chossing a right a goal that helps the business brand image , you
need to know to define the problem indentifying the problem that is keeping you from achieving your goal Sometimes your
problem is clear and all you need to do is get started on the solution however your problem is that you have selected the wrong
goal , next is the solution is the plan of action that solves the problem that has been keeping you from attaining your goal the
solution is your new strategy. It defines who or what you should be, how to best deliver value, and the actions that will achieve
your goals.
E. What is product design?
- Product design is the process designers use to blend user needs with business goals to help brands make consistently successful
products it helps the business to grow , you create or produce a new products that can catch a lot of customer and make it loyal
customer . In building a relationship with a customer is very important you need to satisfy the needs and wants of them. A good
and beautiful design will get your target goal in your business , what is indemand that keep the brand consistently growing.
F. Channel Management Decisions
-In Chanel management decisions has a lot of strategy that can help their brand become successful more they know how to handle
and organize what will be need to do to satisfy their customers, and this can bring strong partnership relationship management
with channel members and these members tried their best to create value delivery systems that can satisfy the customers most.
Companies also manage their suppliers and distributors very efficiently so that they can work together as a part of value delivery
systems.
G. Explain Marketing Decisions
- Marketing decisions make strategic and tactical decisions in the process of identifying and satisfying customer needs. They make
decisions about potential opportunities, target market selection, market segmentation, planning and implementing marketing
programs, marketing performance, and control that can help the company to grow and get the goal they want , making a good
decisions can make you a successful. Building a customer loyalty is important so you need to do is to make your customer satisfy
with your product.
H. Illustrate the different marketing strategies influencing decisions

- The different marketing strategies that can influencing the decisions of customer is the first thing to be kept in mind while
building strategies for marketing products is communicating with consumers emotionally this can be done by giving
promotional material in order to get attention of consumer It has been found that consumers are attracted to products that
creates emotions in the form of joy and surprise. Consumers who find it easy to solve problems through a particular product or
service usually change their brand. This is especially helpful if the service offered or product sold is of lower cost that
competitors the message that conveys the fact that having your product is better offering higher value influences the
consumer easily. The expectations of the consumers must be met while marketing the products another way of influencing
consumers is by giving an impression that the company is fulfilling the responsibility towards society. Products that are
environment friendly can be promoted as a green brand and this can have the effect on the behavior of consumers. Offering
discount on products and donating the profit can have influence in the mind of the consumer.
I. Importance of Market Segmentation
- The importance of market segmentation is can you’re your company grow easyly because any company which decided to do
market segmentation divides the market into various segments, so that it can choose one or more segments as its target
market ,a company define a target market as the group of customers that it has selected to offer through its marketing mix.
Customers in the target market after market segmentation will desire to have similar features and benefits in their product
and opt to buy so , the organization can create a unique marketing mix to offer its target market. There is no one pre-defined
way for market segmentation ,a new company which is entering should never assume that the existing segments are the only
ones that they can offer.
J. Apply the five step process in choosing attractive market segments

- In Mass market strategy is serving one or more segments that while not the largest consist of substantial numbers of
customers seeking somewhat specialized benefits from a product or service and mass market strategy a business
can pursue this strategy in two ways ignore segment differences and design a single product and marketing program
that will appeal to the largest number of customers aim is to capture enough of the market to gain economies of
scale and a cost advantage. takes lots of resources design separate and also growth market strategy-target one or
more fast growing segments, even though they may not be large often used by smaller companies to avoid
competitors while growing market share usually requires strong marketing capabilities however, fast growth
attracts competitors.
NOTE: Please send to my email on or before 7 PM Sharp, Thanks! (S’Joey)

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What are the benefits of market segmentation?

Explain the importance of brand equity.

Marketing Management

A. Discuss the Global economy today?

H. Illustrate the different marketing strategies influencing decisions

J. Apply the five step process in choosing attractive market segments

NOTE: Please send to my email on or before 7 PM Sharp, Thanks! (S’Joey)

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