Research Paper by Aalok Ghosh

Research paper by Aalok ghosh (MBA-IB)
OTT Viewership and Pandemic: A study on New Trends of online video content
and cinema hall footfalls.
OBJECTIVIES OF THE STUDY-
The objective of this paper is to propose a conceptual framework which attempts to analyse the
factors of viewership during the lockdown in India. Also, it identifies factors such as watching the
experience of viewers will affect the future footfalls of the cinema halls.
LITERATURE REVIEW-
Our finding shows that the strong attachment of OTT to the audience in the lock-down period has
confirmed that this is the most convenient and accessible technology and also the medium of future.
Smartphone penetration, International collaborations between media moguls and digital quality of
the medium. Cost effectiveness and access liberty (anywhere at any time) is also one of the reasons
behind growth of streaming media in India.
In other finding rise in Ott's audience during Pandemic has made one thing clear that the way OTT
allow its viewers to watch content, people are tied to this technology. Now it will be very difficult for
them to go back to the cinema hall and watch movies. Although some respondents who like to
watch movies in the cinema hall will still like to go there, this number is sure to come down. OTT
video streaming services will surely affect the future footfalls of the cinema hall In a nutshell it will
be considered that “Over The Top” video streaming services is the technology of the future and
make huge impact on the our collective watching habits and as well as the future footfalls of cinema
hall.
REFERENCES-
BY-Dr. Gajendra Awasya, Manoj Kumar Patel-

https://www.researchgate.net/profile/Gajendra_Awasya/publication/349136247_OTT_Viewership_
and_Pandemic_A_study_on_New_Trends_of_online_video_content_and_cinema_hall_footfalls/link
s/602231e692851c4ed55b8eb9/OTT-Viewership-and-Pandemic-A-study-on-New-Trends-of-online-
video-content-and-cinema-hall-footfalls
FIGHTING COVID-19 WITH TECHNOLOGY AND INNOVATION, EVOLVING AND ADVANCING WITH
TECHNOLOGICAL POSSIBILITIES.
OBJECTIVIES OF THE STUDY -
The objective of the research is to know the growing trends in technology, its importance in
challenging and difficult times. The survey totally showed that technology has become the absolute
way of combating the situation of pandemic since 2019. From entertainment platforms like Netflix,
Amazon Prime to work and e-learning, people are dependent on new innovations and technology.
REVIEW OF LITERATURE-
In this new normal, technology offers solutions to overcome some of the challenges thrown up by
the pandemic. This is the new reality, which is predicting growth in virtual meetings, online
education, artificial intelligence-based communication, rural broadband, IoT solutions, satellite-
based asset tracking solutions, 5G to name a few. The technology is keeping us connected to our
families, offices, friends and near and dear ones. The challenging situation like pandemics doesn’t
come on one person, it ruins the whole world. To fight against this situation technology has been
one of the most important support for survival. With the revolution, the way technology is being
used in challenging times have proven to be successful in saving the nation. From entertainment to
education, it has saved many lives from depression and despair. All these trends indicate that
communication technology will play a great role in reshaping a post Covid-19 world. Our data
science has proved its importance and vulnerability to make us survive through difficult situations.
REFERENCES-
Dr. Navleen Kaur, Supriya Lamba Sahdev, Vaibhav Chaturvedi and Dhruv Rajawat- Available online at
http://www.iaeme.com/IJARET/issues.asp?JType=IJARET&VType=11&IType=7
ROLE OF COVID AS A CATALYST IN INCREASING ADOPTION OF OTTS IN INDIA: A STUDY OF
EVOLVING CONSUMER CONSUMPTION PATTERNS AND FUTURE BUSINESS SCOPE
To study the key trends around OTT adoption trigged by COVID-19 in urban India within Delhi-NCR,
and study and evaluate comparative audience preferences and trends around OTT v/s TV viewing,
also to assimilate and study the consumer opinion regarding ‘likes and dislikes of OTT as a platform.
LITERATURE REVIEW-
Viewing content on any medium is a matter of behaviour which converts into a habit over a period
of time. Indians for long have yearned for diversity of content. A common family television enabled
with limited channels restricted the imagination of young India. This imagination was tapped and
explored by OTT players optimally during COVID 19 and the flexibility of accessing a range of content
on personal devices including smartphones and tablets gave young India the freedom to watch what
they desired. Yet, OTT players have just been able to touch the tip of the ice berg, there is immense
potential to dive deeper into the regional Indian market in times to come. With just 40 OTT
platforms and limited regional content, this medium has created a new niche for itself in urban India.
COVID 19 has played a very significant role in mass adoption of the medium in urban regions where
people have better paying power than semi-urban or rural India. OTTs are being perceived as
aspirational medium of content consumption and with all the noise in right circles, they are fast
converting the fence sitters across age groups and demographic regional. COVID 19 brought with
itself some factors which became the new normal, like working from home, which have seemed to
offer flexibility of schedules to many. A random walk and tea time with a colleague have been
replaced with a 20-30min quick episode of one's favourite series available on an OTT platform. All
researches point to the growing duration of video content consumption year on year and COVID 19
has proved to be a turned point in furthering this behaviour change.
REFERENCES-
BY-Garima Sharma Nijhawan, Prof. (Dr.) Surbhi Dahiya (2020) ROLE OF COVID AS A CATALYST IN
INCREASING ADOPTION OF OTTS IN INDIA: A STUDY OF EVOLVING CONSUMER CONSUMPTION
PATTERNS AND FUTURE BUSINESS SCOPE Available at:
https://www.amity.edu/gwalior/jccc/pdf/dec_28.pdf
Social Media Consumption Amidst Covid19: Perspective for Users’ Discretion
The objective of the research is to know the effects of the Social Media Consumption during
Covid19.
REVIEW OF LITERATURE-
online media channels are in reality a double-edged sword. While it had several positive implications
during successive national lockdowns and eased life for millions, it also had its flip sides which were
perpetuated by a certain section of users. On the one hand, online media provided Indians with
information related to the disease and governmental interventions, became a source of
entertainment and keeping in touch with near and dear ones and also aiding in the shopping of
essentials. But on the other, it became a principal source for the spread of misinformation, false
news and faulty treatment methods and practices and also targeted hatred at certain communities.
This rose to alarming proportions and became a major source for concern for government and
societal authorities and agencies. to decide on how to best harness the advantage this new age
media has to offer. If done right, it can unlock immense value and benefits for all sections of society
during times of emergencies and otherwise. But if it is not put to proper use, it can have deleterious
effects which are not desirable in the midst of a pandemic, or for that matter at any point of time.
REFERENCES-
Dr Mausumi Bhattacharyya(2020) -
https://www.researchgate.net/profile/Mausumi_Bhattacharyya2/publication/343039897_Social_M
edia_Consumption_Amidst_Covid-
_19_Perspective_for_Users'_Discretion_Social_Media_IIMC_Dhenkanal_Monograph_23_MEDIA_IN
_THE_TIME_OF_COVID-19_ISBN978-93-5407-738-
8June_2020/links/5f129711299bf1e548c0c687/Social-Media-Consumption-Amidst-Covid-19-
Perspective-for-Users-Discretion-Social-Media-IIMC-Dhenkanal-Monograph-23-MEDIA-IN-THE-TIME-
OF-COVID-19-ISBN978-93-5407-738-8June-2020.

Research Paper by Aalok Ghosh

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Research paper by Aalok ghosh (MBA-IB)

OBJECTIVIES OF THE STUDY-

BY-Dr. Gajendra Awasya, Manoj Kumar Patel-

OBJECTIVIES OF THE STUDY -

OBJECTIVIES OF THE STUDY-

OBJECTIVIES OF THE STUDY-

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