SALARY NEGOTIATION

Do…

• Respond to the question positively without stating specific amounts. (Examples: “I’m
earning in the low 30s.” “As a student, my jobs to this point have been geared toward
gaining experience and making money to cover my educational costs.”)

• Mention your desired salary, either saying that salary is negotiable depending upon
the position or giving a $3-5,000 range (if you know the market value for the position
and for someone with your skills and background). You may also use terms like
“competitive” or “open” if you are responding to this question on an application form.

• Know your salary requirements as well as what you hope to make. You shouldn’t
mention these in your response to the salary history question, but you need to give
this some thought for when you get to the negotiating stage.

• Be prepared to respond to a request for previous salaries in an interview. It can be

handled by responding without stating specific amounts. Avoid specific amounts if at
all possible.

• Prepare a list of your positions (in reverse chronological order) for your own reference
and just in case an employer in which you are very interested is absolutely adamant.
(This will not happen often!) The list should include name of each company or
organization, your position title, your compensation, and a brief synopsis of your
position.

• Research Salaries in Your Field: Look at recent salary surveys, talk to others working
in your field, and contact your trade or professional association to find out what other
people are paid for doing the same work.

• Be Flexible: When going through a salary negotiation you aren't likely to get the exact
amount of money you want. You will probably have to compromise. The trick is to
figure out how much you are willing to compromise and what you will do if your boss
doesn't offer you a salary you find acceptable.

Don't...

• Include your salary history on your resume. What you did in a job is much more
important than what you were paid.

• Lie about your previous pay rate. Employers can often verify your salary history
through your reference checks.

• Look at How Much Money Your Friends in Other Fields Are Making: You may be
envious of your friends who are earning more money than you are. If they aren't
working in the same field you shouldn't make those comparisons.

• Talk About How Much Money You Need: When you are going through salary
negotiations, don't tell your boss (or future boss) that you need to make more money
because your bills are high, your house was expensive, or your child is starting
college.
DRESSING FOR THE INTERVIEW
Wear clothing that indicates you are ready to go to work today.

Men and Women

All clothes should be neatly pressed.

Conservative two-piece business suite (solid dark blue or gray is best)
Conservative long-sleeved shirt/blouse (white is best, pastel is next best)
Clean, polished, conservative shoes
Clean and well-groomed hairstyle
Clean, trimmed fingernails
Minimal cologne or perfume
Empty pockets – no noisy coins
No gum, candy or cigarettes

Men

Necktie should be silk with a conservative pattern

Dark shoes (black lace-ups are best); clean and polished
Dark socks (black is best)
Short hair always fairs best in interviews
No beards – mustaches are acceptable (keep neat and trimmed)
No earrings
No heavy cologne

Women

Always wear a suit with a jacket; or a sheath dress with a jacket

Do not wear extremely high-heeled or platform shoes
Do not wear open-toe shoes or mules (they are more casual)
Conservative hosiery at or near skin color (and no runs!)
If you wear nail polish (not required), use clear or a conservative
color
One set of earrings only
Conservative makeup
No heavy perfume
No heavy cologne

SELLING YOURSELF
What to Say

Introduce yourself with a smile and firm handshake. Maintain good eye contact during
conversation.
Demonstrate to the recruiter what you want to and can do for the employer today, based on
employer research. Give two minute commercial.
Answer questions with:
 " Yes, for example (accomplishment/result statement)" and
" No, however (accomplishment/result statement)"
Show interest in what the interviewer is saying, by nodding your head and leaning toward
him/her occasionally.
Give positive answers to negative-based questions.
Ask the recruiter prepared questions.
Initiate the next step by asking what the next step is.
Ask for the recruiter’s business card for future contact. Immediately after you leave make
notes of important points of discussion.

The "Tell me about yourself" question

Here is an example about how to answer the first question most interviewers ask. “Tell me
about yourself” It also allows the job seeker to share with the interviewer the most important
thing they want to know – “Why should I hire you?”

1. Personal and Education

This part is used to give the interviewer relevant information concerning you personally and
about your educational background. This does not include personal information such as marital
status, children, etc. This does include information such as: hometown or state and/or
personal attribute(s). The education should be either the latest obtained and/or major field if
relevant to job objective.

2. Early Career/Life Experiences

This part is used to share with the interviewer past work and life experiences relevant to the
job objective.

3. Recent Work History/Life Experiences

This is the time for the job seeker to relate to the employer two accomplishments/results of
the job seeker that indicate why he/she is the best candidate for the position sought.

4. Why you are here

In this part, the job seeker speaks with enthusiasm that he/she is here for the specific position
sought.

What to Do

Arrive 10-15 minutes early.

Use time wisely to review employer research information.
Have pen and paper. Asking to borrow a pen indicates lack of preparation.
Be enthusiastic. Recruiters remember a positive attitude.
Listen carefully to the interviewer’s complete question before responding.
If needed, pause and take time before answering difficult questions.
Keep going even if you feel you made a mistake.
Carry extra resumes, references, etc. organized in a portfolio
Unless asked, do not discuss salary and benefits.

Resume, Cover Letter &

Interviewing Tips
RESUME
Why should I use a resume along with my application?
A resume can help Human Resource Services staff and the hiring supervisor understand what
skills, experience, and education you have that are relevant to a job. A well-done resume
makes your application look more professional. You can use a resume to help demonstrate
your communication skills.

What should I include in my resume?

Use your resume to help target your job search. Include relevant job history, education,
volunteer experience, and memberships/associations. Use your resume to highlight important
work experience and skills. Do not include information regarding marital status, parental
status, religious affiliation, photos, age, or weight.

Resume Language
Use action verbs such as “developed,” “managed,” “coordinated,” and “maintained.”
Don’t use “I” to start every sentence.
Do use your own words to explain your experience
Proofread carefully!

Resume Information
Keep your name, phone number and address current.
Include dates of employment in a month/year format (example: 05/02 – 08/02).
Include references. Use a separate sheet if necessary.

Resume Appearance
Use 1” margins on all sides.
Use a standard font that is easy to read.
Use bold font and italics to highlight information.
Make sure to leave some white space in between sections.
Don’t label your resume. The title “Resume” is unnecessary.
Your resume can be longer than 1 page. A good rule of thumb is 1 page for each 10 years of
work history.

COVER LETTERS
Why should I include a cover letter along with my application?
A cover letter can be a helpful tool to highlight your skills. Use a cover letter to show how your
skills are appropriate for the job. A cover letter can also be used as a marketing tool – think of
it as your personal sales brochure! You should use a cover letter anytime you use a resume.

Can I use one standard cover letter on each of my applications?

You will need to submit a separate cover letter with each set of application materials. Since
the cover letter is a way to help interest employers in your skills and how they are suited to
the particular job, it is a good idea to customize your cover letter for each position that you
are applying for.

What information do I include in my cover letter?

Identify the job for which you are applying. Include the title and vacancy number.
Mention where you found out about the job (newspaper ad, web page, etc.). If you were
referred by someone, mention that person.
Briefly highlight your skills and experience. Don’t include all of the information found on your
resume.
Tell the hiring supervisor what he/she will gain by hiring you.
Close the letter by stating what you would like to happen next. Mention where you can be
reached by phone or email.

What format do I use?

Your cover letter should be in standard business letter format.

Should I include a cover letter if I submit my materials through email?

Yes.

INTERVIEWING
The job interview is your chance to impress the interviewer with your skills and confidence.
These few simple steps can help you prepare.

Before the Interview

Review the job duties included in the Vacancy Notice.
Research the department.
Dress professionally. Don’t wear perfume or cologne.
Bring extra copies of your resume.
Bring a pen and paper to write down any information you might need to remember.
Prepare a few questions to ask the interviewer.
Prepare answers to any questions you think you might be asked (see sample questions
below).

At the Interview
Arrive on time. Try to be a few minutes early if possible.
Try to relax. Be yourself.
Show self-confidence – make eye contact; answer questions in a clear voice.
Remember to listen.
Think before answering questions. Try to make your answers as clear as possible.
Avoid negative body language – crossing your arms, swinging your foot or leg, slouching,
covering your mouth while speaking.
When given a chance, ask any questions that you have prepared in advance. You can also
follow up on anything that the interviewer tells you during the interview.

After the Interview

End the interview with a handshake and thank the interviewer for his or her time.
Find out when the department plans to make a hiring decision.
Follow up with a short “thank you for the interview” note.

Common Interview Questions

Tell me about yourself.
Tell me what interested you in this job.
Why did you leave your last job?
What are some of your strengths?
What are some of your weaknesses?
Describe your workstyle. Do you prefer to work by yourself or with others?
What are your career plans? Where do you see yourself in 5 years?
What supervisory experience have you had?
Tell me about your favorite supervisor.
Why should I hire you?

Questions for an Applicant to ask in the Interview

What level of responsibility can I expect in this position?
Why is this job available?
What training programs do you have for new employees?
Is there a typical career path for a person in this position?
How are employees evaluated?
Do you like working here?
Tell me about a typical day in this department.
25 things to avoid in an Interview
1. Poor personal appearance

2. Lack of interest and enthusiasm; passive and indifferent

3. Over-emphasis on money

4. Criticism of past employer

5. Poor eye contact with interviewer

6. Late to interview

7. Failure to express appreciation for interviewer’s time

8. Asks no questions about the job

9. Unwillingness to relocate

10. Indefinite answer to question

11. Overbearing, aggressive, conceited with ‘know-it-all’ complex

12. Inability to express self clearly; poor voice, poor diction, poor grammar

13. Lack of planning for career, no purpose or goals

14. Lack of confidence and poise, nervous, ill at ease

15. Failure to participate in activities

16. Expects too much too soon

17. Makes excuses, evasive, hedges on unfavourable factors on record

18. Lack of tact

19. Lack of courtesy, ill-mannered

20. Lack of vitality

21. Lack of maturity

22. Sloppy application form

23. No interest in company or industry

24. Cynical

25. Intolerant, strong prejudices

Interview Self Evaluation
Think about an important interview you have had. Evaluating
your performance in that interview will help you to prepare for a
future one:

1. List 3 things which made the interview a success.

2. a) List 3 things about the interview that you would change

b) For each of these three items, explain what you are going to
do to improve for your next interview.

3. Were some of the interviewer’s questions difficult to answer?

What were they? How would you respond if asked again?

4. What skills/qualities was the employer looking for? How could you better present these
skills next time?

5. What further information do you need in order to determine if you would accept an offer?

6. What do you like/dislike about this company? (Consider a graph or other way to rate and
compare the companies with which you have interviewed).

Interview Self Evaluation

Think about an important interview you have had. Evaluating
your performance in that interview will help you to prepare for a
future one:

1. List 3 things which made the interview a success.

2. a) List 3 things about the interview that you would change

b) For each of these three items, explain what you are going to
do to improve for your next interview.

3. Were some of the interviewer’s questions difficult to answer?

What were they? How would you respond if asked again?

4. What skills/qualities was the employer looking for? How could you better present
these skills next time?

5. What further information do you need in order to determine if you would

accept an offer?
 6. What do you like/dislike about this company? (Consider a graph or other way
to rate and compare the companies with which you have interviewed).

Common Questions Asked by

Students
1. When should I discuss salary and benefits at an interview?

It is recommended that you allow the employer to bring it up. Otherwise, wait until you have
been offered the position.

2. Are thank you notes really important?

YES, YES, YES. Thank you notes are a major factor in securing any position. They should be
sent within 24 hours after an interview and should emphasize what you can contribute to the
organization.

3. Is it really important to get a job offer in writing?

It is absolutely essential to have a written agreement. Written agreements protect both you
and the employer.

4. Do I need to have an answering machine?

An answering machine with a professional sounding message is essential. Employers may not
call back to arrange interviews but they will leave a message.

5. How should I inform my current employer that I am leaving?

In person (if possible) and in writing. Write a letter of resignation thanking the employer for
the opportunities that you were given to:

Contribute to the growth and success of the company (be specific)

Learn and grow
Develop your skills and experience

Be honest but do not be critical. Do not burn any bridges. Give 2 weeks notice whenever
possible. Some employers will not want you to remain for the 2-week period. Do not take it
personally. Just move on.

6. If you get bad vibes during the interview, how do you politely decline?

Be honest. The employer will appreciate you not wasting their time. Let them know you do not
think it is a good fit and you appreciated their time.

Before the Interview

Before your interview find out everything you can about the company (read their annual
report which can be obtained by telephoning them). Re-read your application, thinking
through your own career and the questions they might ask you. You should try to anticipate
the general questions which they will ask and also prepare some questions to ask them.

To do well at the interview you will need to convince the interviewer you are technically
qualified to do the job. You will also need to show that you are sufficiently motivated to get
the job done well and that you will fit in with the company's organizational structure and the
team in which you will work.
You should dress smartly for the interview and should leave home earlier than you need to on
the day of the interview - you may be delayed by traffic or for other reasons. Be courteous to
all employees of the company. At the interview itself you must be positive about yourself and
your abilities - but do not waffle.

Here are some tips:

1. Assemble all necessary papers

Resume or personal data sheet

Know your resume well enough that you can discuss every line if necessary
Licenses, Social Security card and/or military records
Samples of work, if relevant
List of questions you want to ask the interviewer about the job

Many employers will use your resume as a source of questions during the interview. Review
your resume prior to the interview and be able to develop answers to questions that relate to
your employment and educational experience listed on your resume. Be prepared to discuss
gaps in employment. If called upon, you must be able to demonstrate the skills you stated on
your resume. Focus your answers on the skills and experience that will be most useful to the
position you are interviewing for.

2. Learn all you can about the prospective employer

What are the products and services?

What is its reputation?
What types of jobs are available?
What are the hiring policies and practices?
What are their salary ranges?
What are their goals?

Researching the company you are interviewing with and the position you are pursuing
demonstrates genuine interest and initiative. It will be obvious to the interviewer whether you
did your research or not. Many interviewers will focus questions on finding out how much
preparation you did for the interview.

One can research a company utilizing many different sources:

The Internet
Company brochures and year end statements
The area Chamber of Commerce
Networking – ask friends, relatives, teachers, social and business contacts

You do not need to know everything possible about the company. The information most
helpful for the interviewing process includes knowing the product manufactured or service
offered. You should find out the size of the company and if they have multiple locations. Who
are their competitors? Did they recently merge with another company? What is their sales
volume and is that down or up from previous years?

3. Identify what you have to offer.

Your education, training and experience—what you have done, know how to do and can do.
Remember all the skills, abilities and talents you possess that will make you an excellent
employee.

4. Consider your potentials as an employee

Why do you feel you can do the job?

What makes you qualified for the job?
What do you have to offer the company or organization?
Why do you want to work for the employer in question?

Pre- Interview Checklist

Before you leave home for your interview, check the following:

Have you researched the organization you are interviewing with?

Do you know the interviewer’s name? If not, get it from the receptionist before the interview.

Have you formulated answers for usual interview questions?

Do you have all necessary information for the interview? This includes items such as resume
or personal data sheet, names and addresses of references, pen and note pad.

Is there someone you could do a practice interview with? You will benefit from suggestions for
improvement.

Do not forget the most obvious research, simply knowing where you are going BEFORE the
interview. What is the company address? How long should you plan for travel time? Drive by
the company to be sure that you know how to get there and how long it will take. Also,
remember to give yourself an extra 10-15 minutes in case they ask you to complete their job
application.

Other tips on preparing for your interview:

Consider how the position relates to your talents and goals, such as specialty area and
opportunities for advancement.

Schedule the interview at a time that will not conflict with your working hours. Most
interviewers will understand you not wanting to take off work at your current position to
interview for other jobs.

Find out the name and position of the person you will meet with and get his/ her telephone
number in case an emergency arises.

Be prepared with answers to why you want to work at that particular organization, and how
you would be the best candidate for this position. Understanding the company, their mission
and their environment will help you with these questions.

Dress properly for the interview. Dress slacks, dress shirt, a tie and possibly a sport coat for
men. Women should wear a knee length (or longer) skirt or pants, and blouse. If a skirt is
your choice, be sure to wear nylons. Don’t forget the dress shoes.

List of interview questions relating to the new job / company

1. Why do you want this job?
2. What qualities do you think will be required for this job?
3. What can you contribute?
4. Why do you want to work for this company?
5. What do you know about this company?
6. What interests you about our product (or service)?
7. What can we (the new company) offer that your previous company cannot offer?
 8. You have not done this sort of job before. How will you cope/succeed?
9. Why should we employ you?
10. How long do you think it would be before you were making a significant contribution to the
team/company?
11. How ambitious are you?
12. Would you compete for my job?
13. What do you like and dislike about the job we are discussing?
14. What are you looking for in a new job?
15. What would you like to avoid in your next job?
16. Are you too old for this job? [Shouldn't be asked in countries with age discrimination legislation.]
17. Are you too young for this job? [Shouldn't be asked in countries with age discrimination legislation.]
18. You may be over qualified for this position?
19. Are you prepared to relocate?
20. Are you willing to travel?
21. What level of salary are you looking for now?

List of interview questions relating to your current / previous job

1. How much does your last job resemble the one you are applying for?
2. What are the differences?
3. What do you think of the last company you worked for?
4. Why did you join your previous company?
5. Did they live up to your expectations?
6. Why are you leaving now?
7. Explain the organizational structure in your last company and how you fitted into it?
8. What did you think of your manager/supervisor?
9. How did you get on with your previous manager/supervisor, coworkers and subordinates?
10. What did you do on a day to day basis?
11. Did you increase sales or profits in your last job?
12. Have you reduced costs at your last company?
13. Did you feel you progressed satisfactorily in your last job?
14. What problems did you encounter in your last job?
15. What annoyed you about your last job?
16. What did you earn in your last job?

Career related interview questions

1. Why did you choose a career in …?
2. Why are you changing careers?
3. What are your career goals?
4. How long have you been looking for a new job?
5. Do you prefer to work in a small, medium or large company?
6. What would your ideal job be?
7. Are you considering any other positions at the moment?
8. If you have changed jobs a lot you may be asked how long you would stay in the new job.
9. Have you ever been fired?
10. How often are you off sick?
11. What will your referees say about you?

List of interview questions relating to you

1. How would you describe yourself?
2. How would others describe you?
3. Do you consider yourself successful?
4. What was your greatest success?
5. How did you achieve it?
6. What has been your biggest failure?
7. How could you improve yourself?
8. Are you a leader?
9. How do you handle criticism?
10. What sort of manager are you?
11. What makes a good manager?
12. Do you work well with others? Or are you a loner?
13. Do you need other people around to stimulate you or are you self-motivated?
14. Are you accepted into a team quickly?
15. Can you act on your own initiative?
16. How do you run a meeting?
17. What motivates you?
18. What management style gets the best results out of you?
19. Do you know how to motivate other people?
20. Are you competitive?
21. Are you aggressive?
22. What do you dislike doing?
23. Do you feel you are ready to take on greater responsibilities?
24. Can you work under pressure?
25. How many hours are you prepared to work?
26. Do you mind working for someone older than yourself? Younger than you? Of the opposite sex?
27. What interests do you have outside work?
Sample Interview Questions
The sample interview questions offers possible interview questions. Based on the
requirements/duties of the job, identify possible interview questions:

The sample interview questions for each interview are based on the knowledges,
skills and abilities required to perform the job. The key knowledges, skills and
abilities from the job description of the job that you're interviewing for.

Review each interview question and notice how small changes in the interview
question will change your answer. Review each interview question to give you the
confidence to answer any interview question that may be asked.

1. If offered to you, how long do you plan to stay in this role?

Answer :I approach every new job with a long-term view. I would like to think that I
can make a positive contribution to XYZ Corp for the foreseeable future.

2. What kind of salary are you seeking?

Answer1 : I would expect a salary which reflects the experience and qualifications
that I bring to the role. What range do you have in mind?
Answer2 : I've got a strong background in this industry and my skills are a perfect
match for this role. I would expect my compensation to be at the upper end of the
position's salary band. Can you tell me what that salary band is?
Answer3 : Based on the information I have about the position, a salary in the range
28,000-32,000 would reflect the experience and expertise that I would bring to the
role.

3. What do you think it takes to be successful in an organization like this?

Answer :I think that determination, a willingness to work hard and a desire to excel
in everything you do are key attributes for a successful employee in a company like
XYZ Corp. A successful employee would also need to handle pressure well, be a great
communicator and an excellent team member. These are attributes that have helped
me succeed in my past positions and ones that I would like to apply in XYZ Corp..

4. What do you know about this organization?

Answer :I know that XYZ Corp. has been in existence for four years. It was founded
by John Rush in his garage and he has built it into the third largest office supplies
firm in the state with aspirations to make it number one within two years. It's
renowned as an ambitious and highly progressive company and I believe it has a
very bright future. I also like the fact that XYZ Corp isn't a company that rests on its
laurels.

5. What do you know about the position you've applied for?

What duties do you think this job entails?
Answer :The Media Marketing Co-ordinator reports to the Marketing Director. Her
role is to co-ordinate all media advertising, particularly print, radio, and television.
The Co-ordinator works with Media agencies to profile advertising opportunities,
then, working within a strict budget, she organizes cross-media advertising
campaigns. An important aspect of the role is to disseminate the customer response
to the adverts in order to measure its success and thus improve future campaigns.

At my last job in ABC & Co I worked closely with several different media agencies,
including some that specialized in new media platforms such as the Internet. I also
gained invaluable experience as a member of the team that established ABC & Co as
a national brand by launching ABC DooDaa nationwide. I feel that I can bring this
expertise to the Media Marketing Co-ordinator role and help XYZ Corp achieve it's
goal of doubling it's customer base every year for the next three years.

6.What do you know about this industry?

Answer :The telecommunications industry is currently going through a period of
rapid expansion. The major industry players are positioning themselves for the
delivery of the next generation of telecommunication services. New developments in
mobile, broadband and satellite communications mean that it's an incredibly exciting
time to be in the industry. I've no doubt that the telecommunications industry will be
a driving force of the worldwide economy in the 21st century. I know that XYZ Corp
intends to be a frontrunner in that expansion. For that reason, this job is highly
attractive.

7. Why would you like to work for me?

Answer :I've been aware of your reputation for some time. You're regarded as an
innovator within the industry and beyond. I appreciate that your team's success is
due to a number of factors, not least of which is hard work. I'm an excellent team
player, I'm a very good problem solver, and I work hard to get the job done. For
these reasons, I'm confident I'd be an asset to your group. I hope that my
experience shows I'm suitably qualified to fulfill the position.

I know that your position within this firm speaks for itself. My ideal manager is
someone that fosters excellence, innovation, and success, as well as personal and
professional growth. It's widely recognized that XYZ Corp's strongest asset is its staff
thanks to its strong belief in training and development. For these reasons, this is a
highly desirable role.

8. What challenges do you think you'll face in this job?

What problems do you think you'll face in this job?
Answer :Having worked in a similar role at ABC & Co, I expect that this job will
present regular deadlines to meet, strains on resource availability, conflicting
priorities, and budgetary concerns to name but a few issues. These are challenges
that I've successfully tackled in the past and I'm sure that record would continue
here. I relish a challenge and there's nothing that I've seen in this job that
intimidates me in any way.

9. What salary do you think you deserve?

Answer :Having worked in the advertising industry for seven years, I bring a
valuable combination of expertise, experience and dedication to each new job. I
expect that a compensation towards the top of the salary range for this position
would adequately reflect the value of my skills.

10. What is your salary history? Do you expect that pattern to continue?
Answer 1 :(Candidate with good salary increases)
In the four years of my employment at ABC & Co I was very happy with my salary
growth. My most recent increase was a 15% rise after the successful completion of a
year-long project. I feel that the increase reflected my performance and the extra
responsibilities I assumed during the course of the project. I hope XYZ Corp is an
organization that rewards excellent performances in a similar fashion. Is it?

Answer 2 :(Candidate with disappointing salary increases)

My average salary increase during the course of my career has been 6%, although as
I moved jobs and assumed extra responsibilities that increase has invariably been
higher. Unfortunately I was disappointed with the salary increases at my last job,
which averaged 2.5% . This was due to a firm-wide rigid salary structure that I felt
did not reward excellent employees over those that made a significantly worse effort.
This is one of the reasons that I have decided to look for a job with a more ambitious
company where I will be rewarded according to my performance.

Sample Interview Questions

11. What concerns you about this job?
Answer:I have no concerns about this job. I believe it closely matches my skill set
and is a natural progression in my career. I look forward to the challenge but am
confident that I can make a success of this role.

12. What concerns you about this company?

Answer:I have no concerns about this company. My research has shown that ABC
Corp is dedicated to the development and advancement of its staff. I've also learnt
that the benefits package is one of the best within the industry.

13. How long would it take before you could contribute to this company?
Answer:I'd need to get a better idea of the full responsibilities associated with this
job, along with an idea of the complexities of each.

14. When would you expect your next promotion?

Answer:It's difficult to give an exact time without knowing the personnel structure
within XYZ Corp and specifically the line of responsibility associated with this
position. However, I'm an ambitious person and through hard work, dedication, and
with the guidance of a good manager, I aim to gain my next promotion as soon as
possible, ideally ahead of 'normal' timeframes.

15. Why are you seeking a new job?

Answer:I've worked with ABC & Co for three years. During that time I've achieved
all of the goals I set myself and I've enjoyed every minute. Now, however, my
aspirations extend beyond those of ABC & Co. I would like to tackle a new challenge
in a different environment.

16. Where do you see this company going?

Answer:XYZ Corp is the number three firm in the corporate security sector. The
company does not hide the fact that it wants to lead the sector within two years. I
believe that the firm can achieve this. It's a young company with a dynamic
workforce and a tremendous growth rate. XYZ Corp's bright future make it a very
attractive place to work.

17. If you were offered this job, what factors will dictate whether you
accept it or not?
Answer:I'm at various stages of the interview process with a number of firms at the
moment. My preferred position will be in a company that offers a challenging
environment, a prospect for promotion, and a rewarding working experience. It's
important to me that I work for a company with bright prospects and strong desire
for success. Obviously XYZ Corp is one of my preferred companies.

18. This is a much bigger company than you've ever worked at. How do you
feel about that?
Answer:I'm very excited. I've worked at three small or medium sized companies
during my career and while there have been different challenges at each, I've always
been successful. I'm looking for a new challenge in a large organization where I can
apply my talents. This position in XYZ Corp certainly matches what I'm looking for

19. This is a much smaller company than you've ever worked at. How do you
feel about that?
Answer:It's great. I've learnt a lot working in a large organization and I'm looking
forward to applying my knowledge and experience in a smaller arena. I'm under no
illusions that the task ahead will be every bit as challenging as my previous role, if
not more so, but it's a challenge that I'd relish.

20. What do you know about our products?

Answer:I know that XYZ Soft specialize in the development of software solutions for
small and medium sized businesses. The firm's best-selling products are leaders in
the field - the XYZ Project Management Tool and the XYZ Personnel Management
Tool. I feel that XYZ Soft has a solid product and customer base upon which it can
build in the future. I understand that the firm's aim is to develop existing and new
products with the aim of breaking into the Corporate sector. It's an ambitious aim
but one that I believe XYZ Soft are more than capable of achieving. A major
attraction of this position is the opportunity it offers to be a part of the challenging
and exciting times ahead at XYZ Soft.

Sample Interview Questions

21. Why did you apply for this job?
Why do you want this position?
What interests you about this position?
Answer :I've worked in the travel industry for five years and I've enjoyed every
minute. I'd like to work for XYZ Corp because they are industry leaders and I want to
work with the best people and the best products I can. There are exciting times
ahead for the firm, particularly in light of the firm's recent announcement that it was
expanding it's product range by 25% over the next 24 months. I feel that my drive,
creativity and determination will be an asset to the firm and will enable me to
succeed in this role. This position would enable me to apply my skills in an exciting
and challenging environment. I think this position is a perfect match for my talents
and my career goals.

22. What separates this company from our competitors?

Answer :ABC Corp spent much of the eighties and nineties among the top seven
engineering companies in the state. It is now the undisputed leader in five states
with aspirations to become the leading company in the sector countrywide. That tells
me that the company is highly ambitious, with a commitment to excellence in every
department that enables it to meet, and indeed surpass, its aspirations. ABC Corp is
now the company that its competitors aspire to become. That is what separates this
company from its competitors.

23. What attracts you to this company?

What interests you about this company?
Answer :ABC Corp is a leading national software vendor. It has set itself aggressive
targets to achieve in the near to medium term. In particular, the firm aims to
become the leading vendor on the Internet within three years. I respect the history
of the firm from a small start-up to one of the largest employers in the state. I also
respect the principles upon which it has grown. The firm has achieved magnificent
results to date and I would like to help it achieve its goals in the future.

24. Do you feel overqualified for this job?

Answer :I don't think there's such a thing as being over-qualified for a job. Every
position brings with it a new environment, new people and new challenges. I feel
that the skills I would bring to a new job can only help me to do a better job, and
would in no way hinder the challenges I would face.
25. Do you feel underqualified for this job?
Answer :I attended weekend computer courses at my local district college for three
years. It has changed me from someone who was scared of using a computer into a
very competent computer user. My training has enabled me to gain promotion into a
senior administrative role in my current job.

26. What courses/classes have you taken to stay ahead in your field?
Answer :I attended weekend computer courses at my local district college for three
years. It has changed me from someone who was scared of using a computer into a
very competent computer user. My training has enabled me to gain promotion into a
senior administrative role in my current job.

27. What educational goals do you currently have?

Answer :I enjoy sailing very much. In the near future I plan to begin studying in
order to become a qualified yachtsman. My ultimate goal is to become sufficiently
experienced that I could skipper a crew in a competitive race.

28. Have you completed your education?

Answer :I believe that I've finished my formal school and college education. Right
now I'm focusing on my career and on being as good at my job as I possibly can. I
enjoy learning and I think it's essential in both personal and career development.
Ideally, I hope that the firm I join will encourage growth and learning through in-
house and/or external training. I strongly believe that the most important
component of learning occurs 'on the job' where you learn from your peers, manager
and others around you. In summary, my answer is 'No', I very much hope that my
education is not over.

29. What did you like most about college?

Answer :I enjoyed many things about college. It was a new challenge and an
opportunity for me to expand my horizons both educationally and personally.
Perhaps the most enjoyable aspect was the chance to meet new people from
different backgrounds. Of course the social aspect of college was immense fun, but I
also relished collaborating with other people with different specializations from me.

30. What did you like least about college?

Answer :It may seem a bit premature, but I would very much like to develop my
project management and team leadership skills. I would very much like to take
responsibility for a project or team in the next twelve months and I think developing
those skills now would make the transition easier.

31. What skills do you need to develop most?

Answer :It may seem a bit premature, but I would very much like to develop my
project management and team leadership skills. I would very much like to take
responsibility for a project or team in the next twelve months and I think developing
those skills now would make the transition easier.
32. Do you have any financial qualifications?
Answer 1:Yes, I took a finance module for two semesters in college. I've been
surprised how useful my financial knowledge has been during my career. It has
helped me schedule project budgets, analyze financial reports and prepare financial
projections. There's no doubt that I'm a better manager for having this knowledge.
Answer 2: I haven't had the opportunity to take any formal financial training yet.
However I've had an informal training through the various project management roles
I've fulfilled. I've gained some very good experience projecting budgets and
preparing financial statements and I would feel comfortable undertaking similar
duties.

33. Do you have any IT (Information Technology) qualifications?

Answer 1: Yes, I took a computer applications module for two semesters in college.
It's helped give me a better knowledge of how computers, operating systems and a
wide range of software packages work. I've been able to apply this knowledge when
tackling problems.
Answer 2: I haven't had the opportunity to take any formal IT training yet.
However, I've used computers extensively at every job I've had and I'm very much
at home using a word processor, spreadsheet, database and project management
software. I have a computer at home too which I use to track my family's finances
and to access the Internet. I'm very comfortable using computers.

34. Would you object to attending training seminars in your own time?
Answer :Not at all. I'm looking for a company with an active training program, and
I'm always willing to attain new skills. Other company's I've interviewed with host
training within the working day. Is it XYZ Corp company policy to always hold
training outside of working hours?

35. Why did you select your college or university?

Answer :I was glad to be accepted at my number one choice college. I spent quite a
lot of time researching colleges with biochemistry faculties. It became obvious that
this college commanded a tremendous reputation for its pioneering work and is one
of the best in its field in the country.

36. What are your strengths? How do they help you?

Answer :I'm well motivated, I've got a strong desire to succeed, and I'm always
ready and willing to learn new information and skills.

37. What are your weaknesses? How do you overcome them?

Answer :I'm always ready to learn new skills and adapt my methods to become
better at what I do. If I become aware of a weakness in my knowledge base or in the
way I perform my duties, I do my best to fill that gap whether through formal
training, informal training, or directly from my colleagues.
38. What makes you think you're qualified for this job?
Answer :I studied for a diploma in computers which I enjoyed immensely. In my
last job I was able to apply knowledge I'd gained on the course to do my job better.
I streamlined many of the department's manual tasks by moving them from paper to
a computer-based solution. I've also got an advanced sailing certificate. This has
helped me build many team-working skills. When I worked at XYZ Corp I voluntarily
attended a series of in-house personal development training programs.

39. Tell me about yourself.

Answer :I'm an ambitious, self-motivated account executive and I'm very happy in
my life right now. I'm looking to change jobs because I feel I've achieved all of the
goals I set out for myself when I embarked in my previous role, six years ago. I've
still got a strong appetite for success and I'm looking for a job that will provide fresh
challenges and rewards.

40. Do you like to work as part of a team or alone. Why?

Answer :I work very well when I'm part of a team, I value the ability to bounce
ideas off other people and also provide my input, whenever it's wanted. Of course
I'm more than capable of working alone whenever I'm required to do so too.

41. What motivates you?

Answer :A little appreciation for a succesfully completed work. If failed in that task,
I am motivated to do it better than ever. If completed sucessfully, the sucess
motivates me to go in for a tougher project/work which is a new challenge for me. As
it is, winning challenges is the spirit in me.

42. How do you handle stress?

Answer :I'm not the type of person that becomes stressed very easily. However, if
in an extreme circumstance I did start to become stressed, I would look to the cause
of it and attempt to identify a solution. I would certainly not be afraid to look to
others for their input and assistance. In a working environment I think stress comes
around from pressurized situations. In such cases the best solution is often one of
situation management until the crisis abates.

43. I'm worried about your lack of _____ experience.

Answer :I don't feel you've anything to worry about. While I've only been a
designated team leader for one year, I've spent eighteen months as the most
experienced member of the team and in many situations I effectively led the team. I
very much enjoy team management and am confident in my own abilities.

44. What do you like to do in your spare time?

Answer :I enjoy participating in and watching most sports. I discovered golf at
college and find it a great way to relax and spend time with friends. I also enjoy
playing football and tennis. I was captain of the school swimming team and I try to
keep that up as best I can too. I also enjoy listening to music, watching movies, and
being around my friends.

45. You've been in the same firm for a number of years. How do you think
you'll adjust to a new one?
Answer :Sample Answer(s) I'm looking forward to the challenge. Even in this day
and age there is a lot of value in staying in the one company for a prolonged period
of time. In my current role I have had an opportunity to work with many people
throughout the company and build great working and personal relationships. In
addition, I had enough time in each area I worked to make a real and lasting
difference.

Also, I'd also like to think the firm's decision to retain my services for so long is
indicative of the esteem in which I'm held. However, it's now time for me to move on
so I can take the skills I've attained at ABC Corp and apply them in a new
environment.

46. How often do you miss deadlines?

Answer :As infrequently as possible. In the reality it may be impossible to achieve
every single deadline, however in my experience good planning and project
management can alleviate late deliveries.

47. Why should we hire you?

Answer :I believe that I've got the skills and enthusiasm required to fulfill the role
that's available. I think I'd be a valuable asset to the firm and, from my experience,
I'm sure I'd make a positive contribution to the company's ambitions.

48. How do you measure 'success'?

Answer :I measure my own personal success by how well I've achieved the goals I
set myself. I feel I've been successful to date - I attended my college of choice, I
graduated with a degree, and I've spent three successful years at XYZ Bros. The key
in being successful is to set challenging yet attainable goals, while always remaining
focused on what you hope to achieve. My current goal is to succeed at this interview.

49. In what kind of work environment are you most productive?

Answer :Tailor your answer to the job. For example, if in doing your job you're
required to lock the lab doors and work alone, then indicate that you enjoy being a
team player when needed, but also enjoy working independently. If you're required
to attend regular project planning and status meetings, then indicate that you're a
strong team player and like being part of a team.

50. How do you handle pressure?

Answer : This is sort of a double whammy, because you're likely already stressed
from the interview and the interviewer can see if you're handling it well or not.
Everybody feels stress, but the degree varies. Saying that you whine to your shrink,
kick your dog or slam down a fifth of Jack Daniels are not good answers. Exercising,
relaxing with a good book, socializing with friends or turning stress into productive
energy are more along the lines of the "correct" answers.

51. How do you plan to achieve those goals?

Answer :I plan on gaining additional skills by taking related classes and continuing
my involvement with a variety of professional associations.

I noticed that XYZ company (the company you are interviewing with) provides in-
house training for employees and I would certainly be interested in taking classes
that would be relevant.

I will continue my professional development my participating in conferences,

attending seminars, and continuing my education.

52. You haven't worked for a long time. Are you sure you can handle this
job?
Answer :You may have gaps in your employment due to family responsibilities.
Perhaps you've been a homemaker or a caregiver. You may have retired and then
decided to work again.

Memorize one phrase or short sentence to explain your situation. Then emphasize
the experience you've gained.

53. What kind of worker are you?

Answer :Again, no one is perfect. Showing that you tackle every assignment with all
of your energy and talents is admirable but mention that you also learn from your
mistakes.

54. What causes you to lose your temper?

Answer :Everybody has a low boiling point on some particular issue. Pick one of
yours; something safe and reasonable. People who are late to meetings, blame
shifting, broken appointments and office ''back-stabbing'' are suitable responses.
Don't say that you never fly off the handle. You won't be believed.

55. What did you like most about your previous job?
What did you like least about your previous job?
Answer :An employer can evaluate the type of worker you will be by the items you
choose. Cite specifics. You are also providing clues about the environment you seek.
What you liked most can include a strong teamwork atmosphere, high-level of
creativity, and attainable deadlines. What you liked least should include any
situations you are unlikely to encounter in your new position.

56. Your resume suggests that you may be over-qualified or too

experienced for this position. What's Your opinion?
Answer :Emphasize your interest in establishing a long-term association with the
organization, and say that you assume that if you perform well in his job, new
opportunities will open up for you. Mention that a strong company needs a strong
staff. Observe that experienced executives are always at a premium. Suggest that
since you are so wellqualified, the employer will get a fast return on his investment.
Say that a growing, energetic company can never have too much talent.

57. How long would you stay with us?

Answer :Say that you are interested in a career with the organization, but admit
that you would have to continue to feel challenged to remain with any organization.
Think in terms of, ''As long as we both feel achievement-oriented.''

58. Tell me about a time you had to handle multiple responsibilities. How
did you organize the work you needed to do?
Answer :While attending college, I also worked at a law firm. I was successful
because I practiced good time-management skills and I made a to-do list every day.
As I completed each task, I checked it off the list. It is funny how something so
simple can keep you so organized. As a result of my to-do lists, I was able to
visualize my daily progress.

59. Describe a situation in which you found that your results were not up to
your professor's or supervisor's expectations. What happened? What action
did you take?
Answer :Recently I was asked to put together a proposal for a migration of network
systems. Misunderstanding my boss, I thought it was just an informal paper. When I
presented it to him days later, he was upset with the quality since it had to be
presented to our VP. I explained my misunderstanding, apologized, reworked the
paper, and had it back to him with enough time for him to review it before he
presented it successfully at the meeting.

60. What would you do with your life if money was not a concern?
Answer :I am not depending on money to make me happy. What makes me happy
is having a satisfying job that provides challenge and new situations daily.

Interview Questions and Answers

61. What do you see yourself doing five years from now?
Answer :''Making a more significant contribution to whatever organisation I'm
working for. To have developed new skills, abilities, maturity - perhaps a little
wisdom even. To have become better qualified in whatever way suits the situation
and opportunities I have. To be better regarded by my peers, and respected by my
superiors as someone who can continue to increase the value and scale of what I do
for the organisation.''
''I'd like more responsibility, because that's a result of personal growth and
progression, and it's important for my personal satisfaction.''

''I have no set aspirations about money and reward - if I contribute and add value to
the organisation then generally increased reward follows - you get out what you put
in.''

''Long term I want to make the most of my abilities - if possible to build a serious
career, but in this day and age nothing is certain or guaranteed; things can change.
I'll do my best and believe that opportunities will arise which will enable me to keep
contributing, increasing my worth, and developing my ability in a way that benefits
the organisation and me.''

Employers will respond well if they see that you are mature, independent, self-
motivated; that you will make a positive and growing contribution, and that you
understand that reward (financial, promotion, responsibility, etc) will always be
based on the quality and value of your input.

62. How do you make yourself indispensable to a company?

Answer :“We are looking for both technical and interpersonal competence,” says
Doris J. Smith-Brooks, recruiting and advertising manager for Boeing Co. in Seattle,
Washington.

Smith-Brooks explains that students who have interned or completed cooperative

education assignments generally answer the question best because they know what
working for a company entails.

63. What’s your greatest strength?

Answer :“Don’t just talk about your strength—relate it to the position,” Ferguson
says. “Let them know you are a qualified candidate.”

64. What’s your greatest weakness?

Answer :“Say something along the lines of, ‘I have difficulty with this thing, and
these are the strategies I use to get around it,” Ferguson says. “For example, you
could say, ‘I’m not the most organized of individuals, so I always answer my e-mails
and phone calls right away. I’m aware of the problem and I have strategies to deal
with it.”

65. Where do you see yourself five (ten or fifteen) years from now?
Answer :Explain your career-advancement goals that are in line with the job for
which you are interviewing. Your interviewer is likely more interested in how he, she
or the company will benefit from you achieving your goals than what you'll get from
it, but it goes hand in hand to a large degree. It's not a good idea to tell your
potential new boss that you'll be going after his or her job, but it's okay to mention
that you'd like to earn a senior or management position.
66. Why did you leave your previous jobs (if any)?
Answer :The interviewer may want to know if you had any problems on your last
job. If you did not have any problems, simply give a reason, such as: relocated away
from job; company went out of business; laid off; temporary job; no possibility of
advancement; wanted a job better suited to your skills.

If you did have problems, be honest. Show that you can accept responsibility and
learn from your mistakes. You should explain any problems you had (or still have)
with an employer, but don't describe that employer in negative terms. Demonstrate
that it was a learning experience that will not affect your future work.

67. What major challenges have you encountered and how did you deal with
them?
Answer :When going to an interview, you should always be prepared to speak about
difficult situations that you have encountered in the past and how you were able to
effectively resolve them. It is good to remember at least three. And remember, the
situation should always reflect an attribute that you think the employer/interviewer
would admire.

68. Tell me how you handled an ethical dilemma.

Answer :“Suppose you worked at a bank and a long-time customer wanted a check
cashed right away but didn’t have the fund balance in his account to cover the
check,” Martinez says, explaining that if the bank’s policy prohibited cashing checks
in that manner, the teller would have a choice of violating bank policy or alienating a
good customer.

Martinez says the best way to handle such a situation would be to go to a supervisor,
explain the situation, and ask for advice. He adds that students who can’t offer a
situation that they handled correctly the first time can explain how they learned from
making mistakes.

“Explain that the next time, this was how you handled it,” he says.

69. Tell me about the culture at your last company/employer.

Answer :If the past culture was good them explain how and why in terms that the
interviewee is likely to identify with, for example:

''The culture encouraged people to develop, grow, take responsibility. People were
coached and mentored towards quality and productive effort. All of this helped me a
great deal because I identify with these values, and respond to these opportunities.''

A good answer, in referring to a non-supportive culture would be to express the

positive aspects (eg lots of freedom for me to take initiative, responsibility, find new
ways to contribute, a free market allowing the good workers to naturally excel and
develop reputation and internal working relationships, etc.)
70. Tell me about your life at College or University (or even your time in
your previous job).
Answer :The question is an opportunity for you to demonstrate the qualities that the
interviewer is seeking in for the job, so orientate your answer towards these
expectations (without distorting the truth obviously).

In your answer, emphasise the positive behaviour, experience and achievements

(ideally backed up with examples and evidence) which will impress the interviewer
because of its relevance to the role requirements.

The interviewer is looking for the same capabilities and behaviour in your college (or
university or previous job) life that they want in the job.

Your emphasis should be on your achievements, and how you achieved them, that
are relevant to the job requirements.

Interviewers with special interest in behaviour and personality may also use a
question like this to assess your self-awareness and maturity, in the way you
consider your answer and relate it to your own experience and development.

71. What did you achieve in your last job?

Answer :Prepare a number of relevant examples and explain one (two or three if
they're punchy and going down well). Make sure you feature as the instigator, or the
factor that made the difference. Examples must lead to significant organisational
benefits; making money, saving money/time, improving quality, anticipating or
creatively solving problems, winning/keeping customers, improving efficiency.

72. Give me some examples of how you have adapted your own
communicating style to deal with different people and situations.
Answer :Prepare this as one of your strengths, as there's not a single job that won't
benefit from good adaptive communication skills. Give examples of how you've been
detailed and given written confirmation for people who need it. Give examples of
how you verbally enthuse and inspire the people who respond to challenge and
recognition. Think of other examples of adapting your style to suit the recipients.
Give examples when you've had to be task-driven, process driven, people-driven,
and how you change your style accordingly. A chance for you to truly shine.

73. What do you find difficult in work/life/relationships (etc)?

Answer :Pick a relatively irrelevant skill and say that you don't find it as easy as
you'd like, so you're working on it (don't just make this up - think about it and be
truthful). Don't own up to a weakness in an area that's important to the role. As with
the weaknesses question, you can state certain difficulties because they are actually
quite acceptable, even commendable, they'd include: suffering fools gladly, giving up
an impossible task, tolerating unkind behaviour like bullying, having to accept I can't
help certain big problems in the world, etc.
74. How do you plan and organise your work?
Answer :Planning and writing a plan is very important. I think how best to do things
before I do them, if it's unknown territory I'd take advice, learn from previous
examples - why re-invent the wheel? I always prioritise, I manage my time, and I
understand the difference between urgent and important. For very complex projects
I'd produce quite a detailed schedule and plan review stages. I even plan time-slots
for activities that aren't in themselves organised, like thinking time, and being
creative, solving problems, etc.

75. How many hours a week do you work/prefer to work?

Answer :It varies according to the situation. I plan and organise well, so unless
there's a crisis or unusual demand I try to finish at a sensible time so as to have
some time for my family/social life/outside interests. It's important to keep a good
balance. I start earlier than most people - you can get a lot done before the phones
start ringing. When the pressure's on though I'm happy to work as long as it takes to
get the job done. It's not about the number of hours - it's the quality of the work
that you do; how productive you are.

76. Do you make mistakes?

Answer :Be honest. Yes of course on occasions, but I obviously try not to, and I
always try to correct them and learn from them.

77. (Follow above question with) - Can you share your mistakes with
others?
Answer :Absolutely I can - I get the guidance I need, and it may help prevent
others from making the same mistake.

78. How to do measure your own effectiveness?

Answer :By the results that I achieve, and that I achieve them in the most positive
way. If there isn't an existing measure of this I'll usually create one.

79. What personal goals do you have and how are you going about
achieving them?
Answer :Prepare for this - be able to state your personal and career goals - keep
them reasonable, achievable and balanced. Explain how you see the steps to
reaching your aims. An important part of achieving progress is planning how to do it.
Be able to demonstrate that you've thought and planned, but also show that you are
flexible and adaptable, because it's impossible to predict the future - the important
thing is to learn and develop, and take advantage of opportunities as they come
along.

80. What makes you mad?

Answer :Nothing really makes me mad - it's not a good way to deal with anything.
Certain things disappoint or upset me - rudeness, arrogance, spitefulness (pick any
 obvious nasty traits or behaviours, particularly behaviours that you believe your
interviewer will personally dislike too.)

81. What do you think of your last boss/employer?

Answer :Don't be critical. If possible be generous with praise and say why, giving
positive reasons. If there was a conflict don't lie, but describe fairly and objectively
without pointing blame.

82. How would you react if I told you that your interview, so far, was
terrible?
Answer : He is trying to find out how you react to criticism.
Well, I'd be quite surprised and rather sad. I have put a lot of work into preparing for
this interview and getting this job is very important to me.

May I ask you, what parts of my presentation did you consider were not up to an
acceptable standard? If you could pinpoint these areas to me, maybe I could go over
them again and clear up any misunderstandings that might exist. I'm sure that's
where the problem lies"

83. What influenced you to choose this career?

Answer :My past experiences have shown me that I enjoy facing and overcoming
the challenge of making a sale. Without a doubt, once I have practiced my
presentation and prepared myself for objections, I feel very confident approaching
people I don't know and convincing them that they need my product. Lastly, I like
sales because my potential for success is limited only by how much of myself I
dedicate toward my goal. If any profession is founded on self-determinism, it surely
must be sales.

84. Which is more important to you, the job itself or your salary?
Answer :A salary commensurate with my experience and skills is important, but it's
only one piece of the package. Many other elements go into making up a
compensation package, but more importantly, it's critical to me to enjoy what I'm
doing, fit into the corporate culture, and feel I'm making a genuine contribution.

Interview Questions-Marketing &

Sales

The candidates interested in marketing jobs need to have marketing skills, interpersonal skills
and more. They must be able to convince people. Here are some of the questions asked by the
interviewers to analyze the marketing capabilities of a candidate.

Q: Describe yourself.
Q: Tell me about your educational background?
Q: What do you know about the organization?
Q: How do you justify the job?
Q: Why do you want this job?
Q: What do you want to work with this organization?
Q: Where do you see yourself five years down the line?
Q: What are your strengths?
Q: What are your weaknesses?
Q: What is marketing?
Q: What is marketing according to you?
Q: Why marketing?
Q: Sell the product ________ to me.
Q: Describe niche market.
Q: How would you brand yourself?
Q: What are the different stages of a product lifecycle? Give examples of 3 products at different stages.
What is will be their next stage?
Q: What competitive skills do you have?
Q: How will you sell a refrigerator to an Eskimo?
Q: What is the difference between marketing and sales?
Q: What is online marketing?

Q: How would you rate yourself as a salesperson on a scale from 1 to 10?

Q: Develop a marketing plan?
Q: Which of our products/services most appeals to you and why?
Q: Describe a marketing plan you developed. What was the result of implementing that plan?
Q: Explain in brief the situations when you would be using

Integrative growth strategy

Intensive growth
Diversification growth strategy

Q: Which environmental variables impact a marketing plan?

Q: Which was the most difficult sale you made?
Q: Which was the largest sale that you have lost?
Q: Do you want to ask anything from us?
Q: What are your hobbies?
Q: How do you pursue your hobbies?
Q: What has been your greatest achievement?
Q: What has been your greatest failure?
Q: How do you take challenges?
Q: How would you tackle a customer complaining about a product you sell?
Q: What do you like most about sales?
Q: What are your salary expectations for this job?
Q: What are the projects you have ever undertaken?
Q: What do you do in leisure time?
Q: Are you willing to work in shifts?
Q: What is the thing you like the most in the world? Why?
Q: What is the thing you dislike the most in the world? Why?
Q: What does success mean to you?
Q: How do you define failure?
Q: How do you define arrogance? Are you arrogant?
Q: What role are you ready to take in a group?
Q: Who has been an inspiration for you?
Q: What is more important to you money or success?
Q: What kind of person are you?
Q: Rate yourself on a scale of 10.
Q: Why did you choose _________ as your major/subjects?
Q: Are you willing to travel?
Q: Why are you leaving the organization you work for?
Q: How much time do you need to join the organization?
Q: Are you aggressive?
Q: What makes you a good manager?
Q: What motivates you the most?
Q: What skills and abilities do you have?
Q: Is there anything you want to ask?
Q: How can marketing lead the way toward customer centricity?
Q:What experience do you have to support your answer?
Q:If your company markets through both B2B and B2C channels, describe any channel differences in
approaching customer-centricity.
Q:What are your top three predictions about how integrated, multichannel marketing in your industry will
evolve in 2008? Why?
Q: How could your firm change its organization, processes, and culture to compete more effectively?
Q: How can you effectively integrate traditional, maturing, and new media, channels, and tactics?
Q:With whom should you partner to help support this shift to customer-centricity?
Q:How can you leverage new channels, tactics, and media to drive customer engagement and intimacy?
Q:What steps have you taken to link these divers to your team's compensation?
Q:What did you do to prepare yourself for this interview?
Q:whether adverstising through tv,radio is direct marketing?
Q:When was the last time you created a marketing innovation, which energized you, and why did it do so?
Q:What steps to you take to promote a business idea to your manager?
Q:What is your psychology of selling?
Q:Apart from financial considerations, what is challenging about marketing?
Q:Why is marketing research important?
Q:What have been your most striking findings? What data have really shocked you?
Q:Describe your sales experience.
Q:Do you have any supervisory skills?
Q:List your key accomplishments.
Q:Have you ever been charged with training and coaching other sales professionals?
Q:What success did you experience?
Q:Describe a typical day for you.
Q:What has been your biggest disappointment with a prospect or client?
Q:How much of your current client base consists of repeats and referrals?
Q:What major clients have you closed over the last 6 months?
Q:What sales challenge have you experienced recently?
Q:How do you describe your salesmanship style?
Q:How would you go about persuading a customer that our product was better than any other?
Q:What experience do you have of setting and meeting sales targets, both personally and as a sales team?

Q:How would you go about identifying consumer / customer needs and wants?
Q:We are looking for a truly inspiring Marketing and PR Executive, someone who can create a culture of
open communication, trust and respect. What strategies would you implement to achieve this?
Q:Tell us about your experience with focus groups.

What steps would you take to nurture commercial awareness and a sales focus in this customer service
team?

Q:What criteria are you using to evaluate the organizations for which you hope to work.
Q:What two or three things are important to you in your job?
Q:Why should I hire you?
Q:What makes you better than the other people I'm seeing today?
Q:Have you applied to any other areas apart from marketing?
Q:Give me an example of how you convinced someone to do something that they were not too keen on
doing.
Q:What do you realistically believe to be your earning potential?
Q:Tell me about how you persuade people to accept your point-of-view.
Marketing manager interview questions

1. What value will you bring to our company?

2. Give us an example of a marketing brief you developed for a recent marketing

project or program?

3. Tell us about a marketing project in which you had to coordinate and manage a diverse
team of people to achieve deliverables?

4. Tell me about a marketing project that you brought in on time and under budget?

5. Describe a situation in which an innovative course of action was necessary?

6. What factors do you consider the most important when attempting to influence
consumer behavior?

7. What are the biggest challenges a Marketing Manager faces today?

8. Give an example of how you have effectively managed a tight budget to accomplish a
marketing activity?

9. Give an example of how you have effectively used online marketing tools?

10. Can you give me an example of a campaign that did not work out as you had
planned?

11. Give an example of one of your strength/weaknesses and what you learn from your
experience?

12. From learning a little about our company, what would you immediately recommend
to change and why?

13. If you were actually a brand of car what car would you be and why?

14. What has been a particularly demanding goal for you to achieve?

15. Can you think of a situation in which an innovative course of action was needed?
What did you do in this situation?

16. In your present position, what standards have you set for doing a good job? How did
you determine them?
17. Please think about your most significant accomplishment. Now, could you tell me all
about it?

18. Some of the biggest mistakes you made?

19. How you changed and grew as a person?

20. What you would do differently if you could do it again?

21. How you prepared the budget and plan and how you did against it?

22. How you motivated and influenced others, with specific examples to prove your
claims?

23. How you dealt with conflict with specific examples?

24. Anything else you felt was important to the success of the project?

25. What recognition you received (everybody gets recognition for a job well done)?

26. What does a person taking this job need to do over the next three to six months in
order to be considered successful?

27. What are the two or three things a successful person would need to do to make sure
they achieved the major objective?

28. Is there anything else that needs to be changed, fixed, or improved over the next few
months?

29. What are the biggest challenges in the job?