Unit 1: Lifestyle: Moving With The Times: On The Road Again

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UNIT 1: LIFESTYLE: MOVING WITH THE TIMES

There is no question that American consumers are troubled by the evergrowing dangers in the
world as it threatens the very foundation of the American way of life. They are also made
anxious by the political hubbub, fake news posturing and other distractions that are taking
their leaders away from their much more important task of governing and ruling this great
nation and setting it on the right course to grow the economy and help American citizens
prosper.
In the face of these struggles, Americans are finding solace at the bar, which not only helps
them escape from their worries temporarily but also provides much-needed connection with
others as they share drinks at the pub.
On the road again
Encouraged by cheaper gas, Americans are getting into their cars and traveling more, going to
new places, seeing new sights and just enjoying the road travel experience. This may also be a
reflection of the problems confronted in air travel, which has gotten plenty of press lately.
As for me, when I need to travel places I can reach by car in less than a day, I will always opt
for a road trip, rather than undergoing the trials and tribulations of flying. I suspect there are
many others that share this view.
More online shopping
Internet shopping is replacing the hassles of in-store shopping, no question of that. It is not
only that online gives access to more products, often at a cheaper price, but online saves huge
amounts of time when people need a specific item.
Going to the store or the mall, therefore, becomes a discretionary diversion undertaken
primarily when people want a shopping experience, as opposed to a buying experience, in
which online often proves to be the best option. Amazon’s record-breaking Prime Day on
July 12, which saw sales rise 60% over last year’s, demonstrates just how much shoppers
value the comfort and ease of shopping electronically without ever having to cross the
threshold of a retail store.
More experiences, fewerthings
The fact that sales in used merchandise stores are growing so rapidly is not necessarily a
reflection of cash-strapped customers looking for bargains, though surely that plays a role.
But I believe it is far more a reflection of consumers turning away from the pursuit of a
materialistic culture where one is defined by the things one has. Rather they are chasing more
meaningful lifestyle experiences.
In buying previously-owned things, people acknowledge that repurposing, reusing, and
seeking out used items is a lifestyle that they embrace. The “Tiny House” movement with its
rallying cry “Tiny House-Big Living,” is more than just a cable television show. It is a
lifestyle that more Americans are pursuing, if not by actually living tiny, but thinking that
way. And they start by ridding themselves of all the extraneous junk they have collected.
When they actually need something, they increasingly are looking to gently-used goods as a
better solution, both for their pocketbook and the planet.
Men are getting fashionable
Men are spending more on clothes. This is an interesting trend, especially now that
Walmarthas acquired men’s clothing retailer Bonobos. Men are paying serious attention to
their presentation, both at work to advance their careers and also in their personal lives when
casual attire is called for. This woman, for one, applauds men thinking more about how they
look and the message it sends to those they meet.

Adapted from https://www.forbes.com/sites/forbes-finds/2018/06/23/

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