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Gujarat Technological University: Subject Name: Business Analytics (BA) Subject Code: 4529201

The document outlines the syllabus for a Master of Business Administration course on Business Analytics. The course covers key topics over 5 modules including business intelligence, business analytics, data warehousing, data mining, big data analytics and analytics applications. Students will learn about different data types, analytics tools and techniques. They will also complete a practical report applying analytics in different industries. The course aims to provide foundational knowledge in business analytics concepts, components, and their use in decision making.

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Vrutika Shah (207050592001)
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487 views2 pages

Gujarat Technological University: Subject Name: Business Analytics (BA) Subject Code: 4529201

The document outlines the syllabus for a Master of Business Administration course on Business Analytics. The course covers key topics over 5 modules including business intelligence, business analytics, data warehousing, data mining, big data analytics and analytics applications. Students will learn about different data types, analytics tools and techniques. They will also complete a practical report applying analytics in different industries. The course aims to provide foundational knowledge in business analytics concepts, components, and their use in decision making.

Uploaded by

Vrutika Shah (207050592001)
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
Download as pdf or txt
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GUJARAT TECHNOLOGICAL UNIVERSITY

With effective
Syllabus for Master of Business Administration, 2nd Semester from academic
Subject Name: Business Analytics (BA) year 2018-19
Subject Code: 4529201

Course Duration: The course duration is of 40 sessions of 60 minutes each.

2. Course Contents:
Module Module Content No. of 70 Marks
No: Sessions (External
Evaluation)
Business Intelligence:
 Definitions and Examples in Business Intelligence
 Need, Features and Use of Business Intelligence (BI)
 BI Components
o Data Warehouse
o Business Analytics
o Business Performance Management
o User Interface
Business Analytics:
I  Introduction to Business Analytics (BA) – Need. 10 18
 Components (Business Context, Technology, Data
Science).
 Types (Descriptive, Predictive and Prescriptive).
 Business Intelligence versus Business Analytics.
 Transaction Processing v/s Analytic Processing
o OLTP v/s OLAP
o OLAP Operations
o Data models for OLTP (ER model) and OLAP
(Star & Snowflake Schema)
Types of Digital Data:
 Definition, Sources, Storage and Characteristics of
Structured, Unstructured and Semi Structured Data
Data Warehouse:
 Definition, characteristics, framework
II 10 18
 Data lake
Business Reporting, Visual Analytics:
 Definition, concepts
 Different types of charts and graphs
 Emergence of data visualization and visual analytics
Data Mining:
 Concepts and applications
 Data mining process
Text & Web Analytics:
 Text analytics and text mining overview
 Text mining applications
III 10 17
 Web mining overview
 Social media analytics
 Sentiment analysis overview
Big Data Analytics:
 Definition and characteristics of big data
 Fundamentals of big data analytics

Page no. 3 of 5
GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 2nd Semester from academic
Subject Name: Business Analytics (BA) year 2018-19
Subject Code: 4529201

Business Performance Management:


 Business performance management cycle
 KPI, Dashboard
Analytics in Business Support Functions:
 Sales & Marketing Analytics
IV 10 17
 HR Analytics
 Financial Analytics
 Production and operations analytics
Analytics in Industries:
 Telecom, Retail, Healthcare, Financial Services
Practical:
(30 marks
V Students should prepare a detailed report on applications of ---
CEC)
analytics in different industries.

3. Pedagogy:
 ICT enabled Classroom teaching
 Case study
 Practical / live assignment
 Interactive class room discussions

4. Evaluation:
Students shall be evaluated on the following components:
Internal Evaluation (Internal Assessment- 50 Marks)
A  Continuous Evaluation Component 30 marks
 Class Presence & Participation 10 marks
 Quiz 10 marks
B Mid-Semester examination (Internal Assessment-30 Marks)
C End –Semester Examination (External Assessment-70 Marks)

5. Reference Books:
No. Author Name of the Book Publisher Year of
Publication /
Edition
Business Intelligence:
Ramesh Sharda, Dursun A Managerial
1 Pearson 3rd
Delen, Efraim Turban Perspective on
Analytics
R.N.Prasad and Seema Fundamentals of
2 Wiley 2016
Acharya Business Analytics
Business Analytics –
The Science of Data
3 U. Dinesh Kumar Wiley 2017
Driven Decision
Making
4 Anil Maheshwari Data Analytics McGraw Hill 2017
Jesper Thorlund & Gert Business Analytics
5 Wiley Latest
H.N. Laursen for Managers: Taking

Page no. 4 of 5

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