CRT LEARNING MODULE

Course Code THM01

Course Title Macro Perspective of Tourism and
Hospitality
Units 3

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 Module Title Sustainable Management of Tourism and
Hospitality

College for Research & Technology of Cabanatuan

HOW TO USE THIS DIGITIZED LEARNING MODULE

Welcome to the module in Sustainable Management of Tourism and Hospitality.
This module contains training materials and activities for you to complete this module.

You are required to go through a series of learning activities in order to complete

each learning outcome of the module. Each of the learning outcomes is provided with
Modules. Follow these activities on your own and answer the self-check at the end of
each learning outcome. You may remove a blank answer sheet at the end of each
module (or get the answer sheets from the online facilitator) to write the answers for
each self-check. If you have questions, don’t hesitate to ask your facilitator for
assistance.

This module was prepared to help you gain fundamentals and basic knowledge
about communication processes. This will be the source of Information for you to
acquire knowledge and skill in this particular trade independently and at your own pace,
with minimum supervision of help from your instructor.

 Talk to your online facilitator and agree on how you will both organize the
Training of this unit. Read each through the module carefully. It is divided into
sections, which cover all the skills and knowledge you need to successfully
complete this module.
 Work through all the information and complete the activities in each section.
Read Modules and complete self-check. Suggested references are included to
supplement the materials provided in this module.
 Most probably your facilitator will be your supervisor or manager. Your online
facilitator will support and correct you.
 Your online facilitator will tell you about the important things you need consider
when you are completing activities and it is important that you listen and take
notes.
 You will be given plenty of opportunity to ask questions and practice on the job.
Make sure you practice new skills during regular work shifts. This way you will
improve both your speed and memory and also your confidence.
 Talk to more experienced workmates and ask for their guidance.
 Kindly the self-check questions at the LMS (EDMODO) to test your own progress.

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 When you are ready, ask your online facilitator to watch you online via Zoom or
Google Meet to perform the activities outlined in this module.
 Ask your online facilitator work through the activities: ask for written feedback
on your progress. Your online facilitator keeps feedback/pre-assessment reports
for this reason. When you have successfully completed each element, ask the
facilitator to mark on the reports that you are ready for assessment.
 When you have completed this module, and feel confident that you have
sufficient practice, your online facilitator will arrange an appointment with
registered assessor’s to assess you. The results of your assessment will be
recorded in your competency Achievement Record.

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Macro Perspective of Tourism and Hospitality
Contents of this Learning Module

No. Module Title Topic Code

Meaning of
Sustainable
Management
of Tourism
and
Hospitality

Sustainable
Development
Sustainable Goals Module 8
Management
8 of Tourism and Current
Hospitality Trends,
Global
Impact and
Benefits of
Sustainable
Tourism and
Development

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 MODULE CONTENT

MODULE TITLE: Sustainable Management of Tourism and

Hospitality

MODULE DESCRIPTOR:
This module covers the sustainable development goals, a universal call to action
to end poverty, protect the planet, and assure that all people enjoy peace and
prosperity. It also covers the current trends un sustainable tourism and hospitality and
the global impact and benefits of sustainable tourism and hospitality.

NUMBER OF HOURS: 3 hours (1 week)

LEARNING OUTCOMES:
At the end of the module, you MUST be able to:

1. Analyze the Sustainable Development Goals.

2. Discuss the Current Trends, Global Impact and Benefits of Sustainable Tourism
and Development.
3. Analyze the global impact of sustainable tourism and hospitality.
4. Explain the benefits of sustainable tourism and hospitality.

Contents:

1. Meaning of sustainable management of tourism and hospitality.

2. Managing sustainable tourism and hospitality.
3. Sustainable management goals.
4. Current trends in sustainable tourism and hospitality.
5. Global impact sustainable tourism and hospitality.
6. The benefits of sustainable tourism and hospitality.

Conditions:

The students must be provided with the following:

1. Hard copy or soft copy of the course syllabus
2. MS Word
3. Pen
4. Paper

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Assessment Method:

1. Submission of Research paper.

2. Written examination.
3. Quizzes using EDMODO app.

Learning Activities (Study Guide)

1. Using EDMODO app on your phone or the website on your laptop, go to the
Macro Perspective of Tourism and Hospitality class.
2. Click on the FOLDERS section (on menu bar)
1. Click the folder MODULE 1: Introduction to Tourism and Hospitality
3. The digitized Modules, Task Sheets and Job Sheets are available in this folder.
4. All the Self-Checks are contained in the folder MY ACTIVITIES.

Learning Activities Special Instructions

1. Read Module No. Contained in the Module 1: (Introduction to

1.1(Introduction to Tourism and Tourism and Hospitality folder in EDMODO
Hospitality) (Module 1.2)
2. Answer self-check for 1.2a The self-checks are available thru the folder
SELF CHECKS. The activity is timed (15
minutes). The results will be immediately be
available after clicking SUBMIT and the
system will run through the items incorrectly
answered (and show the correct answer)

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 MODULE 8

Sustainable Management of Tourism and Hospitality

Learning Objective: After reading this MODULE, you should be able to:

1. Analyze the Sustainable Development Goals.

2. Discuss the Current Trends, Global Impact and Benefits of Sustainable Tourism
and Development.
3. Analyze the global impact of sustainable tourism and hospitality.
4. Explain the benefits of sustainable tourism and hospitality.

Meaning of Sustainable Management of Tourism and

Hospitality
Sustainable management of tourism and hospitality means achieving quy growth
in a manner that does not deplete the natural and built environments and preserve the
culture, history, and the heritage of the local community Sustainable tourism and
hospitality consists of the natural surroundings plus the built structure such as lodging
museums and galleries and attractions. The word "environment includes the natural
habitats built structures culture, heritage, history, and social interactions.

The key to sustainable management of tourism and hospitality is to balance the

number of the visitors with the capacity of the given environment in a manner that
allows the greatest interaction and enjoyment with the least destruction Carrying
capacity is a major concern when discussing sustainable management of tourism and
hospitality Carrying capacity s the largest number of people a destination can efficiently
manage within its given environment and management capability. When to many
people gather in an area which cannot be handled by the facility, the destination the
local residents, and the economy are harmed Ta avoid this situation, affective planning
steps must be taken in accordance with effective policy guidelines.

Managing sustainable tourism and hospitality depends on sound policies that

include a harmonious relationship among local communities, the private sector and we
governments to protect the natural built and cultural environments Sustainable tourism

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and hospitality practices can be useful means of providing a community or destination
an improved quality of life.

Managing Sustainable Tourism and Hospitality

The importance of managing the cultural, natural and social impacts of tourism
and hospitality cannot be overemphasized Enhancing understanding among nations and
promoting a culture of peace will make people see that sustainable tourism and
hospitality development can take place. Likewise, the aspects of the environment and
local culture will benefit as government revenues from tourism and hospitality-related
goods and services help restore monuments museums, art galleries, and increase local
crafts and establish national parks. There is a need for tourism and hospitality policy
and planning to guide the development of infrastructure. The building of new airports,
roads, ports, and sewage and water treatment plant improves the lives of the local
residents through well-planned policies and urban planning. Sustainable tourism and
hospitality encourages economic and social responsibilities for preserving and
enhancing our cultural and environmental heritage through tourism and hospitality
Throughout the world, many local destination managers and governments acknowledge
the monetary value of tourism and hospitality which results in demands for new
measures to support sustainable tourism and hospitality practices.

At the country level, the UNWTO has established many guidelines and directions
for including sustainable tourism in the country's tourism program Some international
and private sector organizations such as the World Travel and Tourism Council and the
Business Enterprises to Sustainable Travel functional Network (BEST-EN) have devised
effective strategies for sustainable tourism and have hospitality education and
development. The East Carolina University and center for Sustainable Tourism. Guilin,
China which is beautiful scenic destination will be the location the UNWTO observatory
to carry out a monitoring system for sustainable tourism. The Guilin City Council and
Zhongshan University will manage the project. Sustainable destination management
within the tourism and hospitality industry can strengthen global societies and
contribute to the protection of tourism and hospitality resources for future generations.

As fundamental reference system for responsible and sustainable tourism, the

Global Code of Ethics for tourism (GCET) a comprehensive set of principles formulated
to direct stakeholders in tourism and hospitality development. Intended for
government, the travel industry, communities, and tourists alike it strives to help
maximize the sectors while minimizing its potentially negative impact on the
environment, cultural heritage, and societies worldwide.
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 Adopted in 1999 by the General Assembly of the United Nations World Tourism
Organization (UNWTO), recognition by the United Nations two years later expressly
UNWTO to promote the active pursuance of its provisions. Although not really binding
the code presents a voluntary application mechanism through its acceptance of the role
of the World Committee on Tourism Ethics WGTE), to which stakeholders may consult
matters concerning the meaning and relevance of the document.

The code’s 10 principles comprise the economic, social, cultural and mental
components of travel and tourism:

Article 1: contribution to mutual understanding and respect between people and

societies.

Article 2: Tourism as a vehicle for individual and collective fulfillment.

Article 3: Tourism, a factor of sustainable development.

Article 4: Tourism, ser of the cultural heritage of mankind and contributor to

is enhancement.

Article 5: Tourism, a beneficial activity for host countries and communities.

Article 6: Obligations of stakeholders in tourism development.

Article 7: Right to tourism

Article 8: Liberty of tourist moments

Article 9: Rights of the workers and entrepreneurs in the tourism industry

Article 10: implementation of the principles of the Global Code of Ethics for Tourism

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 The Sustainable Development Goals
The Sustainable Development Goals (SDG), who known as the Global Goals are a
universal call to action to end poverty, protect the planet, and aware that people enjoy
peace and prosperity These 17 Interconnected and Interdependent goals constitute the
Millennium Development Goals, and include new areas such climate change, economic
inequality, Innovation, sustainable consumption, and peace and justice, among other
priorities.

The SDGS give clear guidelines and targets for all countries to follow based on
their own priorities and the current world environmental challenges The SDGS are an
Inclusive program formed to look into the root causes of poverty and bind all
Individuals to help alleviate we supporting the 2030 Agenda is a top priority for the
United Nations Development Programme (UNDP) said UNDP Administrator Helen Clark
The SDGS provide us with a common plan and agenda to tackle some of the pressing
challenges facing our world such as poverty, climate change, and conflict UNDP has the
experience and expertise to drive progress and help support countries on the path to
sustainable development

What is UNDP's role?

The SDGs came into effect in January 2016, and will continue to direct UNDP
policy and funding for the next 15 years. As the lead UN development agency, UNOPS
tasked to help carry out the goals in 170 countries and territories.

The 17 Global Goals:

1. End poverty in all its forms everywhere:

2. End hunger, achieve food security and improved nutrition, and promote
sustainable agriculture,

3. Ensure healthy lives and promote well being for all at all ages;

4. Ensure inclusive and equitable quality education and promote lifelong learning
opportunities for all

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 5. Achieve gender equality and empower women and girls

6. Ensure availability and sustainable management of water and sanitation for all

7. Ensure access to affordable, reliable, sustainable, and modern energy for all

8. Promote sustained, inclusive, and sustainable economic growth, full and

productive employment, and decent work for all;

9. Build resilient infrastructure, promote inclusive and industrialization, and foster

innovation

10.Reduce inequality within and among countries;

11.Make cities and human settlements inclusive, safe, resilient, and sustainable:

12.Ensure sustainable consumption and production patterns

13.Take urgent action to combat climate change and its impacts (taking note of
agreements made by the United Nations Framework Convention on Climate
Change (UNFCCC forum):

14.Conserve and sustainably use the oceans, seas, and marine resources for
sustainable development:

15.Protect, restore and promote sustainable use of terrestrial ecosystem sustainably

manage forests, combat desertification and hair and reverse land degradation,
and halt biodiversity loss,

16.Promote peaceful and inclusive societies for sustainable development, provide

access to justice for all and build effective, accountable, and inclusive institutions
at all levels,

17.Strengthen the means of implementation and revitalize the global partnership for
sustainable development.

The United Nations General Assembly declared 2017 as the International Year of
Sustainable Tourism for Development honing on the potential of tourism to promote the
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universal 2030 Agenda for Sustainable Development and the 17 Sustainable
Development Goals (SDGs). The International Year aims to provide a change in policies,
business practices, and consumer behavior toward a more sustainable tourism sector
than can contribute greatly to the SDGS.

This is a unique opportunity to build a more responsible and committed tourism

sector that can capitalize its immense potential in terms of economic prosperity, social
inclusion, peace and understanding, cultural and environmental preservation" said
UNWTO Secretary General, TalebRifai

Accounting for 7% of worldwide exports, one in 11 jobs, and 10% of the world's
GDP, the tourism sector, if well managed, can stimulate economic growth, social
inclusiveness, and the protection of cultural and natural resources. The International
Year enhances tourism's role in the following five key areas:

1. Inclusive and sustainable economic growth;

2. Social inclusiveness, employment, and poverty reduction

3. Resource efficiency, environmental protection, and climate change,

4. Cultural values, diversity, and heritage, and

5. Mutual understanding, peace and security

The presentation of the International Year took place 2017 on the occasion of the
Spanish Tourism Fair, FITUR

The National Ecotourism Development Council of the Philippines has formulated

policy statement to guide tourism and hospitality development in the Philippines. The
summary of this policy is quoted below

Sustainable Tourism and Hospitality Framework

In the beginning of life and t will be until the end, people are united with
nature. This is the beginning triad of TIME, PEOPLE, and NATURE the integrity of
creation. Drawing from the Filipinos mythical past of Malakas and Maganda or the
biblical story of Adam and Eve. It is second nature of the Filipino to see the other
person as a "Fellow human being (kapwa-tao). Hence, the concept of equality and
partnership is nothing new to the Filipino. This is the concept that is at the heart of
sustainable tourism and hospitality in the Philippines

Because of this unity with nature and this concept of equality and partnership
even family and community can be one in owning up the accountability to be stewards
of the future

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  way of giving glory to the Creator
 as a way of valuing human life and the legacy of our forefathers and
 Out of respect for the dignity of the human person.

This heart of gold in every Filipino, in every family and community is the soul of the
Philippine tourism and hospitality. This is the driving force that willgive life to and
propels tourism and hospitality. This is the ideal of motivation for sustainable tourism
and hospitality.

In pushing tourism and hospitality forward, due consideration and diligence is given
to the character, way life, and ecology of every destination in the Philippines and also
the needs of the world in the future, and priority is given to total human development.
Character, way of life, and ecology of the Filipino are the building blocks or the main
ingredients in developing tourism and hospitality products appropriate for the
destination

About people, there's cultural heritage, pilgrimage, and historical tourism.

About ecology there's ecotourism, environmental or nature tourism, adventure

tourism and the indigenous people link to nature or ethnic tourism.

About peoples way of life, there's rural, business and leisure, sports and health
tourism

The aspirations of every person, family, and community are the very same goals of
tourism and hospitality in the Philippines produce better yield have a better place to live
in, and be a better person and have a better family life.

So the efforts that will be put in by the present generation will be worthwhile and
beneficial and will safeguard the welfare of the future generations, it is tight and just to
have a system that will monitor the effects of collective action, and Philippine Agenda
21 has identified six barometer sociocultural economic, ecological technological
institutional, and political viability.

Peace is the foundation and the essential ingredient of attractive tourism and
hospitality. Tourism and hospitality promotes international and cross-cultural
understanding that is why it is referred to as the world's peace industry.

Building on the Filipino value of malasakit or solicitous concern, customer focus

should be the strategy for developing and marketing a tourist destination that it will not
only he globally competitive but more importantly, through niche marketing, the
Philippines can find and establish a leading edge. The rich natural and cultural heritage
of the Philippines allows for diversity in travel and tourism experiences and the unifying
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quality would be the innate good nature of the h is What every tourism and hospitality
master planner or practitioner should keep topmost in their mind when thinking
customer focus is:

“IF YOU WANT TOURISTS TO FIND YOUR CITY/PROVINCE/ MUNICIPALITY

BARANGAY ATTRACTIVE THE RESIDENTS MUST FIRST FIND IT ATTRACTIVE.”

Each community improves to select on what the residents want for themselves and
the community welcomes to their home Whoever conducts himself or herself as a
person should, and in return, the people reciprocate with graciousness and in
hospitality.

Every Filipino aspires for a well-ordered, balanced, and prosperous life there is
physical equity (of health), intellectual equity continually expanding learning), spiritual
equity (dear sense of life's purpose and meaningful life). Psychological equity (self-
esteem and positive self-concept), and financial equity (having enough money to meet
the needs for absence) Equity in society is vital strategy in sustainable development.
Equity in society is not just about distribution of wealth. It begins with been sense of
self and sustained by finding greater value and meaning in relationships. When the
heart is empty, the head cannot, think and full pocket only amplifies this emptiness.

Tourism and hospitality is sustainable when it dignifies and makes people proud of it
because people treat each other well it satisfies the customer because there is a lot of
caring and it promotes well-being because it brings out the best in Filipino.

When tourism and hospitality is developed, managed and promoted in this manner,
then it will be alive progressive, enduring, and continually beneficial because an
EMPOWERED SOCIETY stewards it, TOURISM AND HOSPITALITY DEVELOPMENT
COMMUNITY-SUSTAINED, and GOVERNMENT NURTURES de INDUSTRY to make it
GLOBAL in state of mind

Truly, sustainable tourism and hospitality in the Philippines gift to the world because
it lends to the BETTERMENT of the NATION, its people are imbued with a sense of
nationhood because of renewed SENSE OF IDENTITY, PRIDE OF PLACE and
COMMITMENT.

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 Current Trends in Sustainable Tourism and Hospitality
Conservation International and National Geographic Traveler magazine created in
2002 the World Legacy Awards to recognize outstanding businesses, organizations and
places that have contributed very much in promoting the principles of sustainable
tourism. The National Geographic Traveler, in its March 2004 issue, published criteria to
measure the extent to which worldwide tourism destinations follow the best pactices in
a sustainable tourism and hospitality development. These criteria are the following:

1. Environment and ecological quality

2. Social and cultural integrity

3. Condition of any historic building and archeological site;

4. Aesthetic appeal

5. Quality of tourism and hospitality management, and

6. Overall outlook for the future.

These criteria were first used to evaluate 115 world destinations regarding their
sustainability.

The National Geographic Traveler published a special study an sustainable tourism

practices in the National Parks of Canada and the United States This was followed by a
survey in 2006 af 94 world heritage destination and a survey in 2007 of island
destinations using the same criteria These four articles have provided the needed
emphasis on the impact of the tourism and hospitality industry on the natural and built
environments.

The concept of sustainability as a resource development and management

philosophy is penetrating all the levels of policy and practice related to tourism and
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hospitality, from local to global. The concept of using sustainable tourism and
hospitality development as an economic stimulus to achieve growth while maintaining
the natural and built environment is receiving much attention from industry,
government, and academic sectors.

Global Impact of Sustainable Tourism and Hospitality

Globally, the interest to tourists in sustainable tourism and hospitality has grown
tremendously since the beginning of the 21st century This interest will surely continue
in the next several years as long as the international community recognizes, endorses,
and promotes the concept

Sustainable tourism and hospitality policy in the world nowadays is a poutive

approach which aims to maintain quality tourism and hospitality products in der to
satisfy the growing domestic and international market for environmentally sound
tourism and hospitality experiences. Human beings have the ability to manipulate and
change certain aspects of the environment. Hence, when useless ineffective
management tools are used, tourism and hospitality can lead to a degradation of the
environment. It is important that visitors have an obligation to ethically support
sustainable tourism and hospitality and destination managers must educate their
Visitors toward attaining this goal. The following are the principles contained in the
Code of Ethics for Tourists published in the Parks Canada Vacation Planner:

1. Enjoy our diverse natural and cultural heritage and help us protect and preserve
it.

2. Assist us in our conservation efforts through the efficient use of resources

including energy and water

3. Experience the friendliness of our people and the welcoming spirit of our
communities. Help us preserve these attributes by respecting our traditions,
customs and local regulations,

4. Avoid activities which may threaten wildlife or plant population or which may be
potentially damaging to our natural environment, and

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 5. Select tourism and hospitality products and services which demonstrate social,
cultural, and environmental sensitivity.

The investment in sustainable tourism and hospitality practices, either made by

international agencies or the local community, has a great impact on the global tourism
and hospitality marketplace. Many international programs have been organized to
support sustainable tourism and hospitality

The Benefits of Sustainable Tourism and Hospitality

Tourist attractions in both the natural and built environments are important
factors for economic growth. Unspoiled natural ecosystems, well-maintained historic
sites, and cultural heritage events can produce economic and quality of life benefits
satisfied visitors are likely to be repeat visitors and can surely contribute to the
economic growth of tourism and hospitality of a local community.

The economic benefits of successful sustainable tourism and hospitality

management includes developing new businesses expanding job opportunities
increasing income, marketing new products, improving infrastructure, encouraging
diversification, integrating the local economy and special opportunities with other
services and products, promoting community pride, and higher quality of life to the local
population.

The boy to sustainable tourism and hospitality is to manage the destination

effectively to provide benefit to the local population to enrich the visit of the tourist, and
to preserve the tourism and hospitality products for future generations to enjoy. A good
maxim to remember is” We have not inherited earth from our ancestors; we have only
borrowed it from our children.”

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