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Goodwill

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By: ANSH GARG

Exampl
e:

Business overall
Net Value of value is 15
business is 10 million
million
5 million extra i s for
Brand Name
+
The customers
+
The suppliers
+
Its workforce
= Goodwill
5 million extra i s for
Brand Name
+
The customers
+
The suppliers
+
Its workforce
= Goodwill
5 million extra i s for
Brand Name
+
The customers
+
The suppliers
+
Its workforce
= Goodwill
“Goodwill is nothing more than the probability that the
old customers will resort to the old place. In other
words, Goodwill is the value of good name or reputation
enjoyed by the firm that enables it to earn profit over
and above normal profits.”
Goodwill is not a fictitious asset as it has
high realisable value. It is an intangible asset
as it cannot be seen or touched.
1. Good Public Relation
2. Regular Customers
3. Quality Maintenance
4. Management Skills
5. Location
6. Good Relation with
Suppliers
7. Employees
CLASSIFICATION OF GOODWILL

Purchased Goodwill
a) Purchased Goodwill: It is the goodwill that
is acquired by making a payment. For example,
when a business is purchased, the excess of
purchase consideration over its Net Assets is the
Purchased Goodwill.
CLASSIFICATION OF GOODWILL

b) Self Generated Goodwill: It is an internally


generated goodwill which arises from a number of
factors(such as good location, efficient management,
good quality of products, etc.) that a running business
possesses due to which it is able to earn a higher profit.
1. Average Profits Method
2.

3. Super Profits Method


4.

5. Capitalization Method
Goodwill =
Average Profits
X Number of years of Purchase
¡ Before calculating the average profits the
following adjustments should be made in the
profits of the firm:
a) Any abnormal profits should be deducted from the net
profits of that year.
b) Any abnormal loss should be added back to the net
profits of that year.
c) Non-operating incomes e.g. income from
investments etc should be deducted from the net profits of
that year.
¡ Goodwill is calculated on the basis of
Super Profits i.e. the excess of actual
profits over the average profits.
¡ For example if the normal rate of return
in a particular type of business is 20% and
your investment in the business is
Rs10,00,000 then your normal profits
should be Rs 2,00,000 . But if you earned a
net profit of Rs 2,30,000 then Rs 2,30,000
– Rs 2,00,000 = Rs
30,000 are your super profits.
¡ For calculating
Goodwill,
Super Profits are multiplied by the number of

year of purchase.
i. Normal profits = Capital Invested × Normal
rate of return/100
ii. Super Profits = Actual profits – Normal Profits

iii. Goodwill = Super Profits × No. of years


purchased
1. Capitalization of Average Profits Method
2.

3. Capitalization of Super Profits Method


1. Capitalization of Average Profits
Method
▪Under this method we calculate the average
profits and then assess the capital needed for
earning such average profits on basis of normal
rate of return. such capital is called
capitalization value of average profit.
1. Capitalization of Average Profits
Method
▪ Goodwill = capitalized value of the firm - net
assets
▪ Capitalized value
= average profit/normal rate of return*100
▪ Net assets =total assets-external liabilities
1. Capitalization of Average Profits
Method
▪ Example:

▪ A firm earns Rs.65000 as its average profits.


The usual rate of earnings is 10%.the total
assets of the firm amounted to Rs.680000 and
liabilities are Rs.180000.
1. Capitalization of Average Profits
Method
▪ Calculation:

▪ Total Capitalization
Value=65000/10*100 = 650000
▪ Net Assets = 680000-180000 = 500000
▪ Goodwill = Total Capitalization Value - Net
Assets
= 650000 - 500000
= 150000
2. Capitalization of Super Profits
Method
▪ we calculate the Super Profits and then calculate
the capital needed for earning such super
profits on the basis of normal rate of return
▪ Goodwill
= Super Profits X (100/ Normal Rate of Return)
2. Capitalization of Super Profits
Method
▪ Example:

▪ Verma Brothers earn a profit of Rs. 90,000


with a capital of Rs. 4, 00,000. The normal
rate of return in the business is 15%.
2. Capitalization of Super Profits
Method
▪ Calculation

Normal Profit = Rs. 4, 00,000 x 15/100 = Rs.


60,000
▪ Super Profit = Rs. 90,000 – Rs. 60,000 = Rs.
30,000
▪ Goodwill = Super Profit x 100/Normal Rate of
Return
= Rs. 30,000 x 100/15 = Rs. 2, 00,000

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