Amity School of Communication: Amity University Noida Uttar Pradesh

The document discusses the role of social media marketing in building the brand OSOAA. It provides an overview of OSOAA as a brand focused on natural wellness and nutrition products. As a social media intern, the student helped plan OSOAA's social media strategies by creating posts, videos, and contests to increase engagement and awareness of the brand on platforms like Instagram, Facebook, and YouTube. The internship experience helped the student research and apply effective social media tactics to help strengthen OSOAA's online presence and build its brand identity.

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Amity School of Communication: Amity University Noida Uttar Pradesh

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AMITY SCHOOL OF

COMMUNICATION

AMITY UNIVERSITY
NOIDA
UTTAR PRADESH

TOPIC: ROLE OF SOCIAL MEDIA

MARKETING IN BUILDING A BRAND

Under the guidance of: Submitted by:

MRS. SONAM MAHAJAN MINAL GANDHI
ASSISTANT PROFESSOR MA(A&MM)
AMITY UNIVERSITY A2000420015
INTRODUCTION
Social media plays a significant role in helping a brand grow. Creating a social
media presence for a brand helps in defining the persona of a brand.
Social media can make targeting consumers very easy and convenient with the
help of insights. These insights also help track the progress of the brand’s
growth and hence aids the process of brand building.

With the help of social media, a brand can create and build a community online,
by engaging with its consumers and audience consistently.

Social media can help improving Brand Awareness and create a strong Brand
Recall. It also plays a crucial role in brand positioning.
A brand can easily reach and engage with its target market through social
media.

OBJECTIVES
i. To understand how various social media platforms can be used to
increase brand awareness.
ii. To analyze which social media strategies work in order to improve
brand’s communication with its target consumers.

ROLE OF THE STUDENT IN THE ORGANISATION

Job Profile: Social Media Marketing Intern
 Planning and Creating Content for social media
 Designing posts for Facebook, Instagram and LinkedIn
 Designing Product Brochures and Posters
 Work on creating Video scripts and Storyboards, also Video editing.
 Write blogs on relevant topics
 Handling the Company's Website and Youtube Channel
 Designing creatives for Amazon
DETAILS OF THE ORGANISATION PROFILE

Brand Name: OSOAA

ABOUT THE BRAND: ‘Osoaa’ is a Basque word, which means ‘Complete’.

Osoaa is the innovation of the entrepreneurs, who are fervent in their work
towards doing their bit for the greater good of a healthy and happy future for
mankind. OSOAA sees the world tainted with adulteration and chemicals that
are lethal to consume. The brand is determined to bring the consumers a range
of products that are natural and unadulterated. Intending to free the consumers
of any worry about themselves or their loved ones when they consume a
product, the brand strictly adheres to the policy of "We sell what we can
consume ourselves". OSOAA is the Trusted Wellness Partner in safely attaining
fitness goals and a hale and hearty lifestyle. The brand strives to bring to you an
untainted world.

OSOAA proudly presents a comprehensive range of nutrition and wellness

products available for delivery all over India and it has a 98% repeat purchase
record. OSOAA only uses scientifically researched imported ingredients and
maintain a stringent quality control with all the products. OSOAA’s products
have the best-in-class taste and are proven to give the best results. With fully
disclosed label, consumers can see each and every ingredient and its
information like never before.
OSOAA boasts of completely natural ingredients and no adulteration while also
maintaining that its products won’t have any kind of side effects. If people want
a lifestyle enriched with fitness, wellness and nutrition, Osoaa is the trusted
partner.

BRAND MISSION: To help people attain their highest level of health through
educating our consumers about the importance of healthy choices, motivating
them to eat and work-out appropriately and support them on their fitness
journeys through a holistic lifestyle change, using our complete range of pure
and high-quality wellness and nutrition products.

BRAND VISION: Aligned to the “Fit India Movement” initiated and

propagated by PM Narendra Modi through which OSOAA envisions and strives
to work toward a world that’s free of lifestyle diseases. OSOAA intends to bring
about this change in paradigm by encouraging the consumers to make better and
informed nutritional choices, eat healthy and also ensure healthy lifestyle
through daily physical activity for themselves and their loved ones.

BRAND JOURNEY: OSOAA was intellectualized as a result of the

recognition of the lack of pure and high-quality products in the wellness and
nutrition sector in India. Ardor for OSOAA started with the aim to bridge the
gap between the dietary deficiency that people face and the availability of
wholesome, nutritious and natural products that people can trust. We strictly
adhere to the policy of "We sell what we can consume ourselves".
While the health and wellness segment in India is governed by foreign brands
and an unfortunate number of counterfeit products, what made the brand raise
eyebrows in alarm were the products that were used in them- Banned
Substances!

With most available options being a cause for concern and their probability of
having terrible repercussions in the long run, it was decided that OSOAA is and
will always be committed to delivering pure, wholesome and nutritious products
to the consumers, which helps them stay healthy and meet their fitness goals.
OSOAA is a Trusted Wellness Partner in attaining fitness goals along with a
hale and hearty lifestyle.
BRAND VALUES

WORK DONE BY THE STUDENT DURING THE

INTERNSHIP
(The following points will be elaborated in the final draft)
 The student intern researched and planned various strategies to create the
content calendar for OSOAA’s Instagram handle.
 The student intern created content and designed posts for Facebook and
Instagram every day.
 The student intern introduced reels on OSOAA’s Instagram feed.
 The student intern also created OSOAA’s first InstaGuide for promoting
its blogs.
 The student intern conducted various Give-away contests for OSOAA’s
Instagram.
 The student intern designed product description creatives for Amazon.
 The student intern created storyboards for various promotional videos.
 New strategic plan was created for the growth of brand’s Youtube
Channel.
 The student intern scheduled posts based on the analysis of insights.
 The student intern researched and plan strategies for increasing
engagement on OSOAA’s Facebook page.
 The student intern designed brochures and certificates for the company.
 Youtube thumbnails were also designed by the student intern.
REFERENCE MATERIAL (SAMPLES OF WORK)
(Will share all the creatives designed in a separate zipped file, along with the
final draft)
REFERENCES