Management in Modern Organizations:: January 2017
Management in Modern Organizations:: January 2017
Management in Modern Organizations:: January 2017
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1. Introduction
The starting point for this chapter was to bring together the research fields of organizational
theories, innovation and change and knowledge management. The focus was on innovation in
the perspective of organisational studies and the process of knowledge sharing in organisations.
The main idea was not to create an historical framework of these theories but to use them as
analytical models.
The chapter begins with a description of the main features of organisational theories, including
navigation in organisational innovation context: types of organisational innovation and nature of
innovation.
It also includes the conceptualization that individual knowledge is a critical source of
organisational knowledge and explores the link between individual knowledge use and
organisational innovation processes.
This literature review tries to create a frame for the organisational innovation process. In this
context it was important to analyse its implications to the effective use and share of individual
knowledge, linking it to the knowledge management theories. However the importance of
organisational innovation for competitiveness is not explicit and the choice between investing in
technology and investing in people always raises some questions about short and long term
survival of the organisations – being the new digital configuration of organizations another way
to reach organizational success.
2. Modern Organizations
2.1. Innovative Organizations
Globalization and information technology have led to a discussion of the potential for an
organization to generate competitive advantage on the basis of innovation and there have been
several studies on the subject of organizational innovation (for instance, Bessant and Grunt
1985; Attewell 1992; Kitchell 1995; Claver and Llopis 1998).
Several other organizational studies on innovation (Van de Ven 1986; Aldrich and Fiol 1994;
Van de Ven et. al. 1999; den Hertog and Huizenga 2000) show that the concept of innovation is
very complex, the European Commission‘s 1996 Green Paper on Innovation defines Innovation
as ―the successful production, assimilation and exploration of something new‖. More recently,
Mulgan and Albury (2003) made their contribution to the concept by pointing out the
importance of the results of implementing innovation: ―new processes, products, services and
methods of delivery which result in significant improvements in outcomes efficiency,
effectiveness or quality‖.
Leadbeater (2003) exposes the complexity of the concept, including the interactive and social
dimensions. He says that ―the process of innovation is lengthy, interactive and social; many
people with different talents, skills and resources have to come together‖.
Meanwhile, the literature contains various categorizations of innovation. The OECD (2002)
structures the concept around three areas: the renewal and broadening of the range of products
and services and associated markets; the creation of production, procurement and distribution
methods, and the introduction of changes to management, work organization and workers‘
qualifications.
Innovative organizations accept different types of innovation and Baker‘s typology (2002)
differentiates these three types of innovation: process; product/service, and strategy/business
concept innovation.
We can call process innovation (i.e. work organization, new internal procedures, policies and
organizational forms) and strategies and new business models (i.e. new missions, objectives and
strategies) organizational innovation.
According to the OECD (2002), organizational innovation includes three broad streams: 1) the
restructuring of production and efficiency processes, which includes business re-engineering,
downsizing, flexible working arrangements, outsourcing, greater integration of functional lines,
and decentralization; 2) human resource management (HRM) practices, which include
performance-based pay, flexible job design and employee involvement, improving employees‘
skills, and institutional structures affecting the labour management relations; 3) product/service
quality-related practices emphasizing total quality management (TQM) and improving
coordination with customers/suppliers, as shown in table 1.
This table shows that the basic principles of the organization are normally transmitted with low
contextual reference, but as a continuous exchange of experience and also with work routines.
The organization‘s goals are usually easily transmitted, enabling experience exchange and
establishing collective routines. Focal knowledge, such as knowledge about products or
services, is transmitted explicitly, in particular through instruction manuals or other kinds of
documentation.
Observability and assessment is transmitted as explicit knowledge involving operational results
of the organization‘s activity. Design recommendation is transmitted through technical and
social infrastructure. Finally, measures are transmitted through presentations, reports and IT
systems.
Furthermore, the human resources practices in the organization can be a facilitator of knowledge
sharing. They can create bases for enabling both the creation of new knowledge (for example,
the development of new products) as well as the improvement of current practices (for example,
client services‘ improvement), linking monetary and recognition rewards to new ideas and
suggestions for all employees.
Nevertheless, a great number of authors claim that many companies suffer from considerable
barriers, thereby impeding knowledge sharing and ultimately reducing organizational efficiency
(e.g., Husted & Michailova, 2002).
The typical knowledge sharing barriers identified in the literature fall into three groups:
a) Individual barriers, grounded in the participants of the knowledge sharing process, in both the
receiving and the transmitting parties. This group includes a wide range of barriers like the fear
of losing personal competitive advantage and of being misunderstood and misinterpreted, group
thinking, preference for one‘s own ideas instead of somebody else‘s, etc. (Husted and
Michailova, 2002).
b) Infrastructural (organizational) barriers are determined by the organizational structure, the
system of communication and organizational culture (Bock et al, 2005; Hall, 2002). For
example, Bock et al. note that to share knowledge successfully an organization must reinforce
the value of trust – both among employees as well as between an employee and the organization
– and promote free information flows and tolerance of mistakes.
c) Ontological barriers that deal with the knowledge itself and arise from the tacit knowledge
transfer problems (Nonaka, 1991), as well as from perceived value of knowledge (Ford &
Staples, 2005), are often not recognized at all by the knowledge sharing participants (Hall,
2002).
A literature review shows that, although digital organizations have been well defined as
concepts, only a few studies have contributed to developing an understanding of the
mechanisms enabled by new modes of communication. Drucker (1988) describes such
organizations as constituting of ―teams of self-managed knowledge workers‖, linked by
information technology to share skills, costs and access to each other‘s markets.
Technology can connect geographically dispersed individuals, but it does not necessarily lead to
effective communication. Digital organizations cannot function across geographical and cultural
boundaries without information technology.
The term ‗digital organization‘ is a new form of network organization, such as virtual company
(Goldman and Nagel, 1993), virtual enterprise, (Hardwick et al. 1996), and virtual factory
(Upton and McAfee 1996).
Digital organizations are used when the boundaries of time, geographical space, organizational
units, and information access are less important while the use of ICT (Information and
Communication Technologies) is considered as highly useful. Digital organizations can also be
defined as a temporary network of independent companies - suppliers, customers – linked by
information technology to share skills, costs and core competencies.
The introduction of digital products, services, channels, and interfaces has posed a challenge for
leaders of traditional companies in order to design their organizations. Digital technology
introduces a dimension of the organization that rarely stands on its own; it must be linked and
integrated into the other parts of the company. Digital technology is transforming all kind of
industries.
The definition of digital differs in terms of types of digital technologies: Internal technologies
include analytics, search engine optimization, competitive intelligence, and social media
monitoring; and External technologies consist of the platforms used to reach customers and
deliver content—website, ads, landing pages, e-mail campaigns, and apps of all kinds.
In resume, companies are adding digital offerings such as analytics, mobility, social media, and
smart-embedded devices into their core businesses.
Digital technology, and particularly its manifestation as big data analytics, will become a fifth
strategic dimension needing to be accounted for in many companies. More and more firms will
need to find a way to integrate this capability into their existing business models. Digital
technologies can be used to create user and consumer communities, provide brand building and
e-commerce channels.
On the other hand, organizations need to define its digital vision and leaders must translate that
vision into a set of targets that drive success. Even if the digital function is not measured as a
business, it should have clear performance indicators that create accountability and serve as
guideposts of progress.
Leadership and technical staffing are clearly critical elements that companies must manage in
the transition to a digitally focused strategy. Know-how and mindsets must change in order for
digital strategies be integrated in organizations and they need to promote several important soft
skills (see Tabel 3), in order to manage efficiently their virtual teams.
Transmission of vision Top management creates a reasonable clear vision and strategy for the
and strategic intent company.
The strategies definition helps them in setting priorities.
Tolerance of risk, Mistakes are recognized as an indication of initiative and courage.
mistakes, and failure
People who make mistakes are encouraged to share them widely so that
others can learn.
Support for Intrapreneur behaviour is generally rewarded.
intrapreneurs
Top management itself are Intrapreneurs and have prior entrapreneurial
success.
Managers as innovation Managers coach and protect the innovators.
sponsor
Managers find resources for intrapreneurial projects.
Empowered digital Employees work in project teams and have considerable freedom to make
teams decisions.
Cross-functional teams working in the projects
Strong organizational Employees feel a strong desire to make contributions to the company.
community
They seem to be very proud to be part of the company.
Employees feel a strong sense of membership and mutual support.
Source: Sousa, MJ, 2014
Finally, it‘s important to sustain that digital organizations requires strong functional leadership
to guide investments, build skills, and configure the right resources around problems and
opportunities.
3. Management Models
3.1. Traditional Management Models Review
Several authors (i.e. Egeberg, 1984; Scott, 1992; Bukve, 1994) have classified organizational
theory into different theoretical perspectives: rational, natural and open system perspective and
new-institutionalism. On the one hand we have the rational and the natural perspectives that
tend to view the organization as a closed system, separated from its environment and with easily
defined groups of participants.
The rational system perspective includes Frederick W. Taylor‘s Scientific Management (1911)
and Henri Fayol‘s (1949) administrative principles, followed by Luther Gulick and L. Urwick‘s
(1937) principles for coordination and specialization, Max Weber‘s theory of bureaucracy
(1947, 1968) and Herbert Simon‘s administrative man (1947).
In this perspective, organizations are seen as instruments designed to attain specific goals.
Behaviour is precisely and explicitly formulated and prescribed independently of the personal
attributes of individuals occupying certain positions in the structure.
In the natural system perspective, organizations consist of social groups attempting to adapt and
survive in particular circumstances. The main approaches of the natural system perspective are
Robert Michels‘s iron law of oligarchy (1949), Elton Mayo‘s ―Hawthorne effect‖ (1945),
Talcott Parson‘s social system AGIL (1951), Philip Selnick‘s institutional approach (1948,
1949, 1957) and Michel Crozier‘s (1964) ―dysfunctional‖ aspects of rational behaviour.
The open system perspective, however, shows organizations embedded in larger systems and as
parts of various subsystems that are interlinked and interact.
Selected schools of the open system perspective include organizations as loosely coupled
systems (Cyert and March 1963; March and Olsen 1976; Pfeffer and Salancik 1978), David
Easton‘s political system (1953), Jay Galbraith‘s contingency theory (1973), Karl Weick‘s
cognitive model (1969, 1976), and system design theory (e.g. Ashby 1956; Burns and Stalker
1961; Mintzberg 1979, 1983; Perrow 1984).
―New institutionalism‖ is to be found within economic organization theory, political science,
history and sociology. It expresses a common conviction that institutional arrangements and
social processes matter. The development of these approaches is, to a certain extent, a reaction
against the behavioural revolution and has its theoretical roots in the political economy
associated with the functionalist thinking of Talcott Parsons (i.e. 1951, 1960) and Philip
Selznick (i.e. 1948, 1949, 1957).
New institutionalism emphasizes that organizational behaviour takes place within an
institutional context, and that the institutional context shapes the behaviour within the
organization. The institution represents an institutionalized understanding – that is the ―common
understandings that are seldom explicitly articulated‖ (Zucker 1983:5). Any organization is
ambiguous, but organizational norms and routines for appropriateness evolve gradually and
reduce ambiguity.
Learning theory, which emphasizes how individuals in institutions organize information in
social categories (Rosch et al. 1976; Rosch 1978; Fiske 1982; Kulik 1989), has a distinct role in
the new institutional theory. According to March and Olsen, institutions also learn from their
experiences through accumulating historical experiences (March and Olsen 1975; Levinthal and
March 1982; Olsen 1992; Brunsson and Olsen 1993; Olsen 1996; March 1999). Results and
inferences of past experiences are stored in standard operating procedures, professional rules
and rules of thumb. Institutions learn along several dimensions related, for instance, to
modification of strategy, competence and aspiration, and the interaction of these dimensions.
Market orientation
New products/services
Aspects introduced for the
Investment in core capabilities
market
Internationalization
Quality
Communication / Involvement
Rewards and recognition
Aspects involving people Training and skills‘ development
New work practices
Teamwork
Technological Introduction of new technologies
Investment in innovation
Company Entrepreneurship
Cooperation relations
Source: Wille, 1989, in Stacey, 1998 (adapted)
Knowledge can no longer be seen only as a set of guidelines exclusively conducive to economic
outcomes, but increasingly as human talent management (Saldarriaga Ríos, 2013). The author
also examined social responsibility and knowledge management as human resources
management strategies in organizations, connected and inseparable, and found that social
responsibility and knowledge management can both be considered people management tasks.
Scarbrough & Carter (2000) also believe that there is a close relationship between knowledge
management and people management, and this relationship must be expressed in practices such
as people commitment promoted in initiatives where they can be agents of knowledge
cooperation, production and dissemination, producing useful knowledge for the organization.
Linking these two areas requires congruence between practices and this may increase individual
and organizational performance.
Knowledge management often arises in the literature associated with concepts such as
organizational learning or learning organizations, as well as people management (Gelabert &
Aguilera Martinez, 2012, p139). These authors, based in a deep theoretical review, refer that
human resources management must be integrated in the organizational strategy and human
capital focused. In order to accomplish that human resources managers need to enhance the
skills of the organization; create a working system that meets the needs of the organization and
the people; facilitate the spread of knowledge and organizational learning; define compensation
systems based on the acquisition and dissemination of knowledge; create and manage networks
of relationships among people within and beyond the organization; promote teamwork and
facilitate the creation of communities of practice; design performance measurement systems
based on dynamic objectives; and design a flexible management systems (Gelabert & Aguilera
Martinez, 2012, p141). For these authors, the scope of people management tasks such as
recruitment and selection, training and development, compensations, performance evaluation,
internal communication are connected with the creation, transfer and dissemination of
knowledge, making clear, in the work of authors, the potential of human resources practices
creating the conditions for knowledge management.
However, authors as DeTienne, Dyer, Hoopes & Harris (2004) think that knowledge
management is not a role of human resources management, but an organizational strategy based
on three pillars: organizational culture, leadership and the role of ―Chief Knowledge Officer‖.
Each one plays important roles in overcoming human barriers associated with knowledge
creation, transfer and sharing like involvement, trust and rewards. Authors like as Vidal &
Alcamí (2005), point out the strategic importance of knowledge management, concluding that
the adoption of knowledge management practices produces direct and indirect effects on the
performance of the organization and its capacity for innovation.
The authors warn that there is a set of conditions for which this model is transferred to practice
successfully, including: organizational intent; individual and team autonomy; freedom and
"creative chaos"; information redundancy for error checking and elimination; maximizing
variety of information. Nonaka & Von Krogh (2009), after a deep and extend conceptual
distinction between tacit and explicit knowledge, consider that the conceptual distinction
between tacit and explicit knowledge should be analyzed in a continuum. The basis of the whole
model is the individual knowledge exists in organizations, but it is necessary to realize that the
behavior of individuals is constructed, modeled, is changed by the influence of multiple factors
of relational and organizational sphere.
With another point of view, Prusak (2001) considered knowledge management in a practitioner-
based response to the real circumstances and economics world trends, specifically affected by
globalization, specially related by information, technology presence and knowledge-centric
view of the organization. According to Prusak, the organization's ability to respond to these
challenges is to use the tacit and explicit knowledge to win competitive differentiation. In fact,
―Knowledge is found in numerous aspects of the business such as organizational culture,
routines, policies, systems, documents or the employees themselves‖ (Vidal & Alcamí, 2005, p.
212) but ―not only exists in the person individually, it is also found in groups, organizations and
societies‖ (Gelabert & Aguilera Martinez, 2012, p137), which brings us back to a more
comprehensive and complex dimension of management efforts. It is important for organizations
to harness the involvement and participation of employees through knowledge management.
According to organizational knowledge, it´s important to point out that the creation,
development and maturation of products and services, markets, technology are framed by the
workers individual knowledge, the organizational structure and culture and the vision of the
organization.
A reflection on the strategic role of human resources management, Gelabert & Aguilera
Martinez (2012) considers that this responsibility also encompasses knowledge management,
and that these concerns are present in academia and practitioners. According to this authors, in
academia and practitioners dominates the view to consider knowledge management as a
management philosophy or as a type of strategy to provide knowledge appropriate to the right
person at the right time, helping people to share what they know to be able to apply it in
everyday work, so you can raise the organizational performance (Gelabert & Aguilera Martinez,
2012, p.138). If we want follow this point of view, we need an answer to the classic questions:
What is the strategic role of human resources manager? This reflection about human resources
manager role, based on the tasks in knowledge management model of Edvardsson (2008) where
the author said that is necessary have different strategies in knowledge management –
codification and customization, but also considering their primary missions - to attract and
capture, develop and retain people, we may conceive this relationship as Fig. 4 show.
According to this model, and because the objective of knowledge management systems is to
support creation, transfer, and application of knowledge in organizations (Alavi & Leidner,
2001, p 107)., but also with the contribution of Gelabert Aguilera & Martinez (2012, pp.139),
the steps to cross knowledge management with human resources management, consider: Getting
knowledge creation or with the existing employees development, or with captured value –
knowledge - of new employees - for the organization. This may involve the design of jobs, the
design of tasks, compensation systems, information flows and opportunities for feedback and
training. At the distribution of knowledge, organizational culture and climate are very important
factors, encompassing people management tasks as training management and/or effective
careers management. Dimensions as leadership and teams management, measurement and
performance management or mobility systems management, should be taken into account when
the human resources manager focuses on the use of knowledge. Following this line of thought,
attention to the human dimension of management, may gain expression here, since according to
Munner, Iqbal & Long (2014) dimensions of perceived organizational support, organizational
trust and commitment, have positive mediating effect on knowledge sharing behavior.
Von Krogh, Ichijo & Nonaka (2000) call our attention that the ultimate success of knowledge
creation depends on how these managers and others organizational members relate through the
different steps of the process‖, warning that cannot be only one management mission but is
necessary create some conditions for everyone actively contribute to the creation and diffusion:
Instill a vision, manage conversations, mobilize activists, create the right context, globalize
local knowledge. The authors also defend the need to overcome barriers as: (1) the need for a
legitimate language, (2) organizational stories, (3) procedures, and (4) company paradigms.
Phelps, Heidl & Wadhwa (2012) after an extensive theoretical and empirical review point out
the importance of social relationships and networks in the processes of knowledge creation,
dissemination and use.
Focusing on the people management and their articulation with knowledge management, Tejada
Zabaleta, (2011), concludes that exists four managerial characteristics that must be attended by
human resources managers: be a self-transformer; recognize the value of workers; recognize the
importance of the organizational climate; promote the development of skills needed by the
organization. Knowledge management strategy should reflect the company competitive strategy,
and must considerer how it creates value for customers and to workers (Hansen, Nohria &
Tierney, 1999).
This reflection shows a relationship between knowledge management and human resources
management defended by authors like Svetlik & Stavrou-Costea (2007) or Yang, Zheng &
Viere (2009). Human resources practices like training and competencies management can be
considered part of a context conducive to a knowledge creation/diffusion culture improving
individual performance. Vidal-Salazar, Hurtado-Torres & Matías-Reche (2012) research
concludes that training may stimulate the creation of organizational knowledge and generate a
sense of individual and organizational commitment.
4. Conclusion
Creating a strong theoretical framework that helped preparing and understanding the work in the
field about the role of innovation and knowledge management in organisations was the first goal
of this chapter. The innovation concept is normally assumed as something new or novel, but
beyond newness, definitions vary with academic perspective and application (Burgelman &
Sayles 1986). To overcome the difficulties of the concept, was adopted as a structural bases The
Green Paper on Innovation (European Commission, 1996), where, by definition, ―Innovation is
the successful production, assimilation and exploration of something new‖.
Analysing the innovation concept was a very complex activity, mainly because researchers
come from many different fields, often study specific components of innovation, and emphasise
various dimensions. Therefore, a unifying general theory is yet to emerge (Abramson 1991;
Eveland 1991, cited in Wolfe 1994 p. 406).
For this work, we assumed the idea that organisational innovation leads inevitably to a set of
changes in the organisation. Then, it become important to analyse the thematic of organisational
change that is presented in a vast literature developed for some of the main schools of thought –
i.e., Beer and Nohria (2000); Pettigrew et al (2001); Rajagopalan & Spreitzer (1996); Van de
Ven and Pool (1995). It was also considered important to analyse the nature of change: a)
radical change versus incremental change (assuming that the radical change modifies the total
dynamics of the processes and the interactions in the companies and that the incremental change
aims at continuous improvements in the processes); b) planned change versus not planned
change (organisational change can be a planned process, guided by the management or change
can be an emergent process, whose contours are going to be defined in the organisation‘s daily
work).
Determinants for successful organisational innovation, including origins, facilitators, obstacles
and impacts was also analysed like the framework on digital organizations. This analysis drive
to the conclusion that digital factors are driving the growth of information in organizations
including the increased computerization of small businesses, regulations mandating new
archiving and privacy standards, and industry-specific applications – from security imaging and
Internet commerce to medical imaging, sensor networks, and customer support applications.
The knowledge framework was also a priority because the aim of this work was to analyse the
role of knowledge management in organisational innovation and change processes and in the
literature was found a strong linkage between them. Knowledge can be an enabler or a disabler
of organisational innovation and change success, because individual knowledge transfer and use
is a very complex social interaction process (McAdam and McCreedy 1999; Nonaka, Toyama et
al. 2000; Von-Krogh, Ichijo et al. 2000).
It was also important to understand the nature of knowledge - tacit or explicit. Tacit knowledge
is highly personalized, context sensitive and informal, and very hard to measure and manage. It
includes know-how, intuition and informal communications that make up a large part of the
organisation‘s culture. On the other hand, explicit knowledge (Nonaka, 1994), is seen as an
object that can be codified and distributed outside of the individual who created it (Fahey &
Prusak, 1998).
Several sharing barriers in the literature was identified: a) individual barriers, grounded in the
participants of the knowledge sharing process (e.g. the fear to lose personal competitive
advantage and to be misunderstood and misinterpreted, group thinking, preference to one‘s own
ideas instead of somebody‘s else, etc. - Husted and Michailova, 2002); b) infrastructural
barriers, determined by organisational structure, system of communications and organisational
culture (Bock et al, 2005; Hall, 2002); c) ontological barriers, dealing with the knowledge itself
and arising from the tacit knowledge transfer problems (Nonaka, 1991), as well as from
perceived value of knowledge (Ford & Staples, 2005) that is often not recognized at all by the
knowledge sharing participants (Hall, 2002).
Regarding digital organizations, they are a form of organizations that can be productive and
efficient, but have several kinds of barriers: communication barriers, feelings of isolation from
e-workers. To be successful within a digital organization it is necessary to communicate clearly
with the e-workers and respond promptly to their requests or needs.
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