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    Entry of Tesla in Indian Auto Market

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    AYESHA RACHH 2127567
    Tesla aims to enter the Indian auto market but faces several challenges. It needs to establish affordable pricing and overcome perceptions that electric vehicles are not mainstream yet in India. Tesla also must develop charging infrastructure and navigate fierce competition from other automakers launching electric models. If Tesla focuses on manufacturing locally and diversifying its lineup, it could help address these issues and make inroads into India's large auto market.

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    Entry of Tesla in Indian Auto Market

    Uploaded by

    AYESHA RACHH 2127567
    38 views7 pages
    Tesla aims to enter the Indian auto market but faces several challenges. It needs to establish affordable pricing and overcome perceptions that electric vehicles are not mainstream yet in India. Tesla also must develop charging infrastructure and navigate fierce competition from other automakers launching electric models. If Tesla focuses on manufacturing locally and diversifying its lineup, it could help address these issues and make inroads into India's large auto market.

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    Tesla aims to enter the Indian auto market but faces several challenges. It needs to establish affordable pricing and overcome perceptions that electric vehicles are not mainstream yet in India. Tesla also must develop charging infrastructure and navigate fierce competition from other automakers launching electric models. If Tesla focuses on manufacturing locally and diversifying its lineup, it could help address these issues and make inroads into India's large auto market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    38 views7 pages

    Entry of Tesla in Indian Auto Market

    Uploaded by

    AYESHA RACHH 2127567
    Tesla aims to enter the Indian auto market but faces several challenges. It needs to establish affordable pricing and overcome perceptions that electric vehicles are not mainstream yet in India. Tesla also must develop charging infrastructure and navigate fierce competition from other automakers launching electric models. If Tesla focuses on manufacturing locally and diversifying its lineup, it could help address these issues and make inroads into India's large auto market.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 7

    ENTRY OF

    TESLA IN INDIAN
    AUTO MARKET

    SUBMITTED BY:
    ADHITHYA SA - 2128101
    DHEERAJ SINGLA – 2128607
    AYESHA RACHH - 2127567
    AKHILESH JOHRI – 2127563
    DIWAKER C - 2127611
    Whotis Teslo?

    Founded by Martin Eberhard and Marc


    Tarpennlng, but Tesla came into picture
    when Elon Musk became the chairman.

    Manufactures electric cars, battery energy


    storage, solar panels and solar roof tiles.

    Purpose of Tesla is to move towards a


    sustainable use of transport and energy.

    Began first car model production of The


    Roadster in 2009.

    Tesla Model 3- best selling plug-in


    electric car: 2020 saw a production of 1
    million electric cars.

    Even though Tesla has been largely


    successful, it has not set its foot in India.

    This is why.......
    PROBLEMS
    FACED BY
    TESLA IN INDIA

    Pricing challenge and


    customer base

    People aren't Environmental


    concious

    Fierece Competition
    Problems of Tesb

    01

    02 CCC
    Tesla struggtes to manage a budget
    Teslo Is heavily in debt, with a:deficit.of over 1.2
    billion due in 2019: The firm is moLing significant.
    budget cuts while. also planning a mossive'exponsion

    03
    Tesla needs te maintain its marhet
    share:
    In ihe future, Tesla has a tot to took
    forward. For rich eco-drivers, Porsche
    and f•tercedes are releasing their electric
    VOFSIOPIS.

    04 CCC
    Tesla has to navigate the
    iegat

    Done Butswinkos, Teslo’s in- house la.wy.er, wos recently


    ‹ r«»9ed ond r@opnlzed for his experleoce with fraud
    occusotioris in cols thot:go th trioi. I lusk wos
    c0mqelled to reach on ogreéméot wk.the Securiâ and
    Exchange Commission in the United States

    O5
    Batteries & Electric Vehicle Charging Station

    Teslo was qunisfied dy o Norweg!'on coun


    Teslo ow ners' cunentIy'get on adopter
    after a séftwore upgrade released in:2D19.
    th-at allows them to use most non -Teslo
    delayed battery charging speeds and
    réduced the distance some oi Its vehlcles charging stations. Non-TE•STO owners
    could drive between ch'orges. wi|T need their own adopter.to use a
    TesToich'orger
    INFERENCE
    Entry of Tesla in Indian Auto Market

    CHARGING
    INFRASTBIJCTLIRE

    AUTO MARKET IN INDIA


    nd a IN 5'W a‹ yt in ie' mazkok in The world.

    EV- COMPETITORS

    PRICE

    CAR OWNERSHIP
    compared to other oz<Jntries in the roLal
    population, there are only S*f•4 people who
    Tesla should focus DD FF\anufacturing
    its cars in India, by doing so it can
    reduce the price of the cars as if do
    not have to pay the import duty.

    Tesla should diversify its produk line


    to reach more customers

    Tessa should focus on changing tne


    public perceptiOP dna stereotypes
    about electric vehicles in the
    country.
    EfltFt 0f Teslo iIndizr Auto Market
    C00CllJSl0h

    Climate Change is
    Real

    Due to High import T id 10 0 GOVt WO 0t


    To Solve this Yes la
    Introduced Emetric duty, Teslo is finding ”""!^ *° ^8"^ *^ "!^ ""
    dftTlcult to enter in T U T gdla nstead of

    Te sla shouI d tie up

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