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    Activity 1 - Strategic - Management

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    Leiann Pongos
    P&G employs a business strategy that seeks to create higher perceived value for its products compared to competitors. This is done through innovation and promotion to differentiate products and attract more customers. While products may be more expensive, the strategy aims to position P&G's quality as worth the higher price. To regain its market position, P&G could rebrand and lower prices, expand into emerging markets through partnerships, or focus on natural skin care products customized for different genders as consumer trends change.

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    Activity 1 - Strategic - Management

    Uploaded by

    Leiann Pongos
    210 views1 page
    P&G employs a business strategy that seeks to create higher perceived value for its products compared to competitors. This is done through innovation and promotion to differentiate products and attract more customers. While products may be more expensive, the strategy aims to position P&G's quality as worth the higher price. To regain its market position, P&G could rebrand and lower prices, expand into emerging markets through partnerships, or focus on natural skin care products customized for different genders as consumer trends change.

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    STRATEGIC.MANAGEMENT

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    ACTIVITY 1 - STRATEGIC.MANAGEMENT

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    P&G employs a business strategy that seeks to create higher perceived value for its products compared to competitors. This is done through innovation and promotion to differentiate products and attract more customers. While products may be more expensive, the strategy aims to position P&G's quality as worth the higher price. To regain its market position, P&G could rebrand and lower prices, expand into emerging markets through partnerships, or focus on natural skin care products customized for different genders as consumer trends change.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    210 views1 page

    Activity 1 - Strategic - Management

    Uploaded by

    Leiann Pongos
    P&G employs a business strategy that seeks to create higher perceived value for its products compared to competitors. This is done through innovation and promotion to differentiate products and attract more customers. While products may be more expensive, the strategy aims to position P&G's quality as worth the higher price. To regain its market position, P&G could rebrand and lower prices, expand into emerging markets through partnerships, or focus on natural skin care products customized for different genders as consumer trends change.

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    PONGOS, LEI ANN DENDI LIZZ C. BSA2.

    1
    ACTIVITY 1 – STRATEGIC MANAGEMENT September 21, 2021

    1. Which phase in the evolution of strategic management is present in the given case?
    Step 4 (Strategic Management) is the phase in the evolution of strategic management
    that I believe is present in the provided situation. They create and integrate a series of plans
    centered on showcasing the company's genuine competitive advantages throughout this phase.
    P&G Company adopts a strategy that seeks to produce higher perceived value for it, similar to
    what I read in the case study. By providing items with distinctive characteristics and attributes,
    it is able to attract more customers than its competitors. This was the outcome of P&G's well-
    defined and well-executed corporate strategy, which has made their brand legendary.
    2. Which type of strategy is being employed by P&G based on the given case study?
    The Business Strategy is the type of strategy that P&G Company employs. This approach
    highlights the act of enhancing the company's product or service competitiveness. What P&G
    firm do they work for? Creating higher perceived value usually entails higher product costs due
    to increased innovation efforts and promotion charges, among other things. This means that
    P&G corporation items are more expensive than their direct competitors, but the goal of this
    strategy is to create a perception in the market that their product is only a smidgeon greater in
    quality than the rest. Customers, on the other hand, continue to buy it or are willing to pay
    even if the price of the product is excessively high and very expensive because they understand
    that the money they spend is worth the quality of the product or the wonderful service they
    receive. Even though I would rather buy an expensive goods with good quality than a cheap
    product with poor quality.
    3. How will P&G regain its market position based on the concept of competitive advantage?
    P&G will reclaim its market position by gaining a competitive edge over its competitors,
    such as increased market penetration, by rebranding and selling its current line of products at a
    cheaper price. Another possibility for P&G is to expand in emerging markets through
    partnerships or alliances with local businesses in different geographic locations. Finally, P&G
    can focus on the skin care/beauty section of the consumer market, where they can offer
    consumers products manufactured with natural components, as the trend in health and
    wellbeing continues to increase, as well as customized products for men and women. They will
    be able to reclaim their market position in this manner.

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