The document outlines an example retargeting scenario for the fashion industry, showing how different products and creative types can be displayed to customers on different stages of their journey. It demonstrates how the campaign can be tailored over time by changing the products, creatives, and performance targets shown to customers based on their interests and past interactions. The goal is to engage customers at each stage of the purchasing process through personalized retargeting ads.
The document outlines an example retargeting scenario for the fashion industry, showing how different products and creative types can be displayed to customers on different stages of their journey. It demonstrates how the campaign can be tailored over time by changing the products, creatives, and performance targets shown to customers based on their interests and past interactions. The goal is to engage customers at each stage of the purchasing process through personalized retargeting ads.
Original Title
RTB House - Retargeting Scenario Example for Fashion Industry
The document outlines an example retargeting scenario for the fashion industry, showing how different products and creative types can be displayed to customers on different stages of their journey. It demonstrates how the campaign can be tailored over time by changing the products, creatives, and performance targets shown to customers based on their interests and past interactions. The goal is to engage customers at each stage of the purchasing process through personalized retargeting ads.
The document outlines an example retargeting scenario for the fashion industry, showing how different products and creative types can be displayed to customers on different stages of their journey. It demonstrates how the campaign can be tailored over time by changing the products, creatives, and performance targets shown to customers based on their interests and past interactions. The goal is to engage customers at each stage of the purchasing process through personalized retargeting ads.
customers’ journey! 1ST DAY 7TH DAY 8TH DAY 30TH DAY TIME
INTERESTED IN NEW For a specific period of Over time, you can start COLLECTIONS time, you can display to display other, On each stage of the customer journey, new collection’s complementary you can decide which products from the products from the new type of categories category that interests collection. or specific products the user. should be displayed on the creatives.
1 ST DAY 5TH DAY 6TH DAY TIME
INTERESTED For a specific period of After a few days, you
NEW VISIT IN WOMEN CLOTHES time, you can display can switch back to On each stage of the a women collection standard creatives with customer journey, you theme to make your women’s collection can decide which type campaign stand out. products. of creatives should be displayed to the user.
1ST DAY 7TH DAY 8TH DAY TIME
NEW LOWER ROI STANDARD ROI
CUSTOMER To reach a new Over time, you can set You can set up not only customer you can up standard target ROI different products and lower target ROI, and CPC rates. creatives but also other increase CPC rates parameters, e.g. and display ads much performance targets for more intensively. each customer segment.
