ZAG: The #1 Strategy of High-Performance Brands (One-Off) - Marty Neumeier
ZAG: The #1 Strategy of High-Performance Brands (One-Off) - Marty Neumeier
ZAG: The #1 Strategy of High-Performance Brands (One-Off) - Marty Neumeier
High-Performance Brands
(One-Off)
By
Marty Neumeier
New Riders
"When everybody zigs, zag," says Marty Neumeier in this fresh
view of brand strategy. ZAG follows the ultra-clear "whiteboard
overview" style of the author’s first book, THE BRAND GAP, but
drills deeper into the question of how brands can harness the power
of differentiation. The author argues that in an extremely cluttered
marketplace, traditional differentiation is no longer enough—today
companies need “radical differentiation” to create lasting value for
their shareholders and customers. In an entertaining 3-hour read
you’ll learn:
New Riders