Wicked Supply Chain Unlucky Consumers
Wicked Supply Chain Unlucky Consumers
Wicked Supply Chain Unlucky Consumers
Written by: Shati Itminan, Rezaur Rahman, Hasibur Rahman, Shaila Afroz Khan and Bushra Mostafa,
students of East West University
Supply chain is the array of wholesalers, retailers and other third parties who facilitates the end
user to get the myriad products or solutions from the producer far away from him. A well
equipped supply chain is very important for the consumers to reduce their valuable time,
energy, effort and also money. This is most important specially in the case of buying foreign
products. Consumers may take supply chain system as a “blessing” for them
With a woeful heart, we have to say that this supply chain system can turn into a curse. The
immoral interventions of the mischievous sprite third parties sometimes turn this chain into
vicious trap. These middle men benefit themselves by charging the end users extra money. Very
often as the supply chain increase, not only information among the channels gets distorted, but
also price of the product increases as it passes through several channels. As a result, a lion
share of the money is grabbed by the intermediaries.
As a part of the study we contacted a fisherman of Shyamnagar, Satkhira , a major supplier
district of Shrimp in Bangladesh. According to him, the initial selling price of the “Galda” shrimp
in the local village market is around tk. 400‐450. The price is about tk. 500 in Satkhira market
and in Dhaka one end user gets this fish at a cost of tk. 550‐600. So the price of the shrimp
increases almost 50%. This assumption remains true for other fish, meat and vegetables.
How this differential can be resolved? Well this is not an easy job. However, implementing the
measures mentioned below can help to reduce the disparity in price increase.
1. Building inventories for non perishable goods.
2. Forcing the suppliers to unbundle pricing.
3. Using technical instruments that will enable the marginal farmer or fisherman to know
about the current market price demand etc.
4. Establishing a viable way that will help the rural farmers to sell their products directly to
the retailers without the help of third parties.
Presently due to the malevolent supply chain system, we the end users are paying extra money
and the poor farmers and fishermen are getting deprived of their legitimate returns. It really
doesn’t make sense. So, we should come forward and stand against this wicked supply chain
system.