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    Challenges of Coca-Cola

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    Sabrina Shaila
    Coca-Cola faces several challenges, including health concerns over the sugar content in their carbonated drinks, which can lead to diabetes and obesity. They also rely too heavily on carbonated drinks and need more diversity in their product line. Additionally, water scarcity and plastic waste present major issues as water is needed for production and plastic packaging pollutes the environment. They face strong competition from rivals like Pepsi as well. To address these challenges, Coca-Cola must improve health profiles of drinks, expand their product range, reduce water usage and plastic waste, and strengthen their marketing against competitors.

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    Challenges of Coca-Cola

    Uploaded by

    Sabrina Shaila
    2K views2 pages
    Coca-Cola faces several challenges, including health concerns over the sugar content in their carbonated drinks, which can lead to diabetes and obesity. They also rely too heavily on carbonated drinks and need more diversity in their product line. Additionally, water scarcity and plastic waste present major issues as water is needed for production and plastic packaging pollutes the environment. They face strong competition from rivals like Pepsi as well. To address these challenges, Coca-Cola must improve health profiles of drinks, expand their product range, reduce water usage and plastic waste, and strengthen their marketing against competitors.

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    Coca-Cola faces several challenges, including health concerns over the sugar content in their carbonated drinks, which can lead to diabetes and obesity. They also rely too heavily on carbonated drinks and need more diversity in their product line. Additionally, water scarcity and plastic waste present major issues as water is needed for production and plastic packaging pollutes the environment. They face strong competition from rivals like Pepsi as well. To address these challenges, Coca-Cola must improve health profiles of drinks, expand their product range, reduce water usage and plastic waste, and strengthen their marketing against competitors.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views2 pages

    Challenges of Coca-Cola

    Uploaded by

    Sabrina Shaila
    Coca-Cola faces several challenges, including health concerns over the sugar content in their carbonated drinks, which can lead to diabetes and obesity. They also rely too heavily on carbonated drinks and need more diversity in their product line. Additionally, water scarcity and plastic waste present major issues as water is needed for production and plastic packaging pollutes the environment. They face strong competition from rivals like Pepsi as well. To address these challenges, Coca-Cola must improve health profiles of drinks, expand their product range, reduce water usage and plastic waste, and strengthen their marketing against competitors.

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    Challenges of Coca-Cola

    Assalamualaikum everyone, I’m sabrina saila and now I am going to talk


    about the challenges that coca cola company is facing.
    So as we can see, the first challenge is
    Health Concern:
    Coca-Cola is the largest producer of carbonated beverage. As we know, carbonated
    drinks contain a lot of sugar. So, these drinks lead to a large amount of sugar
    consumption which is not good for health. It can cause diabetes and obesity.
    Recent studies have added evidence of a link between sugary drinks and diabetes,
    and appear to confirm the negative effects of these drinks on brain, kidney, and
    liver activity.
    Less Diversity:
    Coca-Cola relies too much on the carbonated drink segment. Coca-Cola should
    work on the diversity of the product. the company will be able to take care their
    customers preference with variety of product line. This will help to expand their
    business more and they will be able to gain more customers all around the world.
    Scarcity and Usage of water:
    Water is the prime ingredient for carbonated drinks. The company knows and
    understand that the water quality, sustainability and availability is one of the most
    important barriers for the business. Around 1.9 billion servings of Coca-Cola
    products are consumed every day worldwide and more than 300 billion liters of
    water must be pumped through 863 bottling plants to deliver carbonated beverages
    to the consumers. As climate change threatens global water security and within the
    next 10 years an estimated 2.8 billion people will be at risk of encountering water
    shortages, it is a big challenge for Coca-Cola to maintain water usage. (YOOSEJH)
    The company can develop some strategies to cope up with this issue.
    Strategies for balancing water use include improving production to reduce water
    waste, plant-level innovations such as recycling treated wastewater in boilers,
    evaporators and chillers, and improving local infrastructure through partnerships
    with governments and NGOs for financing and build water treatment facilities,
    install rainwater harvesting structures, construct check dams, and restore water to
    natural reservoirs.
    Plastic waste
    Coca-Cola was named world’s most polluting brand in plastic waste third time in a
    row in 2020. Plastic pollution is a climate, health and social justice issue. If the
    plastic pollution increases then the society will be locked into high emissions. To
    solve this matter the company can take some steps which are:
    1. Educating their consumers on the need and practice of re-cycling single use of
    plastic.
    2. Secondly, The company can develop an infrastructure in which re-cycling will
    be easy for the consumers.
    3. Lastly, Minimize the use of plastic and develop alternative materials to use
    instead of plastic.
    Too many rivalries:
    There are many direct and indirect rivals of Coca-Cola. Pepsi is well known among
    them. Other brands along with Pepsi that can damage Coca-Cola’s market position
    are Nescafe, Red bull, Starbucks and some alcoholic drink makers. To cope up
    with this issue, Coca-Cola should focus on improving and maintaining product
    quality, targeted market, proper product promoting and appropriate pricing
    strategy.
    Now I would like to request my next group member to continue the rest of the
    presentation.

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