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    Shine Final Report - PDF - Consumer Behaviour - Sales1

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    Chethan Reddy D R
    This document is the final report for a marketing and sales campaign project conducted over one month for Shine Projects, an educational institute in Hyderabad, India. The project focused on generating new marketing strategies to promote Shine's training courses through both online and offline channels with the goal of reaching 500 potential customers. The report includes sections on Shine's industry, competitors, SWOT and PEST analyses, the four-week work process, challenges faced, lessons learned, sales results, and conclusions.

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    Shine Final Report - PDF - Consumer Behaviour - Sales1

    Uploaded by

    Chethan Reddy D R
    33 views2 pages
    This document is the final report for a marketing and sales campaign project conducted over one month for Shine Projects, an educational institute in Hyderabad, India. The project focused on generating new marketing strategies to promote Shine's training courses through both online and offline channels with the goal of reaching 500 potential customers. The report includes sections on Shine's industry, competitors, SWOT and PEST analyses, the four-week work process, challenges faced, lessons learned, sales results, and conclusions.

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    Shine Final Report _ PDF _ Consumer Behaviour _ Sales1

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    This document is the final report for a marketing and sales campaign project conducted over one month for Shine Projects, an educational institute in Hyderabad, India. The project focused on generating new marketing strategies to promote Shine's training courses through both online and offline channels with the goal of reaching 500 potential customers. The report includes sections on Shine's industry, competitors, SWOT and PEST analyses, the four-week work process, challenges faced, lessons learned, sales results, and conclusions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    33 views2 pages

    Shine Final Report - PDF - Consumer Behaviour - Sales1

    Uploaded by

    Chethan Reddy D R
    This document is the final report for a marketing and sales campaign project conducted over one month for Shine Projects, an educational institute in Hyderabad, India. The project focused on generating new marketing strategies to promote Shine's training courses through both online and offline channels with the goal of reaching 500 potential customers. The report includes sections on Shine's industry, competitors, SWOT and PEST analyses, the four-week work process, challenges faced, lessons learned, sales results, and conclusions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    12/14/21, 6:17 PM Shine Final Report | PDF | Consumer Behaviour | Sales

    ABSTRACT

    The project was carried out at Shine Projects (one of the fastest growing educational institutes), a
    company based out of Hyderabad, India. The project was carried out as a part of their Marketing
    and Sales campaign, which was strategized over a period of one month. The sector of the project
    is to promote the course from the entire available channel and medium (Online and Offline). The
     project focuses on generating a new marketing strategies to promote the training courses. It also
    covers digitally managing, digitally prospecting, rapport building and liasoning with different
    stakeholders to ensure business continuity, and the thought process behind making marketing
    strategies are to ensure the course reaches to at least 500 target customers on line.

    https://www.scribd.com/document/505479734/Shine-Final-Report 1/2
    12/14/21, 6:17 PM Shine Final Report | PDF | Consumer Behaviour | Sales
     

    TABLE OF CONTENTS

    Chapter No.
      Title Page No.
    1 Introduction 8
    1.1 Industry Profile
      13
    1.2 Organization Profile
      13
    1.3 Product Profile
      14
    1.4 Company’s Competitor
      Profile
      17
    2 SWOT analysis
      17
    3 PEST analysis
      18
    4 Working Process
      19
    4.1 Week 1   20
    4.2 Week 2   23
    4.3 Week 3   29
    4.4 Week 4   31
    5 Challenges 32
    6 Learning 33
    7 Suggestions 35
    8 Sales Report
      37
    9 Conclusion 39
    10 Reference 40

    LIST OF TABLES

    Table Page
    Title
    No. No.
    1 AS
      WOT a  nalysis o  f S
      hine P
      roject’s c  urrent m
      arket s  tanding 18
    2 AP
      EST a  nalysis o  f S  hine P
      roject’s c  urrent m
      arket s  tanding 19

    https://www.scribd.com/document/505479734/Shine-Final-Report 2/2

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