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    2021 BC - Chapter 13.2 - Writing Cover Letter & Building Linkedin Profile

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    Khánh Ngọc
    The document provides guidance on job searching without experience. It outlines building a LinkedIn profile, writing a cover letter, and writing a CV or resume. The key points are: 1) Build a complete LinkedIn profile to showcase your background and make yourself searchable to recruiters. 2) Write a customized cover letter for each job application to explain how your qualifications fit the role and company. Include an introduction, promotion of your skills and qualifications, and a motivation for an interview. 3) Create a CV or resume with all relevant background, skills, experiences, and achievements, formatted professionally and within one page. Highlight quantities and examples.

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    © All Rights Reserved
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    2021 BC - Chapter 13.2 - Writing Cover Letter & Building Linkedin Profile

    Uploaded by

    Khánh Ngọc
    56 views30 pages
    The document provides guidance on job searching without experience. It outlines building a LinkedIn profile, writing a cover letter, and writing a CV or resume. The key points are: 1) Build a complete LinkedIn profile to showcase your background and make yourself searchable to recruiters. 2) Write a customized cover letter for each job application to explain how your qualifications fit the role and company. Include an introduction, promotion of your skills and qualifications, and a motivation for an interview. 3) Create a CV or resume with all relevant background, skills, experiences, and achievements, formatted professionally and within one page. Highlight quantities and examples.

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    The document provides guidance on job searching without experience. It outlines building a LinkedIn profile, writing a cover letter, and writing a CV or resume. The key points are: 1) Build a complete LinkedIn profile to showcase your background and make yourself searchable to recruiters. 2) Write a customized cover letter for each job application to explain how your qualifications fit the role and company. Include an introduction, promotion of your skills and qualifications, and a motivation for an interview. 3) Create a CV or resume with all relevant background, skills, experiences, and achievements, formatted professionally and within one page. Highlight quantities and examples.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    56 views30 pages

    2021 BC - Chapter 13.2 - Writing Cover Letter & Building Linkedin Profile

    Uploaded by

    Khánh Ngọc
    The document provides guidance on job searching without experience. It outlines building a LinkedIn profile, writing a cover letter, and writing a CV or resume. The key points are: 1) Build a complete LinkedIn profile to showcase your background and make yourself searchable to recruiters. 2) Write a customized cover letter for each job application to explain how your qualifications fit the role and company. Include an introduction, promotion of your skills and qualifications, and a motivation for an interview. 3) Create a CV or resume with all relevant background, skills, experiences, and achievements, formatted professionally and within one page. Highlight quantities and examples.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 30

    NO EXPERIENCE?

    How to show you are right for the job


    02 BUILD YOUR LINKEDIN
    PROFILE

    01 WRITE A
    COVER LETTER
    TODAY’S
    OUTLINE
    SUMMARY ON WRITING A CV

    • Include all fundamental sections


    • Explain your background, competencies, passion and future direction
    through the Career Objectives
    • Include relevant & marketable data only
    • Reverse chronological order: Latest experience comes first
    • Highlight your skills and achievements by using action verb and
    including numbers/examples/evidences
    SUMMARY ON WRITING A CV
    SUMMARY ON WRITING A CV

    • Choose public-friendly title & terms


    • There is no such thing as a one-size-fits-all CV
    • Show your professionalism: Consistently formatted, error-free CV
    • Keep everything within an A4-page
    • Make sure it is readable when printed out
    “I showcase
    myself through
    the cv, why do I
    still need a
    cover letter”?
    WHAT DOES A COVER LETTER DO?

    • Tell the employer exactly why hiring you in a


    narrative, conversational form

    • Reveal to employers your ability to put together


    complete sentences and to sound intelligent

    • Provide extra data to guide recruiters in making the


    best choice the first time.
    A COVER LETTER’S STRUCTURE

    BODY
    OPENING - Showcase the CLOSING
    - Capture attention candidate’s skills
    - Motivate action
    - Introduce the and qualifications
    - Encourage an
    message - Show passion for
    interview
    - Identify the the position
    - Show appreciation
    position - Focus on the
    employer’s needs

    It’s a PERSUASIVE MESSAGE that sells you to the prospect employer


    A COVER LETTER’S STRUCTURE
    SHORT OR LONG
    • Recruiters disagree on the length of a cover letter
    • Some prefer short messages (no longer than 2 paragraphs),
    embedded in the email (the email itself is a cover letter)
    • Longer message → more information, easier to evaluate
    qualifications and writing skill
    ALERT
    • Writing a proper cover letter is very tiring since you have to
    customize it to each employer’s needs
    • You can’t say the same thing to different people, right?
    OPENING OF A COVER LETTER

    • Impress by personalization: Address the recruiters by name (if


    possible), specify the name of the position and company

    • Refer to the source of your information precisely.

    In response to your job advertisement on YBOX, I am writing this letter to


    express my passion and desire for the position of Marketing Intern at Shopee
    Vietnam.
    BODY: PROMOTING YOURSELF
    • Refer to the job title, and describe how your qualifications and
    background fit the requirements

    Shopee Vietnam’s marketing intern opening is an excellent match


    with my qualifications. As a final-year student of International University with a
    major in marketing, I offer solid academic credentials as well as excellent
    English communication skills gained from our school’s internationally accredited
    undergraduate program.
    BODY: PROMOTING YOURSELF
    • Show that you’ve done your homework: Mention your
    interest/knowledge about the recruiter’s business

    I read with great interest the article in Cafebiz about the upcoming expansion of
    the Grab ecosystem. I am very excited and confident about becoming a part of
    the great future possibilities of your company.
    BODY: PROMOTING YOURSELF
    • Show how your talents and background will benefit the
    company

    Intensive course work in marketing and management, as well as proficiency in


    data analytics, has given me the kind of marketing and computer training that
    Shopee probably demands in a marketing team member.
    BODY: PROMOTING YOURSELF
    • Spotlighting your education and its application for the job

    Weak sentence: I have taken several courses at school that prepare me for the
    job.

    Strong sentence: Composing professional messages, preparing reports and


    analyzing data in my business communication and business computing courses
    helped me develop the writing, language, proofreading, and computer skills
    mentioned in your ad for an administrative assistant.
    CLOSING: MOTIVATING ACTION
    • Direct reference to the resume

    Please refer to the attached résumé for additional information regarding my


    education, experience, and skills.
    CLOSING: MOTIVATING ACTION
    • Ask CONFIDENTLY for an interview (not the job)

    I look forward to the opportunity to discuss my qualifications for the financial


    analyst position more fully in an interview. I can be reached at (+84) 123 456 789.

    Note: Avoid “I hope” in your job cover letter/university statement of


    purpose (weak verb)
    TIPS FOR SUCCESSFUL COVER LETTER
    • Don’t overuse sentence beginning with “I”. Be flexible with sentence
    structure
    Eg: Classes in marketing and branding prepared me to. . . .

    • The message tone is professional, but comfortable and conversational

    • Like your CV, your Cover Letter must show professionalism and suggest
    quality. Use traditional LETTER FORMAT, block style

    • It has to be perfectly written – proofread carefully.


    SENDING YOUR APPLICATIONS
    • Be careful when you use template/website
    • Name the file appropriately and consistently. No “CV”, “CV (final)”,
    “Cover Letter final”
    Eg: CV_Audit Intern_Tram Nguyen
    Cover Letter _Audit Intern_Tram Nguyen
    • Email subject: Include the position and your name
    Eg: Application for Audit Intern – Tram Nguyen
    • Send short email message with documents properly attached. Email
    etiquette!
    • PDF your files
    WHY LINKEDIN IS IMPORTANT?

    • Network specialized for


    professional purposes
    • Millions of members
    • Research about
    companies
    • Offer invaluable
    resources
    • Accessing jobs in the hidden market
    • Directly connecting with prospect recruiters
    Getting industry updates
    WHY LINKEDIN IS IMPORTANT?

    A Linkedin profile helps you stay


    visible in the professional market
    • Allow people to search/research
    about you
    • Show up first in Google search
    • Create your professional brand
    • Help manage your network Put a name + company/organization/school
    + title here
    Professional personal branding
    Actively reach out for job
    opportunities in professional
    network
    UTILIZING LINKEDIN PROFILE
    NO YES

    • Provide a professional URL


    • Utilize all sections in the profile
    • Clear and professional
    formatting
    • No grammar or spelling
    mistake
    • Spend enough time on
    completing your profile
    MAKING THE MOST OF YOUR
    LINKEDIN PROFILE
    E-PORTFOLIO IN THE DIGITAL AGE
    PLAYING THE DIGITAL RULES: Getting your profile more “searchable” by using keywords

    • Include specific keywords and keyword phrases: words that frequently appear in job
    advertisement, industry hot keywords, highly-demanded skills…

    • Focus on nouns: Job title (Marketing Analyst), technical skills and qualifications
    (JavaScript), certification, tool, specific experience (Google Analytics, Adobe AI)

    • Use variations of the job title (Marketing Executive, Marketing Specialist, Performance
    Marketer..)

    • Do not skip the skill section – it helps match your profile and job requirements
    automatically
    E-PORTFOLIO IN THE DIGITAL AGE

    https://www.linkedin.com/posts/h%E1%BA%B1ng-
    l%C3%AA-20b776198_uiuxdesign-graphicsdesign-
    opentowork-activity-6733205836845469696-0SM-
    /?fbclid=IwAR3DdfGFy7anYOCA9cNcGnqxiGePmaUS
    ek_DWRqNlGyipg2NnrxeJU-bG1Y

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