Survei - Measuring Customer Satisfaction - Nico Linggi Pongmasangka

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Pertanyaan

Harga Rasa Khasiat


X1 X2 X3 X4 X5 X6 X7 X8 X9 X10
Responden 1 4 4 4 5 5 5 4 4 5 4
Responden 2 5 5 4 5 4 4 4 4 4 3
Responden 3 4 4 3 4 4 4 3 4 2 4
Responden 4 4 3 3 5 5 4 5 3 4 4
Responden 5 1 1 1 1 1 1 1 1 1 1
Responden 6 4 4 3 3 4 4 3 4 4 3
Responden 7 4 2 4 3 2 4 1 1 3 5
Responden 8 2 3 4 4 3 3 2 3 2 3
Responden 9 4 4 3 4 4 5 4 4 4 3
Responden 10 4 4 4 4 3 4 3 5 4 4
Responden 11 5 5 5 5 5 5 5 4 4 4
Responden 12 4 4 4 3 4 4 4 5 5 5
Responden 13 3 3 3 3 3 4 2 4 3 3
Responden 14 5 5 5 5 4 5 5 4 4 4
Responden 15 5 5 5 5 5 5 5 5 5 5
Responden 16 4 3 3 4 4 4 4 4 4 4
Responden 17 4 4 3 4 4 5 4 4 4 3
Responden 18 4 3 4 4 2 4 4 3 4 5
Responden 19 4 4 4 4 3 4 3 3 4 5
Responden 20 4 3 4 2 4 5 3 4 5 3
Σ 78 73 73 77 73 83 69 73 75 75

N 20

rx1y rx2y rx3y rx4y rx5y rx6y rx7y rx8y rx9y rx10y

0.884 0.885 0.759 0.761 0.820 0.864 0.854 0.791 0.820 0.590

Validity VALID VALID VALID VALID VALID VALID VALID VALID VALID VALID

=ABS(CORREL(Xi,Y)) 0.884 0.885 0.759 0.761 0.820 0.864 0.854 0.791 0.820 0.590
Khasiat Y X1Y X2Y X3Y X4Y X5Y X6Y X7Y X8Y X9Y
X11 X12
4 3 51 204 204 204 255 255 255 204 204 255
3 3 48 240 240 192 240 192 192 192 192 192
3 4 43 172 172 129 172 172 172 129 172 86
2 4 46 184 138 138 230 230 184 230 138 184
1 1 12 12 12 12 12 12 12 12 12 12
4 5 45 180 180 135 135 180 180 135 180 180
1 2 32 128 64 128 96 64 128 32 32 96
3 3 35 70 105 140 140 105 105 70 105 70
3 3 45 180 180 135 180 180 225 180 180 180
5 3 47 188 188 188 188 141 188 141 235 188
3 4 54 270 270 270 270 270 270 270 216 216
4 3 49 196 196 196 147 196 196 196 245 245
2 3 36 108 108 108 108 108 144 72 144 108
3 4 53 265 265 265 265 212 265 265 212 212
5 5 60 300 300 300 300 300 300 300 300 300
3 3 44 176 132 132 176 176 176 176 176 176
4 4 47 188 188 141 188 188 235 188 188 188
4 3 44 176 132 176 176 88 176 176 132 176
4 3 45 180 180 180 180 135 180 135 135 180
4 4 45 180 135 180 90 180 225 135 180 225
65 67 881 3597 3389 3349 3548 3384 3808 3238 3378 3469

rx11y rx12y rtable

0.711 0.760 0.444

VALID VALID

0.711 0.760
X10Y X11Y X12Y X12 X22 X32 X42 X52 X62 X72 X82 X92

204 204 153 16 16 16 25 25 25 16 16 25


144 144 144 25 25 16 25 16 16 16 16 16
172 129 172 16 16 9 16 16 16 9 16 4
184 92 184 16 9 9 25 25 16 25 9 16
12 12 12 1 1 1 1 1 1 1 1 1
135 180 225 16 16 9 9 16 16 9 16 16
160 32 64 16 4 16 9 4 16 1 1 9
105 105 105 4 9 16 16 9 9 4 9 4
135 135 135 16 16 9 16 16 25 16 16 16
188 235 141 16 16 16 16 9 16 9 25 16
216 162 216 25 25 25 25 25 25 25 16 16
245 196 147 16 16 16 9 16 16 16 25 25
108 72 108 9 9 9 9 9 16 4 16 9
212 159 212 25 25 25 25 16 25 25 16 16
300 300 300 25 25 25 25 25 25 25 25 25
176 132 132 16 9 9 16 16 16 16 16 16
141 188 188 16 16 9 16 16 25 16 16 16
220 176 132 16 9 16 16 4 16 16 9 16
225 180 135 16 16 16 16 9 16 9 9 16
135 180 180 16 9 16 4 16 25 9 16 25
3417 3013 3085 322 287 283 319 289 361 267 289 303
X102 X112 X122 Y2

16 16 9 2601
9 9 9 2304
16 9 16 1849
16 4 16 2116
1 1 1 144
9 16 25 2025
25 1 4 1024
9 9 9 1225
9 9 9 2025
16 25 9 2209
16 9 16 2916
25 16 9 2401
9 4 9 1296
16 9 16 2809
25 25 25 3600
16 9 9 1936
9 16 16 2209
25 16 9 1936
25 16 9 2025
9 16 16 2025
301 235 241 40675
Pertanyaan
Harga Rasa Khasiat
X1 X2 X3 X4 X5 X6 X7 X8 X9 X10
Responden 1 4 4 4 5 5 5 4 4 5 4
Responden 2 5 5 4 5 4 4 4 4 4 3
Responden 3 4 4 3 4 4 4 3 4 2 4
Responden 4 4 3 3 5 5 4 5 3 4 4
Responden 5 1 1 1 1 1 1 1 1 1 1
Responden 6 4 4 3 3 4 4 3 4 4 3
Responden 7 4 2 4 3 2 4 1 1 3 5
Responden 8 2 3 4 4 3 3 2 3 2 3
Responden 9 4 4 3 4 4 5 4 4 4 3
Responden 10 4 4 4 4 3 4 3 5 4 4
Responden 11 5 5 5 5 5 5 5 4 4 4
Responden 12 4 4 4 3 4 4 4 5 5 5
Responden 13 3 3 3 3 3 4 2 4 3 3
Responden 14 5 5 5 5 4 5 5 4 4 4
Responden 15 5 5 5 5 5 5 5 5 5 5
Responden 16 4 3 3 4 4 4 4 4 4 4
Responden 17 4 4 3 4 4 5 4 4 4 3
Responden 18 4 3 4 4 2 4 4 3 4 5
Responden 19 4 4 4 4 3 4 3 3 4 5
Responden 20 4 3 4 2 4 5 3 4 5 3
Σ 78 73 73 77 73 83 69 73 75 75

N 20
k 12

σ12 σ22 σ32 σ42 σ52 σ62 σ72 σ82 σ92 σ102

0.89 1.03 0.83 1.13 1.13 0.83 1.45 1.13 1.09 0.99
Khasiat Y X1Y X2Y X3Y X4Y X5Y X6Y X7Y X8Y X9Y
X11 X12
4 3 51 204 204 204 255 255 255 204 204 255
3 3 48 240 240 192 240 192 192 192 192 192
3 4 43 172 172 129 172 172 172 129 172 86
2 4 46 184 138 138 230 230 184 230 138 184
1 1 12 12 12 12 12 12 12 12 12 12
4 5 45 180 180 135 135 180 180 135 180 180
1 2 32 128 64 128 96 64 128 32 32 96
3 3 35 70 105 140 140 105 105 70 105 70
3 3 45 180 180 135 180 180 225 180 180 180
5 3 47 188 188 188 188 141 188 141 235 188
3 4 54 270 270 270 270 270 270 270 216 216
4 3 49 196 196 196 147 196 196 196 245 245
2 3 36 108 108 108 108 108 144 72 144 108
3 4 53 265 265 265 265 212 265 265 212 212
5 5 60 300 300 300 300 300 300 300 300 300
3 3 44 176 132 132 176 176 176 176 176 176
4 4 47 188 188 141 188 188 235 188 188 188
4 3 44 176 132 176 176 88 176 176 132 176
4 3 45 180 180 180 180 135 180 135 135 180
4 4 45 180 135 180 90 180 225 135 180 225
65 67 881 3597 3389 3349 3548 3384 3808 3238 3378 3469

σ112 σ122 Σσb2 σt2 r11

1.19 0.83 12.49 93.35 0.94


X10Y X11Y X12Y X12 X22 X32 X42 X52 X62 X72 X82 X92

204 204 153 16 16 16 25 25 25 16 16 25


144 144 144 25 25 16 25 16 16 16 16 16
172 129 172 16 16 9 16 16 16 9 16 4
184 92 184 16 9 9 25 25 16 25 9 16
12 12 12 1 1 1 1 1 1 1 1 1
135 180 225 16 16 9 9 16 16 9 16 16
160 32 64 16 4 16 9 4 16 1 1 9
105 105 105 4 9 16 16 9 9 4 9 4
135 135 135 16 16 9 16 16 25 16 16 16
188 235 141 16 16 16 16 9 16 9 25 16
216 162 216 25 25 25 25 25 25 25 16 16
245 196 147 16 16 16 9 16 16 16 25 25
108 72 108 9 9 9 9 9 16 4 16 9
212 159 212 25 25 25 25 16 25 25 16 16
300 300 300 25 25 25 25 25 25 25 25 25
176 132 132 16 9 9 16 16 16 16 16 16
141 188 188 16 16 9 16 16 25 16 16 16
220 176 132 16 9 16 16 4 16 16 9 16
225 180 135 16 16 16 16 9 16 9 9 16
135 180 180 16 9 16 4 16 25 9 16 25
3417 3013 3085 322 287 283 319 289 361 267 289 303
X102 X112 X122 Y2

16 16 9 2601
9 9 9 2304
16 9 16 1849
16 4 16 2116
1 1 1 144
9 16 25 2025
25 1 4 1024
9 9 9 1225
9 9 9 2025
16 25 9 2209
16 9 16 2916
25 16 9 2401
9 4 9 1296
16 9 16 2809
25 25 25 3600
16 9 9 1936
9 16 16 2209
25 16 9 1936
25 16 9 2025
9 16 16 2025
301 235 241 40675
Satisfaction Items
Harga Rasa
Customer 1 2 3 4 5 6 7 8
1 4 4 4 5 5 5 4 4
2 5 5 4 5 4 4 4 4
3 4 4 3 4 4 4 3 4
4 4 3 3 5 5 4 5 3
5 1 1 1 1 1 1 1 1
6 4 4 3 3 4 4 3 4
7 4 2 4 3 2 4 1 1
8 2 3 4 4 3 3 2 3
9 4 4 3 4 4 5 4 4
10 4 4 4 4 3 4 3 5
11 5 5 5 5 5 5 5 4
12 4 4 4 3 4 4 4 5
13 3 3 3 3 3 4 2 4
14 5 5 5 5 4 5 5 4
15 5 5 5 5 5 5 5 5
16 4 3 3 4 4 4 4 4
17 4 4 3 4 4 5 4 4
18 4 3 4 4 2 4 4 3
19 4 4 4 4 3 4 3 3
20 4 3 4 2 4 5 3 4

INDIVIDUAL

#of
1 1 1 1 1 1 1 2 2
2 1 1 0 1 2 0 2 0
3 1 6 7 4 4 1 5 4
4 13 8 9 8 9 11 7 11
5 4 4 3 6 4 7 4 3

%
1 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 10.00% 10.00%
2 5.00% 5.00% 0.00% 5.00% 10.00% 0.00% 10.00% 0.00%
3 5.00% 30.00% 35.00% 20.00% 20.00% 5.00% 25.00% 20.00%
4 65.00% 40.00% 45.00% 40.00% 45.00% 55.00% 35.00% 55.00%
5 20.00% 20.00% 15.00% 30.00% 20.00% 35.00% 20.00% 15.00%
GROUPS

#of Availability Responsiveness


1 4 6
2 3 4
3 18 14
4 38 38
5 17 18

%
1 6.67% 10.00%
2 5.00% 6.67%
3 30.00% 23.33%
4 63.33% 63.33%
5 28.33% 30.00%
Khasiat
9 10 11 12
5 4 4 3
4 3 3 3
2 4 3 4
4 4 2 4
1 1 1 1
4 3 4 5
3 5 1 2
2 3 3 3
4 3 3 3
4 4 5 3
4 4 3 4
5 5 4 3
3 3 2 3
4 4 3 4
5 5 5 5
4 4 3 3
4 3 4 4
4 5 4 3
4 5 4 3
5 3 4 4

1 1 2 1 14
2 0 2 1
12
2 7 7 10
11 7 7 6 10
4 5 2 2
8
Number

6
5.00% 5.00% 10.00% 5.00%
10.00% 0.00% 10.00% 5.00% 4
10.00% 35.00% 35.00% 50.00%
2
55.00% 35.00% 35.00% 30.00%
20.00% 25.00% 10.00% 10.00% 0
1 2 3 4 5 6 7 8 9 10
Questions

70.00%

60.00%

50.00%
tage

40.00%
70.00%

60.00%

50.00%

Percentage
40.00%

30.00%

20.00%

10.00%

0.00%
1 2 3 4 5 6 7 8 9 10
Questions

Overall
5 40
5
35
26
31 30
13 25
Number

20

8.33% 15
8.33% 10
43.33%
5
51.67%
21.67% 0
Availability Responsiveness Overall
Groups

70.00%

60.00%

50.00%
Percentage

40.00%

30.00%

20.00%

10.00%

0.00%
Availability Responsiveness Overall
Groups
10.00%

0.00%
Availability Responsiveness Overall
Groups
1
2
3
4
5

5 6 7 8 9 10 11 12
Questions

1
1
2
3
4
5

4 5 6 7 8 9 10 11 12
Questions

1
2
3
4
5

onsiveness Overall
Groups

1
2
3
4
5

esponsiveness Overall
Groups
esponsiveness Overall
Groups
Satisfaction Items

Harga Rasa Khasiat

Customer 1 2 3 4 5 6 7 8 9 10 11
1 4 4 4 5 5 5 4 4 5 4 4
2 5 5 4 5 4 4 4 4 4 3 3
3 4 4 3 4 4 4 3 4 2 4 3
4 4 3 3 5 5 4 5 3 4 4 2
5 1 1 1 1 1 1 1 1 1 1 1
6 4 4 3 3 4 4 3 4 4 3 4
7 4 2 4 3 2 4 1 1 3 5 1
8 2 3 4 4 3 3 2 3 2 3 3
9 4 4 3 4 4 5 4 4 4 3 3
10 4 4 4 4 3 4 3 5 4 4 5
11 5 5 5 5 5 5 5 4 4 4 3
12 4 4 4 3 4 4 4 5 5 5 4
13 3 3 3 3 3 4 2 4 3 3 2
14 5 5 5 5 4 5 5 4 4 4 3
15 5 5 5 5 5 5 5 5 5 5 5
16 4 3 3 4 4 4 4 4 4 4 3
17 4 4 3 4 4 5 4 4 4 3 4
18 4 3 4 4 2 4 4 3 4 5 4
19 4 4 4 4 3 4 3 3 4 5 4
20 4 3 4 2 4 5 3 4 5 3 4
Mean 3.90 3.65 3.65 3.85 3.65 4.15 3.45 3.65 3.75 3.75 3.25
SD 0.97 1.04 0.93 1.09 1.09 0.93 1.23 1.09 1.07 1.02 1.12

Harga Rasa Khasiat

Mean 3.76 3.73 3.53

SD 1.01 1.09 1.04


hasiat

12
3
3
4
4
1
5
2
3
3
3
4
3
3
4
5
3
4
3
3
4
3.35
0.93

hasiat

3.53

1.04
Satisfaction Items
Harga Rasa Khasiat
Customer 1 2 3 4 5 6 7 8 9 10 11 12 Correlation 1
1 4 4 4 5 5 5 4 4 5 4 4 3 1 1.00
2 5 5 4 5 4 4 4 4 4 3 3 3 2
3 4 4 3 4 4 4 3 4 2 4 3 4 3
4 4 3 3 5 5 4 5 3 4 4 2 4 4
5 1 1 1 1 1 1 1 1 1 1 1 1 5
6 4 4 3 3 4 4 3 4 4 3 4 5 6
7 4 2 4 3 2 4 1 1 3 5 1 2 7
8 2 3 4 4 3 3 2 3 2 3 3 3 8
9 4 4 3 4 4 5 4 4 4 3 3 3 9
10 4 4 4 4 3 4 3 5 4 4 5 3 10
11 5 5 5 5 5 5 5 4 4 4 3 4 11
12 4 4 4 3 4 4 4 5 5 5 4 3 12
13 3 3 3 3 3 4 2 4 3 3 2 3
14 5 5 5 5 4 5 5 4 4 4 3 4
15 5 5 5 5 5 5 5 5 5 5 5 5
16 4 3 3 4 4 4 4 4 4 4 3 3
17 4 4 3 4 4 5 4 4 4 3 4 4
18 4 3 4 4 2 4 4 3 4 5 4 3
19 4 4 4 4 3 4 3 3 4 5 4 3
20 4 3 4 2 4 5 3 4 5 3 4 4

CORREL
HARGA - RASA 0.59
HARGA - KHASIAT 0.53
RASA - KHASIAT 0.61
2 3 4 5 6 7 8 9 10 11 12
0.80 0.72 0.68 0.66 0.83 0.74 0.56 0.74 0.61 0.46 0.62
1.00 0.68 0.74 0.72 0.71 0.74 0.77 0.58 0.36 0.62 0.68
1.00 0.62 0.44 0.67 0.51 0.44 0.59 0.68 0.49 0.45
1.00 0.66 0.59 0.76 0.44 0.42 0.49 0.33 0.47
1.00 0.73 0.79 0.69 0.64 0.25 0.42 0.75
1.00 0.67 0.62 0.78 0.48 0.52 0.66
1.00 0.62 0.69 0.39 0.49 0.63
1.00 0.64 0.25 0.77 0.64
1.00 0.52 0.67 0.51
1.00 0.38 0.26
1.00 0.57
1.00

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