Attachment I

DETAILED DAILY TRAINING SCHEDULE

Day 1-2

NO CONTENT OBJECTIVES OUTCOMES # HOURS

Identify the differences between traditional Upon completion of the program, student will:
Introduction to
businesses and online businesses and how - Understand the difference between traditional
Digital Marketing
digital marketing can be a easy and cost and online business
1 and Online 7
effective way for anyone to start a small
Businesses
business. - Understand the cost-effective way to start a
small business.

Upon completion of the program, student will:

Digital Marketing Introduction to the various digital marketing - Understand the function and the scope of digital
2 Basics platforms (such as Google Adwords, marketing platforms 7
Facebook, Instagram and YouTube)

Types of Digital Marketing with Examples

Social Media Marketing Platforms.
Influencer Marketing.
Email Marketing. Upon completion of the program, student will:
Digital Marketing
3 Nowadays Content Marketing. 7
- Understand consumer behaviours
Search Engine Optimization
(SEO) Marketing.
Pay-per-click (PPC)
Affiliate Marketing.

Upon completion of the program, student will:

Digital Marketing This module will explore more digital
4 7
in Details (Part A) marketing tools and how to use them. - Able to plan digital marketing budget

This module will also explore online consumer

Upon completion of the program, student will:
behaviours, how to plan a digital marketing
Digital Marketing
5 budget, digital marketing key performance 7
in Details (Part B) - Be able to identify digital marketing key
matrixes
performance matrixes
Day 3

NO CONTENT OBJECTIVES OUTCOMES # HOURS

In-depth case studies and discussions on

digital marketing tactics, strategies and viral
Upon completion of the program, student will:
Digital Marketing effects used by companies of different sizes,
- Understand digital marketing tactics, strategies
1 Strategies 1A the different branding models that 7
and viral effects used by companies of different
participants can use to brand and create
sizes.
credibility for their business online.

Upon completion of the program, student will

learn:

Plan - Use a data-driven approach to review your

current digital marketing effectiveness,
Digital Marketing How to structure a digital marketing plan
2 Reach - Build awareness using the 6 key online 7
Strategies 1B
marketing techniques
Act - Encourage interactions on your website or
social media
Engage - Increase sales from existing customers

The biggest mistake that business owners

make when using Facebook and how to

business page correctly first time,

Digital Marketing
Upon completion of the program, student will:
3 Tactics Finding and customizing free Facebook apps 7
- Create brand credibility for business
for content integration into your Facebook
business page,

Upon completion of the program, student will

Digital learn how to:
Marketing: How Setting up a Facebook advertisement define opportunity
to structure a correctly, review the opportunities available in the
4 plan? Audience profiling using Facebook Audience digital marketplace 7
Insight tool, review customer and competitor use of
digital technology
Review Paid-Owned-Earned media.

Key strategic analysis tools:

Digital vision summary
Digital Marketing Engagement strategies for building rapport Strategic digital initiative summary aligning
5 Tactics and trust with your fans objectives with strategies 7
Strategy formulation and prioritisation
matrix
Day 4

NO CONTENT OBJECTIVES OUTCOMES # HOURS

Hands-on session on graphic design

Upon completion of the program, student will:
Essential Soft- workshop, participants will be able to develop
- Be able to use free Graphic Design tools
1 skills in Digital their own graphics at zero cost by using some 7
Marketing free tools and resources online.
- Understanding the usage of copywriting

Upon completion of the program, student will:

Social Marketing
Other soft skills includes copywriting, creating - Create compelling stories and customer
& Resources
2 compelling customer testimonials, product testimonial 7
Toolkit
photography and video shooting techniques.
- Create product photography and videos

Setting up a Lead Capture page Upon completion of the program, student will:
- Be able to run Facebook and Instagram
YouTube, advertisements
Signing up for a Facebook Developer account,
Facebook and
3 Creating a Facebook App, 7
Instagram - To have a Facebook Page to run ads and create
Facebook Page tab integration,
Advertisement a free Business Profile on Instagram.

Audience profiling using Facebook Audience

Insight tool, Setting up a Facebook
YouTube,
advertisement correctly, Upon completion of the program, student will:
Facebook and
4 - Be able to use and deploy Facebook Ads 7
Instagram
Facebook custom audience and retargeting Manager
Advertisement
process,

Upon completion of the program, student will:

Measuring ROI with Facebook Conversion - Set Up Ad. Select your ad objective, target
YouTube,
tracking audience and ad format within Ads Manager.
Facebook and
5 How to put together a Sales system using - Determine Budget. 7
Instagram
Facebook
Advertisement - Publish.
Day 5

NO CONTENT OBJECTIVES OUTCOMES # HOURS

Practical and step-by-step guide on how to

YouTube,
run Facebook and Instagram advertisements
Facebook and Upon completion of the program, student will:
using Facebook Ads Manager. Learners will
Instagram
1 be guided on digital campaign optimization 7
Advertisement & - Be able to run Facebook and Instagram
and Social Media growth-hacking strategies
Growth advertisements using Facebook Ads Manager
as well.
Techniques

Your business has visual elements that make

Creative
it stand out from your competition.
Elements in Upon completion of the program, student will:
digital
2 - Spend Wisely. 7
advertisement & - Perform digital campaign optimization and Social
- Do Your Research.
Growth Media growth-hacking strategies
- The Buyer Process.
Techniques

Your business has visual elements that make

Upon completion of the program, student will
Creative it stand out from your competition.
understand:
Elements in
digital - Know Your Target Audience.
3 - The concept of growth. Digital marketers' goal. 7
advertisement & - Connect Social Media Metrics With ROI.
- To increase brand awareness and encourage
Growth - Leverage Facebook.
audience engagement to promote the product or
Techniques - Integrate All Marketing Channels.
service they provide.

Other
Other practical and step-by-step guide on
Social Marketing
how to run internet advertisements. Upon completion of the program, student will:
Growth
4 Learners will be guided on digital campaign 7
Techniques (Part
optimization and Social Media growth- - Be able to run more internet advertisements
A)
hacking strategies as well.

Other practical and step-by-step guide on

Other
how to run internet advertisements. Learners Upon completion of the program, student will:
Social Marketing
will be guided on digital campaign
5 Growth 7
optimization and Social Media growth- - Perform digital campaign optimization and Social
Techniques (Part
hacking strategies as well. Media growth-hacking strategies
B)