Business Report Swot Analysis On Coco-Cola: Vijeesh M MBA-A (GENERAL 0201MBA123
Business Report Swot Analysis On Coco-Cola: Vijeesh M MBA-A (GENERAL 0201MBA123
Business Report Swot Analysis On Coco-Cola: Vijeesh M MBA-A (GENERAL 0201MBA123
ANALYSIS ON COCO-COLA
VIJEESH M
MBA-A(GENERAL 0201MBA123
EXECUTIVE SUMMARY
This report contains the information regarding SWOT analysis and also lists the
recommendations, if required
INTRODUCTION
Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola
Company. Originally marketed as a temperance drink and intended as a patent medicine,
it was invented in the late 19th century by John Stith Pemberton and was bought out by
businessman as a Griggs Candler, whose marketing tactics led Coca-Cola to its
dominance of the world soft-drink market throughout the 20thcentury.
The reason behind this investigation is to find out whether the decisions and work
procedures are maintained and provide profitability to the company and GDP METHOD
The investigation is done by using a Business Analysis Tool named SWOT Analysis
SWOT stands for
Strengths
Weaknesses
Opportunities
Threats
STRENGTHS
Strength of a company could be in managing the branding process quickly and comprehensively
WEAKNESSES
Weaknesses could lie in the distribution of products, or payment delays. These are internal
problems / issues and have to be understood and dealt with on an ongoing basis.
Raw material sourcing–Water is the only threat to Coca cola. The weakness of Coca cola was
the suspected use of pesticides or vast consumption of water. However, the threat here is that
water scarcity is on the rise. With the climate changing, and regions of various countries facing
scarcity of water, sooner or later someone might raise fingers on beverage companies. Thus,
Water sourcing is an axe which can fall anytime on the head of Coca cola. If water is limited or
rationed, Coca cola can experience a major downfall in their revenue and capacity of
distribution. The same can affect its arch rival Pepsi as well.
Indirect competitors–Coffee chains like Starbucks, Café coffee day, Costa coffee are on the
rise. These chains offer a healthy competition to Coca colas carbonated drinks. They might not
be a big competition for Coke, but they do give a dent to its beverage market. Similarly, health
drinks like Real and Tropicana as well as energy drinks like Red bull and Gatorade are stealing
away the market share indirectly.