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    Reflection Paper 1 Asm401 (2021273356)

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    NUR FARHANAH F1011
    The document discusses the role of digital marketing in e-commerce. It explains that digital marketers help convert website visits into online sales by making the online buying process as easy as possible and offering promotions. Key roles of digital marketing for businesses include leveling the playing field against larger competitors, enabling businesses to reach customers globally with less investment, and improving the ability to track the effectiveness of marketing campaigns. The document concludes that digital marketing outperforms traditional marketing techniques and is a winning strategy for growing e-commerce sales.

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    Reflection Paper 1 Asm401 (2021273356)

    Uploaded by

    NUR FARHANAH F1011
    21 views4 pages
    The document discusses the role of digital marketing in e-commerce. It explains that digital marketers help convert website visits into online sales by making the online buying process as easy as possible and offering promotions. Key roles of digital marketing for businesses include leveling the playing field against larger competitors, enabling businesses to reach customers globally with less investment, and improving the ability to track the effectiveness of marketing campaigns. The document concludes that digital marketing outperforms traditional marketing techniques and is a winning strategy for growing e-commerce sales.

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    The document discusses the role of digital marketing in e-commerce. It explains that digital marketers help convert website visits into online sales by making the online buying process as easy as possible and offering promotions. Key roles of digital marketing for businesses include leveling the playing field against larger competitors, enabling businesses to reach customers globally with less investment, and improving the ability to track the effectiveness of marketing campaigns. The document concludes that digital marketing outperforms traditional marketing techniques and is a winning strategy for growing e-commerce sales.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    21 views4 pages

    Reflection Paper 1 Asm401 (2021273356)

    Uploaded by

    NUR FARHANAH F1011
    The document discusses the role of digital marketing in e-commerce. It explains that digital marketers help convert website visits into online sales by making the online buying process as easy as possible and offering promotions. Key roles of digital marketing for businesses include leveling the playing field against larger competitors, enabling businesses to reach customers globally with less investment, and improving the ability to track the effectiveness of marketing campaigns. The document concludes that digital marketing outperforms traditional marketing techniques and is a winning strategy for growing e-commerce sales.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    FACULTY OF BUSINESS AND MANAGEMENT

    BA232
    BACHELOR IN OFFICE SYSTEM MANAGEMENT (HONS)

    ASM401
    FUNDAMENTALS OF BUSINESS

    REFLECTIVE PAPER 1
    TECHNOLOGY IN BUSINESS

    PREPARED FOR:
    DR. NUR ATIQAH ROCHIN BINTI DEMONG

    PREPARED BY:
    NUR FARHANAH BINTI AHMAD NIZAM

    CLASS: NBSA1B
    Reflection

    I choose the topic of Technology in Business for this reflection essay. Within the context
    of my reflection paper, I will be able to be explaining about the Role of Digital Marketing in E-
    commerce, which is acceptable, a digital marketer is accountable for converting website visits into
    online sales. This is often frequently accomplished by making online buying as simple as feasible
    and by presenting special offers. The digital marketing component of an e-commerce site include
    banners, online ads, program optimization, social media, blogs, analytics and data management,
    and more. In my opinion, this method for run the business is helpful to the beginners and
    entrepreneurs. Digital marketers, like many other marketing positions, are likely to possess a
    tertiary qualification in marketing or communications. There are the roles of Digital Marketing in
    E-commerce that I had wish to share. The role of digital marketing in small to mid-size firms is to
    level the playing field. It enables the business to compete with larger corporations similarly as
    smaller businesses, whether or not we have a limited budget. The business faces constant
    competition. When those competitors are large organizations like Walmart, Amazon, and Target,
    it feels difficult to compete. They do, after all, have greater resources and cash. After
    we consider the assorted role of digital marketing, we are going to notice that it also makes it
    simple to trace the efficacy of our initiatives once we run a marketing or crusade. During my
    Diploma life, I have a small business using this marketing method. It is allowed me to search
    out new markets and trade globally for under little investment. Moreover, the well targeted digital
    marketing campaign can reach the proper customers at a way lower cost than traditional marketing
    methods. With a combined market share of 25.3 percent, alternative payment methods are gaining
    traction. While this space is principally driven by domestic players, international payment
    solutions like Google Pay, Master pass and Visa Checkout are gaining popularity. The amounts of
    individuals shopping on the web is increasing within the Covid-19 Pandemic. Digital marketing
    is one in every of the foremost important aspects of E-commerce success. Digital
    marketing includes a wide reach and should connect our company with an outsized audience in an
    exceedingly cost-effective and measurable method. New markets are emerging, and existing
    markets have the flexibility to expand further. Global growth will continue within the next years.
    East and geographical area, with their growing middle classes and sluggish offline shopping
    infrastructure, will drive this trend. during a nutshell, digital marketing outperforms conventional
    marketing techniques like traditional marketing. It’s a winning strategy for E-commerce sales.
    Make the foremost of our digital methods for our online store and see what quantity money we are
    able to make.
    Reference

    1. Global Data .Uptodate. Retrieved 8 September, 2020, “Covid-19 Accelerates E-Commerce


    Growth Malaysia Says Globaldata”. https://www.globaldata.com/covid-19-accelerates-e-
    commerce-growth-malaysia-says-globaldata/
    2. Agus Prayitno (2020). International Journal of Business and Society. Increasing the
    impacts of information technology usage on business value
    3. Sarfraz Mian, Wadid Lamine, Alain Fayolle. (2016), Technology Business Incubation: An
    Overview of the State of Knowledge. 10.1016/j.technovation.2016.02.005
    4. Macy Storm. (2020, Jan 5) The Role of Digital Marketing (And How It Helps Your
    Business) https://www..webfx.com/blog/marketing/the-role-of-digital-marketing/
    5. Priyabrata nayak, Jayant Kumar Panigrahi, Suhrud Neugaonkar. (2019) Journal of
    Advanced Research in Dynamical and Control Systems. Effectiveness of Technology
    Business Incubators and Functions of Technology Leading to the Success of a Startup
    Business: A Pragmatic Analysis

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