Bajaj Qute Answers: ANSWER: There Are Four Main Consumer Segmentation Models That Forms The Four

BAJAJ QUTE ANSWERS
Q.1) How would you segment the market?

ANSWER: There are four main consumer segmentation models that forms the four
on any marketing plans. The four types of segmentation are demographics,
psychographic, geographic and behavioural. These are common how business can
segment their market by gender, age, lifestyle etc.
1. Geographics segmentation: This segment is after one of the easiest to identify
grouping customers with regards to their physical location and geographical
boundaries. This can be defined in Turkey, Russia, Africa and Latin. American
countries Bajaj Qutes has been designed in response to the evolving
requirement of low-cost last mile public transport its site, weight cost and
speed.
2. Demographics segmentation: The most common segmentation which might
be the first to think of when someone hear market segmentation is
Demographics segmentation. This is perhaps the most straight forward way of
defining customer's groups based on different variables like age, gender,
income etc Bajaj Qute is targeting the middle- and lower-class people. They
provide cheapest car for them in just Rs. 1.25 lakhs and 2.5 lakhs.
3. Psychographics segmentation: This segment is based on customer's
personalities, interest, behaviour, lifestyle, attitudes. Bajaj Qute is targeting
rickshaw drivers with minimum cost and also fulfilled the requirement which
passengers looks over rickshaw.
4. Behavioural segmentation: This segment looks after customers behavioural
how they like to spend money interaction with the brands, previous product
rating etc. It focuses on specific reactions and the way customers go through
purchase process. Bajaj Qute has noticed the behaviour of Indian traffics and
while travelling. People have lots of language which will be beneficial for
people as it provides space for four people safety.
Q.2) How would you position the product?

ANSWER: Position is the concept of associating public consciousness about your
brand, product and services. Bajaj Qute have been unique and affordable for
consumers and its placed somewhere between a car and three wheelers in the
vehicle chain. Bajaj is engaging with people as it hopes for a slice of the bargaining
passenger vehicles market in India Qutes is a vehicle that would be lighten in body
weight without compromising on safety issues. Auto-rickshaws can be easily get
replaced by Qute. Bajaj’s thinking is that while cars, by virtue of their specifications,
are suited to inter-city travel, even the smallest of the lot are too big, too heavy and
too expensive to run for the average intra-city commute. Three wheelers, on the
other hand, offer great manoeuvrability and low running costs but lack adequate all-
weather protection and are simply not the vehicle of choice for private buyers. a
vehicle that combines the stability, comfort and protection of a four-wheeler with the
running costs, carbon footprint and ease of use of a three-wheeler.
Q.3) Design IMC for Bajaj Qute.
ANSWER:
IMC is an integrated marketing communication is a simple concept. It ensures that all
forms of communications and messages are carefully lined together. Integrated
marketing communication is a strategic business process used to plan, develop,
execute and evaluate coordinate, measurable persuasive brand communications
programs over time with customer's consumers, prospectus, employees, associates
and other targeted relevant external and internal audiences. The goals is to generate
both short term financial returns and build long-term brand and shareholder value.
There are five basic tools of integrated marketing communication: Advertising, Sales
Promotion, Public relations, Direct marketing, Personal selling.
For designing the IMC, the Bajaj Should gather all the information bout market what
is consumers interest, what their competitors are providing etc. Create brand
awareness for your company. Defining a need, the product or service can fulfil.
Encouraging action from the target. Carefully linked messages also help buyers by
giving timely reminders, updated information and special offers which, when
presented in a planned sequence, help them move comfortably through the stages of
their buying process.
They should identify the public relation with the product IMC allows to do marketing
on social media Qute can be promoted through Facebook, Instagram and YouTube
and its should hold the proper information of the Qute which will attract the
customers. Advertising also creates a big effects of product in the market Qute
.television adversity will help it to introduce among people.

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BAJAJ QUTE ANSWERS

Q.1) How would you segment the market?

Q.2) How would you position the product?

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