ARTMATTERS at Art Center College of Design: Curricular Notes On Art Practice, Place, and Social Engagement
ARTMATTERS at Art Center College of Design: Curricular Notes On Art Practice, Place, and Social Engagement
ARTMATTERS at Art Center College of Design: Curricular Notes On Art Practice, Place, and Social Engagement
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Abstract
The proposed explorative paper presents the vision, mission and key questions driving the
formation of a new socially-oriented curricular Concentration based in the fine arts
department of a prominent U.S. art and design college with an established global trajectory
in social impact design. With a faculty deeply committed to creating conditions directed to
the future, the institution embraces curricula enabling students to enact new forms of
knowledge and aesthetic production within the global knowledge economy. This developing
Concentration is anchored in a critical conception of social space, and combines theoretical
groundwork with expeditionary projects that utilize the modern megalopolis as classroom. It
will interrogate expanded audiences and specific sites, concrete and virtual, where the public
realm is now enacted. Self-reflexively and contextually, the curriculum proposes the public
staging of art education as an act of social agency in its own right. In the paper, the
authors—and curricular leads—will 1) articulate the specific curricular blueprint under
development, and 2) aim to contribute to current critical discourse about the agency and
shifting role of the artist in the 21st century.
KEYWORDS: socially-engaged art, public art, social impact design, agency, experiential
education, urbanism.
Introduction
In the 21st century global artists work in an interconnected world — a world in dramatic
political, social and economic transition. It is a paradoxical time for art makers, with, on the
one hand, escalating international art fairs and aggressively promoted celebrity artists selling
for exorbitant prices and, on the other hand, a generation of artists working outside the
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marketplace and looking for increased social engagement and participatory forms of art
practice. These latter artists are working in an evolving conception of public art activity,
from site defining projects to innovative and interactive social spaces (both actual and
virtual), that may redefine the role of art and its relationship to community.
At Art Center College of Design, we are embracing this time as a contingent field of
exploration, one of emergence and flux that is also representative of new paradigms for
learning. For the past decade, we have been committed to experimenting with participatory
and project-based learning methodologies for social impact design projects through the
Designmatters Department at the college. At the core of the Designmatters portfolio of
projects lies a framework that manifests the ability of the designer to constantly reframe and
redefine the problem-space (Cross, 2007, and Schön, 1988), taking creative leaps and
generating multiple perspectives to understand people, communities and societies, and blend
strategic intent with quality execution (Boyer, Cook and Steinberg, 2011). Considering issues
holistically rather than reductively (Burns, Cottam, Vanstone, Windhall, 2006) makes
designers uniquely suited to contribute effectively to the social sector, proving that design
can play a significant role in addressing some of the world’s most critical problems, and
helping effect large-scale, sustainable change—an important aspiration of all of the portfolio
of student projects initiated through the Designmatters mantle (Figure 1).
Artists make things, and artists make things happen. Art can become a new form, as
well a new form of understanding. The experimental nature of art actively promotes
uncertainty and questions established values. At Art Center we encourage our students to
make things well and think critically, with the goal of creating compelling acts of imagination
that can stir the soul, and alter our way of seeing and thinking about the world we all inhabit.
The Fine Art department at Art Center College of Design provides a distinctive art
education, with specific programming geared toward nurturing each student’s quest for self-
discovery and excellence. The innovative curriculum, spanning drawing, painting, sculpture,
installation, film/video, photography and digital imaging, as well as many art and design
hybrids, fosters a spirit of critical thought, experimentation and innovation. Fine Art
students at Art Center additionally benefit from a responsive program that provides access to
notable design and applied-art professionals, advanced industrial shops, cutting-edge
computer labs, a vast art library and an array of interdisciplinary workshops not typically
available to students studying fine art.
This paper focuses on the vision and key aims behind the development of a new
curricular course of study that brings together the Designmatters and Fine Art Departments
and is set to launch in the 2012 fall academic term: the ARTMATTERS Concentration
(Figure 2). Specifically, the paper outlines some of the knowledge configurations that are
forming as we envision a course of study that may act as a catalyst for new hybrid forms of
productive social engagement, cultural interventions and responsible art making, both in and
outside the art world, through the creation of art projects that reimagine meaningful public
works and social engagement.
At present, the curriculum is being designed to fit into the institutional template of a
“track,” offered through the Fine Art Department and open to students from several other
applied art-majors, including Photography & Imaging, Illustration, Film, Environmental and
Graphic Design. It is intended to foster new conceptions of socially oriented art practice that
can include a reconsideration of traditional methods of distribution, production and
communication (Figure 3). ARTMATTERS also sets out to explore a shift from individual
expression toward collective conception and execution through the realization of
collaborative projects, possibly breaking down a separation between artist and audience,
production and reception.
Though ARTMATTERS has much in common and will occasionally overlap with
Art Center’s established Designmatters department and the curriculum of its formal course
of study, the Designmatters Concentration, each track offers somewhat distinct approaches
for artists and designers concerned with ideas of social impact. The Designmatters
Concentration generally emphasizes the pragmatic problem-solving capacity of design to
offer useful and sustainable solutions to specific local and global problems, while the
ARTMATTERS Concentration sees art as an advocate for responsible and empathetic art
production and communication—one that can serve as a journey of discovery and
illumination, as well as an agency for change.
Art in the 21st century is the beneficiary of an increased global awareness of diverse
cultures, and it seems appropriate that an ARTMATTERS course of study explore the social
repercussions of growing multiculturalism, identity politics and issues of race, class, ethnicity,
gender and sexual preference, as well as the increasing end of “Eurocentricism” and its
implications on art’s content and a widening audience. With today’s widespread movement
of peoples and broad global messaging, and after the civil rights and feminist movements’
quest for social equality and opportunity, it is an appropriate time for art to consider a more
nuanced understanding of the individual’s relation to others and to groups. We are seeing
how a new and more global sensibility enables both Eastern and Western artists (many
multi-ethnic and exposed to a variety of customs, yet informed by a common Western
modernist education) actively cross- cultural boundaries and alter traditional practices. The
effect of this hybridization and mingling of cultures is still unclear: it can promote a greater
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tolerance for expanded diversity, or increase a growing conformity in a dominant universal
language of art.
Another valuable social function of art and design concerns the reconsideration of
places of remembrance. ARTMATTERS will explore how public art works in the service of
memorials can serve to mediate history and shared memory. Conceptions for memorials are
changing, and in many of the most significant recent projects we see a move away from
determined representations of heroic monumentality or tragedy to a more nuanced, abstract
and open presentation of what is to be remembered. Commemorative sites from the
Vietnam Veterans memorial in Washington D.C., the Memorial to the Murdered Jews in
Berlin, and the recent 911 Memorial in New York, eloquently demonstrate how art and
design can provide a healing space for reflection and contemplation (Figure 4). Other forms
of imaginative public work, such as New York’s evolving High Line, demonstrate how artists
and designers can collaborate with local communities and city governments to create a
landscaped park, for example, in the case of the High Line, one placed a top an obsolete,
derelict railroad, to offer city dwellers from a densely urban populated area, a delightful
experience of nature and recreation (Figure 5).
Lewis Hyde in his book The Gift sees an irreconcilable conflict between the
pressures of the commercial marketplace and the optimally open magnanimity of the artist in
society. He believes that money and power corrupt the enterprise of artists, and in our
consumerist culture, dominated by the requirements of commerce and increasingly
overwhelmed by marketing and merchandise, the creativity of the free unencumbered artist
is more important than ever. There seems to be a parallel spirit of generosity in an
ARTMATTERS social-focused art practice, one that privileges the welfare of others over
personal gain, and selflessness over self-expression.
To refine our purpose, we have framed the question slightly differently, asking
“Where is the social?” Putting things this way doesn’t overly limit the possibilities, yet
somehow seems to get at the matter a bit more directly, in that it exposes some of the
unstated subtext of the earlier phrasing. That is, the core of what we are trying to address is
art that happens “out there,” beyond the confines of the white cube, and for or with
audiences who may not frequent galleries and museums (Figure 6). But if we have learned
anything from recent art and theory, it is that the “out there” is not some pre-existing
location waiting to be discovered, catalogued and represented (to simply bring the “out
there” back to the gallery as “content” begs important questions of audience, objectification
and the “aestheticization” of real needs). Rather, it is composed of a complex series of
overlapping social spaces that are actively negotiated and contested on a daily basis. In
contemplating a curriculum of social engagement, what we are really seeking to determine is
how we can train young artists and designers to participate in the analysis and production of
This is not to suggest that representations do not have power to alter the status quo.
Clearly in our media-rich culture they do, and this potentiality is one we intend to
incorporate into the curriculum. Yet framing the question in terms of instantiation rather
than representation pushes the pedagogical issue at hand. It makes it clear that the skill sets
and conceptual lenses of a traditional art education may not be the most useful tools. Even if
still necessary and often generative, they are not sufficient to the task outlined here. That is,
creating novel content for a highly determined cultural space (with due respect to the
contributions of institutional critique to expose the politics and economics of the white cube,
and as such to understand its continuity with other spaces of everyday life) is a very different
proposition than creating new spaces. To borrow language from an earlier paradigm, creating
new figures for a given ground requires very different skills and strategies than creating new
grounds.
Here then, and following others dealing with related questions in different contexts
(Bailey, 2009/10), this departure from our prior curricular ends leads us to reconsider our
available means, and to the conclusion that there are several tools and techniques we must
now add and invent if we are to arrive at the outcomes we desire.
In sum, to assist young artists hoping to meaningfully engage “the social” (toward
any end, disruptive or ameliorative) means developing conceptual frames and practical tools
that can help them understand the deeply interconnected processes—narrative and spatial,
virtual and physical—that actually produce social space. Here is where the paradigms of
space that anchor our foundation courses, and that shape the default horizon lines of our
current curriculum (i.e., the gallery, the market for goods, or the XYZ axes of the virtual
design environment), meet their limit points. So here is where our work must begin.
page 5
Pedagogical (and Practical) Premises
Our thinking begins from these premises, a mix of concerns borne out of teaching
philosophy, institutional priorities, practical realities, and aspirational speculation:
• Experimental Spirit: The curriculum should provide an envelope for developing new
pedagogical approaches as much as new forms of cultural making. While it will be informed
by prior practices, models and outcomes—here we owe our students a maximum of due
diligence—we intend to break new ground and accept the risk of generative failures. We
(faculty and students) will develop our methods heuristically, realizing that one of the
greatest skills we can pass on to students is the ability to develop their own means of
investigating the ever-changing world they inherit.
• Experiential Education: Overall, our methods will favor experiential education, understood
not simply as “exposing students to new experiences” (although that will happen), but as
helping young people to value and exploit the wealth of their already-accrued experience as a
resource for learning, and for negotiating change in the world around them. As such, we
hope to both empower our students to invent and engage their worlds, and we will ask
responsibility of them for their decisions.
• Non-redundancy (internal): The curriculum attempts to define a new model within the
institution that is consonant with yet qualitatively different from current offerings and
structures. These differences will manifest in methods, philosophy, areas of inquiry,
community relations, partnerships, and ultimately, the kinds of students Art Center attracts.
That is, it is not simply adding “social practice” to the range of genres, styles and contexts
open to fine art students. Nor is it simply a means of encouraging fine artists to join the
student teams working for social change through Designmatters projects. Further, it is not
reducible to the function of the liberal arts curriculum. It is important to flag up the
intention to produce these differences some of which will emerge only over time, as—
especially in its early implementation—it will be necessary (and indeed desirable) to share
resources, students and faculty from existing curricular areas. If successful, it will operate as a
kind of para-institute that, among other things, generates forms, practices and modes of
knowledge-production that are relevant to each of these other areas, but duplicative of none.
page 7
Three Loops: Curricular Structure
In looking for pedagogic wedges into exploring the admittedly broad idea of spatial
narratives, we imagine a curriculum organized by its focus on three major feedback loops.
The first two are broadly thematic:
1) Matter/Maker: human development as shaped by, and shaper of, the non-human world;
2) Word/World: information and symbolic narratives as carriers and generators of historical
events and practical acts.
The third is more self-reflexive, in that it deals with contemporary means and
methods through which the first two loops unfold:
3) Zeroes & Ones/Sticks & Stones: digital modeling and empirical investigation.
Importantly, the curriculum is designed to get students out of the studio and into
the real world, as a source of inspiration and concrete information, and as a counterweight to
the increasing virtualization of information, especially regarding the conditions of others.
Toward a Conclusion
At the risk of being reductive, the root of many developments in art’s recent social turn
might be interpreted as diverse attempts to apply the insights (if not the specific techniques)
of systems theories developed in 1960s and 70s to the problems of life under globalization
(today it is the economic, environmental and social crises precipitated by our
interconnectedness, rather than the more uplifting image of the earth from space, that
precipitates the groundswell of interest). Many of these ideas (of interrelatedness) got more
traction in the anti-institutional counterculture than in the vestiges of the avant-garde, whose
investments in art’s autonomy produced a “cellularization” of the academy. In developing a
Ultimately, if we succeed, ARTMATTERS will move much of the social impact into
the form of the curriculum, rather than leaving it only in the content. The curriculum should
not merely be about the social, it should perform the social, and its chances to be a social
agent should be maximized. Although we cannot guarantee what that will produce, at a
minimum we believe that if education is to be of any critical value in our world, it should be
conducted in ways that might actually change the life of the community. Therein lies a deeply
significant aspiration of ARTMATTERS that shall be guiding us forward.
page 9
Figure
1.
Exemplary
Designmatters
projects
such
as
Safe
Agua
Peru,
immerse
students
in
the
field
for
design
development
and
testing.
Figure 2. ARTMATTERS Concentration logotype.
page 11
Figure 4. View
of
the
911
Memorial
designed
by
architect
Michael
Arad
and
landscape
architect
Peter
Walker.
Figure 5. View
of
the
High
Line,
designed
by
James
Corner
Field
Operations
(Project
Lead),
Diller
Scofidio
+
Renfro,
and
planting
designer
Piet
Oudolf.
page 13
Figure
7.
A
shop
in
Tahrir
square,
Cairo,
is
spray
painted
with
the
word
"Twitter"
during
the
Egyptian
uprising.
Photograph:
Peter
Macdiarmid
/Getty
Images
Figure
8.
Fine
Art
students
from
faculty
Laura
Cooper's
studio
course
in
a
field
visit
of
Robert
Smithson's
earthwork
Spiral
Jetty.
page 15
References
Bailey, S. (2009/10). Only an Attitude of Orientation. Office for Contemporary Art, Oslo.
Boyer, B., Cook, J. and Steinberg, M. (2011). In Studio: Recipes for Systemic Change. Sitra:
Helsinki Design Lab.
Buckley, B. and Conomos, J. eds. (2009). Rethinking the Contemporary Art School: The Artist, the
PhD, and the Academy. The Press of the Nova Scotia College of Art and Design,Halifax.
Burns, C; Cottam, H, Vanstone, C., Winhall, J. (2006). Transformation Design. RED. Paper
02, Design Council, London.
Gomez-Peña, G. (2005). Ethno-Techno:Writings on performance, activism and pedagogy. Routledge,
New York.
Hyde, L. (2007). The Gift: Creativity and the Artist in the Modern World. Random House: New
York.
O’Doherty, B. (1976, 1986). Inside the White Cube: The Ideology of the Gallery Space. Lapis Press,
San Francisco. Schön, D. (1988). Designing Rules, Types and Worlds. Design Studies, 9:3, 181-
190.