BRIEF HISTORY OF MEDIA - Rapid transfer of messages via wires and cables

- Sender- encoder receiver – decoder (morse

 PRE- INDUSTRIAL AGE (before 1700) code)
- Morse code – dots or dashes “ dits” or “dahs”
Language – one of the first things that the bran Alexander graham bell
developed and enhanced. - Invented telephone (through wire- voice)
Oral tradition – basic ancestor of information and Emilie Berliner
communication flow. - Developed a sound and music recording system
in 1877
Chauvet cave paintings - Gramophone system – played back music
- Southern France (30,000 ya) recorded on a flat disc or records.
Auguste and Louis Lumiere
Ancient Mesopotamia
- French brothers
- “cradle of western civilization”
- First commercial screening of a film
- Former Tigris- Euphrates river system
- “Arrivee d’un train en gare a La ciotat” in Paris
Code off Hammurabi
café 1895 using invention cinematoraphe
- Contains written laws and codes of Babylonian
- First theater for screening films called “cinema”
king named Hammurabi who ruled during
Edouard Branly and Oliver Lodge
ancient times.
- Improve radio wave frequency transmitters of
Papyrus
both transmitter and receiver technologies
- Ancient Egyptians
Guglielmo Marconi
- Early form of paper from the pith of papyrus
- First person to recognize the commercial
plant growing wetlands and is abundant in the
viability of radio system
Nile delta.
- Radio was first used in the maritime industry
- Also widely used in Mediterranean region,
1900 until it got heavy communication an
Europe and south west Asia.
information usage during the WW1
Woodblock painting
- Entertainment elements of radio were explored
- Was developed around 200 CE when Chinese
in 1920s
and Korean craftspeople “wrote” letters on
- Term “broadcast” is used
textile or paper using letters carved unto wood
- One way type of sending messages to a wider
blocks.
audience.
Philo Farnsworth
Movable Printing by Johann Gutenberg
- First television transmittal of picture in 1927
- A gold smith, year 1040
- 1930 – first patent for the electronic television
- Movable printing press in 1453
 ELECTRONIC AGE
 INDUSTRIAL AGE (1800s)
Overlap in the industrial and digital age
Electricity- for daily use was characteristics of this age
Commodity
as the world shifted gears from agricultural economy to
Transfer of information from one point to another
a more industrialized economy.
become a form of industry with information being its
Mass producing – printing press, newspapers were
sole valuable products, devices, and gadgets became a
developed
commodity in a household.
First newspaper
Entertainment
- Late 1950s in western Europe
Development of broadcast industry, expansion if radio
- Reached America in 1690
and television reach, term "Mass Media" took its full
- First newspaper advertisement was in 1704
effect as it changed the habits of various cultures
Magazines
especially in the 1950s and 1960s.
- 1741 as America prepared to enshrine their
Storage
constitution of paper in 1790
Music in earlier phonograph discs into vinyl records
Louis Daguerre
then magnetic tape which produced the open track
- French man, introduction of photography in
player and cassettes tape and later converted into data
1839
stored in compact discs or CDs.
- Daguerreotype system in capturing images in a
flat copper plate sheets.
 DIGITAL AGE
Current age where mode of recording, storage, delivery
and playback relies on digital technology.
George Eastman
 Emergence of "Internet" American-led
- Invented easy-to-use handheld camera 1888
combination of efforts
- Called “Kodak”
By US government as a development project to
Samuel Morse
strengthen communication system via interlinked
- Invented the telegraph in 1844

1|MIL 2nd Sem reviewer

systems, researched to work towards this goal started This proves that the pen could also be mightier than the
during 1960s sword, and both could work together to topple an
Revolutionary change in the ICT systems oppressive regime.
Photographers and filmmakers opting to capture images
using data recording systems It was during the American period when some of the
long running newspapers we have in the country were
Our ancestors also developed a system of established namely the:
communication and information dissemination. The
existence of language system in pre-colonial Philippines  The Manila Times - 1898
was already in place in the form of written word.  Manila Bulletin - 1900

Alibata or Baybayin Martial Law

- Ancient alphabet of the filipinos Broadcasting networks and newspapers were shut
-whose form is similar to image based types of down because of airing news and reports against the
characters of our Asian neighbors. Marcos Administration (Sedition Law)

Oral systems of handing down information, literacy MEDIA

creations such as folk tales and epics, as well as family Means communication as radio and television,
histories were also predominant in various areas of our newspapers and magazines that reach or influence
developing multi-language archipelago.
people widely.
Umalohokan / town crier
- broadcast system unformation dissemination in SHANNON-WEAVER COMMUNICATION MODEL
ancient times
- Town criers major roles was to go around messages
barangays or their small towns and announce communicated
Sender receiver
important information that concerns the through
citizenry. channels
Also the person who needed to settle *noise – disturbances that affect the communication
arguments within the barangay The one who has Message- piece of People who read
Datu or Head ideas to share, the information being relayed or listen to
Channel – instrument use to
Would actually call for a special elections to place source
spread communication
information
someone as the umalohokan to help settle a dispute.
When the argument was settled, the umalohokan's
SENDER
"term of office" also ends. communication skills MESSAGE
CHANNEL RECEIVER
hearing communication skills
attitude content
seeing attitude
knowledge elements
touching knowledge
Books or magazines social system structure
smelling social system
culture code
Were brought to the Philippines by ancient colonizers, tasting culture

mostly printed in the language that not everybody in encodes decodes

the archipelago can speak.
DAVID BERLO (FEEDBACK)
The rulers of that time deliberately withheld the public - He added the receiver’s reaction which is sent
from accessing the early forms of media. Thus the first back to the sender of the message.
newspaper in the country "Del Superior Govierno" was Feedback is important because:
established in 1811, it was intended for Spaniards only  To know if the message is effective
so it was written in Spanish.  To know if sender encode idea properly
 To know if receiver decode the message
PRINT INDUSTRY and FILIPINO FREEDOM properly
Filipino revolutionaries recognized this literacy divide
and schooled themselves by learning how to read and KINDS OF MEDIA
write in their language and in foreign as well.
La Solidaridad TRADITIONAL MEDIA
 Was the most popular of these nationalistic - Media invented prior the invention of internet.
newspaper published in 1889 (e.g. written or print media)
BROADCAST MEDIA
Dr. Jose Rizal wrote his two famous novels the criticized - Electronic media that uses electricity and
the Spanish rule technology via sound waves or airwaves. (e.g.
 Noli Me Tangere radio and TV)
 El Filibusterismo

2|MIL 2nd Sem reviewer

FILM OR CAMERA develop critical thinking and life-long learning
- Movies that carry audiovisual messages usually skills to socialize and become active citizens.
projected onto a huge screen in theater or
movie houses. IMPORTANCE OF LITERACY
 Higher self esteem
NEW MEDIA  Better health
- Media developed with the use of computer  Better jobs
technology  High wages
- Computer originated and usually internet-
delivered information IMPORTANCE OF MEDIA LITERACY
ICT - information and Communication Technology  Smart consumers of products and information
 Part of new media  Learn to think critically
 Covers mobile media (smartphones and  Recognize point of view
tablets)  Create media responsibly
FORMAT  Identity role of media in our culture
- Creation, processing and transmittal is basically  Identify types of influence-made media
what distinguishes the traditional from the
newer types of media. IMPORTANCE OF INFORMATION LITERACY
 Distinguish which information is relevant
SOCIAL MEDIA  Organize and classify different forms of media
- Internet maintained computer programs that  Aid students in developing effective research
could be installed in PCs and portable devices. skills
- To connect with other people using the same
platform (personal accounts (FB, IG, Twt, etc.) IMPORTANCE OF TECHNOLOGICAL LITERACY
MOCHA USON – queen of fake news  New technology discoveries and breakthroughs,
people are hoping to find cure for dreaded
DEFINITION OF TERMS illnesses.
MEDIA  Save valuable time and help one do things
 Physical objects used to communicate with or conveniently.
mass communication through physical objects
(radio, TV, computers)

MEDIA LITERACY
 Ability to access, analyze, evaluate and create
media in variety of forms, competencies.

INFORMATION
 Broad term that covers processed data,
knowledge derived from study, experience,
instruction, signals or symbols.

INFORMATION LITERACY
 Ability to recognize when information is needed
and to locate, evaluate and effectively
communicate information in various formats.

TECHNOLOGY
 The branch of knowledge that deals with the
creation and use of technical means and their
interrelation with life, society and the
environment.

TECHNOLOGY LITERACY
 Ability of an individual to responsibly,
appropriately and effectively use technological
tools.

MEDIA AND INFORMATION LITERACY

 Essential skills and competencies that allow
individuals to engage with media and other
information providers effectively as well as

3|MIL 2nd Sem reviewer