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    CO - Visual Brand Guidelines

    Uploaded by

    brinda
    The document provides visual brand guidelines for CO including sections on logo usage and variations, approved colors, typography, composition, photography, iconography, illustration, and packaging design. The logo construction, language versions, and usage guidelines are defined. Primary and secondary colors are identified along with their Pantone values and application examples for packaging. Typography, baseline grids, photographic styles, vector icons, illustration styles, and packaging designs are also outlined.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    CO - Visual Brand Guidelines

    Uploaded by

    brinda
    155 views14 pages
    The document provides visual brand guidelines for CO including sections on logo usage and variations, approved colors, typography, composition, photography, iconography, illustration, and packaging design. The logo construction, language versions, and usage guidelines are defined. Primary and secondary colors are identified along with their Pantone values and application examples for packaging. Typography, baseline grids, photographic styles, vector icons, illustration styles, and packaging designs are also outlined.

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    CO- Visual Brand guidelines

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    PDF, TXT or read online from Scribd

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    The document provides visual brand guidelines for CO including sections on logo usage and variations, approved colors, typography, composition, photography, iconography, illustration, and packaging design. The logo construction, language versions, and usage guidelines are defined. Primary and secondary colors are identified along with their Pantone values and application examples for packaging. Typography, baseline grids, photographic styles, vector icons, illustration styles, and packaging designs are also outlined.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    155 views14 pages

    CO - Visual Brand Guidelines

    Uploaded by

    brinda
    The document provides visual brand guidelines for CO including sections on logo usage and variations, approved colors, typography, composition, photography, iconography, illustration, and packaging design. The logo construction, language versions, and usage guidelines are defined. Primary and secondary colors are identified along with their Pantone values and application examples for packaging. Typography, baseline grids, photographic styles, vector icons, illustration styles, and packaging designs are also outlined.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 14

    CO- Visual Brand Guidelines

    2021

    Brand Guidelines
    2021
    es
    Brand Gui
    2021
    INDEX

    Logo & Guidelines


    Colour Usage
    Typography
    Composition
    Photography
    Iconography
    Illustration
    Packaging Design
    CO- Brand Guidelines
    2021
    Logo- Construction Grid

    x/3

    x*2 x

    x/3

    x/3 x/3

    CO- Visual Brand Guidelines


    1
    2021
    Logo- Language Versions

    ENGLISH VERSION TAMIL VERSION

    CO- Visual Brand Guidelines


    2
    2021
    Logo- Colour Variations

    Always use the original logo and use the variations according to the context

    Original Greyscale Monochromatic Original Greyscale Inverted

    CO- Visual Brand Guidelines


    3
    2021
    Logo- Guidelines

    DONT’S DO’S

    Never place logo on busy Never change colours of the logo and never Always place the logo with padding and
    backgrounds without place it on other background colours 1/4th white background on a busy images
    sufficient padding except CO Logo blue- PANTONE 2736C or illustrations

    CO- Visual Brand Guidelines


    4
    2021
    Colour Usage

    PRIMARY COLOURS

    Pantone 1915C PantoneOrange 021C Pantone 102C Pantone 3115C Pantone 802C
    Solid Coated Solid Coated Solid Coated Solid Coated Solid Coated

    PRIMARY SHADES

    Pantone 214C Pantone 1665C Pantone 130C Pantone 7688C Pantone 362C
    Solid Coated Solid Coated Solid Coated Solid Coated Solid Coated

    CO- Visual Brand Guidelines


    5
    2021
    Colour- Application on packaging

    STANDARDIZED STANDARDIZED STANDARDIZED STANDARDIZED STANDARDIZED


    Cow Milk Cow Milk Cow Milk Cow Milk Cow Milk

    This is a sample representation of the packaging design, original designs may vary. However, primary colours to be used are indicated here

    CO- Visual Brand Guidelines


    6
    2021
    Typography

    CO- Visual Brand Guidelines


    7
    2021
    Composition- Digital
    Baseline spacing guides

    CO- Visual Brand Guidelines


    8
    2021
    Photography

    CO- Visual Brand Guidelines


    9
    2021
    Iconography

    CO- Visual Brand Guidelines


    10
    2021
    Illustrations

    CO- Visual Brand Guidelines


    11
    2021
    Packaging Design

    CO- Visual Brand Guidelines


    12
    2021

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