11 Ways To Build Solid, Strong, Lasting Business Relationships (Incomplete)

11 Ways to Build Solid, Strong, Lasting Business Relationships
By Deborah Shane Published: Jun 18,

2015 Last Updated: Dec 12, 2019
It takes a dedicated amount of time and
energy to build good, strong, lasting
business relationships today. They are
such an integral and necessary part of
success, but people don’t seem to want to
put in the work.
Alert: lasting business relationships just
don’t happen and develop without the dedicated, consistent work.
Our business network should be a qualified, selective group of people we count on, tap into
and rely on for support, direction and insight. We have to find that balance of being givers
and takers. We can’t just give or take, we need both. Far too many people don’t ask for help
when they need it and that can be fatal in small business.
Selectivity, consistency and engagement are essential for finding great people and growing
relationships with them.
Here are ways to build lasting business relationships in today’s professional world.
1. Be Authentic
This is pretty simple. Be who you are and accept others as they are. It’s easy to create a
false persona, especially online, but that is not the way to start a relationship and short lived
when we start qualifying people and companies. Find people and companies you feel a
natural connection and ease of communication with and things you both have in common.
The authenticity of connecting personality, beliefs and point of view can accelerate
relationships.
2. Identify Shared Goals and Values
We seek out people in life we like, share similar goals and values with. Are they honest, kind,
knowledgeable, helpful? How do they treat others? This is about moral character. Do we
respect them? I have sadly seen too many people present themselves one way only to take
advantage of people, once they have their trust. We may not always share the same point of
view with everyone, but the shared values are a must.
3. Develop Mutual Respect
I find this takes time, unless someone is referred to you by a trusted connection. We prove
ourselves over time and through different activities and experiences. Join a chamber,
professional group, or online community, which are all great environments to develop
relationships. Be patient, selective and watch people in action. Building mutual respect is an
essential for growing relationships.
4. Share Some Vulnerability
We are human and sometimes that means sharing and supporting people through difficulty,
challenge and change. Showing our vulnerability is part of our authenticity. One word of
caution: this is best shared with a select few rather than more publicly. Use good judgment
here.  Sharing vulnerability
5. “I’ve Got Your Back”
11 Ways to Build Solid, Strong, Lasting Business Relationships (incomplete) Page 1/2
Let people know that you have their back as a way of showing loyalty to them. I have been at
way too many events where gossip and unnecessary conversations go down among people
that simple shouldn’t be doing that. As tricky as this can be, I have selectively addressed
certain people directly and respectfully asked them to reconsider those conversations and
choose not to continue interacting with them. ( helpful support like a “rock”)
6. Make Meaningful Connections for People to Network with Each Other
The greatest compliment in business is a referral. We should be thoughtful, have the right
motives and be connecting people for the right reasons. Not all referrals work out. It
takes two to make it happen and work, so don’t be doing all the work.
7. Get More Personal
If you really want to get to know people, ask them to go for coffee so that you can talk more
personally, one on one. Be willing to share experiences, ideas, and points of view and simply
learn more about each other’s story, family and professional history.
8. Plan Something Fun to Do Together
All work and no play make us dull! Be willing to go out and do something fun together that
may not have anything to do with work. Music, art, entertainment, meet ups and community
events are all fun things to do to see different sides of people. Not to mention some random
and memorable conversations and laughs that can come out of it.
9. Let Go of Expectations
Always go into relationships with an open mind, realistic expectations and never assume.
People are only who we think they are based on what our interactions have been with them.
One of the best pieces of advice I got from a client was: accept the way people are not as
you want them to be. If we have preconceived expectations of people, then we are setting
ourselves up for disappointment.
10. Schedule Brainstorming Time
Block out dedicated time to brainstorm, engage and do business together. It’s best to set a
regular time, a time limit and an agenda for what you want to accomplish in it. Leave some
time unexpected discussion.
11. Offer Something Before Asking for Something
In 2010, Trendwatching.com came out with a trend brief that highlighted “serving is the new
selling”. They put a name on what we were already knew was the trend shift in sales and
marketing and now it is the norm in business, social media and content marketing.
When we educate, help and inspire others with our experience and expertise, we are building
the foundation for trust that underlies relationships that endure. When we blog, create
content, speak, do a workshop, webinar, write an e-book, go to events, we are serving and
helping.
When we get more serious and engaged on LinkedIn, Facebook, Twitter and other social
media where community gathers and exchanges ideas, we are serving and helping. Serving
and helping builds trust like nothing else.
Trust is the one ingredient that builds strong, long lasting business relationships.
If you put in the time and work, you will be rewarded.
Source: https://smallbiztrends.com/2015/06/build-lasting-business-relationships.html
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11 Ways to Build Solid, Strong, Lasting Business Relationships

By Deborah Shane Published: Jun 18,

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