Dominos Live Project BCOM
Dominos Live Project BCOM
Dominos Live Project BCOM
Prepared By:
Shambhunath Paul
ID NO- 21IUT0160054
Program- MBA 1st Year (Gen)
Prepared By:
Shambhunath Paul
ID NO- 21IUT0160054
Program- MBA 1st Year (Gen)
Batch- 2021-2023
Table of Contents
No Title Page no
1. Acknowledgement 4
2. Abstract 5
3. Introduction 6
4. Company Profile 7
6. Limitations 8
7. Methodology 9
8. Data Analysis 10 - 31
9. Conclusion 32
10. Questionnaire 33-35
11. Bibliography 36
12. Schedule 37
Acknowledgement
I wish to express my warm gratification and indebtedness to my guide, Dr. Mousumi Biswas
Asst. Professor of Faculty of Management & Commerce, ICFAI University Tripura for his
invaluable Guidance, co-operative attitude and dynamic efforts during the course of the study.
He provided me assistance, suggestions, and instructions whenever needed that has been
contributory in the successful completion of this project.
I would also like to acknowledge Dr Sujit Dey (Coordinator of Faculty of management &
Commerce) at ICFAI University of Tripura as the second reader of the thesis, and I am gratefully
indebted to him for his valuable remarks on this project.
Lastly, I would like to give my sincere thanks to all Faculty members (Faculty of
Management & Commerce) of ICFAI University of Tripura for their guidance and support.
Shambhunath Paul
ID NO – 21IUT0160054
ABSTRACT
The study is done to gain information about the company or organization and its customer and
also its Competitors
The basic objective of this study is to analyze the 3C (Company, Customer, Competitor) of
Dominos
INTRODUCTON
Domino’s is a Global Brand, founded in 1960 and is the recognized world leader in pizza
delivery operating a network of company-owned and franchise-owned stores in the United States
and international markets.
In 1996, the first Domino’s Pizza store was opened in New Delhi. Over the period, Domino’s
Pizza India has remained focused on delivering great tasting Pizzas and sides, superior quality,
exceptional guest care and value for money offerings.
Company Profile
Domino's is the largest pizza restaurant chain in the whole world, with more than 18,300 stores
in over 90 markets. It was founded by 1960; these roots are in handy pizza delivery, while a
significant amount of our sales also come from carryout customers. Although we are a highly-
recognized global brand, we are focuses on serving the local area in which we live and do
business through our large network of franchise owners and Company-owned stores. On average,
we sell more than 3 million pizzas each day throughout our global system.
Our business model is straightforward: we handcraft and serve quality food at a competitive
price, with easy ordering access and efficient service which are helping by our technology
innovations. Our dough is generally made fresh and distributed to stores around the world by us
and our franchisees.
Domino's generates revenues and earnings by charging royalties to its franchisees. Royalties are
ongoing percentage (%) of sales fees for use of the Domino's brand marks. The Company also
generates revenues and earnings by selling food, equipment and supplies franchisees to start with
in the U.S. and Canada, and by operating a number of our own stores.
Type Public
Franchising
Restaurants
Tom Monaghan
Dominick DeVarti
Data Collection:
Sampling:
Sampling Technique: Random sampling method.
Sample Size: 20
Weaknesses of Dominos
1. Operations: Large number of franchised outlets results in
difficulty in handling operations. Quality control too
becomes challenging. Due to this, some of the Dominos
outlets got closed affecting the image of the brand.
2. Decreasing sales in mature markets: Due to rise in health
conscious population there is decrease in revenue affecting
the business as a whole.
3. Low staff retention: High attrition due to the absence of
proper training & development is a major challenge for
Dominos. Plus the manpower employed is also unskilled so
they quickly change jobs when they cannot adjust to the
hectic environment.
Opportunities of Dominos
1. Market Expansion: Expanding to the developing markets
will be beneficial as far as Pizza industry is concerned, as
developed markets are maturing. Targeting the developing
economies should be the future strategy of the company.
2. Penetration: Strengthening its outlet network by further
penetrating the current market will help Dominos to
increase its revenues.
3. Health conscious eatables: Introducing health conscious
menu with new flavor additives which is low in fat will
result in increasing it revenues in future.
Threats of Dominos
1. Direct and Indirect Competition: Intensive competition
from the local & national players like “Pizza hut”, US
pizza and more. In fact, Indirect competition is more from
the likes of McDonalds and KFC wherein customers prefer
burgers over pizza.
2. Changing Consumer Eating habits: With government &
NGO’s concentrating more on health awareness, people are
becoming more aware of what to consume & what to avoid
which is affecting the business of Dominos.
3. Cost: As the cost of vegetables and raw materials rises, the
cost of maintaining the pizza chain also goes up. Plus,
competition affects the bottom line of the company. Thus
managing the cash flow becomes difficult.
Domino’s Customers
Domino’s main target is the lower middle class and middle class
income group. Best of quality with reasonable pricing is its
motto. Dominos has come up with a uniform and
consistent pricing policy. This keeps the base price in check and
helps the company to attract customers. If you look at the
competition, then Domino’s has been evenly prized with Pizza
hut. But the prices are high as compared to KFC
and McDonalds and hence the price conscious customers will
prefer the indirect competitor – McDonalds and KFC above
Domino’s.
2) McDonald’s
3) KFC