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    Sumer Faiz Patel Reg No: 2201820200 Sub: Consumer Behavior Prof: Poonam Chaudhari

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    یاسر نصیر

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    Sumer Faiz Patel Reg No: 2201820200 Sub: Consumer Behavior Prof: Poonam Chaudhari

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    یاسر نصیر
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    19 views7 pages

    Sumer Faiz Patel Reg No: 2201820200 Sub: Consumer Behavior Prof: Poonam Chaudhari

    Uploaded by

    یاسر نصیر

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    © All Rights Reserved
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    Download as pdf or txt
    of 7

    Sumer Faiz Patel

    Reg No: 2201820200


    Sub: Consumer Behavior
    Prof: Poonam Chaudhari

    High range, medium range and low range


    products in recent months
    High range → iPhone 11(64 GB Red color).
    Medium range → Nike Shoes.
    Low range → JBL Bluetooth Earphones.
    PRODUCT 1:
    Product Name: iPhone 11(64 GB Red color).
    Price of product: 55,000/-
    Purchase date: 7th OCtober 2019
    Name of business: Jio Store
    Location: Mandai, Bhiwandi 421302
    Who did you buy for?
    → Self
    Reason for Purchase:
    → I want to upgrade my old phone.
    Purchase Analysis:
    1. Planned purchase?
    → YES.
    2. Impulse Purchase?
    → No.
    3. Any other significant information related to purchase?
    → No, because I am an old iPhone user and the other thing is, I don’t
    know how to use android phones.
    4. Was someone with you at the time of purchase?
    → YES, my brother was with me while buying.
    5. Did they influence your buying?
    → YES
    6. How did you feel after the purchase of the respective product?
    → Happy & Satisfied
    7. Which mode of payment did you use?
    →Cash
    PRODUCT 2:
    Product Name: Nike Shoes.
    Price of product: 7,000/-
    Purchase date: 14th August 2019
    Name of business: Magnet store.
    Location: Nizampur, Bhiwandi 421302.
    Who did you buy for?
    → Self
    Reason for Purchase:
    → New model, Stylish.
    Purchase Analysis:
    1. Planned purchase?
    → NO
    2. Impulse Purchase?
    → YES
    3. Any other significant information related to purchase?
    → NO.
    4. Was someone with you at the time of purchase?
    → Yes, my friend was with me while buying.
    5. Did they influence your buying?
    → YES
    6. How did you feel after the purchase of the respective product?
    → Worth it.
    7. Which mode of payment did you use?
    → Cash.
    PRODUCT 3:
    Product Name: JBL Bluetooth earphones.
    Price of product: 4,000/-
    Purchase date: 18th September 2019
    Name of business: Myntra
    Location: Online platform.
    Who did you buy for?
    → Self
    Reason for Purchase:
    → Daily use.
    Purchase Analysis:
    1. Planned purchase?
    → NO
    2. Impulse Purchase?
    → YES
    3. Any other significant information related to purchase?
    → JBL Bluetooth are of good quality.
    4. Was someone with you at the time of purchase?
    → No.
    5. Did they influence your buying?
    → YES.
    6. How did you feel after the purchase of the respective product?
    → Satisfied.
    7. Which mode of payment did you use?
    → Debit Card.

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