NIOS Class 12 Mass Communication CH 13 Television in India

9/22/2021 Television in India: Evolution and History of Television in India- FlexiPrep
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Television in India: Evolution and History of Television in India (For
CBSE, ICSE, IAS, NET, NRA 2022)
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Evolution of Television
John Baird is the father of television. British Broadcasting Corporation (BBC) of Britain
began the first television service in 1936. By 1939, television broadcasts began in the
United States. The first successful programme in colour was transmitted by Columbia
Broadcasting System (CBS) in USA in 1953. In today՚s world, television has become one of
the most powerful means of mass communication . It can impart education, information
and entertainment. Television has become an integral part of our lives.
History of Television in India

Television began in India on 15th September 1959 as an experiment. It offered two-hour
programme for a week. Initially the authority was AIR. The early programmes on these
experimental broadcasts were generally educational programmes for school children
and farmers. By the 1970s, television centres were opened in other parts of the country
also. In 1976, Doordarshan, which was All India Radio՚s television arm until then
became a separate department.
Several community television sets were distributed as a part of one of the important
landmarks in the history of Indian television, the Satellite Instructional Television
Experiment (SITE) . It was conducted between August 1975 and July 1976. Under this
programme, the Indian government used the American satellite ATS-6 to broadcast
educational programmes to Indian villages of six states. The telecasts happened twice a
day, in the morning and evening. In 1982, Doordarshan telecasted the 9th Asian Games
using INSAT 1A satellite.
In 1997, Prasar Bharati, a statutory autonomous body was established. Doordarshan

along with AIR was converted into government corporations under Prasar Bharati.
From its humble beginning as a part of All India Radio, Doordarshan has grown into a
major television broadcaster with around 30 or more channels. This includes Regional
Language Satellite Channels, State Networks, International Channel and All India
Channels like DD National, DD News, DD Sports, DD Gyan darshan, DD Bharati, Lok
Sabha Channel and DD Urdu.
Emergence of Private Television Channels

The introduction of communication channels have been a revolution step in bringing so
many private channels in our country. The advent of private channels started in India
on the 1990՚s after CNN broadcasted The Gulf War. Hong Kong based STAR (Satellite
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Television Asian Region) entered into an agreement with an Indian company and Zee
TV was born. It became the first privately owned Hindi satellite channel of India.
Several regional channels also came into being during this period. Apart from the
regional channels, a host of international channels like CNN, BBC and Discovery are
also available to the Indian television audience. With different categories of channels
like 24-hour news channels, religious channels, cartoon channels and movie channels,
there is something for everyone to watch.
Impact of Television in Our Daily Lives

TV has been an integral part of our lives. It has influenced our lives in so many ways. We
have been now addicted to this mode of entertainment. This has resulted in positive and
negative influences. The availability of multiple channels in regional languages has made
television more popular than any other medium. And the programme producers of the
channel cater to the needs of the people after understanding the taste requirements of
their audience.
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New Trends in Television

The important change happened is the usage of different ways to deliver TV
programmes. Earlier that was satellite relied antennas, now had switched to dishes.
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Other methods of delivery include distribution through cable networks and direct
broadcast satellite. The cable distribution in India can be seen as a chain which begins
with the signal sent by the broadcaster to the cable operator. The cable operators then
relay these signals to our homes. There are free to air channels and pay channels.
Now we can watch television programmes even on our mobile phones. The technology
behind this is called Internet Protocol Television. The advent and popularisation of TV
and computer have resulted in a revolutionary change and access to everyone to the
world of entertainment. This has been a bigger challenge to the television industry. To
combat this, the industry had introduced so many programmes involving direct
interaction with the audiences like phone in programmes and reality shows etc.
Developed by: Mindsprite Solutions
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9/22/2021 Television in India: Evolution and History of Television in India- FlexiPrep

History of Television in India

In 1997, Prasar Bharati, a statutory autonomous body was established. Doordarshan

Emergence of Private Television Channels

Impact of Television in Our Daily Lives

©FlexiPrep. Report ©violations ＠https://tips.fbi.gov/

New Trends in Television

Developed by: Mindsprite Solutions

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