Case Study 2: Blanchard Importing and Distributing Co., Inc
Case Study 2: Blanchard Importing and Distributing Co., Inc
Case Study 2: Blanchard Importing and Distributing Co., Inc
I. Do you think EOQ model is a good fit for choosing the lot size of Blanchard’s
production? Why? Please articulate your reason(s)? (Hint: Please examine
whether the assumptions for EOQ model fit Blanchard’s business environment).
The EOQ model would have been a good model had Blanchard recalculated its EOQ
and ROP. Since following these methods would have led to lower reordering costs and
more factory space for Bob and Elliot to pursue new ventures.
II. In the current EOQ calculation, the setup cost per bottle-run is incorrectly
estimated. You are invited to correct the calculation. In Exhibit 2, Blanchard
currently calculates the setup cost per bottle-run 𝑆 using this formula:
Please correct the calculation for the setup cost for a bottle run, 𝑆. (Hint: To your
information, this formula over-estimates the true setup cost per bottle run by
including unnecessary labor cost items in the calculation.)
The correct setup costs per production run would be $6.25. Blending setup costs, size
changeover and order processing costs are all accounted for by the predetermined
salaries and are therefore, not included in the setup costs.
Setup costs do include: label change over costs (5 part time workers are hired =
$2.50/hour per worker) and the idle time during the label change over time (30 min/0.5
hrs). Therefore, total setup cost is:
III. The inventory holding cost is 𝐻 = 𝐶 × 𝐾 per (unit, year), where 𝐶 is the cost of
producing one unit of product and 𝐾 is carrying cost percentage (i.e., cost of
capital). However, the estimation of the value of both 𝑪 and 𝑲 are inaccurate
OBA 613 | Operations Management
due to misconception in the original rationale behind the current formula. Let’s
correct the calculation of 𝐶 and 𝐾.
A. Blanchard currently calculates 𝐶 using the following formula (in Exhibit 2):
The unit cost (C) of each product includes the following costs:
● Materials
● Direct labour
● Federal rectification tax
● Customs duty
● Variable overhead
Federal distilled spirits tax is not included since it is not realized until after sale, nor is
fixed overhead allocation since it is fixed and not variable cost. The calculations below
are based off of exhibit 3:
Vodka $2.80
Gin $2.95
Scotch $7.88
Whiskey $5.15
Rum $4.61
the interest rate of capital (i.e., bank credit), which is 9%. Please discuss
what you think should be the true cost of capital (in %) and explain why.
(Hint: To your information, Blanchard fails to recognize the true cost of
the capital, given the financial condition and alternative investment
opportunity of the company.)
The 9% interest rate does not consider the opportunity cost of capital available to
Blanchard. The correct carrying cost (K) is 22.5% and is broken down into two types of
costs. First, the opportunity cost is set at 20%, which is the percent Blanchard would
earn if it invested in Wine Merchandising. Second, the other carrying costs are 2.5%,
which included estimated costs of obsolescence, shrinkage, insurance, and year-end
inventory tax. Therefore,