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    Annexure: Questionnaire On "Role of Celebrities in Advertisement"

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    SIMARJEET CHHABRA
    This document contains a questionnaire about the role of celebrities in advertisements. The questionnaire has two sections. Section I collects demographic information about the respondent such as name, age, profession. Section II contains multiple choice and rating scale questions about the respondent's views on how celebrity endorsements influence consumers and brands. It asks questions such as whether celebrity endorsements increase sales, how they impact purchasing decisions, and whether a celebrity's reputation can harm a brand. The document requests that respondents rate different factors on their ability to recall cool drink advertisements and indicate how often certain views are held. It concludes by asking for any suggestions to enhance advertisements.

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    Annexure: Questionnaire On "Role of Celebrities in Advertisement"

    Uploaded by

    SIMARJEET CHHABRA
    21 views4 pages
    This document contains a questionnaire about the role of celebrities in advertisements. The questionnaire has two sections. Section I collects demographic information about the respondent such as name, age, profession. Section II contains multiple choice and rating scale questions about the respondent's views on how celebrity endorsements influence consumers and brands. It asks questions such as whether celebrity endorsements increase sales, how they impact purchasing decisions, and whether a celebrity's reputation can harm a brand. The document requests that respondents rate different factors on their ability to recall cool drink advertisements and indicate how often certain views are held. It concludes by asking for any suggestions to enhance advertisements.

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    ANNEXURE

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    This document contains a questionnaire about the role of celebrities in advertisements. The questionnaire has two sections. Section I collects demographic information about the respondent such as name, age, profession. Section II contains multiple choice and rating scale questions about the respondent's views on how celebrity endorsements influence consumers and brands. It asks questions such as whether celebrity endorsements increase sales, how they impact purchasing decisions, and whether a celebrity's reputation can harm a brand. The document requests that respondents rate different factors on their ability to recall cool drink advertisements and indicate how often certain views are held. It concludes by asking for any suggestions to enhance advertisements.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    21 views4 pages

    Annexure: Questionnaire On "Role of Celebrities in Advertisement"

    Uploaded by

    SIMARJEET CHHABRA
    This document contains a questionnaire about the role of celebrities in advertisements. The questionnaire has two sections. Section I collects demographic information about the respondent such as name, age, profession. Section II contains multiple choice and rating scale questions about the respondent's views on how celebrity endorsements influence consumers and brands. It asks questions such as whether celebrity endorsements increase sales, how they impact purchasing decisions, and whether a celebrity's reputation can harm a brand. The document requests that respondents rate different factors on their ability to recall cool drink advertisements and indicate how often certain views are held. It concludes by asking for any suggestions to enhance advertisements.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 4

    ANNEXURE

    Questionnaire on “Role of celebrities in advertisement”

    Kindly fill the questionnaire to the most suitable answer possible, which will help me

    collect Primary Data for my Project work for Semester VI.

    Section I

    1 Name: 2 Email:

    3 Age: Below 18 18-24 25-34 35-44 45-54 55-64 Above 64

    4 Profession: (Tick wherever applicable)

    Student Business

    Housewife Service

    Professional Retired Individual

    Section II

    Tick only one option YES NO

    1 Do you think that the role of celebrities in advertisement is a


    challenge?

    2 Do you know celebrity endorsements increase sales?

    3 Are you conscious about how celebrity endorsement influence


    consumers purchasing?

    4 Do you buy a product which is endorsed by a celebrity?


    5 Are you able to identify the product because of the celebrity
    associated with it?

    6 Would you buy a brand if your favourite celebrity is endorsing it?

    Kindly rate from 1 to 5 where 1 being the most and 5 being the least in better recalling of

    cool drinks?

    A Celebrity in advertisements

    B Good displays

    C Banner’s advertisements

    D Location

    E Music in advertisements

    Kindly tick wherever applicable: A O S R N

    A: Always | O: Occasionally | S: Sometimes | R: Rarely |

    N: Never

    7 Government should make strict rules to monitor


    the role of the celebrities in the advertisements?
    8 Do you think that a celebrity can enhance a brand
    image?

    9 Do you feel that a celebrity with a negative


    reputation can harm a brand

    10 Do you think that it can take a long time to


    influence consumers through a celebrity
    endorsement?

    11 Don’t you feel that it is important to match your


    product or service to the right celebrity?

    Kindly tick wherever applicable: S: Strongly Agree | A: S A N D SD

    Agree | N: Neither Agree nor Disagree | D: Disagree |

    SD: Strongly Disagree

    12 Is it important to select a celebrity endorsement that will


    result in success for your brand?

    13 Do you think that a famous celebrity can overshadow a


    brand and detract from it?

    14 Do you strongly believe that the role of celebrities in the


    advertisement is to enhance credibility and gain for
    visibility brands?

    15 Do you agree that celebrities should have a positive


    reputation before they endorse a brand?
    17. Kindly give any suggestions for enhancement of the advertisements:

    Thank you. Your responses will add a feather to my project.

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