HP 123 Setup #60 Digital View

360 Digital Marketing Strategy for (XYG)
A 360 degree Digital Marketing approach is all about taking a broad and all-encompassing view
of our entire customer journey, from discovery to purchase, across multiple devices and touch
points. In our latest infographic, we wanted to make it simple, and give you an easy guide to
exactly how 360 might look in our organization.
Search engine optimization this practice is done solely for increasing the visibility of site or
webpage. The primary objective of SEO is to make site or webpage as visible as possible via
search engine. SEO is great practice for increasing the percentage of organic web traffic and
helps us to reach our potential consumers who are looking for our products and services.
 We will optimize every web page your title.

 We will optimize every web page description.
 We will optimize URL for all pages.
 We will create High quality Backlinks On High DA websites
 We put high quality Content for every webpage
The PPC stands for (pay per click) is a type of ad-format in which we makes the payment to
publisher after the ad is being clicked. These types of advertisements appear on Google search
pages either at the top, bottom or right side. This method is good for attracting lot of web
traffic towards our webpage. Its biggest advantage is that we can see the results right away.
So we will run PPC on
1) Bing
2) Google
3) Facebook
4) YouTube
5) Instagram
The customer relationship is important for the success or growth of any business or brand.
The Successful brands formulate effective customer communication policy to build and
establish long lasting relationship with their clients. Its main motive is pushing up customer for
lifetime value and developing a powerful sense of brand advocacy.
In order to make our customer communication more interactive and successful we will follows
these steps:-
 We will remain keep in touch with your customers via CRM (customer resource management).
 We will ask the feedback from our customers how they are finding our product.
 We will ask about suggestion regarding any improvement.
 We will respond to our customer’s complaint timely.
G-mail sponsored advertisements come under this category whenever we advertise our
products via E-mail services is known as E-mail marketing. It is best method to promote our
business or increase your brand awareness among our loyal customers.
In this Segment we will do following Steps:-
• Whenever we target our potential customers via E-mail marketing we always adopt personal
approach give our message a personal, emotional touch instead of professional or marketing
touch.
• We do not just use E-mail marketing as a scattered gun firing E-mails everywhere. Instead we
send the message to only those prospects which can become your loyal customers.
It is a great tool of marketing which involves creation, publishing and distributing content for
targeted audience online. Content marketing is best way of increasing brand awareness, drive
organic traffic and acquiring new customers.
 We will create our content in our own preferred form. We will make it more visible either by
info graphic, video, E-book or social media. We will create our content in a style that suits our
business.
It is most influencing strategy in marketing sector. Various social media platforms provides an
opportunity to get engage with existing and potential customers strengthen relationship and
raising brand awareness.
Social media marketing:
 We will Create Page on every social media platform
 We will create posting schedule for the posting of our online content.
 We will give feedback to customer’s queries.
 We will give reply to customer queries and primarily the negative ones. It will helps in publicity
and spread the message that we are serious about resolving customer’s grievances
It is a process where our site/webpage visitors becomes your leads. It means they become our
loyal customers. But in order to generate best possible results from every lead we need to
nurture them.
Nurturing our inbound leads:
 We adopt the marketing automation that makes it easy for us to nurture campaigns.
 We have understanding about our loyal customers. This is essential to convey our
communication to the right recipient at right time.
 We remembers while communicating with our loyal customers we should not become a sales
man. Which means that before pitching our sales, we tell them about our product. We don’t
Sell it directly.
We create easy to navigate website or webpage for Our Client’s business. If we add too much
features or designs, its performance will be affected negatively.
For useful website:
 We create good user interface of website so that visitors find our site easy to operate or
navigate.
 We create SEO and PPC friendly website.
 We add video for advertising our product on our site.
If you are looking for digital marketing services to boost your business, kindly get in touch with
us. We will be happy to help you
Thank you

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360 Digital Marketing Strategy for (XYG)

 We will optimize every web page your title.

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