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    CDC and Facebook Emails On Guidance For Covid 'Misinformation'

    Uploaded by

    Kyle Becker
    This document was released in February 2022.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    CDC and Facebook Emails On Guidance For Covid 'Misinformation'

    Uploaded by

    Kyle Becker
    32K views5 pages
    This document was released in February 2022.

    Original Title

    CDC and Facebook Emails on Guidance for Covid 'Misinformation'

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document was released in February 2022.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    32K views5 pages

    CDC and Facebook Emails On Guidance For Covid 'Misinformation'

    Uploaded by

    Kyle Becker
    This document was released in February 2022.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    Re: [EXTERNAL] Re: Census Trust & Safet Introduction

    From: Payton lhemP. [Cft~tb.com>


    To: "Zaidi, lrum F. EOP/OVP" Ex 6 - (5 U.S.C. Sec
    Cc: "Boland, Amira C. EOP/OMB" Ex 6 - 5 U .S .C. Sec 552 b 6
    Date: Mon, 23 Nov 2020 10:25:29 -0500

    Hi lrum,

    Do let me know. Our VP of Health was planning to join if Dr. Birx was joining. He drives all of our
    work on COVID and good to have that conversation moving workstreams along.

    Either way, it can be a phone call to make it easier, but do confirm attendees on your end.

    Best,

    Payton

    From: "Zaidi, lrum F. EOP/OVP" Ex 6 - (5 U .S.C. Sec


    Date: Monday, November 23, 2020 at 10:21 AM
    To: Payton Iheme i:::[email protected]>
    Cc: "Boland, Amira C. EOP/OMB" Ex 6 - 5 U.S.C. Sec 552 b 6
    Subject: Re: [EXTERNAL] Re: Census Trust & Safety Introduction

    I haven't been able to confirm Dr Birx's time today, I think a call with us is ok unless video is
    more effective.

    Irum

    On Nov 23, 2020, at 10:19 AM, Payton [email protected]> wrote:

    Hi lrum,

    That time works for us. Noon today.


    We use BlueJeans conference codes, but not sure you will be able to get the video to work. If
    this is just a call, then that will work.

    If video is better, so everyone can see who they are speaking with, let me know if you have a
    system you prefer.

    For now...l will hold with Bluejeans phone/video conference until I hear back from you.

    Best,

    Payton

    OMB_000015429
    From : "Zaidi, lrum F. EOP/OVP" Ex 6 - 5 U.S.C. Sec
    Date: Sunday, November 22, 2020 at 11 :00 PM
    To: Payton Iheme l a l l [email protected]>
    Cc: "Boland, Amirac.ffl:i/OMB"r: .. -,r.1.-.••11:
    j:f.i• .. ..:11:!llr.:ilEf-.191§f•-
    ...,_:r.~:r.~!l'l111
    5.,rir.:1al'l'li-
    Subject: Re: [EXTERNAL] Re: Census Trust & Safety Introduction

    Hi. How is noon eastern for everyone on Monday?


    Thanks,
    Irurn

    On Nov 21, 2020, at 4:47 PM, Payton Iheme - @fb.com> wrote:

    This information is extremely helpful Amira.


    We are looking at this now while we stand by for update on meeting/call.

    Best,

    Payton

    From: "Boland, Amira C. EOP/OMB' Ex 6 - (5 U.S.C. Sec 552(b) 6))


    Date: Saturday, November 21, 2020 at 3:10 PM
    To: Payton Iheme l:::tle(qlfb.com>
    Cc: "Zaidi, lrum F. EOP/OVP" Ex 6 - (5 U.S.C. Sec
    Subject: RE: Census Trust & Safety Introduction

    Hey Payton,

    I'll let Irum connect re: schedule to discuss in more detail, but wanted to quickly provide a
    few updates:

    • Last night, the county-level data set went live, so over the next few weeks if you
    want to somehow bring in hyper-localized stats/ alerts based on where users are
    located, it could be powerful to scrape this for the "Absolute change in% positivity
    rate" - that shows how fast it's spreading and quite frankly may be more resonate
    with people than total death count across the country.
    >>>httos:/Jcovid.cdc.gov/covid-data-tracker/#county-view<<<;: (maybe like a loca l
    weather alert? "COVID is spreading faster in Franklin County")
    • States where there's increasing rates and individual level mitigation efforts are not
    strong enough: AK, AL, AR, CO, IA, ID, IN, KS, KY, MN, MO, MT, NE, NV, SD, TN, WI
    and WY.
    • Some groups we need to act:
    o Midwestern men 35+
    o Non- Urban (e.g, smaller cities, rural that are road-tripping to see families-
    both women and men)

    2 OMB_ 000015429
    o Gen Z - College students
    o Millennials
    • Below is a forwarded email that HHS just sent their communications partners with
    a more focused message for the next week (and generally over the holiday season)
    - attached are images that CDC sent out yesterday morning with their com ms kit. It
    can be edited/ repurposed (there's a place to insert a logo) or simply provide the
    information much better designers can recreate! Anything you can do to highlight
    actions people can be empowered with (e.g., "Rethink travel, gather virtually,
    wear a mask") rather than just saying something like "learn more about COVID-19"
    would be great. (As in, if you had those actions link to guidance (rather than more
    generic "learn more" when you flag something as related to COVID19), since most
    won't click through, and the guidance is too long for most to read ©)
    o Messages of duty e.g., "For your family, for your country" seem to be most
    resonate to young individuals and men. A summary of behavioral insights
    for comms is attached.
    o HHS just tweeted the simplified message and the visual tiles attached
    (somehow they showed the editable fields (ugh) in case it's helpful to have
    a citation (again, feel free to update any visua l presentations of
    information, y'all have way better designers)):
    »>https://twitter.com/HHSGov/status/1329877180378189824?ref src=twsr
    c%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet<<<

    Cheers,

    Amira

    Holiday Partner Resources Packages


    Key Message
    Stay safe this holiday
    1. Wear a mask
    2. Rethink traveling
    3. Keep gatherings small
    4. Celebrate virtually if you can

    Fewer get togethers, but still many reason to be thankful

    Additional Messages
    • This Thanksgiving, think about celebrating in person with only the people in
    your household to ensure you have the safest holiday you can
    o Connect with other famj ly and friends virtually to give thanks and
    share blessings
    • Consider carefully whether you should travel this holiday-think about other
    ways you can celebrate
    o Remember-travel increases your risk of getting and spreading
    COVID-19

    3 OMB_000015429
    • If you are hosting a gathering, take steps to help prevent the spread of
    COVID-19
    o Keep any gatherings small, wear masks, and stay at least 6 feet apart
    o Consider having your gathering outdoors

    Featured Holiday Resources


    • Celebrating Thanksgiving: »»https://www.cdc.gov/coronavirus/2019-ncov/daily-
    life-coping/holidays/thanksgiving.html<<<<:;;
    • Everyone Can Make Thanksgiving Safer
    • >>»https://www.cdc.gov/coronavirus/2019-ncov/downloads/daily-
    life-copi ng/everyone can make thanksgiving safer.html.pdf««:;:
    • Consider Other Thanksgiving Activities
    • >>>>https://www.cdc.gov/coronavirus/2019-ncov/downloads/daily-
    life-coping/consider other thanksgiving activities.html.pdf««; ;;
    • This Holiday Season Do What's Best for You and Your Loved Ones
    • »>>https://www.cdc.gov/coronavirus/2019-ncov/your-
    health/coping-holiday-stress.html<< <<;::
    • Thanksgiving social media
    • »>>https://www.cdc.gov/coronavirus/2019-
    ncov/communication/holidays.html<<«:;:
    • Additional social media is attached

    • I wear a mask because ... : >>>>https://www.cdc.gov/coronavirus/2019-ncov/prevent-


    getting-sick/i-wear-a-mask-because.html<«<;::

    • Toolkit for Clinicians: >>>>https://www.cdc.gov/coronavirus/2019-


    ncov/communication/toolkits/clinicians.html<<<<;;;

    Things to Know about the COVID-19 Pandemic:


    >>>>https://www.cdc.gov/coronavirus/2019-ncov/your-health/need-to-know.html<<<<;;;

    4 OMB_000015429
    [EXTERNAL] Alliance for Advancin Health Online
    From : Payton lhemel l l [email protected]>
    To: "Dragoiu, Georgeta (HHS/ASP tericka.lambert Ex 6 - (5
    "Siegel, Becca G. EOP/OMB" r:iiiiir.iiiiii:i , monica.vines- - -
    Cc: Nisha Deolalikari:I.IBIZ @fb.com>, Carrie Adams. . [email protected]>, Julia Eisman
    i::ft;l!!li. @fb.com>, Molly Abbruzzese,nm1fE @fb.com>, Kevin Wysocki
    j: £1W [email protected]>
    Date: Tue, 15 Jun 2021 16:37:35 -0400

    Hi Georgeta, Tericka, Rebecca and Monica,

    We wanted to let you know about a new initiative - the Alliance for Advancing Health Online - that
    Facebook launched last week along with partners at Merck, the World Health Organization, the World
    Bank, the MIT Initiative on the Digital Economy, Sabin Vaccine Institute, CDC Foundation, the Bay
    Area Global Health Alliance, and the Vaccine Confidence Project at the London School of Hygiene
    and Tropical Medicine. Facebook and Merck are contributing $40M to the initiative, which is focused
    on advancing public understanding of how social media and behavioral sciences can be leveraged to
    improve the health of communities around the world .

    As our first activity together, Alliance partners launched a newFund that will provide grants to
    researchers and organizations for projects that explore how to use social media and digital platforms
    to build confidence in and drive uptake of vaccines. We'd be grateful for any help you can provide in
    disseminating the RFP with your network, as we are eager to attract a broad and diverse range of
    proposals.

    We are especially excited about this effort because it builds on some of our campaigns with partners
    to-date - more information is availablehere. We and the Alliance partners are also excited about
    opportunities to expand this work further, so would welcome the opportunity for further conversation to
    discuss synergies with your efforts. I am copying in Nisha and Molly from our health partnerships team
    who are leading this initiative and can join a follow-up conversation if desired.

    Best,

    Payton and team

    FACE BOOK

    Payton Iheme
    U.S. Public Policy
    Facebook

    OMB_000010478

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