Market Readiness Assistance (MRA) Grant Eligible Activities OVERSEAS MARKETING PROMOTION (Capped at $20,000 Per New Market)
Market Readiness Assistance (MRA) Grant Eligible Activities OVERSEAS MARKETING PROMOTION (Capped at $20,000 Per New Market)
Market Readiness Assistance (MRA) Grant Eligible Activities OVERSEAS MARKETING PROMOTION (Capped at $20,000 Per New Market)
Participation in Overseas Physical Overseas Physical Trade Fairs Proof of completion should include but not limited to the
and Virtual Trade Fairs NOT Third-party costs charged by Event Organisers relating to: following:
supported under LEAD • Space rental (capped at 36 square metres) Overseas Physical Trade Fairs
International Fairs & Missions • Booth design and construction (capped at 36 square • Event write-up attached with corresponding
(LEAD) metres) materials, such as exhibitor listing, photographs
of booth setup, publicity materials which reflects
the company’s name
• Invoices/receipts/bank statements for payment
made to third-party vendor, such as proof of
payment for the costs incurred
Virtual Trade Fairs Proof of completion should include but not limited to the
Packaged fees charged by Event Organisers relating to: following:
• Virtual Exhibition hall & Booth access
• Collateral creation (EDMs, booth writeup) Virtual Trade Fairs
• Business Meeting/Matching sessions
1The intent of the support is to help companies create brand visibility and raise awareness to potential overseas clients. Products and services to be promoted must belong to/represented by
the Singapore applicant and/or its subsidiaries. Individual marketing/PR activities would not be supported unless it is part of a holistic marketing/PR campaign executed by a professional
marketing/PR agency/vendor with relevant expertise in the overseas market.
Enterprise Singapore, formerly International Enterprise Singapore and SPRING Singapore, is the government agency championing enterprise development. We work with committed companies to build capabilities, innovate and internationalise. We also support the
growth of Singapore as a hub for global trading and startups. As the national standards and accreditation body, we continue to build trust in Singapore’s products and services through quality and standards.
Third party costs relating to Proof of completion should include but not limited to the
• Publicity (design and production of digital collaterals, following:
promotion materials) for trade fairs and virtual fairs • Event write-up attached with corresponding
• Logistics costs for virtual fairs only (transportation of materials, such as photographs of booth setup,
materials/samples overseas) publicity materials and exhibitors’ listing which
reflects the company’s name
• Invoices/receipts/bank statements for payment
made to third-party vendor, such as proof of
payment for the costs incurred
Note: Excludes all Overseas Physical Trade Fairs and Virtual Trade Fairs supported under the Local Enterprise and Association
Development (LEAD) Programme
Enterprise Singapore, formerly International Enterprise Singapore and SPRING Singapore, is the government agency championing enterprise development. We work with committed companies to build capabilities, innovate and internationalise. We also support the
growth of Singapore as a hub for global trading and startups. As the national standards and accreditation body, we continue to build trust in Singapore’s products and services through quality and standards.
Project-specific criteria:
**OMP is used for the purpose of marketing/business
development;
Applicant can post Singaporean/PR/foreigner to be based in
the OMP to conduct marketing/BD work. Supportable
expenses (salary and rental) will be pegged at 80% support
level for SG/PR, 60% support level2 for foreigners. Staff need
not be a new hire.
In-market Business Development Third party costs relating to subscription costs of outsourced Detailed Consultancy report that could include but not
BD services for up to 12 months limited to the following:
Activities could include • Updates of local in-market BD personnel’s
• Preparation of local in-market BD personnel, product progress, and documentation and outcomes of
training business meetings
• Embarking on BD activities to reach out to new • Report on market updates, including advice on
business leads set-up of entity in the market or future strategy
• Implementation of market entry activities
plans, etc.
• Regular updates on the progress of BD effort.
• Reviewing market entry strategy and advice on
setting up of entity in the market or future strategy
plans, etc
2 The MRA Grant support level of up to 70% has been extended until 31 Mar 2023. The maximum support level will be raised from 70% to 80% from 1 November 2020 to 31 March 2022.
Enterprise Singapore, formerly International Enterprise Singapore and SPRING Singapore, is the government agency championing enterprise development. We work with committed companies to build capabilities, innovate and internationalise. We also support the
growth of Singapore as a hub for global trading and startups. As the national standards and accreditation body, we continue to build trust in Singapore’s products and services through quality and standards.
In-depth FTA Consultancy^ Consultancy, advisory and legal expenses relating to: Assessment/Analysis report
• In-depth assessment to identify opportunities available • Customised Manual, Guidelines, Standard
in FTAs Operating Procedure (SOP), etc.
• Analysis of company’s supply chain
• Application procedures for Customs rulings with issuing
authority
• Consultancy for FTA compliance, including internal
guidelines/checklist
^Annex 1: For in-depth FTA consultancy, companies can only tap on the list of FTA consultants below. Please only approach them for in-
depth FTA Consultancy services.
Consultant Website Contact
AC Trade Advisory www.actradeadvisory.com Angelia Chew
Managing Partner
Tel: 9822 5660
Email: [email protected]
Eugene Jang
Partner
Tel: 9646 6423
Email: [email protected]
Enterprise Singapore, formerly International Enterprise Singapore and SPRING Singapore, is the government agency championing enterprise development. We work with committed companies to build capabilities, innovate and internationalise. We also support the
growth of Singapore as a hub for global trading and startups. As the national standards and accreditation body, we continue to build trust in Singapore’s products and services through quality and standards.
Enterprise Singapore, formerly International Enterprise Singapore and SPRING Singapore, is the government agency championing enterprise development. We work with committed companies to build capabilities, innovate and internationalise. We also support the
growth of Singapore as a hub for global trading and startups. As the national standards and accreditation body, we continue to build trust in Singapore’s products and services through quality and standards.