Course: Digital Business Innovation Project: Hamley'S Name - Akash Saha

COURSE: DIGITAL BUSINESS INNOVATION
PROJECT: HAMLEY’S
Name – Akash Saha
Instructions for the submission:

● Please maintain the following: Font - Times New Roman, Font Size - 12, Line Spacing
- 1.5
S.No. Assessment Submission Marks

Format
1 Areas of innovation Text 15 marks
2 Value creation through business model canvas Image 21 marks
3 Digital innovation process Text 12 marks
4 Evaluating performance of a digital business Text 22 marks
Project Maximum Marks 70 marks
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Question 1. Areas of innovation
Your Answer INNOVATION

BEFORE PANDEMIC AREAS AFTER PANDEMIC
• Leverage technology
to go digital for
product innovation.
• Retail integrated
website for different
types of online
Games,
demonstration videos
related to Toys and
games, eBooks.
Various genre of toys
for different age groups
PRODUCT • Expand Product
portfolio to include a
wider range of age
groups.
• Focus on in-
home/backyard toys.
• Introduce
product/characters
from various regions
that are dependent on
culture.
• Intelligent Retail
website solution to
deliver integrated
customer experience
to online shoppers.
• Mirroring and even
enhancing the instore
Enhancing customer experience.
experience through • Have demonstration
different types of toy
demonstrations, friendly SERVICE
videos, telephonic
executives, celebrating support, video call
children’s birthdays in on demand.
the store • The opportunity to
plan and organize
streaming video
activities and online
parties.
• Bring in families to
have a streamlined
service.
• Create a presence
online for different
age demographics.
• Use new integrated
online platform.
• Recruit and hire
PR/Marketing initiatives foreign companies
took place through toy
for digital media in-
demonstration in stores:
MARKETING house.
product display,
attractive VM, toy • Use influencers and
demonstrations channels such as
YouTube, Facebook
and Instagram.
• Providing all round
product presentation,
free trails on online
platform.
• Digital environment
requirement.
• Get an engineering
plan and team.
• Start by building a
forum for e-
commerce and online
Retail focused business ORGANISATION stores to a whole
ecosystem.
• Take into account
Amazon/Flipkart
presence.
• Introduce stream of
income through
digital retail stores.
• Software creativity,
dual existence.
(Online and offline)
• Digitally transform,
not just e-commerce
and e-shops build an
ecosystem /
Brick and Mortar BUSINESS environment.
Business Model MODEL • Make some
modifications to the
merit proposal and
operational model
simultaneously.
• Introduce new online
distribution channels
and sales sources.
2. Updated business model canvas
Your Answer
3. Digital innovation process
Your Answer Hamleys identified that in order to achieve their objectives as well
as to deliver the best and appropriate experience to customers two
areas that particularly require addressing which are as follows,
1. Integration of Inventory Control and Order Fulfilment
Systems The foremost task of Hamleys in this context had
to fully integrate the website with inventory control and
order fulfilment system. This integration aimed to ensure
that products which customers wanted that must be made
available so that customer would be able to order the same.
2. Digital Experiences Digital experience as whole had to
hook and gain the fun, inspiration, joy and excitement for
which the Hamleys always work and stood for.
OUTCOME:
Integrated Customer Experiences
1. Hamleys enabled Smart Retail website solution
• To provide their shoppers with detailed and built-in
consumer service.
• Mirroring
• Improving the experience in the store.
2. Clients shopping online are easier to find
• Commodity Identification
• Inventory control
• For detail
• Order placing
In the end, feel more dedicated to the brand of Hamleys.

1. Combined all the different networks or channels into one
structure from the company point of view, so that the business
results can be well understood, precise and timely.
2. Now that the technology & the entire sector has constantly
evolved, Hamlet has the potential to develop and introduce new
applications, channels and facilities. That is a great advantage an
organization can have in the retail world of today.
Type of Innovation – Sustainable and Incremental
BENEFITS FOR HAMLEYS

1. Better customer experiences:
The single platform, rich content and with the introduction of the
‘Explore’ section gives customers – and their children – a more
engaging experience that a trip to a Hamleys store has always
created. Shopping is easier and more pleasurable, creating enhanced
customer loyalty and increased revenues. The international facility
opens a world of new possibilities.
2. More efficient order management:
The solution provides complete visibility of stock holding and sales.
It communicates stock and product information instantly to online
customers and enhances the company’s warehousing and fulfilment
capabilities.
3. Flexibility and growth:
The solution is a modular, allowing Hamleys to add and integrate
new channels, services, capabilities and functionality.
4. Brand consistency and excellence:
Hamleys’ brand occupies a unique place in shoppers’ hearts.
Instantly recognizable in-store or on shopping bags, its online
presence now carries the same cachet and sense of excitement.
4. Evaluating performance of a digital business
4.1 Add the three metrics and reasoning behind selecting them here
1. Feedback Received: To check Negative as well as positive Feedbacks
so one should know about the Area of Improvement for Hamley’s Digital
Platform.
2. Sales & Revenue: To check the Return on Investment.
3. Bounce Rate: For the visibility of the Website.
4.2 Write your answer here

1.
Conversion rate: Total no. of transaction / Total unique visitors
January February March April May
2.5% 2.62% 3% 3.5% 3.5%
Average revenue per transaction: Total revenue / Total no. of

transactions.
34.60 53.57 38.89 36.73 35.16
Percentage of repeated transactions: Repeated transactions / Total

no. of transactions * 100
30% 32% 31% 31% 30%
2.
Conversion rate
4
3
2
1
0
Conversion rate
Average revenue per transaction

60
50
40
30
20
10
0
Average revenue per transaction
Percentage of repeated transactions

33
32
31
30
29
Percentage of repeated transactions
• Conversion Rates is increasing exponentially.
• Average Revenue per Transaction is quite constant.
• Number of Repeated Transactions are Decreasing.
3. Summary:
Intelligent Retail’s website solution gave Hamleys the ability to deliver
integrated customer experiences to online shoppers, mirroring – and even
enhancing – the instore experience. Online shoppers now find it easier to
identify products, check stock and information, place orders and feel
more engaged with the brand.
From a business perspective, bringing the various channels together
provides a more accurate and timely insight into business performance
across the organization, from orders and revenues to stock levels and
replenishment.
Hamelys now has the ability to add further applications, services and
channels as the industry and market continues to evolve – a major benefit
in today’s global retail and scape. The solution is capable of being rolled
out across different geographies, so that as Hamleys’ reach expands.
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COURSE: DIGITAL BUSINESS INNOVATION

Instructions for the submission:

S.No. Assessment Submission Marks

1 Areas of innovation Text 15 marks

2 Value creation through business model canvas Image 21 marks

3 Digital innovation process Text 12 marks

4 Evaluating performance of a digital business Text 22 marks

Project Maximum Marks 70 marks

Your Answer INNOVATION

In the end, feel more dedicated to the brand of Hamleys.

Type of Innovation – Sustainable and Incremental

BENEFITS FOR HAMLEYS

4.2 Write your answer here

2.5% 2.62% 3% 3.5% 3.5%

Average revenue per transaction: Total revenue / Total no. of

January February March April May

34.60 53.57 38.89 36.73 35.16

Percentage of repeated transactions: Repeated transactions / Total

30% 32% 31% 31% 30%

Average revenue per transaction

Percentage of repeated transactions

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