A BUSINESS PLAN ON PEPASNACK BUSINESS

An Entrepreneurial Research Project

Submitted to the Faculty of the
University of Perpetual Help System – Jonelta
City of Biñan, Laguna change it into Laguna – Isabela Campus

In Partial Fullfilment
Of the Requirements for the Subject
Entrepreneurship

By

Keziah Denise Jacinto

Keesha Jamica Acosta
Kristine Seroma
Amiah Joy Gumpla
Daphne Juan
Kyla Isabel Lugto
Christine Jecel Diego
Jenny Espiritu
Richard Kim Mendoza
Jannela Escomiendo

March 2020 (June 2021)

I. EXECUTIVE SUMMARY

PepaSnack will be located in Cattabban Burgos, San Juan, Tandul, Cabatuan,

Caraniogan,San Manuel, Gumpal, Cauayan, Gamu, Salinungan West, San Mateo, and Reina

Mercedes. This is an excellent location to serve the target customers because the establishments

are centrally located and easily to reach in the area. The location of the said business is the focal

point of Isabela, which is home to commercial and business establishments. Different Street

Food

Stalls, and exotic Food.

INTRODUCTORY PAGE

This business plan will discuss the opportunities of our proposed product- fishball,

kikiam, and French fries, within the area of Isabela. This will also tackle on how this business

will operate and how the business will foresee the future comings in the business in the long run.

Moreover, the advantages and disadvantages of this business will be elaborated in this plan.

The owners of the business are as follows:

Richard Kim J. Mendoza Salinungan West, San Mateo, Isabela

Cristine Jecel M. Diego Gamu, Isabela

Daphne L. Juan Labinab Pequeño, Reina Mercedes, Isabela

Jenny D. Espiritu Salinungan West, San Mateo, Isabela

Kyla Isabel D. Lugto Catabban Burgos Isabela

Jannela Gabriellea A. Escomiendo San Juan, Aurora, Isabela

Keziah Denise D. Jacinto Bagong Tanza, Aurora Isabela

Keesha Jamaica E. Acosta Tandul, Cabatuan, Isabela

Kristine A. Seroma Caraniogan, San Manuel, Isabela

Amiah Joy Anthony S. Gumpal Cauayan City, Isabela

Please insert Heiri Carl Ramos

II. NATURE OF THE BUSINESS

It almost seems self-evident to state that the Philippines is a lovely place to visit. What

makes it even more intriguing is the Filipinos' extraordinary appetite for food. A typical Filipino

day includes three meals, each of which includes at least a cup of rice. Despite this, people still

enjoy snacking in between meals, which is where street food Philippines comes into play.

(Fernando, 2010)

Originally, street snacks were thought to be merely pantawid gutom, or a way to satisfy

hunger while racing from one thing to the next. Filipinos have developed delectable quick snacks

with a range of flavors because they have a talent for blending flavors and making the most of

whatever ingredients they have on hand. (Fernando, 2010)

Filipinos are known for being foodies, which is partly why there are so many exquisite

Pinoy foods. They are also recognized in other nations as citizens who eat three to five times a
day, proving that eating is an obsession among Pinoys. The appealing appetizers and aperitifs,

tasty main courses, and toothsome sweets, as well as their refreshing drinks at festivities and

celebrations, all reflect their culture. These foods, which are served on every Filipino family's

table, are a reflection of their country's history, as many people have visited and colonized their

country (Milanes, M.A., 2013)

The passion of the Filipinos for food is exceptional. Filipinos love having a quick access to

food wherever and whenever they like. So, a wide range of street foods have created. Most of it

are sweet, tasty, and others just completely strange (Escalona,2017).

Entrepreneurs enter the food and beverage industry because of the opportunity for profit.

Fine dining restaurants, fast-food chains, and/or street food booths are examples of different sorts

of food establishments. The Filipino cuisine is clearly evolving, from the streets of Quezon City

such as street foods that are more than just a convenience food source in the Philippines. Tacio

(2012) stated that it is an integral part of the landscape and culture of Filipinos.

Starting a small business doesn’t need large capital. There is no need to pay rental fees if

you’re going to start a street food business in front of your residence. People are already familiar

with the street cuisine, thus there is no need for advertising or marketing. To get recurring

customers/buyers, all you need to do is make a good first impression. Lower pricing mean more

prospective consumers and greater way in profit margins. The market has a wide range of

products. If your items have outstanding tastes that consumers can't get enough of, street meals

will appeal to the taste buds of Filipinos from all socioeconomic strata.

Street meals, like any other form of food business, need a significant amount of time and

work to create. Depending on the sort of street food, merchants may have to get up as early as 4
a.m. every day to acquire fresh ingredients and then spend the rest of the day creating sauces and

skewering the delicacies. It takes time to grow into a multi-million-dollar firm. You must spend

years creating your product and establishing your consumer base unless you are already a well-

known brand that is suitable for franchising. Expect significant competition because the street

food industry in the Philippines has a cheap start-up cost. To differentiate yourself, come up with

novel strategies to attract more clients.

Street food is a significant part of urban food consumption for millions of low- and middle-

income consumers in urban areas on a daily basis. It is inexpensive, accessible, and it provides a

somewhat nutritious and balanced meal, if consumed properly. Bhat (2000) reported that street

foods are inexpensive and available that in many countries, they form an integral part of the diet

because they are consumed with regularity and consistency across all income groups, particularly

among the urban poor

PRODUCT DESCRIPTION

Street food consists of ready-to-eat foods or drinks sold by a vendor, in a street or other

public place, such as at a market or fair. It's usually sold from a portable food booth, food cart, or

food truck, and it's designed to be consumed right away. STEMpreneur Company offer a wide

variety of some of the known Filipino “tusok-tusok” street food platter specifically kikiam,

squidball, fishball, and french fries. Fried fishball contains 11g of carbs, 13g of protein, 1.5g of

fat, and 109 calories per serving while fried squidball contains 3 grams of carbohydrates, 2

grams of fat, 2g protein, and 39 calories per one serving. On the other hand, french fries per
serving contains 3g of carbohydrates, 2g of fat, 2g protein and 39 calories and lastly, kikiam

contains 164 calories, 6g of carbohydrates, 9g of fat, and 15 grams of protein.

What is similar, though, is that many street snacks are considered junk food, STEMprenuers

Company will ensure that in every ample amount of serving per snack, consumers’ cravings will

be satisfied without the fear of acquiring health problems. “Tusok-Tusok along the Barangay"

will undoubtedly attract street food connoisseurs around Isabela to experience our platter even in

the middle of a crisis.

CAPITALIZATION

The capital required to start the business is five thousand (Php 5,000), which will be

contributed as follows: in the amount of four hundred fifty-five Philippine Peso (Php 455) for

each members – Amiah Anthony Joy S. Gumpal, Heiri-Carl Ramos, Keesha Jamaica E. Acosta,

Kyla Isabel D. Lugto, Jannela Gabriellea A. Escomiendo, Keziah Denise Jacinto, Kristine A.

Seroma, Cristine Jecel M. Diego, Daphne L. Juan, Jenny D. Espiritu, and Richard Kim J.

Mendoza respectively, through bank transfer or Gcash.

III. INDUSTRY AND ANALYSIS

FUTURE OURLOOK AND TRENDS

Most students are involved in multiple activities, and time management is often a major

issue in how to balance their time, they sometimes resort to canceling or weighing the activities

to determine which is more important than the other. However, we must never forget that eating
is one of the most important aspects of our daily life. They always make decisions that affect

their eating habits at this time; some choose to forgot meals in order to complete schoolwork and

other tasks. Millennials, particularly college and high school students, prefer buying street meals

on their way home after a long day at school, and they enjoy eating them despite the fact that

they are inexpensive. After school, eating street foods provides as a time for them to bond. These

pupils are unable to purchase street foods owing to the pandemic, as street vendors selling street

meals are located near the school. This is a high school memory item that students purchase after

school. The proponents created a product named "PepaSnack tusok-tusok" to remember about

the good old days. Tusok-tusok can be their companion on the move anytime or whatever they

are doing, satiating their hunger while also accomplishing what needs to be done, and reminding

them of the days when they could still attend to school.

ANALYSIS OF THE COMPETITORS

A tusok-tusok business is a good contender since it has the potential to be a profitable

business idea, aside from the fact that it is simple to prepare, cook, and is one of the most popular

Filipino foods, but it faces stiff market competition. A SWOT analysis might be useful in

identifying niches that an entrepreneur may be unaware of.

PepaSnack tusok-tusok, one of the STEMPreneurs' businesses, is located near Aurora and

San Manuel, Isabela. Young entrepreneurs will be selling the products at their homes as a result

of the pandemic. However, there is competition in sectors such as food sellers in the barangay,

food stalls, canteens in the barrio, and other snack stalls.

 PepaSnack tusok-tusok already has direct, indirect, and replacement competitors, as well

as a Regular Tusok-tusok Vendor and canteens that serve uncooked fishball, kikiam, squidball,

and French fries, despite being new to the industry. These tusok-tusok ‘centered' shops offer

nearly the same product and have a competitive advantage over its competitors because they

were the first one to sell in this industry. They've already established a competitive edge through

strong brand name and consumer loyalty, as well as determining the market pricing for new

items.

Tusok-tusok on a regular basis Vendor sells house to house, and they've built a reputation

for high-quality, easy-to-access products. They are also well-known for their customer service.

On the other hand, they have a flaw of their own. Customers may prefer to shop from inventive

alternatives due to its lack of highly distinct merchandise. PepaSnack tusok-tusok, on the other

hand, is not your typical tusok-tusok because it includes fresh kikiam, fishballs, French fries, and

squidballs in addition to a distinctive and appealing packaging. PepaSnack tusok-tusok will alter

their menu every month to react to the rapidly changing tastes of their clients by improving and

inventing existing products and offering new tusok-tusok goods that will satisfy them.

MARKET SEGMENTATION

The practice of dividing huge diversified markets into smaller segments that may be

served more efficiently by supplying products or services customized to their individual

requirements is known as segmentation. STEMpreneurs will use a mixture of demographic and

geographic segmentation criteria to help them price their products correctly. STEMpreneurs must

know which places to target for clientele who are eager to acquire their daily box of tusok-tusok
in a nice setting, therefore geographic and demographic segmentation are critical. The

segmentation used by the proponents was based on the demographic factor and comprised the

following:

1. Children- our core target market consists of children who have a snack budget.

2. Teens - secondary consumers are teenagers aged 15 to 25, who get their money and

income from a part-time job or their allowance.

Loyalty status in which marketing envisions brand allegiance status wherein the

switching devoted are consumers who change loyalty from one brand to another and by looking

at consumers who are changing away from its brand, the firm may learn about their marketing

shortcomings and strive to fix them. Geographic segmentation entails splitting the business into

several geographic locations, such as towns or even neighborhoods. Markets can be classified

into light, medium, and heavy service consumers in Behavioral Segmentation. Heavy users are

frequently a tiny fraction of the market yet use a large proportion of the total. Due to the fact that

people differ in how frequently they buy snacks outside or make it at home, proponents will

frequently heavily rely in attempting to persuade light consumers to utilize their service more

frequently. The goal of segmentation throughout this analysis is to concentrate the market to

particular target customers, focus prospective consumers with the service, and acquire the

maximum rate of return on sale for a service.

MARKETING STRATEGIES

A marketing strategy is a group’s entire game plan for attracting potential buyers and

making them into customers of the company's products or services.

Product/ Service – PepaSnack is a new creative tusok-tusok product containing a mixture of

different street foods. Many individuals yearn for this, which is why we created a tusok-tusok

that can meet their needs. This delectable product will be adored and enjoyed by all at any time

and in any place.

Place – PepaSnack tusok tusok will be located around Aurora and San Manuel, Isabela. Due to

pandemic, young entrepreneurs will be selling product at their respective homes.

Price – The price will set in an affordable and reasonable price. Price that delivers the best

perceived value, including service and product quality.

Promotion - Promotion strategies are a set of activities aimed at spreading information about a

specific brand, product, or service to as many people as possible in order to increase brand

awareness and sales.

PROMOTION

Promotion is a business activity that aims to boost the sales of a company's product or

services. It's a strategy for enticing potential customers to buy or use a company's products or

services. This strategy's purpose is to raise knowledge about what the company is trying to give

potential customers.

The proponents' strategy will include the usage of promotional materials such as direct

chat to raise awareness of the proponents' new offerings and promotions. To attract people, the

proponents will use social media platforms such as Facebook, Instagram, and Twitter.
 Table 1. Promotional Strategies
BUSINESS LIFE STRATEGIES DESCRIPTION EXPENSES
CYCLE
Introductory Stage Social Media Social media marketing ₱0
Advertisements
is the use of social media

platforms, most

commonly Facebook, to

connect with your

audience in order to

promote your brand,

attract customers, and

increase sales. social

media marketing.

Social Media To ensure public ₱0

Advertisements
visibility, social media

platforms will be

employed.
Growth Stage
Social Media Social media platforms ₱0
Advertisements will still be
used for continuous
Maturity Stage exposure to the public
Decline Stage Social Media This will help in creating ₱0
Advertisements more brand awareness.
Price reduction More attractive to
customers
New packaging Brightening up old
packaging.
TOTAL ₱0

Table 1 shows the promotional strategies that the proponents will utilize.
MARKET AND PRODUCT POSITIONING

This product serves as a high school memory where students buy after school. French

fries primarily contain carbohydrates (mostly in the form of starch) and protein from the potato,

and fat absorbed during the deep-frying process. Salt, which contains sodium, is almost always

applied as a surface seasoning. Fish balls are a famous street meal prepared with fish fillets,

cornstarch, salt, baking powder, onion, garlic, and sugar. Served with a sweet and spicy sauce or

a rich sweet and sour sauce in a thick black sauce. Kikiam is a dish composed of fish or ground

pork, as well as veggies. The sauces for Kikiam are similar to the sauces for fishballs, and if the

sauce is great, it really provides the dish a delightful taste.

Target Market

A target market is a group of buyers who have similar wants or characteristics to all those

who the company chooses to serves. Smart strategies allow business to be more efficient and

productive by focusing on the segments that they can most effectively and profitably satisfy.

Targeting also benefits customer with offer that are specifically designed to meet their

satisfaction.

The proponent intent to do business and will focus their marketing strategy with children,

teenager, and people around the community.

IV. DESCRIPTION VENTURE

PRODUCT DESCRIPTION
 The proponents' PepaSnack "The Certified Tusok-tusok Along the Barangay" are

combinations of various Filipino street foods that almost all Filipino people, no matter what age,

loved for a snack. Tusok-Tusok is a mixture of this various street food resulting from the

proponents' conceptualization. Unlike other street foods, this tusok-tusok comes in a bundle, and

the products are guaranteed safe. There is a combination of different street foods that will satisfy

one's cravings, like Fish balls, kikiam, squid balls, and French fries in a bundle. This serves as a

high school memory where students buy after school.

Filipinos are unquestionably foodies. Filipinos enjoy mid-morning snacks, including

merienda in the afternoon, for breakfast, lunch, and dinner. Filipinos are familiar with street food

in the Philippines. Moreover, there is a wide range of food for individuals who like to try new

things. Feel and savor the gastronomic delights that await you. (Juanderfulpinoy.com, 2012) The

Filipinos' passion for cuisine is unrivaled. Even though they eat three large meals a day (all of

which typically include at least a cup of rice), they still enjoy various snacks in between. This is

where street food enters the picture. Filipinos enjoy the convenience of being able to get a bite to

eat at any time. As a result, a wide range of street foods has emerged, some sweet, some savory,

and others downright weird.

The Tagalog term for poke is tusok. Deep-fried street meals, which are consumed by

"poking" or inserting a pointed skewer through the chunks and then dipping it into your favorite

sauce, fall into this category. Fish Balls most fish balls are more of a flattened shape. Essentially,

this is ground-up fish meat combined with some fillers. Squid balls are just like fish balls, except

squid meat is used instead of fish, and they are more round in shape. Kikiam was originally taken

from Chinese cuisine and authentically consists of minced meat and vegetables. They are brown

in color and about the size of a finger (Escolana, 2017). French fries primarily contain
carbohydrates (mostly in the form of starch) and protein from the potato, and fat absorbed during

the deep-frying process. Salt, which contains sodium, is almost always applied as a surface

seasoning.

USE OF THE PRODUCT

Tusok-tusok is one of the most popular Philippines street snacks. We usually see this

kind of food in school fronts and market side streets, and due to the COVID-19 Pandemic, this

kind of foods seemly hard to reach. Furthermore, since tusok-tusok snacks are not available

because of the Pandemic, our "Tusok-Tusok along the Barangay" will surely grab the attention of

the customers who crave this kind of snack. Stempreneurs Company will ensure that not only

will consumers' cravings be satisfied, but that they will return to their tusok-tusok street food

experience.

Tusok-tusok along the Barangay is perfect for customers craving fish balls, kikiams,

squid balls, and fries. Even if they are just in their houses, they can easily order and satisfy their

cravings. This product is appropriate for all ages; kids, adults, and even the elderly will love this

snack. The company ensures a worth buying snack at an affordable price.

COMPANY LOGO
 Figure 1. Company Logo

Figure 1 illustrates the logo of the company. A logo is important because it grabs

attention, makes a strong first impression, the foundation of your brand identity, separates you

from the competition, fosters brand loyalty, and is expected by your audience. The letter STEM,

which can be seen in the logo, is the entrepreneurs' strand name. The company logo displays the

following concepts. Starting with the money, it represents the word something valuable that the

company is providing. Second, the logo's letter and is colorful because the company has a lively

and exciting atmosphere. Lastly, the background signifies victorious beginnings.

PRODUCT LOGO
 Figure 2. Business and Product Logo

Figure 2 shows the product logo of the enterprise. The logo displays the name of the store

and the signature products it offers, the Tusok-tusok. There is Pepa Pig characters in the logo

which is actually the inspiration of the name of the store, the PepaSnack. Pepa Pig represents

those people who love food because whenever we used the term "Pig" we are pertaining to

someone who loves to eat, a lot. Furthermore, Pepa Pig seems to be always happy and the

STEMprenuers Company wants to bring every consumer happiness with the tusok-tusok snacks.

Furthermore, in the product logo also shows the tusok-tusok products and the fries the store

offers.

VISION

We are enriching the lives of every individual by providing nutrition in our products,

services, and a wealthy environment. STEMprenuers will be the world's leading manufacturing

company in the food industry that provides a high-quality product and services to fulfill the

satisfaction of the company's costumer by enriching the unity, integrity, and professionalism of

our people every day. We maintain the balance that enables us to continue producing high-

quality, healthy, and affordable products and services to satisfy our customers.

MISSION

STEMpreneurs Company is dedicated to producing a product that will satisfy every

customer despite the Pandemic at an affordable price. Tusok Tusok is a mixture of this various
street food that the consumer can share with his/her family and friends. May our product make

their bonding with each other merrier, and their relationship will be stronger. We hope that we

can bring happiness to every customer and the students may our PepaSnack serve to bring back a

school memory where they buy street food after school before. Above all, we want to give and

serve everyone the best service that we can provide.

LOCATION AND SIZE OF THE BUSINESS

PepaSnack Business Location

Due to the COVID-19 Pandemic, the entrepreneurs will be selling the product in their

respective barangays, particularly in Aurora and Cauayan Isabela. The study focuses on multiple

strategic locations of Des Collation and its practicality and acceptance in several barangays in

Aurora and Cauayan City, Isabela areas. This study is for persons who enjoy a quick snack, to

those interested in the commercialization and potential of the food. Because the proponents aim

to open the Des Collation snack bar on the site, it is solely open to locals in Aurora and Cauayan

City, Isabela area.

SUPPLIES, TOOLS, AND EQUIPMENT

The supplies, tools, and equipment needed in the production of PepaSnack will be used in favor

of the convenience and efficiency that it will give to the company in operating the business.

These are cited below.

Table 1. Packaging Supplies

Particulars Quantity Unit of Unit Total

Measurement Cost
Cost,
 VAT
Inclusive

Paper Bowl 10 Pack 65.00 650.00

Skewer Stick 5 Pack 25.00 250.00

Wax paper 5 Box 68.00 340.00

Sauce Cup 10 Pack 50.00 500.00

Total Cost 1,740.00

Table 1 shows the list of supplies for packaging to be used under the premises of the place.

Table 2. Maintenance Supplies

Items Quantity Unit Cost Total Cost, VAT

Inclusive

Napkins/Tissue 5 75.00 375.00

Garbage Bag 5 27.00 135.00

Alcohol 5 100.00 500.00

Total Cost 1,010.00

Table 2 shows the maintenance supplies that will be used in maintaining the cleanliness,

orderliness, and safeness in the business

Table 3. Raw Materials

 Particulars Quantity Unit of Unit Total Cost, VAT Inclusive

Measurement
Cost

French Fries 25 Kilo 100.00 2,500.00

Fish Ball 25 Kilo 35.00 875

Squid Ball 25 Kilo 50.00 1,250.00

Kikiam 25 Kilo 35.00 875.00

Cooking Oil 5 Bottle 100.00 500

Vinegar 5 Bottle 76.00 380

Flour

Total Cost

Table 3 shows the total cost of raw materials to be used in the production of products

Utilities

Since we are dealing with the Pandemic, the young entrepreneurs will be selling the

product in their respective houses. The utility expenses will not be included.

1V. MANUFACTURING PROCESS

 The entrepreneurs of the said business are expected to work eight (8) hours a day for 7 days

a week. Employees are also entitled to have holidays. They are also given an hour as a time off

of their regular meal and employees should give valid reason upon their absences to be submitted

and confirmed by their manager. The entrepreneurs are going to set a date for taking orders, for

manufacturing or producing the products, and for the delivery of the product.

Work Hours: 8:00 AM - 5:00 PM

Projected Operational Day

Number of Days in a Year: 14

Less: Holidays and Weekends 4

Total Number of Operating Days: 10

PRODUCTION CAPACITY

Lite Standard Premium

Operating Hours/Day 8 hours (480 minutes)

No. Of clients - Daily 70

X Operating Days 10

ANNUAL CAPACITY 700

 Yearly Daily Monthly Annually

2020 70 2100 19950

RAW MATERIALS

Raw materials are processed food, it is ready to cook. In order for the operation of the service

to start and progress, certain raw materials are provided by the business.

Table 10. Raw Materials

Particulars Quantity Unit of Unit Cost Total Cost, VAT

Measurement Inclusive

Cooking Oil 5 Bottle 100.00 500.00

Vinegar 5 Bottle 76.00 380.00

Squid ball 25 Kilograms 50.00 1,250

Kikiam 25 Kilograms 35.00 875.00

Sauce 5

Total Cost 3, 005.00

Table 10 shows the total cost of raw materials on starting the business in terms of

production of products