Name: ___________________________

Section: _________________________ Date Submitted: _____

A SELF LEARNING MODULE

MEDIA AND INFORMATION LITERACY
Quarter 1, Module 5

Prepared by:
JOHN FRANCIS P. BOOK
Subject: Media and Information Literacy
Quarter: 1
Module No. 5
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Types of Media
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Message to the Parents/Facilitators:
This module contains essential information that the learner needs. This
contains a series of activities that our student needs to go through for better
understanding of the lesson. If the learner has difficulty or clarification while
doing this module, it is suggested that you may guide him/her. You may also
contact me using the following contact information:
09166647974 m.me/queenfranch [email protected]

To the Learner:
Welcome to our new lesson that you will surely learn and enjoy. This
contains activities that might be useful in your everyday living. The key goal of
this is to learn it from the heart. Make this module personal, it only requires
you to question things and to think.
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Introduction
Types of Media
The learner demonstrates understanding of media and information literacy
(MIL) and MIL related concepts.
The learner organizes a creative and interactive symposium for the community
focusing on being a media and information literate individual.

Learning Objectives:
Compare and contrast how one particular issue or news is presented
through the different types of media (print, broadcast, online)

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 Pretest
Instruction. Identify the type of media in each number. Write “P” for print
media,“B” for broadcast media, and “N” for new media. Write your answer in
your activity notebook.
_______1. Philippine Daily Inquirer newspaper
_______2. 24 oras news program uploaded on YouTube
_______3. Media and Information Literacy textbook
_______4. M.O.R radio
_______5. Tala by Sarah G. in Spotify
_______6. Singing shows streaming in Facebook live
_______7. Oral Communication textbook
_______8. UAAP Volleyball League in iWant app
_______9. DZMM Teleradyo patrol
_______10. Ibong Adarna book

Lesson Proper
What’s In

Definition of Terms
Broadcast Media
Refer to media such as radio and television that reach target audiences
using airwaves as the transmission medium.
Print Media
Consist of paper and ink, reproduced in a printing process that is
traditionally mechanical.
Media Convergence

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Refers to the ability to transform different kinds of media into digital code,
which is then accessible by a range of devices, from the personal computer
to the mobile phone, thus creating a digital communication environment.
New Media
Refers to content organized and distributed on digital platforms.
Traditional Media
Refers to the traditional means of communication and expression that have
existed since before the advent of the Internet.

Becoming an information literate individual, having a clear

understanding of Seven (7) Stages/Elements of Information Literacy is
essential. Information Literacy is defined as the ability to recognize when
information is needed and to locate, evaluate, effectively use and
communicate information in its various formats.
The following are the Seven (7) Stages/Elements Of Information
Literacy:
1 Identifying/recognizing information needs
2 Determining sources of information
3 Citing or searching for information
4 Analyzing and evaluating the quality of information
5 Organizing, storing or archiving information
6 Using information in an ethical, efficient, and effective way
7 Creating and communicating new knowledge
Being an Information Literate individual will be of great benefit in
determining and classifying types of media.
What’s New
Categories of Media
Classify the following media formats using the matrix below. Write the
terms in their corresponding columns. Write your answer in your activity
notebook.

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Media Formats:
Book, Newspaper, Television, Facebook,
Magazine, Radio, YouTube, Brochure,
Newsletter, Netflix, Cellphone, Journals,
Film/Movie
PRINT BROADCAST NEW MEDIA

What Is It
TYPES OF MEDIA
Accessing information becomes very much convenient in today’s time due
to information sources that surround us. Information sources refer to
various means by which information is recorded for use by an individual and
organization. The commonly known types of media are print, broadcast and
new media.
Print media consist of paper and ink, reproduced in a printing process
that is traditionally mechanical.
In an article published by ZeePedia.com titled “Types of Print Media:
Newspapers, Magazines, Books” discussed the following.
“The first hundred years was the time when the print industry tried to
comprehend the new situation and shaped itself into a regular and formal
sector but from the start of the 19th century, print media in most countries
started specializing in certain areas. Since business in the form of
advertisements in the print was also flourishing, the media enjoyed a great
deal of financial comfort and provided jobs to tens of thousands of people
across the globe. The publishing industry, a synonym with print media,
could be classified in general terms into three distinct categories:
Newspapers, Magazines, Books.

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 Newspapers. It took about 150 years from the invention of the printing
press in the middle of 15th century that the world witnessed the first regular
publication which could be defined as a newspaper. Although there have
been claims by many to be decorated as first newspaper like Mixed News in
China in 710, Notizie Scritte, a monthly newspaper for which readers pay a
"gazzetta", or small coin by Venetian government in 1556 etc, the World
Association of Newspapers held "Relation", as the first newspaper published
in France in 1605. By this reckoning the newspapers' history is 400 years
old. The Relation followed a list of newspapers from all around the world.
Here is a brief account of some popular papers:
1621 ---- In London, the newspaper Courante is published.
1631 ---- The Gazette, the first French newspaper, was founded.
1639 ---- First American colonial printing press.
1645 ---- World's oldest newspaper still in circulation,
1690 ---- Publick Occurrences is the first newspaper published in
America when it appears in Boston.
1844 ---- Telegraph was invented.
Alfred Harmsworth (later Lord Northcliffe) develops the first tabloid
newspaper, the Daily Mirror,in London.
General-interest newspapers are usually journals of current news. Those
can include :Political events, Crime, Business, Culture, Sports, Opinions
(either editorials, columns, or political cartoons)Newspapers use
photographs to illustrate stories; they use editorial cartoonists, usually to
illustrate writing that is opinion, rather than news. Some specific features a
newspaper may include are: weather news and forecasts, an advice column,
critical reviews of movies, plays, restaurants, etc.
Magazine. A magazine is a periodical publication containing a variety of
articles, generally financed by advertising, purchased by readers, or both.
Magazines are typically published weekly, biweekly, monthly, bimonthly or
quarterly, with a date on the cover that is later than the date it is actually
published. They are often printed in colour on coated paper,and are bound
with a soft cover.
Types of magazines:
Art magazines Luxury magazines
Business magazines News magazines
Computer magazines Online magazines
Health and fitness Pulp magazines
magazines Pornographic magazines
History magazines Regional magazines
Humor magazines Satirical magazines
Inspirational magazines Teen magazines

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 Men's magazines Consumer magazines

All magazines have some elements in common, even if they are a listings
magazine or a simple advertising vehicle. The main features of content in
magazines mainly consist of the cover page features, reviews, problem pages,
interviews, advertisements, competitions and some form of gossip. Other
common elements are; advice columns, campaigns, do it yourself features, in
our next issues, makeovers, letters' page,opinion columns, and contents
pages. The main features of presentation of magazines are the cover pages,
the layout and the design, photographs and illustrations use of colour, an
insight of the actual magazine and visual narrative. The better the visual
narrative of the magazine, the more it will appeal to its specific audience.
A book is a collection of paper, parchment or other material with a piece
of text written on them, bound together along one edge, usually within
covers. Each side of a sheet is called a page and a single sheet within a book
may be called a leaf. A book is also a literary work or a main division of such
a work. Books became part of the mass media after the printing process was
invented. Now they are in the reach of almost everyone and could cover any
distance on the planet. Their topics are varied and their value could be
judged from the fact that most libraries in the world are dueto books rather
than other published material. When writing systems were invented in
ancient civilizations, nearly everything that could be written upon--stone,
clay, tree bark, metal sheets--was used for writing. Alphabetic writing
emerged in Egypt around 1800 BC.”
Furthermore, information is also disseminated through broadcast and
new media.
Broadcast media refer to media such as radio and television that reach
target audiences using airwaves as the transmission medium. BBA/MANTRA
2019, published an article titled “Media- Types of Media, Characteristics,
Advantages & Disadvantages” that discussed the following.
Television. The principal source of information and entertainment for
people exposed to mass media. It is believed to be the most authoritative,
influential, and exciting medium for reaching a very large audience. It
combines visual images, sound, motion and colour to achieve viewer’s
empathy. It allows development of creative and imaginative ad messages in a
unique way. It is considered intrusive in nature as the audience has no
control over the nature and pace of advertisement.
Radio. Is a premier mass medium for users and advertisers. It has a wide
spread reach and delivers the ad message to a large number of people across

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 the length and breadth of a country. Commercial broadcasting is undertaken
in major cities, even rural areas.
It is one of the personal mediums and offers selectivity, cost efficiency and
flexibility advantages over other media. Efficiency of radio ad depends upon
the precision of script, accompanying sounds and level of distortion.
New media are content-organized and distributed in digital platforms
(e.g. Social media). Another concept that arises with accessing information is
the transformation of various media into a digital code known as media
convergence.
Cinema and Video advertising. Cinema is a popular source of
entertainment comprising audiences from all classes and socio - economic
groups of society. Films are watched by a significant number of people
everyday. It involves use of cinema halls and video tapes to deliver the ad
message. Similar to TV, it also combines sight, sound, colour and movement
to deliver a creative message.
Internet. A worldwide medium that provides means of exchanging
information through a series of interconnected computers. It is a rapidly
growing medium which offers limitless advertising opportunities. It involves
the use of the world wide web to showcase a website or e-commerce portal to
the world. It provides a sophisticated graphic user interface to users and is
accessible to anyone with a computer and broadband connection.”
With the existence of various media platforms, information becomes
readily accessible to everyone. In today’s time, bringing together the old and
new form of media is becoming a trend which refers to media convergence.
Media convergence is the coexistence of traditional and new media; the
coexistence of print media, broadcast media, the Internet, mobile phones, as
well as others, allowing media content to flow across various platforms
creating a digital communication environment.
Information may be presented in a variety of formats. They may appear in
print, broadcast, news as well as through media convergence. Each media
type has its own characteristics as to how information is presented.
Developing literacy in the use of media and information will be of great
benefit in determining the reliability, accuracy, value, authority of the author
and timeliness of the information
What I Have Learned
Answer each question concisely. Write your answer in your activity
notebook.

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 1. Enumerate and discuss the different types of media
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
2. What is media convergence?
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
3. What are the examples of media convergence?
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
4. Why does media convergence a trend that cannot be done away?
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
5. How important is it to become information literate in accessing
information coming from different types of media?
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
What I Have Valued
Analyze the image below then answer the questions that follow. Write your
answer in your activity notebook

Source: https://www.entrepreneur.com/amphtml/341859

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Guide questions:
1. What is the emerging role of social media in society today?
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
2. How do you think social media is affecting our culture?
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
What I Can Do
Make a drawing/sketch on how different media is affecting your everyday
life. Write a brief introduction about your sketch/drawing.

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_____________________________________________________________________________
_____
_____________________________________________________________________________
_____
_____________________________________________________________________________
_____
_____________________________________________________________________________
_____
Rubric for Sketch
Category Excellent Very Satisfactory Needs
Satisfactory Improvemen
(5) (4) (3) t
(2)
Content Content is Content is Content is Content is
accurate and
accurate but accurate but either
all required
some required some required questionable
informationinformation is information is or
is presented
missing missing incomplete.
in a logical
and/or not and/or not Information is
order. presented in a presented in a not presented
logical order, logical order, in a logical
but is still making it order, making
generally easy difficult to it difficult to
to follow. follow. follow.
Graphics - The drawing The drawing is The drawing The drawing
Relevance is very neat and somehow was not able
artistic and communicates communicates to
neat. It the message the message. communicate
communicate clearly. a clear
s the message.
message
clearly

Explanatio Explanation Explanation is Explanation Explanation

n is comprehensiv lacks details. is unclear or
very e. irrelevant to
comprehensiv the drawing.
e.

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 Assessment
Activity 1: Underline what type of media these media formats belong to and
state your reason why that particular media format is classified as print,
broadcast or new media. Write your answer in your activity notebook.
1. Magazine is a (print, broadcast, new) media because (state your reason)
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
2. Television is a (print, broadcast, new) media because
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
3. Youtube is a (print, broadcast, new) media because
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
4. Film is a (print, broadcast, new) media because
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
5. Social media is a (print, broadcast, new) media because
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Activity 2: Let’s test what you have learned from the very start of the lesson.
Instruction. Identify the type of media in each number. Write “P” for print
media, “B” for broadcast media, and “N” for new media. Write your answer in
your activity notebook.

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 _______1. Philippine Daily Inquirer newspaper
_______2. 24 oras news program uploaded on YouTube
_______3. Media and Information Literacy textbook
_______4. M.O.R radio
_______5. Tala by Sarah G. in Spotify
_______6. Singing shows streaming in Facebook live
_______7. Oral Communication textbook
_______8. UAAP Volleyball League in iWant app
_______9. DZMM Teleradyo patrol
_______10. Ibong Adarna book
_______11. One-Punch man manga uploaded in MyManga website
_______12. Memories by Maroon 5 played on 90.7 Love radio
_______13. English- Filipino Dictionary
_______14. Regional Tourism council brochures
_______15. Online newspaper of Manila Bulletin
References
Media and Information Literacy – Grade 11/12
Self-Learning Module (SLM)
Quarter 1 – Module 5: Types of Media (Print, Broadcast, New Media)
First Edition, 2020

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