Weighted Numeric Reach - CLASS FINAL

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All brand

Stores Brand Selling store Butter Sales /Rs. '000


1 0 710
2 1 110
3 1 70
4 1 175
5 0 750
6 1 41
7 0 710
8 0 280
9 1 550
10 1 100
11 1 110
12 1 190
13 1 510
14 1 125
15 0 155
16 0 110
17 1 70
18 1 80
19 1 300
20 1 540
21 0 750
22 0 530
23 1 150
24 1 690
25 1 210
All brand
Units / month
387
110
42
95
110
55
210
177
386
386
169
72
380
358
239
193
132
69
384
360
372
392
104
397
381
Total Retailers
Alipurduar 4773
Bankura 4496
Birbhum 3207
Cooch Behar 2299
Dakshin Dinajpur 2432
Darjeeling 5604
Hooghly 4942
Howrah 3443
Jalpaiguri 5871
Jhargram 3215
Kalimpong 3026
Kolkata 10972
Malda 4285
Murshidabad 4014
Nadia 3587
North 24 Parganas 5152
Paschim
2682
Bardhaman
Total 74000
Total of All Stores Our Brand Presence
Our Brand Retailers Sales (Rs. lacs) Units (Lacs) Store Sales (Rs Lacs) Units (Lacs)
1039 115.46 73 13.37 24
1247 139.5 18 38.67 6
1030 124.49 17 2.32 6
1024 227.05 14 119.61 9
1004 111.43 78 9.56 6
1032 136.57 34 8.73 22
1132 128.42 5 7.99 2
1651 194.96 6 9.36 2
1248 161.98 17 28.07 3
1225 206.53 35 19.05 14
1200 136.1 18 11.01 11
1053 479.14 23 133.31 17
1043 153.84 31 19.97 3
1026 112.2 20 20.76 9
1242 41.74 17 22.1 7
1313 131.98 92 9.79 39

1100 182.41 18 20.34 7


19609 2783.8 516 494.01 187

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