Retail Analysis With Walmart Data
Retail Analysis With Walmart Data
Retail Analysis With Walmart Data
Project 4
DESCRIPTION
One of the leading retail stores in the US, Walmart, would like to predict the sales and demand
accurately. There are certain events and holidays which impact sales on each day. There are sales
data available for 45 stores of Walmart. The business is facing a challenge due to unforeseen
demands and runs out of stock some times, due to the inappropriate machine learning algorithm.
An ideal ML algorithm will predict demand accurately and ingest factors like economic conditions
including CPI, Unemployment Index, etc.
Walmart runs several promotional markdown events throughout the year. These markdowns
precede prominent holidays, the four largest of all, which are the Super Bowl, Labour Day,
Thanksgiving, and Christmas. The weeks including these holidays are weighted five times higher in
the evaluation than non-holiday weeks. Part of the challenge presented by this competition is
modeling the effects of markdowns on these holiday weeks in the absence of complete/ideal
historical data. Historical sales data for 45 Walmart stores located in different regions are available.
Dataset Description
This is the historical data that covers sales from 2010-02-05 to 2012-11-01, in the file
Walmart_Store_sales. Within this file you will find the following fields:
Store - the store number
Date - the week of sales
Weekly_Sales - sales for the given store
Holiday_Flag - whether the week is a special holiday week 1 – Holiday week 0 – Non-holiday
week
Temperature - Temperature on the day of sale
Fuel_Price - Cost of fuel in the region
CPI – Prevailing consumer price index
Unemployment - Prevailing unemployment rate
Holiday Events
Super Bowl: 12-Feb-10, 11-Feb-11, 10-Feb-12, 8-Feb-13
Labour Day: 10-Sep-10, 9-Sep-11, 7-Sep-12, 6-Sep-13
Thanksgiving: 26-Nov-10, 25-Nov-11, 23-Nov-12, 29-Nov-13
Christmas: 31-Dec-10, 30-Dec-11, 28-Dec-12, 27-Dec-13
Analysis Tasks
Basic Statistics tasks
Which store has maximum sales
Which store has maximum standard deviation i.e., the sales vary a lot. Also, find out the
coefficient of mean to standard deviation
Which store/s has good quarterly growth rate in Q3’2012
Some holidays have a negative impact on sales. Find out holidays which have higher sales
than the mean sales in non-holiday season for all stores together
Provide a monthly and semester view of sales in units and give insights
Statistical Model
For Store 1 – Build prediction models to forecast demand
Linear Regression – Utilize variables like date and restructure dates as 1 for 5 Feb 2010
(starting from the earliest date in order). Hypothesize if CPI, unemployment, and fuel price
have any impact on sales.
Change dates into days by creating new variable.
Select the model which gives best accuracy.