Test 7 (Units 13-14)

 Reading Comprehension  (20 points) 

1 Read the webpage. Then circle the correct answers below. (10 points)

AMARK Marketing Solutions

Amark Marketing Solutions specialises in making marketing work for accountants. Take advantage of our
experience with hundreds of accountants and stay ahead of your competitors.
Two of our services:

“We signed up for your services last week and already have an appointment with a company that is interested in
our service.” Rick, Boston
Accountants have always been told not to call prospective customers to try and sell their services. However,
here at Amark we’ve developed a telemarketing system that works. Our telemarketers research prospective
customers and only call companies that will be interested in your services.
To find out more, click here.

Social media is an effective way to promote your business, but only if you do it correctly. Many businesses
open a Facebook account without understanding what they are doing. We can help you manage your social
media page effectively.
Find out how social media can help you by reading our articles here and watching our videos.
Click here to find out what our clients say about us.

1. Amark advises accountants how to ... . 4. Accountants can watch a video to learn ... .
a. set up their own business a. how to use social media
b. market their services b. to hear what clients say about Amark’s
c. become a telemarketer services
2. Rick has an appointment with ... . c. about telemarketing
a. a prospective customer 5. You can read recommendations from ... on
b. a telemarketer Amark’s website.
c. an accountant a. marketing professionals
3. According to Amark, many businesses don’t b. Amark’s customers
know how to ... on social media. c. telemarketers
a. open an account
b. publish articles
c. market themselves

2 Complete the sentences. (10 points)

1. Amark has worked with .......................................................... .
2. People often told accountants that they shouldn’t .......................................................... .
3. Amark’s telemarketers only .......................................................... .
4. According to Amark, social media can .......................................................... .
5. If accountants can’t manage their own social media page, Amark .......................................................... .
© Shutterstock, Inc.
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 Test 7 (Units 13-14)

 Vocabulary  (50 points) 

1 Circle the correct answer. (8 points)

specialises  renovations  deductions  competitors  tests  wastes  regrets  shareholders

1. How much did the .............................. to your house cost?
2. Our .............................. are offering lower prices and better conditions.
3. My salary is £6,000, but after .............................. I only earn £4,800.
4. Our company .............................. in smart home technology.
5. Andrew .............................. money on things he doesn’t really need.
6. The company’s .............................. will be happy with the profits it made this year.
7. Mr Atkins .............................. spending all that money on a new computer system.
8. The company .............................. all of its products on focus groups.

2 Match A and B to form phrases. Then complete each sentence with the correct phrase. (10 points)
A B
1. focus ....... a. capital
2. accrued ....... b. strategy
3. net ....... c. group
4. marketing ....... d. expenses
5. share ....... e. worth
1. We’ve got over £200,000 of ............................................. to pay out.
2. The company raised £900,000 of ............................................. to invest in the business.
3. What did the ............................................. think of our new product?
4. Bill Gates had a ............................................. of over £78 billion last year.
5. We have to change our ............................................. if we want to improve our sales.

3 Circle the correct word to show you understand the underlined words. (7 points)
1. We owe at least £500,000 to our recipients / public / creditors.
2. Our gross income last month was £30,000 before insurance / tax / salary.
3. Accounts payable are listed as a company’s liabilities / regulations / refunds.
4. I hate it when telemarketers test / call / sell me at home.
5. Our revenue has increased / survived / solved by 20% since last year.
6. Can you provide the appeal / merchandise / figures for last month’s sales?
7. The company’s balance sheet shows that we made a profit / solution / composition last month.

4 Tick the sentences that are true. Pay attention to the words in bold. (8 points)
....... 1. A profitable company is a company that is making money.
....... 2. Something current happened in the past.
....... 3. A company’s property includes all its loans.
....... 4. Retained earnings are reinvested in the business.
....... 5. Turnover is the amount of money a company receives in sales.
....... 6. Corporate income tax is money a business pays its investors.
....... 7. An effective marketing strategy should attract new customers.
....... 8. The public relations team makes sure the company has a good image.

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 Test 7 (Units 13-14)

5 Complete the mini-dialogues with the words and phrases below. (10 points)
promotion  demand  interested in  conduct a survey  brand  go ahead
find out  target population  gone out of business  I don’t mind
1. A: What ............................................. of coffee do you usually buy?
B: ............................................. what I drink. I usually buy the cheapest.
2. A: There has been a lot of ............................................. for our products.
B: Yes, it looks like our ............................................. was a success.
3. A: Did you know that Texco have ............................................. ?
B: Can you ............................................. what happened?
4. A: What kind of people will be ............................................. our products?
B: Our ............................................. is men over the age of 35.
5. A: We should ............................................. about online shopping habits.
B: Good idea. ............................................. and do it!

6 Complete the word or phrase in each sentence with the missing letters. (7 points)
1. An item i .... s .... .... .... .... is available for sale.
2. You can’t buy items that are o .... .... o .... s .... .... .... .... .
3. Items that are o .... s .... .... .... are sold at lower prices.
4. D .... .... .... is money you owe a person, company or bank.
5. A company’s a .... .... .... .... .... include its buildings, money and equipment.
6. A company’s e .... .... .... .... .... is its value after debts.
7. The c .... .... .... f .... .... .... s .... .... .... .... .... .... .... .... shows how much money is going in and coming
out of the business.

 Functional Language  (10 points) 

Circle the correct response.
1. Perhaps the best method is to conduct a web survey. 6. We should conduct personal interviews.
a. I think an e-mail survey is better. a. I think that will take too long.
b. We won’t be able to show them the demo. b. We should get thousands of responses.
c. Many people dislike receiving those kind of c. Who are our potential customers?
e-mails. 7. This offer is only valid till next Friday.
2. We specialise in repairing PCs. a. Where is your office?
a. We could put the pictures on their laptops. b. I’ll have to think about it.
b. What information do you want to find out? c. What does the market research say?
c. Can I have your business card? 8. You’ve got a point.
3. Check the liabilities listed in the balance sheet. a. I’m glad you agree with me.
a. How can I check if they owe money? b. I’m glad you enjoy our product.
b. They still have a £200,000 loan to pay. c. I’m glad you accepted our offer.
c. They still have boxes of unsold products in 9. Lots of inventory and little cash can be a bad sign.
the warehouse.
a. They can always ask for a loan.
4. May I ask you a few questions? b. You should offer your customers a discount.
a. I’ll be in touch. c. It means they’re not managing to sell their
b. OK, thank you. products.
c. Of course. 10. We have to pay over £125,000 to our suppliers
5. We can offer them a 3% discount if they pay now. next week.
a. When are they going to pay us? a. How much do we have in the bank?
b. I’m afraid that’s all I can offer now. b. I don’t think we’ll have trouble getting a loan.
c. I think we should offer them a little more.

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 Test 7 (Units 13-14)

c. We should only order from reliable suppliers.

 Listening Comprehension  8  (20 points) 

1 Listen to the conversation and circle the correct answers. (10 points)
1. Ed is exhausted because he ... . 4. Interest rates last year were ... .
a. worked very late a. higher
b. got home at 2.00 am b. lower
c. went to bed at 6.00 am c. the same
2. Brian Fisher has just bought ... . 5. Beth thinks Ed should ... .
a. Beth’s company a. go out of business
b. a new property b. buy new equipment
c. a public relations company c. go to his bank
3. Ed is trying to decide if he should ... .
a. take out a loan
b. buy a new property
c. sell his business

2 Listen again and answer the questions. (10 points)

1. What work is Ed doing for Brian?
................................................................................................................................................................
2. What did Ed do last night when he came home from work?
................................................................................................................................................................
3. What does Ed want to buy?
................................................................................................................................................................
4. Why is Ed worried?
................................................................................................................................................................
5. What is Ed going to do now?
................................................................................................................................................................