National Open University of Nigeria: Business Plan On Catering Services
National Open University of Nigeria: Business Plan On Catering Services
National Open University of Nigeria: Business Plan On Catering Services
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EMAIL: [email protected]
Ade-Fast Catering Services is a catering business that will be based in Lagos. Our intention of
starting a catering business in Lagos is to deliver the best quality catering services at an
affordable price to a wide range of customers.
Our services will involve catering for parties, outdoor events, weddings, holiday parties, birthday
parties, corporate events, picnics, anniversaries and special events et al.
Work will always be on going when it comes to working with our clients to give them the best.
We have perfected our plans on how to execute that. At Ade-Fast Catering Services, we are
going to take pride in working with our clients to deliver high quality and nutritious meals and
excellent services while working with their budget. Our customers don’t need to break the bank
to get the best of foods and services from us.
As part of our plans to make our customers our number one priority, we have perfected plans to
work with our clients to provide customized services based on their budget. We will be involved
in delivery services for our clients, rentals services, event management and consultancy services.
A Ade-Fast Catering Services, we will go the extra mile to give our esteemed customers value
for their money irrespective of the size of their budget. As such, we do not intend to turn any one
down, because of the meager amount of cash they may have.
Ade-Fast Catering Services is own and managed by ADEBISI TAIWO. He will be bringing Him
experience to fore, to help Ade-Fast Catering Services grow to become the number one choice in
the whole of Lagos and environs and also a one – stop – shop when it is about catering services.
To become the number one catering service provider in the whole of Lagos.
1.2.1 Our Mission Statement
To establish a standard catering business that will meet all the catering needs (cooking, event
planning, rentals, trainings and consultancy services) of people in Lagos and neighboring states.
Ade-Fast catering services is owned by ADEBISI TAIWO. With over 6 years’ experience in
catering business and numerous exposure to all aspect of the catering business, I’ve being able to
master the technical requirements, financial management, staff recruitment and organization
skills among others things necessary to give the firm good commendation from our clients. My
managerial skills has also helped in putting together a workforce for over 5 years, which
will also help me to coordinate the team work in most aspect of the company. I am the CEO of
the company overseeing the day to day activities of the business.
The idea to be self-employed was adopted as a friend but was led into a business commence a
profit making venture through catering and the business is in its infant stage and subject to
massive improvement and development with the effusion of time. Ideas and resources are being
put in place to take the business to its top-notch.
Catering service isn’t just another way of making money to me, but rather, I find intense joy in
doing it. Catering became a profession out of the intense passion I have for it. I have been
involved in catering one way or the other. My sister is a caterer by profession hence I had been
involved in the business ever since my teenage days but I started rendering this service officially
as a business six years ago (2014) although it was on a very small scale because I was restricted
in circumstances. So I made foods for small friends picnics, naming ceremony etc.. Having such
a vast array of knowledge and experience about catering, I strongly belief this will give me a
strong progressive leap forward in this industry and also in the business world. I have a great
passion for self-reliance and creating job opportunities.
The proposed location for this business is at our residential location at Lagos. This is because
Lagos being a very populated city. And both weekends and weekdays these exist occasion that
would require services of catering professional, ranging from birthdays, burials, wedding’s, get
together, conferences, crusades, outings, etc.. Hence a very large market exist in Lagos. In fact
the market is under saturated because of the population.
2.4 Organizational Structure
The structure of Ade-Fast catering services is quite complex and dynamic. The organizational
structure shows how every partners and staff work as a team to accomplish the common goals
and objectives of the partnership venture. It also shows the obligations and duties assigned to
staffs based on hierarchy.
Manager:
Chief Chef:
Cooking Assistants
Driver:
Responsible for cleaning the office facility and kitchen at all times
Ensure that toiletries and supplies don’t run out of stock
Responsible for washing dishes before and after events
Cleans both the interior and exterior of the building
Any other duty as assigned by the personnel manager
3.0 The Product/Service
Ade-Fast Catering Services, we will be involved in cooking both local foods and intercontinental
foods for our clients. Our intention is not to restrict our services to only cooking of foods, but we
are also going to be involved in spreading our tentacles to cover all aspects of the ideal catering
business.
In as much as cooking meals will be our number one priority as a catering business, we will also
be involved in event management, rental services, consultancy and trainings. Here are some of
the products and services we will be offering our clients;
Corporate Catering
Wedding Catering
Holiday Catering
Breakfast Catering
Picnic Catering
Box Lunch Catering
Cocktail Party Catering
Pig Roast Catering
BBQ Catering
Canteen Management
Event Management
Sales of Cakes
Rental Services
Consultancy Services
Trainings
3.2 Product/service uniqueness
Launching a new business is not an easy task especially if you are launching a business / idea
that is not entirely new from what is obtainable in the location you intend launching it. So, part
of our strategy for entering the market is to leverage on pricing to gain a good percentage of the
available market. Of course we will attract clients by offering quality catering services for rock –
bottom price. A price that probably will be the lowest in the industry. Although prices for our
catering services and other related services will be lower than what is obtainable in the industry,
but it wouldn’t remain so for a long time. As a matter of fact, we intend jacking up the prices
gradually until it falls at par with what is obtainable in the industry. We aim to achieve this
within a year of launching the business.
Payment Options
Our payment policy is all inclusive because we are quite aware that different people prefer
different payment options as it suits them. Here are the payment options that we will make
available to our clients;
Payment by cash
Payment via Point of Sale (POS) Machine
Payment via online bank transfer
Payment via
Payment via Mobile money
In view of the above, we have chosen banking platforms that will help us achieve our plans
without any itches.
Ade-Fast Catering Services intends to become the number one catering Services in the whole of
Lagos and the only way for us to achieve this is to engage in guerilla marketing. Our sales and
marketing team will be recruited based on their vast experience in the industry and they will be
trained on a regular basis, so as to be well equipped to meet their targets and the overall goal of
the organization.
Our goal is to become a one-size-fits- all kind of service people when it comes to catering
services in Lagos and its environs. This is why we must explore all the marketing tactics
available to us if indeed we want to fulfill our mandate. In nut a shell, we will explore the
following marketing and sales strategies to promote our catering business;
Direct Marketing
Marketing via Our Sponsored TV Programs and Community Based Events
Erect Our Billboards in Strategic locations around the city
Sales Reps
Online Marketing (via our official website, social media platforms and blog et al)
Referral Marketing
Promotion of our products during our training sessions in our catering school
In the meantime, the machine input used for the catering services and make us very efficient to
meet the clients targets and expectations would be adopted. In technology wise, the firm will
acquire any technological machine input that will be needed to make the services much
efficiency and effective so as to meet our target market. In response to the growing population
of potential clients online will use free websites such as MySpace, Facebook and Twitter to
create a web presence for itself. In the near future we will be is looking forward to create it’s
own website and application utilizing the latest web site technology, the website will be used to
advertise the company and announce new services Furthermore, utilizing the latest technology,
consumers will be able to make an online odering and quotations.
3.4 Product Future
The business look forward to growth and expansion in the future which is now. It is a going
concern which intends to run for an unlimited number of years, as far as we are able to meet the
demand of our target market, sales targets and excess working capital to stay in the business.
No doubt, the target market for this type businesses cut across people of all walks of life and
organizations. This is because everyone at one point would need to celebrate a course or have
people gather for a function either, religious, personal, family etc. Parties and gatherings are just
not evitable for anyone. More so, need to eat is not restricted to only a group of people or
organization, it cuts across people of all walks of life. Yes, services is within the reach of
everybody and we intend serving available clients, but in order to effectively make plans and
take actions towards meeting our sales and marketing goals.
Ade-Fast Catering Services is coming into the food industry knowing completely well that there
are other competent and well established catering businesses . However, we have decided to
critically study the industry and have realized that in order to have a strategy of competitive
advantage over our competitors; we must do what they are not doing.
In view of the above stated fact, we have decided to offer a wide range of styled services that
will meet the needs of a wide range of clientele base. We want to be the one stop shop when it
comes to catering services in the whole of Lagos . Our clients should be able to walk in and we
will deliver all they need. This is the competitive advantage that we are bringing to the Industry.
4.3 Analysis of the industry
The Association of Fast Food and Confectioners of Nigerian (AFFCON), an umbrella body of
Quick Service Restaurants (QSR) has revealed that the Nigerian food industry is estimated to
worth over a trillion Naira, with the Fast Food segment gulping over N250 billion, and this
number is still expected to rise in the future.
Euromonitor, a leading research firm also stated that the Nigerian food industry is one of the
best-performing industries in country despite the economy downturn and huge decline in
consumer spending power over the years. The industry has grown so well and consumers are still
making the switch from unpackaged and unbranded products to packaged products as they
become more aware.
We are quite aware that is a stiffer competition when it comes to the catering trade in Lagos ,
which is why we decided to take our time to perfect our strategies before launching out. Our goal
is to become a leading all – round catering Services in the whole of Lagos and the only way to
achieve that is to out – perform our competitors. In order to outperform our competitors in
Chicago, we hired a business consultant to help us conduct SWOT analysis.
In view of that, we were able to take stock of our strengths, our weakness, our opportunities and
also the threats that we are likely going to be exposed to in establishing our catering business in
Lagos. Hence, is a summary from the result of the SWOT analysis that was
Strength
We are a complete catering business that does not offer outdoor catering services alone, but offer
consultancy services, rental services and trainings. The truth is that, people will prefer to engage
a client that can provide them with all they would need to make their events a memory one.
It means that the need to sign different contracts with different providers (vendors) will not arise
once they engage our services. Another positive for us is that we will be working with the best of
caterers in the Lagos; they are going to be guest lecturers in our Catering School
Weakness
Our weakness could be the challenge of hiring and keeping the best cooks / chefs in our payroll
since most of them may want to work for themselves. This challenge applies to almost all
catering business owners. Yet another weakness is that we are new in Lagos.
Opportunities
When it comes to catering services, the opportunities that are available cannot be quantified. Any
entrepreneur can start his or his own outdoor catering business anywhere in the world and still
make huge returns on his or his investment.
At Ade-Fast Catering Services that offer a wide range of related catering services; hence we are
likely going to maximize the opportunities available for catering business in Lagos.
Threat
There are a couple of first class catering services companies in Lagos, and they are a huge threat
to us. They pose a threat to us because they are already established, and their brand is well
accepted. Also, most of them can boast of a have huge clientele base. Our competitors are able to
develop expensive new marketing and sales campaigns and that will mean that we will have to
struggle to catch – up.
It is good to note that catering business is one which is done in behalf of a client. All factors of
production require are charge to the clients. The organizational skill and expertise is what the
business profit from. So therefore, we run at an almost zero production process. Because all cost
of services are provided by the clients.
Start-Up Assets
Artwork N800
Walk In Cooler N8000
Commercial Dishwashers with Sink in Table N70000
Reach in Stainless Steel Freezers (2) N60000
Stainless Steel Cold Station N30000
20 quart food processor/blender N9000
Ice Maker with Storage Bin N40000
oven and oven accessories N110000
3 Door Reach In Beverage Cooler w/Glass Door N30,500
Sandwich Prep Reach Ins (2) N5,600
Kitchen Small wares N1,500
Start-Up Costs
NB: all forecast are based on minimum forecast to cover for variations
Ade-Fast Catering Service has plans to implement succession plans. As part of the plans to
sustain the business and also to expand the business, we will continue to invest in the training of
our employees and also continue to explore new opportunities to generate income for the
business. We are certain that if we get things right and we work hard; we are likely going to
triple our income in the second year of our operations.