SMBD Reflective Notes
SMBD Reflective Notes
SMBD Reflective Notes
In the first the module we got to learn about fundamentals of sales and personal
selling. In this module we learned about nature, role and importance of sales
management.
The nature of sales management is goal oriented that means it has a defined
purpose and is meant to achieve certain aims or objectives. It is a continuous
process which implies that sales management takes place on a regular basis,
and the process is never-ending. It is a systematic process that means It is a
method of managing the company's sales function in which each problem has a
defined and proven answer. It is a relationship selling that means selling is a
process that effectively market the items or services, the salespeople make an
attempt to create a strong client connection. It is a marketing management
integration that includes all the marketing management activities include sales
management. It is a pervasive function that means It is a globally applicable
notion that has been used and tested by all types of businesses.
Role of sales management:
In the first module we also got to learn about the roles of sales management
which are
To set target
Manage the sales process
Improve efficiency
Identify excellence
Personal selling:
2. Retail Selling: The retail selling category is the second type of selling.
All operations directly linked to the sales of products and services to the
final customer for personal or commercial use are referred to as retail
selling. Retail selling is affected at the level of detail of a deal or even
wholesaler for carries out retailing function for large buyers
Our SMBD instructor, Dr. V.V. Ratan sir, also introduced us to some of the
latest developments in the field of personal selling in the second session.
Module 2
In this module we got to learn about the business development where we got to
know that business development is a collection of actions and processes
designed to generate and implement sustainable and lucrative development
prospects inside businesses.
Business development:
It refers to the act of following the strategic opportunities for the firm, by
entering into partnerships with another company
Business development focuses on the strategic partners, as they offer
products to various market segments.
Business development talks about the strategic relationship between two
entities.
Business development, sells solutions to the people.
Business development aims at business expansion.
Business development is associated with long term sales.