CHAPTER III

DATA ANALYSIS AND INTERPRETATION

TABLE.1

Age of the Respondent

PARTICULARS NUMBER
15-20 20
20-25 48
25-30 17
30 AND ABOVE 15
TOTAL 100

INTERPRETATION
As it shows that from the number of respondents are 20% in Age group 15-20 and from
20-25 age group. It is 48% from 25-30 and it is 17% from 25-30 and 30 above it is 15%. The above
chart shows that high respondents of online shopping fall in 20-25 age group.

17
 CHART.1

AGE

30 ABOVE 15

25-30 17

20-25 48

15-20 20

AGE
0 10 20 30 40 50 60

18
 TABLE 2
OCCUPATION
PARTICULARS NUMBER

Professional 45

Students 30

Businessman 15

Others 10

TOTAL 100

INTERPRETATION

45% professional segments people prefer the shopping the products through online
shopping,30% students group and few of the segments prefer in businessman and others segments.

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 CHART.2

OCCUPATION
50%
Professional,
45%
45%

40%

35%

Students, 30%
30%

25%

20%
Businessman,
15%
15%

Others, 10%
10%

5%

0%
Professional Students Businessman Others

20
 Table.3

Monthly Income

PARTICULAR NUMBER

10,000-20,000 11

20,000-30,000 45

30,000-40,000 29

40,000 ABOVE 15

TOTAL 100

INTERPRETATION

The percentage that the monthly income of the different respondents, and it show that
respondents between 20,000-30,000 have bought more online products because most of them are
graduates and they use electronic products like music cds, mobiles, laptops , trendy clothes, etc .

21
 CHART.3

50 MONTHLY INCOME

45
45

40

35

30 29

25

20

15
15

11
10

0
10000-20000 20000-30000 30000-40000 40000 ABOVE

22
 TABLE.4

Buy Products Online

PARTICULARS NUMBER

EASY PAYMENT 10

NO HIDDEN COST 7

NO TRAVEL TO SHOP 46

WIDE RANGE OF PRODUCTS 37

TOTAL 100

INTERPRETATION

The people to buy internet, as from above result we found out that no travel to shop is the

main thing and wide range of products available at one place which help respondents to compare

the products from various variety which motivates the people to buy products online.

23
 CHART.4

MOTIVE

7% No Travel To Shop

10%

Wide Range Of
Products
46%

37% Easy Payment

No Hidden Cost

24
 Table.5

Competitive Prices

PARTICULARS NUMBER

YES 67

NO 27

CAN’T SAY 6

TOTAL 100

INTERPRETATION

Whether online marketers are giving competitive price or not and result which came out is

that most of the people thought that online marketers are providing competitive prices than

physical stores because they provide various scheme like discount coupons , free offers ,etc which

boost the customers to buy product online rather than retail shop. The result shows 67% of people

say that it provides competitive prices and only 27% people says no.

25
 CHART.5

competitive prices
80 67

70

60

50

40

30
27

20

10

0
YES NO CAN'T6SAY

26
 TABLE.6

Buy On Internet

PARTICULARS NUMBER

BOOKS 25

MUSIC CD’S 20

APPAREL 12

MOBILE 23

LAPTOP 20

TOTAL 100

INTERPRETATION

Most Of Time People Use To Buy Books 25% But The Margin With Other Things Is Very

Less As Music Cds & Laptops Share The Same % I.E. 20% And Mobiles Is 23%. While Apparel

Have The Lowest Of 12%. So This Graph Shows Us This Useful Data.

27
 CHART.6

PRODUCTS

30

25
25 23

20 20
20

15
12

10 PRODUCTS

0
BOOKS MUSIC CD'S APPAREL MOBILE LAPTOP

28
 TABLE.7

COMPARISON

PARTICULARS NUMBER

YES 45

NO 38

CAN’T SAY 12

TOTAL 100

INTERPRETATION

The people are in favor of that online shopping is better than physical store, the percentage

of people who says online shopping is better is 47% and the people who say it not good is 40 %.

Still the percentage of people who says yes is more than other who says no.

29
 CHART.7

COMPARISON

50
YES, 45
45

40 NO, 38

35

30

25

20

15
CAN'T SAY, 12
10

0
YES NO CAN'T SAY

30
 TABLE.8

ONLINE E-STORES

PARTICULARS NUMBER

E Bay 30

Snapdeal 16

Amazon 40

Flipkart 10

Others 4

TOTAL 100

INTERPRETATION

30% People Visit E-Bay for Online Shopping, 40% Go At Amazon.Com for Electronic

Products, 16 % People Go to Snap deal For Affordable Deals, 10% People Visit Flip kart &

Remaining 4% Go to Other Sites.

31
 CHART.8

ONLINE E-STORES

45

40

35

30

25

20

15

10

0
EBAY SNAPDEAL AMAZON FLIPKART OTHERS

32
 TABLE.9

PROBLEM FACED

PARTICULARS NUMBER

NO 53

YES 33

CAN’T SAY 14

TOTAL 100

INTERPRETATION

whether people faces any problem while doing online shopping or not and the

result shows that 33% people says that they have faced problem while buying online and 53%

people says that they don’t face any problem and 14 says that we can’t say.

33
 CHART.9

PROBLEM FACED

60

50

40

30

20

10

0
NO YES CAN'T SAY

PROBLEMS

34
 TABLE.10

PAYMENT

PARTICULARS NUMBER

CREDIT/ DEBIT CARD 78

BANK TRANSFER 15

PAYPAL 5

ANY OTHER 2

TOTAL 100

INTERPRETATION

75% people use credit/debit card to pay their payments, 15% through bank

transfer and 6% through pay pal and 4% from any other.

35
 CHART.10

PAYMENT

80
75

70

60

50

40

30

20
15

10
6
4

0
PAYMENT
CREDIT/DEBIT CARD BANK TRANSFER PAYPAL ANY OTHER

36
 TABLE.11

Decide Which Site To Use For Online Shopping

PARTICULARS NUMBER

Search Engine 20

Personal Recommendation 32

Special Offers On Sites 8

Online Advertising 28

Others 12

TOTAL 100

INTERPRETATION

32% of the people help to decide to purchase the product through personal recommendation

and then 28% online advertising,20% from search engine and few of the people decided from other

factors.

37
 CHART.11

Decide Which Site To Use For Online Shopping

Personal
recommendation,
32%
30%
online advertising,
28%

25%

20% Search engine, 20%

15%

others, 12%

10%

special offers, 8%

5%

0%
Search engine Personal special offers online advertising others
recommendation

38
 TABLE.12

SATISIFICATION

PARTICULARS NUMBER

YES 65

NO 35

TOTAL 100

INTERPRETATION

65% people are in the favor of online shopping where as 35% is not. This is what the

above bar chart signifies.

39
 CHART.12

SATISFIED
70
65

60

50

40
35

30

20

10

0
YES NO

40