SMB 31202 - Second Draft Group 6

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SMB 31202: ENGLISH FOR TECHNICAL COMMUNICATION SEMESTER 1, 2021/2022

SMB 31202: ENGLISH FOR TECHNICAL COMMUNICATION

SEMESTER 1, 2021/2022

TITLE:

A REVIEW ON NIKE AIR ZOOM PEGASUS 38 AND ADIDAS ULTRA BOOST 21

PREPARED FOR:

DR NAZIFAH BINTI HAMIDUN

PREPARED BY:
NO NAME MATRIC NO PROGRAM
1 ADIL IHSAN BIN RAMLAN 201552107 UR6582001
2 NUR HIDAYAT BT AZIS 201552126
3 NURUL ATIKAH AMIRA BT 201553097
AMRAN
4 TUAN FARAHANA BINTI TUAN 201552129
ABDULLAH
5 UMMUL ASMINA BINTI 201201951
NAVABSA
6 WAN NURSHAFIQA ZAMRINA 201552130
BINTI ZAMRI

Group:

Group 6

Date of Submission: 18/1/2022


SMB 31202: ENGLISH FOR TECHNICAL COMMUNICATION SEMESTER 1, 2021/2022

TABLE OF CONTENTS

NO CONTENT PAGE

1. Introduction

 Purpose of The Review 2

 Background Information 4

 Methodology 5

2. Comparisons of the Product/Service (BODY)

 Content 6

 Criterion 1- Price 16

 Criterion 2 - Colors 17

 Criterion 3 - Design 18

 Criterion 4 - Durability 19

3. Conclusion 20

4. Recommendation 21

5. References 22

6. Appendix 23

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LIST OF ILLUSTRATIONS

TABLES PAGE
Table 1: Title of the table 16
FIGURES PAGE
Figure 2.1 Respondents of the design of the product. 3
Respondents' opinions on the various colors of products. 7
Figure 2.3 Respondents of the design of the product. 8
Figure 2.4 Respondents of the cushion support for these shoes. 9
Figure 2.5 Respondents of the design of the product. 10
Figure 2.6 Respondents agree of the product that provide extra support for a long time. 11
Figure 2.7 Respondents of the quality of the product. 12
Figure 2.8 Respondents of the design of the product. 13
Figure 2.9 Total value of the product. 14
Figure 3.0 Total value of the respondents about product price. 15
Figure 3.1 Total value of the respondents about product colors. 17
Figure 3.2 Total value of the respondents about product colors. 18
Figure 3.3 Total value of the respondents about product colors. 19
Figure 4.1 The best brand shoe for run. 20

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1.0 INTRODUCTION

1.1 Purpose of the review & overview of this review content

Figure 1. The overall information received

The purpose of this study was to see how many people liked and agreed with the two most
popular and intensive running shoe brands among consumers, Adidas and Nike. Running
activities are performed in high-quality shoes such as the Nike Air Zoom Pegasus 38 or the
Adidas Ultra Boost 21.

According to the findings of this review, the majority of the respondents in this review are
women with single status (98%), with the remainder being men. The average age of responders
is 18 to 25 years old, 16% is 26 to 35 years old, and the remaining 4% is under 18 years old,
thus from here. Furthermore, the percentage of Malay respondents is higher than that of
Chinese and others. Malays make up 96% of the population, with Chinese accounting for 1%
and the remaining 3%. Diploma students have the highest level of education on average,
followed by 44 percent degree students, 34 percent secondary school students, and the
remaining 6 percent postgraduate degree students. Furthermore, 25% of respondents are
employed, 14% are jobless, and the remainder is students. Also according to the findings of
this study, the majority of them enjoy sports-related activities, with only 14% disinterested.
Respondents were given six options for the most comfortable running shoes. The heated
competition between Nike and Adidas left four more varieties of shoes, mainly sketchers (6%)

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and under armour (2%). Similarly, Nike and Adidas compete fiercely in the market for trendy
shoes.

Then, based on the statistical respondents' understanding of the product, we discovered that
they recognize and have purchased running shoes. Nonetheless, Nike running shoes have a
bigger percentage of consumers than Adidas sneakers. The Nike Air Zoom Pegasus 38
accounts for 52% of the total, while the Adidas Ultra Boost 21 accounts for 48%. According
to the findings of this poll, the two most popular brands among respondents are Nike and
Adidas. The poll results also revealed that respondents prioritized quality, comfort, lifestyle,
dependability, and suitability for sports over price. Because sports shoes are used for athletic
activities that need endurance, they are unconcerned about the price of a shoe. The majority of
them like to shop at shopping malls, with 40% preferring to do so. Furthermore, 28 percent
prefer to shop at sporting goods stores, 12 percent at online websites, and the rest at department
stores.

Based on these data, we may conclude that their expertise is more vulnerable to Nike and
Adidas, both of which have a high percentage. True, the two are competing not only in this
review, but also in the eyes of the rest of the globe. Finally, the frequency of purchasing shoes
based on survey answers revealed that respondents buy them once a year.

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1.2 Background Information

 We used running shoes from two well -known brands, Nike Air Zoom Pegasus 38 and
Adidas Ultra boost 21, for this review.
 Our target market for this study is men and women who enjoy outdoor sports. Besides that,
his product is appropriate for everybody who is active and requires running activities, as
well as those who wish to purchase it gladly.
 This product is best suited to people who are at least 18 years old and above. In addition,
the respondents' status component was calculated, whether they were single or married.
Another target audience for this product is someone who frequently engages in jogging
exercises or other strenuous outdoor activities that necessitate wearing comfort. As a result,
active people should consider purchasing this running shoe.
 The basic specifications for the Nike Air Zoom Pegasus 38 and Adidas Ultra Boost 21 is
for long, short, or everyday runs, the Nike Air Zoom Pegasus 38 features an additional
bounce. With a broader fit on the toes and softer support, it's cool and breathable. To
commemorate the game and the bright colors. The Adidas Ultra Boost 21 is the most
comfortable and responsive of the three. It has an improved front foot stiffness thanks to
an upgraded torsion system and rocker geometry.
 The compression knit's top is made of netting material. The cushioning of a shoe is
determined by the fabric of the sole. Shoe cushions assist protect your joints by absorbing
your weight. Everyone knows that the Nike Air Zoom Pegasus 38 and Adidas Ultra Boost
21 shoe products are suitable for both institutional racing and recreational sports. Only
outdoor activities are appropriate for the Nike Air Zoom Pegasus 38 and Adidas Ultra Boost
21 shoe goods.

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1.3 Methodology

I. Evaluate the product


Product evaluation is the process of determining the suitability and safety of a manufactured
product for consumer use. Product evaluation is carried out for two primary reasons. Which is
to ensure product follow the specifications and to identify any defects.

For a product to be successful, it should have the characteristics of a good product. It should
be functional, dependable, safe, and well-made. The following are two areas of product
evaluation that can help ensure a product's success:

 Manufacturing Procedures
The goal of evaluating manufacturing procedures is to reduce manufacturing flaws.
Manufacturing defects are caused by flaws or errors during the manufacturing process.
The use of low-quality materials and negligence are two of the most common causes of
errors.

 Design specifications
Design defects refer to cases where despite the functionality of the product its design
causes risk to the consumer. A common design defect is those poorly designed
mechanisms that contain toxic or dangerous substances.

II. Data collection method


For data collection, we have created a google form for students to fill out. These are some
reasons why we choose this method to define which one from our product is better:
 Save Time - when we use this method for our surveys, we can save time. not only saves
our time but also saves the time of those who answered this survey. this is because we
don’t have to meet face to face which will definitely take quite a long time.
 Save Money - if we conduct a face-to-face survey, we must provide a copy of the
survey form for students to complete. It will cost money because you will need to make
copies based on the number of respondents requested.
 Easier - nowadays, everything revolves around technology. We use this platform to
help all parties, just like the survey form. They just can use phone to fulfill the survey
form.

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2.0 CONTENT

Figure 2.1 Respondents of the design of the product.

Throughout this survey, the majority of the respondents love the design of Nike Air Zoom
Pegasus 38 which contributes the highest percentage which is 37%. The percentage of
respondents who agree and strongly agree shared the same percentage where a total of 17
people had made their choice by stating that the design of the shoes was very elegant and
catered to their tastes. Besides, some of the respondents vote for neutral and it contributes to
23.9% which only 11 people who said the design may be too familiar to them. However, it can
be seen from the data that has been obtained, there are still those who disagree with the design
of these shoes and it contributes to 2.2%. Shoe design is very important to attract customers,
especially shoe lovers. The shoes can give the key piece of good look and also attract glances.
By choosing the correct design, it can vital to the health of our feet.

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Figure 2.2 Respondents' opinions on the various colors of products.

From the survey, mostly the respondents agree that Nike Air Zoom Pegasus 38, it means that
they know this shoe brand so well. Throughout this survey,22 respondents agree the shoes have
various colors that contribute to the highest percentages which are 47.8%. Only a few people,
however, strongly agree that these shoes are available in a variety of hues. Only 9 respondents
(19.6%) agreed that this shoe is available in a variety of colors, according to the study. Only
15 respondents (32.6 percent) argue that this brand comes in a variety of hues on the neutral
scale. Nike Air Zoom Pegasus 38 has a variety of colors. Colors also play important roles in
design elements. Whether intentional or not, colors give meaning to design because colors can
spur emotions and also express values. So, for this shoe brand, the colors come in Copa, blue-
ribbon sports, barely rose, wolf grey, and more. So it will the next criteria that we put on our
survey is regarding the colors of the shoes.

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Figure 2.3 Respondents of the design of the product.

According to the graph above, 9 people (20% agree) and the percentage increase increased to
44.4 percent, which means 20 people who firmly believe that Nike Air Zoom Pegasus 38 shoes
are cool and breathe more. fitting on the toes. The number of people who strongly agreed fell
to 35.6 percent, or 16 people. The Pegasus 38 fits true to size, as confirmed by testers. Therefore,
you can buy your usual size for running shoes. The Nike Air Zoom Pegasus 38 shoes are the
running shoe equivalent of Goldilocks. Because the Pegasus is available in a variety of sizes
for both men and women, Nike may be better suited to a wide range of feet. With a broader fit
on the toes and plenty of cushion support, these shoes are cool and breathable. I didn't notice it
was a little heavier than planned until I was in it for a longer time.

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Figure 2.4 Respondents of the cushion support for these shoes.

So, based on the results, we can conclude that the majority of them agree the Nike Air Zoom
Pegasus 38 has a lot of cushion support. Regarding the cushion support for these shoes, none
of the respondents disagreed. According to the survey, only 11 people, or 23.9 percent, believe
the Nike Air Zoom Pegasus 38 has a lot of cushions. The biggest percentages come from
agreeing with respondents, who account for 19 respondents and provide 41.3 percent. The
second biggest percentage, on the other hand, come from 16 responders, who provide 34.8
percent. Moreover, the next criteria that we are carry on in this survey is based on the cushion
support. Cushion support on shoe is very important because it can relieve the strain on our body
by reducing the force generated by its impact with the ground. Other function of cushioning in
running shoes is to reduce the degree of adaptation needed in order to achieve maximum
comfort while using the least amount of energy possible.

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Figure 2.5 Respondents of the design of the product.

The Nike Pegasus 38 features an innovative mesh upper for lightweight breathability and a
breezy running sensation. This shoe weighs approximately 8 Oz to 10 Oz, making it incredibly
light and perfect for running activities. According to the data we gathered, the majority of
respondents agree that these sneakers are quite light. According to the results, 21 respondents
agree with 45.7 percent. Only 12 people vote indifferent, while the rest of the people (13 in
total) vote strongly agree.

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Figure 2.6 Respondents agree of the product that provide extra support for a long time.

For a long time, the Nike Air Zoom Pegasus 38 sneakers will provide extra support. As far as
we can tell, the new Nike Pegasus 38 lives up to the shoe's reputation as a comfortable daily
trainer for any beat, with new matches such as outstanding fit, softness, and flexibility that
generally necessitate long usage periods, and rides that smooth the ride for most runners. As
shown in the graph above, the majority of respondents chose a rating of 4 since not all
respondents believe that Nike Pegasus 38 Nike Air Zoom shoes provide long-term support.
However, the majority of responders largely indicated agreement on the scale. This is because
everyone knows that the Nike brand is high-quality and well-known in the Malaysian and
international markets. As we can see, the percentages for scales 3 and 5 are the same, that is
26.1 percent agree, which equates to 12 respondents. The largest percentage of those who
agreed was 47.8 percent or 22 persons.

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Figure 2.7 Respondents of the quality of the product.

Based on figure 2.7 show that a total of 45 respondents completed this survey form, with the
majority of them scoring on a scale of 4 (42.2%, or 19 persons). 33.3 percent, or 15 strong
people, expressed strong agreement, while as many as 11 people, or 24.4 percent, indicated
neutral, or a moderate attitude regarding this statement.

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Figure 2.8 Respondents of the design of the product.

According to the respondents from figure 2.8, the majority of them agreed on a scale of 5,
which is 47.7 percent or 21 people. There are a few responders that indicated on scale 2 which
is less agreeable (2.3 percent). However, the increase in scale selection in the aforementioned
stage may be noted. The Adidas Ultra boost 21 will be released in a variety of colorways on
February 4, 2021. The centerpiece profile has been enlarged, and the top has received aesthetic
upgrades. The plastic middle leg cage has reappeared, however, it adds unnecessary stiffness
to the leg. As previously stated, the stage above explains why we appreciate these Adidas Ultra
Boost 21 shoes because it is entirely dependent on the design and materials used.

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Figure 2.9 Total value of the product.

Each product or type of shoe chosen must meet the buyer's preferences. For example, based on
the figure 2.9, we know that comfortability, quality, and durability are the top three factors
preferred by customers in this poll. This is because purchasers prefer shoes that are comfortable
to wear and have a long lifespan. This is an important consideration while shopping for shoes.
However, a few people disagree with the pricing, citing the fact that the price of these shoes is
extremely high due to their endurance. Furthermore, stylishness and comfortability received
the largest number of votes in this study. This shows that the value of the product is highly
valued by purchasers or consumers, even if the price is fairly reasonable as long as the quality
is good.

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3.0 COMPARISONS OF THE PRODUCT

3.1 Criteria That View Used to Compare the Brands of Product.

 Criterion 1 - Price

 Criterion 2 - Color

 Criterion 3 - Design

 Criterion 4 - Durability

3.2 Comparison between Adidas Ultra Boost 21 and Nike Air Zoom Pegasus 38.

Adidas Ultra Boost 21 Nike Air Zoom Pegasus 38

Price Range price from RM 300-RM500 Range price from RM 500-RM700

Colors 40.9% agree 19.6% agree

Design 47.7% agree 37% agree

Durability 40.9% strongly agree Adidas Ultra 26.9% strongly agree Nike Air

Boost 21 is more well-built and Zoom Pegasus 38 is more well-

durable built and durable

Table 1 Comparison between Adidas Ultra Boost 21 and Nike Air Zoom Pegasus 38.

Price comparison of the Adidas Ultra Boost 21 and Nike Air Zoom Pegasus 38 items reveals
that respondents favor the Adidas Ultra Boost 21 product due to its low cost. Prices are assessed
depending on the responses of the respondents. The table above also shows that most
respondents like the Adidas Ultra Boost 21 product in terms of colors, design, durability, and
pricing. This means that Adidas Ultra Boost 21 is the respondent's top pick.

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1. Price

Nike Air Zoom Pegasus 38 Adidas Ultra Boost 21

Figure 3. Total value of the respondents about product price.

Based on figure 3, The first criterion that needs to be discussed in the data that has been
obtained from the respondents for the two brands of shoes above is related to the price of the
shoes. The range price based on model for Nike Air Zoom Pegasus 38 is RM300-RM500
meanwhile for Adidas Ultra Boost 21 is RM 500-RM700.From the result obtained, it shows
that most of respondents prefer for Nike Air Zoom Pegasus 38 because the price is more
affordable compared to Adidas Ultra Boost 21.

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2. Colors
Nike Air Zoom Pegasus 38 Adidas Ultra Boost 21

Figure 3.1 Total value of the respondents about product colors.

The second criterion is color options. Colors also play important roles in design elements.
Whether intentional or not, colors give meaning to design because colors can spur emotions
and also express values. From the observation, Adidas shoes have so many colors options than
Nike shoes. The highest percentages for this criterion goes to Adidas which is 40.9%
meanwhile for Nike shoes is 19.6%. This shows that most of the respondents acknowledge
about the colors offered for Adidas brand than Nike brand.

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3. Design
Nike Air Zoom Pegasus 38 Adidas Ultra Boost 21

Nike Air Zoom Pegasus 38 and Adidas Ultra Boost 21.

Strongly agree 40.90%


Agree 29.50%
Neutral 27.30%
Disagree 2.30%
Strongly disagree 0%
Design

0
Strongly agree 26.10%
Agree 47.80%
Neutral 26.10%
Disagree 0%
Strongly disagree 0%
0% 10% 20% 30% 40% 50% 60%
Percentages

Figure 3.2 Total value of the respondents about product colors.

From the result, most of the respondents agree that Nike shoe has very elegant design compared
to Adidas brand. The highest is choose Nike Air Zoom Pegasus 38. Most of the time, when we
pick shoes, we do it with comfort in mind. We seek for breathable or ergonomic footwear, and
the first thing that catches our eye is the style of the footwear. Shoes with a wonderful design
that will look amazing with our outfit. So, the perfect shoe design will make the user the center
of attention.

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4. Durability

Nike Air Zoom Pegasus 38 Adidas Ultra Boost 21

Nike Air Zoom Pegasus 38 and Adidas Ultra Boost 21.

Strongly agree 40.90%


Agree 29.50%
Neutral 27.30%
Disagree 2.30%
Strongly disagree 0%
Design

0
Strongly agree 26.10%
Agree 47.80%
Neutral 26.10%
Disagree 0%
Strongly disagree 0%
0% 10% 20% 30% 40% 50% 60%
Percentages

Figure 3.3 Total value of the respondents about product colors.

Based on the figure 3.3, most of the respondents strongly agree that Adidas Ultra Boost 21 is
more well-built and durable. The percentages of strongly agree is 40.9% equivalent to 18
respondents meanwhile for Nike Shoes only 26.9% strongly agree which mean equal to 12
respondents. Most important sustainability priority for every brand company is to ensure that
their products are durable and can be worn and loved for as long as possible. Durability of
shoes depends on midsole and outsole and other than that the weight of the shoes may influence
the durability of shoes. A very light shoe is less durable than a heavier shoe.

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4.0 Conclusion

Figure 4.1 The best brand shoe for run.

Overall, many respondents are more likely choosing Nike Air Zoom Pegasus 38 rather than Adidas
Ultra Boost 21 shoes. From the data above, we can see the percentage value of brand Nike is larger
than Adidas, 54% Nike and 38% choose Adidas. The 16% difference is quite far to compare and prove
that Nike Air Zoom Pegasus 38 shoes are more attractive than Adidas Ultra Boost 21 and the other
brands.

Figure 4.2 Total value of the respondents about fashionable.

Additionally, for the fashionable category, shows that respondent is more like Nike shoes rather than
Adidas shoes. From the data above, prove the percentage are higher than Adidas shoes where Nike is
50% and Adidas is 32%. This is maybe because the Air Zoom Pegasus 38 design is more interesting
and more stylish to wear for female. Not like Adidas Ultra Boost 21, the design for these shoes is more
suitable for male.

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5.0 RECOMMENDATION

Based on the comparison and explanation in the previous section, the recommendation goes to brand
Nike. Even tough brand Adidas is better in other criteria but more respondent chooses brand Nike. The
details of the recommendation are as following.
The Nike Air Zoom Pegasus 38 has a variety of colors. Colors give meaning to design because they
spur emotions and express values. The shoes come in Copa, blue-ribbon sports, barely rose, wolf grey,
and more. Shoe design is very important to attract customers, especially shoe lovers. The Nike Air
Zoom Pegasus 38 features an innovative mesh upper for lightweight breathability and a breezy running
sensation.

This shoe weighs approximately 8 Oz to 10 Oz, making it incredibly light and perfect for running
activities. According to the data we gathered, the majority of respondents agree that these sneakers are
quite light. Adidas Ultra Boost 21 will be released in a variety of colorways on February 4, 2021. The
centerpiece profile has been enlarged, and the top has received aesthetic upgrades. The plastic middle
leg cage has reappeared, however, it adds unnecessary stiffness to the leg.

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4.0 References

Websites

1. R. Thomas “ Nike Air Zoom Pegasus 38 Performance Review.” believeintherun.com.


https://www.believeintherun.com/nike-air-zoom-pegasus-38-performance-review/ (accessed
December 28, 2021)

2. A. Thrive “ My Review on Adidas Ultraboost 21’s.” kalekouture.org.


https://kalekouture.org/my-review-on-adidas-ultraboost-21s/ (accessed January 7, 2022)

3. J. McGuire “ The Nike Pegasus 38 is a workhorse of a shoe, perfect for every distance.”
Tomsguide.com. https://www.tomsguide.com/reviews/nike-air-zoom-pegasus-38 (accessed
January 7, 2022)

Online Video

4. Seth Fowler, Cinnaminson, New Jersey. Nike PEGASUS 38 Review: BETTER Than Pegasus
37?!, (May 7 2021). Accessed: Dec.28, 2021. [Online Video]. Available:
https://www.youtube.com/watch?v=js3zSUdUHBs

Lecture Notes

5. Dr Nazifah Hamidun. (2021). English For Technical Communication, Week 5 IEEE Citation &
Reference Style (PowerPoint Slides). Available:
https://drive.google.com/file/d/1Af3Uy4SnwpX6PsY0N8I6gUAxWLvn-PPq/view

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APPENDIX

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