Britannia Ind - Paterson

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Feb 2009

Equity Research

Britannia Industries BUY CMP 1325

Britannia Industries is the market leader in the organized biscuit and bakery products market
in India with a 35% market share. The Company was incorporated on Mar. 21, 1918 as a
public limited company. The Wadia Group of India and Groupe Danone of France are equal
shareholders in ABIL, UK, which is a major shareholder in Britannia Industries. Forbes Global
rated Britannia amongst the Top 200 small companies of the world, and the Economic Times
pegged Britannia India as 2nd most trusted brand. It has six brands in its portfolio whose
market share is more than Rs 1 billion. It has got 600,000 outlets across India and has
expanded its distribution network to rural areas. Exports are to the Middle East, Asia, US and
Australia.

Strong revenue growth

Britannia has maintained its


strong growth tempo in
3QFY09. It reported revenue
growth of 25%, yoy. Volume
growth accounted for 13
percentage points, price hikes
accounted for the rest.
Britannia has reported revenue
growth of over 16% for the
13th consecutive quarter. Three
major brands (Good Day, Tiger
and Nutrichoice) continue on
their healthy revenue growth.

Revenue growth ahead of ITC’s Sunfeast biscuits

For three quarters in row, revenue growth in ITC’s Sunfeast lagged Britannia’s. Launch of
products in all segments and varied SKUs have helped Britannia keep ahead. Failure to gain
market share in premium segments (Good Day and cream biscuits) despite launches and re-
launches have resulted in ITC’s lower revenue growth.

EBITDA margin weighed down by higher raw material prices

The 3QFY09 EBITDA margin was down 100bps, from 9% a year ago to 8%. Higher raw
material costs chiefly led to the decline. Raw material as percent of net sales has moved up
from 59.4% a year ago to 62.7% this quarter.
Net profit growth lower due to lower margins

In 3QFY09 net profit growth was 7.7% yoy. Apart from the lower EBITDA margin, the
effective income tax rate rising from 10.9% to 14.3% resulted in lower net profit growth. But
going forward, lower packaging material costs and lower wheat prices should help expand
margins. The recent 4% excise duty cut on biscuits with an MRP of over Rs100 a kg should
also help Britannia improve realizations. Recent weight reductions for some biscuits (Tiger
and Bourbon) would also help to better profitability margins

Recommend Buy

At the CMP of Rs 1,325 the stock trades at a PE of 14.5 x FY09E and 11.8 x FY10E consensus
earnings. The stock has a history of trading in a PE band of 10 x to 18 x its forward
earnings. Hence an 11.8 multiple on the FY10 earnings makes Britannia an attractive Buy at
these levels. Moreover the softening commodity prices will also impact the Britannia’s
EBITDA margins in a positive way. We recommend Britannia at current levels, with a target
price of 1630, which is 14.5 times of its FY10E earnings.

(Secondary Research - Outsourced data)

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