PROJECT REPORT

(SUBMITTED FOR THE DEGREE OF B.COM HONOURS IN

ACCOUNTING & FINANCE UNDER UNIVERSITY OF CALCUTTA)

Title of the Project

SUBMITTED BY

Name of the Candidate:

C.U. Registration & Session:
Calcutta University Roll No. :
College Roll No. :
Name of the College:

SUPERVISED BY

Name of Supervisor:
Name of the College:

Month & Year of Submission: JUNE 2022

 SUPERVISOR’S CERTIFICATE

This is to certify that ##### a student of B.com Honours in Accounting &

Finance of The Bhawanipur Education Society College under the University of
Calcutta has worked under My supervision and guidance for her Project Work
and prepared a Project Report with the title ##### which she is Submitting, is
her genuine and original work to the best of my Knowledge.

Signature:
Name:
Designation:
Name of the college:
Place: Kolkata

Date:
STUDENT’S DECLARATION

I hereby declare that the Project Work with the title ### submitted by me for
the partial fulfilment of the Degree of B.com Honours in Accounting & Finance
under the University of Calcutta is my original work and has not been
submitted Earlier to any other university/institute for the fulfilment or
Requirement of any course of study.I also declare that no chapter of this
manuscript as a whole or in part Has been incorporated in this report from any
earlier work done by Others or by me. However extracts of any literature
which has been Used for this report has been duly acknowledged providing
details of such literature to the references.

Signature:
Name:
Address: Kolkata
Registration No:
Place:
 ACKNOWLEDGEMENT

I take this opportunity to express my sincere gratitude to my project

Supervisor, Sheyasi Ghosh for her invaluable support, guidance and
Encouragement throughout the course of this project, right from Selection of
the topic to successful completion of the same within the Limited time. I would
like to thank my college, #####2College for providing me with the platform and
the opportunity to Work on a project on the topic A #### which facilitated
Learning research and presentation skills. I would also like to thank my parents
and friends for directly or Indirectly helping me in the project.
INTRODUCTION CHAPTER 1
BACKGROUND OF THE STUDY

ICICI Securities Limited provides various investment banking products and

services to corporates, Financial institutions, and retail investors in India and
internationally. It provides corporate finance Services to corporations, financial
institutions, financial sponsors, and government, which include Equity capital
market products, such as initial public offerings (IPO), further public offerings,
Rights offerings, convertible offerings, qualified institutional placements, non-
convertible Debentures, buyback, delisting, and open offers and international
offerings for unlisted and listed Entities. The company also offers mergers and
acquisitions advisory services; and private equity Advisory.

ICICI Securities Ltd is an integrated securities firm offering a wide range of

services including investment banking, institutional broking, retail broking,
private wealth management, and financial product distribution. ICICI Securities
sees its role as 'Creating Informed Access to the Wealth of the Nation' for its
diversified set of client that includes corporates, financial institutions, high net-
worth individuals, and retail investors. Headquartered in Mumbai, ICICI
Securities operates out of 66 cities and towns in India and global offices in
Singapore and New York. ICICI Securities Inc.,the step-down wholly owned US
subsidiary of the company is a member of the Financial Industry Regulatory
Authority (FINRA) / Securities Investors Protection Corporation (SIPC). ICICI
Securities Inc. activities include Dealing in Securities and Corporate Advisory
Services in the United States. ICICI Securities Inc. is also registered with the
Monetary Authority of Singapore (MAS) and operates a branch office in
Singapore.ICICIDirect is an online trading and investment platform on ICICI
Securities, the largest stock

Broker firm in India providing a wide range of investment options to the retail
and institutional Customers. ICICI Securities is part of ICICI Group, India’s top
financial service provider offering Banking and other financial services. ICICI
Securities (I-Sec) is the top equity house in India with over 20 lakh customers.
ICICIDirect.com is the flagship website of I-Sec. This website was the first
online trading platform Lunched in India to provide browser based equity,
commodity and currency trading; all under one LLogin ICICIdirect.com is the
most visited investment portal in India and by NRI’s living across countries. It is
one website, which provides options to invest in over 20 financial products
including Equity, Derivatives, Currency Futures, IPO, Mutual Funds, ETF, Fixed
Deposits, Loans, Tax Services, New Pension Systems and Insurance.ICICI direct
also provide current stock market information which includes stock prices,
news, Market research reports, stocks tips, events, IPO News and company
results. Its ‘Centre for Financial Learning’ initiative offers number of online and
classroom programs for investors.The 3-in-1 account, which includes ICICI Bank
Account, ICICI Direct Trading Account and ICICI Demat Account, is the best
offering for retail investors in India as it provides easiest way to invest In stock
market and other financial instruments. The customers can visit any of the
over 1500 ICICI Bank branches to get help on financial products which are sold
through ICICI direct.
OBJECTIVES OF THE STUDY

 To create awareness to its customer about Mutual Fund.

 To make them aware of online portfolio of ICICI Direct.

 To know about response of the customer for future investments in

mutual fund.

RESEARCH METHODOLOGY

Research methodology is a methodology for collecting all sorts of information

& data pertaining to The subject in question. The objective is to examine all the
issues involved & conduct situational Analysis. The methodology includes the
overall research design, sampling procedure & fieldwork Done & finally the
analysis procedure. The methodology used in the study consistent of sample
Survey using primary data. The primary data has been collected with the help
of questionnaire. The Questionnaire has been drafted & presented by the ICICI
Securities, which was in online mode

SAMPLING FRAMEWORK:

 Sample Size: - Sample of 50 customers of ICICI Securities will be taken into

study and Their data will be collected.

 Sample Area: - Sampling area will be taken around Delhi – NCR.

 Duration of project: - Time will be taken to complete the project is 2 months

LIMITATIONS OF THE STUDY

 I had to rely upon the information given to me by the customers to arrive at

conclusion. Their responses might not be fully true.

 This study is only limited to Kailash Colony, therefore the conclusion may not
be Universally applicable.

 Since the researcher is a student, he lacks professional approach.

RESPONSIBILITIES ASSIGNED BY THE PROJECT MENTOR:

 I have to meet ICICI Securities customers and have to tell them about mutual
fund and its Benefit.

 I have to show mutual fund and ICICI Direct site demo to customers.

 I am responsible to solve their queries about mutual fund.

 If customers want to know about online portal and online trading I have to
give them site Demo.

 I have to make customer fill up one online feedback form

PLANNING
CONCEPTUAL FRAMEWORK [CHAPTER 2]
Certain statements in this release relating to a future period of time (including
inter alia concerning our future business plans or growth Prospects) are
forward-looking statements intended to qualify for the ‘safe Harbor’ under
applicable securities laws including the US Private Securities Litigation Reform
Act of 1995. Such forward-looking statements involve a Number of risks and
uncertainties that could cause actual results to differ Materially from those in
such forward-looking statements. These risks and Uncertainties include, but
are not limited to statutory and regulatory Changes, international economic
and business conditions; political or Economic instability in the jurisdictions
where we have operations, increase In non-performing loans, unanticipated
changes in interest rates, foreign Exchange rates, equity prices or other rates
or prices, our growth and Expansion in business, the adequacy of our
allowance for credit losses, the Actual growth in demand for banking products
and services, investment Income, cash flow projections, our exposure to
market risks, changes in India’s sovereign rating, and the impact of the Covid-
19 pandemic which Could result in fewer business opportunities, lower
revenues, and an Increase in the levels of non-performing assets and
provisions, depending Inter alia upon the period of time for which the
pandemic extends, the Remedial measures adopted by governments and
central banks, and the Time taken for economic activity to resume at normal
levels after the Pandemic, as well as other risks detailed in the reports filed by
us with the United States Securities and Exchange Commission. Any forward-
looking Statements contained herein are based on assumptions that we
believe to Be reasonable as of the date of this release. ICICI Bank undertakes
no Obligation to update forward-looking statements to reflect events or
Circumstances after the date thereof. Additional risks that could affect our
Future operating results are more fully described in our filings with the United
States Securities and Exchange Commission.

National Scenario
The Industrial Credit and Investment Corporation of India Limited (ICICI)
incorporated at the

Initiative of the World Bank, the Government of India and representatives of

Indian industry, with The objective of creating a development financial
institution for providing medium-term and long-

Term project financing to Indian businesses. Mr.A.Ramaswami Mudaliar

elected as the first Chairman of ICICI Limited. ICICI emerges as the major
source of foreign currency loans to Indian Industry. Besides funding from the
World Bank and other multi-lateral agencies, ICICI was also Among the first
Indian companies to raise funds from international markets. ICICI Prudential
Asset Management Company Ltd. Is a leading asset management company
(AMC) in the country focused on bridging the gap between savings &
investments and creating long term wealth for investors through a range of
simple and relevant investment solutions. The AMC is a joint venture between
ICICI Bank, a well-known and trusted name in financial services in India and
Prudential Plc, one of UK’s largest players in the financial services sectors.
Throughout these years of the joint venture, the company has forged a
position of pre-eminence in the Indian Mutual Fund industry. The AMC
manages significant Assets under Management (AUM) in the mutual fund
segment. The AMC also caters to Portfolio Management Services for investors,
spread across the country, along with International Advisory Mandates for
clients across international markets in asset classes like Debt, Equity and Real
Estate. The AMC has witnessed substantial growth in scale; from 2 locations
and 6 employees at the inception of the joint venture in 1998, to a current
strength of 1855 employees with a reach across over 350 locations reaching
out to an investor base of 7.4 million investors (as on April 30, 2021). The
company’s growth momentum has been exponential and it has always focused
on increasing accessibility for its investors. Driven by an entirely investor
centric approach, the organization today is a suitable mix of investment
expertise, resource bandwidth and process orientation. The AMC endeavors to
simplify its investor’s journey to meet their financial goals, and give a good
investor experience through innovation, consistency and sustained risk
adjusted performance.Non-interest income :Non-interest income, excluding
treasury income, increased by 56 % year-on-year to Rs 3,706 crore in the June
quarter from Rs 2,380 crore in the year-ago period. Fee income climbed 53 %
to Rs 3,219 crore from Rs 2,104 crore YoY. Fees from retail, business banking
and SME customers rose 65 % year-on-year and accounted for 76 % of total
fees.Treasury income plunged to Rs 290 crore compared with Rs 3,763 crore in
the year-ago quarter. This is because treasury gain in the year-ago quarter
included Rs 3,036 crore gains made from selling stake in subsidiaries.

Asset quality declines: The bank’s asset quality declined with the Gross NPA
ratio rising to 5.15% as against 4.96% from March quarter.The Gross NPA
additions were Rs 7,231 crore during the quarter. The net NPAs in Apr-Jun
quarter stood at Rs 9,306 crore as against Rs 9,180 crore in the previous
quarter. Meanwhile, the net NPA ratio was 1.16 % at the end of June quarter
compared to 1.14 % last quarter. As of June 30, the bank had restructured
loans worth Rs 3,891 crore under the RBI’s one time restructuring scheme. This
included retail loans worth Rs 925 crore and corporate loans worth Rs 2,956
crore. The bank held provisions worth Rs 632.35 crore against these
restructured loans. Total provisions fell 62.4% year-on-year to Rs 2,852 crore
from Rs 7594 Crore a year ago. Provision coverage ratio was robust at 78.2% at
June 30, 2021, higher than 77.7% at March 31, 2021

New Business: Despite tough times, the ICICI Bank has been successful in
getting new business. The total advance rose to Rs 7.4 lakh crore, a 17% YoY
rise, while retail loans rose to Rs 4.9 lakh crore (up 20% YoY). Retail loans now
account for about 61.4% of the bank’s loan book. Domestic corporate loan
book rose 11% year-on-year, driven by higher rated corporates and public
sector companies The business banking loan book rose 53% year-on-year and
constituted 5.4% of the loan book Small and medium enterprises loans,
comprising of borrowers with turnover of Rs 25 crore and below, rose 43%
year-on-year

Deposits: The bank has shown exceptional numbers in terms of deposits. Total
deposits grew by 16 per cent year-on-year to Rs 9.26 lakh crore at the end of
June quarter. The Bank reported a 24% year-on-year growth in average current
and savings account (CASA) deposits in the Apr-Jun quarter and average CASA
ratio stood at 44% . Term deposits for the same quarter grew by 9% year-on-
year
 HOW IS A MUTUAL FUND SET UP?

A Mutual Fund is set up in the form of a trust, which has a sponsor, trustees,
and asset Management company (AMC) and custodian. The trust is established
by a sponsor or more than One sponsor who is like a promoter of a company.
The trustees of the Mutual Fund hold its Property for the benefit of the unit
holders. Asset Management Company (AMC) approved by SEBI manages the
funds by making investments in various types of securities. Custodian, who is
Registered with SEBI, holds the securities of various schemes of the fund in its
custody. The Trustees are vested with the general power of superintendence
and direction over AMC. They Monitor the performance and compliance of
SEBI regulations by the Mutual Fund.

DIFFERENT TYPES OF MUTUAL FUNDS

 EQUITY FUNDS/ GROWTH FUNDS: Funds that invest in equity shares are
called equity Funds. They carry the principal objective of capital appreciation of
the investment over the Medium to long-term. The returns in such funds are
volatile since they are directly linked to The stock markets. They are best suited
for investors who are seeking capital appreciation. There are different types of
equity funds such as Diversified funds, Sector specific funds And Index based
funds.
 DIVERSIFIED FUNDS: These funds invest in companies spread across sectors.
These Funds are generally meant for risk-taking investors who are not bullish
about any particular Sector.

 SECTOR FUNDS: These funds invest primarily in equity shares of companies in

a Particular business sector or industry. These funds are targeted at investors
who are Extremely bullish about a particular sector.

 INDEX FUNDS: These funds invest in the same pattern as popular market
indices like S&P 500 and BSE Index. The value of the index fund varies in
proportion to the Benchmark index.

 TAX SAVING FUNDS: These funds offer tax benefits to investors under the
Income Tax Act. Opportunities provided under this scheme are in the form of
tax rebates U/s 88 as well Saving in Capital Gains U/s 54EA and 54EB. They are
best suited for investors seeking tax Concessions.

ADVANTAGES OF MUTUAL FUNDS

Mutual funds have designed to provide maximum benefits to investors, and

fund manager have Research team to achieve schemes objective. Assets
Management Company has different type of Sector funds, which need to
proper planning for strategic investment and to achieve the market Return.
 1. PORTFOLIO DIVERSIFICATION

Mutual Funds invest in a well-diversified portfolio of securities, which enables

investor to hold a Diversified investment portfolio (whether the amount of
investment is big or small).

2. PROFESSIONAL MANAGEMENT

Fund manager undergoes through various research works and has better
investment management Skills, which ensure higher returns to the investor
than what he can manage on his own.

3. LESS RISK: -Investors acquire a diversified portfolio of securities even

with a small

Investment in a Mutual Fund. The risk in a diversified portfolio is lesser than

investing in Merely 2 or 3 securities.

4. LOW TRANSACTION COSTS: -Due to the economies of scale (benefits of

larger volumes), Mutual funds pay lesser transaction costs. These
benefits are passed on to the investors.
5. LIQUIDITY: -An investor may not be able to sell some of the shares held
by him very easily And quickly, whereas units of a mutual fund are far
more liquid.

6. CHOICE OF SCHEMES: -Mutual funds provide investors with various

schemes with different Investment objectives. Investors have the option
of investing in a scheme having a correlation Between its investment
objectives and their own financial goals. These schemes further have
Different plans/options

7. TRANSPARENCY: -Funds provide investors with updated information

pertaining to the Markets and the schemes. All material facts are
disclosed to investors as required by the Regulator.

8. FLEXIBILITY: - Investors also benefit from the convenience and flexibility

offered by Mutual Funds. Investors can switch their holdings from a debt
scheme to an equity scheme And vice-versa. Option of systematic (at
regular intervals) investment and withdrawal is also Offered to the
investors in most open-end schemes.

9. SAFETY: -Mutual Fund industry is part of a well-regulated investment

environment where The interests of the investors are protected by the
regulator. All funds are registered with SEBI And complete transparency
is forced.
 DISADVANTAGES OF MUTUAL FUNDS

The mutual fund not just advantage of investor but also has disadvantages for
the funds. The fund Manager not always made profits but might create loss for
not properly managed. The fund have Own strategy for investment to hold, to
sell, to purchase unit at particular time.

1. COSTS CONTROL NOT IN THE HANDS OF AN INVESTOR: -Investor has to

pay Investment management fees and fund distribution costs as a
percentage of the value of his Investments (as long as he holds the
units), irrespective of the performance of the fund

2. NO CUSTOMIZED PORTFOLIOS: -The portfolio of securities in which a

fund invests is A decision taken by the fund manager. Investors have no
right to interfere in the decision Making process of a fund manager,
which some investors find as a constraint in achieving Their financial
objectives.

3. DIFFICULTY IN SELECTING A SUITABLE FUND SCHEME: -Many investors

find it Difficult to select one option from the plethora of
funds/schemes/plans available. For this, They may have to take advice
from financial planners in order to invest in the right fund to Achieve
their objectives.
DIFFERENT TYPES OF MUTUAL FUNDS

 ON THE BASIS OF OBJECTIVE: EQUITY FUNDS/ GROWTH FUNDS: Funds

that invest in equity shares are called equity Funds. They carry the
principal objective of capital appreciation of the investment over the
Medium to long-term. The returns in such funds are volatile since they
are directly linked to The stock markets. They are best suited for
investors who are seeking capital appreciation. There are different types
of equity funds such as Diversified funds, Sector specific funds And Index
based funds.
 DIVERSIFIED FUNDS: These funds invest in companies spread across
sectors. These Funds are generally meant for risk-taking investors who
are not bullish about any particular Sector.
 SECTOR FUNDS: These funds invest primarily in equity shares of
companies in a Particular business sector or industry. These funds are
targeted at investors who are Extremely bullish about a particular sector.

 INDEX FUNDS: These funds invest in the same pattern as popular market
indices like S&P 500 and BSE Index. The value of the index fund varies in
proportion to the Benchmark index.

 TAX SAVING FUNDS: These funds offer tax benefits to investors under
the Income Tax Act. Opportunities provided under this scheme are in the
form of tax rebates U/s 88 as well Saving in Capital Gains U/s 54EA and
54EB. They are best suited for investors seeking tax Concessions.
PRESENTATION OF DATA, ANALYSIS & FINDINGS
[CHAPTER 3]
ICICI Prudential Mutual Fund has announced the launch of ICICI Prudential
Alpha Low Vol 30 ETF FOF, an open-ended FOF investing in ICICI Prudential
Alpha Low Vol 30 ETF. The New Fund Offer (NFO) opens on September 01 and
closes on September 15. The benchmark for this FOF is Nifty Alpha Low
Volatility 30 TRI.According to the fund house, through this FOF, investors can
access a portfolio of stocks from various sectors, based on the top combination
of alpha and low volatility. While investing through FOF, an investor without a
Demat account too can invest in an ETF through lumpsum or SIP.

“Multi-Style Factor based funds, also known as Smart Beta Strategy funds, are
gaining popularity among investors globally for the synergies of benefits it has
to offer in terms of enhanced diversification, reduced volatility, alpha
generating opportunities, etc. ICICI Prudential Alpha Low Vol 30 ETF FOF
provides investors exposure to a combination of alpha generation
opportunities with reduced volatility by investing in ICICI Prudential Alpha Low
Vol 30 ETF. This multi-style factor exposure endeavors to provide growth with
stability to its investors. Investors looking to create wealth over the long term
via multi-style factor strategy may opt to invest in ICICI Prudential Alpha Low
Vol 30 ETF FOF,” said Chintan Haria, Head- Product Development & Strategy,
ICICI Prudential AMC.

The Nifty Alpha Low Volatility 30 index consists of 30 stocks selected from Nifty
100 and Nifty Midcap 50. The weights of the stocks are derived from alpha and
low volatility factor scores with individual stock weight capped at 5%. The
index methodology is factor weighted and re-balanced semi-annually. The top
three sectors in the index are Consumer Goods (40.8%), IT (21.6%) and Pharma
(16.8%). The index has outperformed the broad market indices 8 out of 11
times until 2020. Data Source: MFI Explorer. Data as on August 18, 2021.

Top 10 Moneymaking Mutual Fund Scheme (AMC: ICICI Prudential)

Top 15 Best Mutual Funds 2021 & beyond | Top
Performing Equity Funds

The year 2020 has been an year of ups and downs for Indian equity markets,
much like a roller coaster. After a catastrophic drop in March 2020 (due to the
covid-19 pandemic), the Indian markets have recovered swiftly and are now
trading at their life-time highs.The last calendar year has been a real-test of
character for the so-called long-term and aggressive investors. Many of you
might have actually redeemed your equity mutual fund units during Mar to Apr
2020 after a jaw-dropping fall loses (or) atleast would have given it a serious
thought to redeem some of your MF units. Am I right?? If you have been
investing for a long-term, these kind of market falls can actually be a great
chance to make additional investments. You need to have conviction in your
investment strategy. A mere of selection of Best Equity Mutual funds is not
enough, you got to stay invested and continue investing in them as per your
investment objective. Hence, it is prudent to follow a goal-based approach
rather than timing the market and with a proper Asset Allocation.
In India mutual fund industry’s asset under management (AUM) has been
growing at a rapid pace. The total AUM has reached around Rs 25.50 lakh crore
in August 2019. The asset under management of Debt, Equity and Hybrid
schemes at the end of August 2019 stood at Rs 13.22 lakh crore, Rs 7.16 lakh
crore and Rs 3.38 lakh crore, respectively.

We have thousands of Mutual Fund Schemes that are currently available in the
market. It is a highly challenging task for any advisor / investor to select best
mutual fund schemes out of these thousands of schemes.

There is no doubt that Mutual Funds are one of the best investment options
for long term wealth creation. However, if you pick wrong MF schemes that do
not match your investment objective(s) and time-frame then it could spell
disaster for you.
Profit beats estimates: ICICI reported a year on year rise of 78% in net profit to
Rs 4,616 crore, beating street expectations. Analysts had anticipated a profit of
about Rs 4,362 crore. The strong bottomline was mainly on account of lower
provisioning as provisions (excluding for tax) fell sharply to Rs 2,852 crore in
the Apr-Jun quarter, down 62 % compared to Rs 7,594 crore in the same
quarter last year. On a sequential basis profits were up by nearly 5% against Rs
4402 crores last quarter. The core operating profit increased by 23% year-on-
year to ₹ 8,605 crore in Apr-Jun quarter from Rs 7,014 crore in the quarter
ended June 30, 2020. Net interest income rises: A bank’s primary business is to
borrow money and lend the same at a rate higher than the rate at which they
borrowed. The income generated from this differential is known as Net
Interest Income.The lender’s Net Interest Income (NII) rose 18 per cent to Rs
10,936 crore in the June quarter as against Rs 9,280 crore in the year-ago
period.
Has been an economy with a high savings rate of ~30% compared to other
economies. However, a substantial proportion of this have been channelised
into physical assets i.e gold and real estate. This phenomena is explained by
lower financial literacy in the country, which limits risk taking ability in terms of
investments. Additionally, within financial savings, the mix is skewed towards
bank deposits. Therefore, penetration of mutual funds remained lower in
India. However, an improvement in information flow and ease of transaction
led by technology along with rising financial literacy is seen preparing a fertile
ground for mutual fund industry for incremental growth ahead.

The company’s growth momentum has been exponential and it has always
focused on increasing accessibility for its investors. Driven by an entirely
investor centric approach, the organization today is a suitable mix of
investment expertise, resource bandwidth and process orientation. The AMC
endeavors to simplify its investor’s journey to meet their financial goals, and
give a good investor experience through innovation, consistency and sustained
risk adjusted performance.Non-interest income :Non-interest income,
excluding treasury income, increased by 56 % year-on-year to Rs 3,706 crore in
the June quarter from Rs 2,380 crore in the year-ago period. Fee income
climbed 53 % to Rs 3,219 crore from Rs 2,104 crore YoY. Fees from retail,
business banking and SME customers rose 65 % year-on-year and accounted
for 76 % of total fees.Treasury income plunged to Rs 290 crore compared with
Rs 3,763 crore in the year-ago quarter. This is because treasury gain in the
year-ago quarter included Rs 3,036 crore gains made from selling stake in
subsidiaries.

Asset quality declines: The bank’s asset quality declined with the Gross NPA
ratio rising to 5.15% as against 4.96% from March quarter.The Gross NPA
additions were Rs 7,231 crore during the quarter. The net NPAs in Apr-Jun
quarter stood at Rs 9,306 crore as against Rs 9,180 crore in the previous
quarter. Meanwhile, the net NPA ratio was 1.16 % at the end of June quarter
compared to 1.14 % last quarter. As of June 30, the bank had restructured
loans worth Rs 3,891 crore under the RBI’s one time restructuring scheme. This
included retail loans worth Rs 925 crore and corporate loans worth Rs 2,956
crore. The bank held provisions worth Rs 632.35 crore against these
restructured loans. Total provisions fell 62.4% year-on-year to Rs 2,852 crore
from Rs 7594 Crore a year ago. Provision coverage ratio was robust at 78.2% at
June 30, 2021, higher than 77.7% at March 31, 2021
 FINDINGS

 Most of the customers were not fully aware with mutual fund and its
advantage.

 Customers even who know about mutual fund, are not investing their money
into it because Of lack of knowledge about mutual fund.

 Customers prefer to invest in other alternatives mostly in equity and Share

market.

 In future, customers would like to invest in mutual fund if ICICI Securities

create Awareness and provide right knowledge about mutual fund among
customers.

 Most of the customers were using online mode of payment frequently.

 Almost every customer were agree to continue with ICICI Securities services.

 There was communication gap with some customers to their respective

Relationship Manager.

 Mostly customers update themselves about investment decision by their

own or take advice With family and friends.
CONCLUSION & BIBLIOGRAPHY
 CONCLUSION

Running of successful Mutual Funds requires complete understanding the

mind set of small Investors. This is a study taken to make an attempt to
understand the financial behavior and Perception of ICICI Securities customers.
I observed that many of customers have fear of Mutual Fund. Many of
customers do not invest in mutual fund due to lack of awareness although they
Have money to invest. Most of customers prefer to invest in equity. Investors
should be made Aware of the benefits. Nobody will invest till he/she is fully
convinced of the scheme.
BIBLIOGRAPHY

 Jain, Sahil, (July-Aug. 2012), Analysis of Equity Based Mutual funds in India
(IOSR Journal of Business and Management (IOSRJBM) Volume 2, Issue 1), PP
01-04.

 Kaur, Gurjeet, Sharma R.D, Mahajan Neha, Oct-Dec 2014, Segmentation of

Bank Customer by Loyalty and Switching Intentation, Vol(39) No.4.

 CRISIL Research, Apr 2013, CRISIL Mutual Fund Year Book, PP 01-80

 Sundar, Vijayalakshmi, Mar-Apr 2014, Growth and Development of Mutual

fund industry With reference to banking Sector Funds: An Indian Perspective,
Financial & Business Management (IFBM), Vol.2 No.2 PP 01-05.

 Hasan, Arshad Jafri, 2013, analysis of Mutual Fund Industry of India in the
light of New Regulation and International factors, I.J.E.M.S, Vol.4(2), PP01-03.

 CII 6th Mutual fund Summit, 2010, international conference.

 www.kpmg.com/in, Indian Mutual Fund Industry, Distribution Continuum:

Key to success.

 CII Mutual Fund Summit, 2013, Indian Mutual Fund Industry: Unearthing the
growth Potential in untapped markets, PP 04-26.