DESIFIRANGI

DESIFIRANGI

March 2016, Shailesh Nigam, COF Ander and Director on a sunny day Online Women's
Fashion Apartion Reader DESIFIRANGI. The company visited approximately 8,000 customers
with a conversion factor that comes with the industry standard daily daily. Many Indian e-
commerce players have taken advantage of significant discounts and poor-selling merchandise to
seduce their customers. Nigam and his team resisted the urge to chase the crowd at significant
discounts, rather than focusing on product quality and service to attract and retain customers.This
strategy has reduced the number of customers, but we are very happy with
it. moreover, DesiFirangi, another e-commerce player that follows the market model and sells
different product categories and brands through numerous third-party vendors on its website, is
unique through carefully selected designs provided directly by the manufacturer. The main focus
was on brand development and marketing. In the Indian context, transactions and discounts
offered by online retailers were another important factor contributing to the growth of consumer
e-commerce.Increasing availability of smartphones and internet broadband is also believed to
have spurred the e-commerce boom in India. The majority of online retail sales came from
books, electronics, apparel and accessories. Despite the boom, retailers have some problems. The
cost of acquiring customers is very high for retailers, as these companies are busy with
significant discounts to attract customers in young and developing markets.Both companies have
also spent a lot of money on other promotional and marketing activities to attract many first-time
online shoppers. Retailers intended to recover these costs through repeated purchases from
customers. However, the significant price cuts have cost online retailers enormous losses. For
example, online fashion retailer Jabong.Com is reported to have lost 57% of all rupees earned so
far due to rebates and other marketing costs. In addition, customers were accustomed to
significant discounts, shopping on multiple websites and searching for the best deals, even if they
weren't loyal to a particular seller. This required e-commerce companies to retain customers and
generate repetitive orders. Most companies offered free shipping on many purchases, which
incurred additional costs for retailers.

The enterprise became additionally plagued through a excessive charge of product
returns. One of the principle constraints of on-line purchasing became the shortage of possibility
for clients to the touch and experience the products, which made assessment of options on e-
retail websites difficult. Given the fast increase the enterprise became witnessing, this trouble
would possibly accentuate in addition. Eleven Some purchasers themselves admitted that they
lower back as a great deal as 30 consistent with cent in their on-line purchases, and lots of non-
critical customers would possibly window store for a laugh through putting orders on e-retail
websites.Thirteen Because maximum of the web shops presented loose delivery to draw
clients, the shops had been additionally compelled to incur delivery charges each for shipping
and go back in lots of instances. Therefore, the excessive charge of returns in addition
contributed to the monetary burden of the enterprise. Another venture that became ordinary
withinside the Indian marketplace became low penetration of credit score playing cards and a
purchaser desire for coins transactions.

Almost 40% of the funds raised by e-commerce businesses from private equity and
venture capital firms are reported to come from companies operating in online apparel retail
space. Initially, apparel was considered a difficult category to sell online. Technology has played
a key role in the success of online clothing retailing in India. Of all the products in the apparel
category, underwear was seen as a category with high growth potential.Underwear, which is
rarely openly discussed in India, has experienced a gradual relationship between slow
development and fashion. While the Indian underwear market has traditionally been fragmented
and dominated by local unorganized players, we believe that both male and female organized
underwear segments have seen promising growth in recent years. This is mainly due to the
increase in the number of working women and the increase in the proportion of clothes in the
wardrobe. However, many of the underwear were purchased.In a physical store where men often
acted as sales assistants. Due to the traditional and conservative society of India, the presence of
male salespeople and other men in the store made shopping for lingerie cumbersome and
inconvenient for many women. The online availability of lingerie has eliminated that discomfort
for most women. Some online lingerie retailers have said they are using technology to solve
cultural problems.Many women have stated that online lingerie retailers can offer an alternative
to physical stores and shop on these sites with greater convenience, privacy and discretion.
Lingerie availability with a much wider selection. Products from retailers and attractive prices
also boosted online lingerie sales. The online lingerie market is valued at US $ 1.4 billion and the
CAGR is projected to be 14%.

Since the appearance of the actual product is different from his appearance on the
website, the return of the product may be much higher in the category of clothes. After trying the
product, consumers are also complaining about his touch and emotions. Many customers tended
to return the product to a single use and cited size as a return problem. As Nigam is a young
place where DESIFIRANGI was working in a niche segment, it was familiar with consumer
awareness and websites, knowing that it was much lower than established competitors.If the
promotion is appropriate by traditional media for booking cache mount startup like
desifirangi. Many e-commerce players started with a very small number of product
categories, but as they grew, they expanded into multiple categories. This approach helped e-
commerce players expand their product portfolio and attract more customers. DesiFirangi also
has the potential to restructure its business and become an online marketplace.Still, DesiFirangi
may not be easy to attract third-party vendors. Even if DesiFirangi is able to attract third-party
merchants, it may not be able to retain them unless the site's traffic and sales are significantly
improved. In addition, inferior products and services offered by third parties can undermine the
reputation of a strong brand among DesiFirangi's loyal followers and jeopardize its future.

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