MBA Syllabus Fourth Semester - 115236
MBA Syllabus Fourth Semester - 115236
MBA Syllabus Fourth Semester - 115236
Fourth Semester
SEMESTER-
IV
Course
Sl. No Course Title Credit
Code
1 SB20535 Research Project 9
2 Major Elective 1 3
3 Major Elective 2 3
4 Minor Elective 1 3
5 Minor Elective 2 3
21
Marketing Specialization
Rationale: This course is designed to provide insights about the developments taking place in
rural India along with the opportunities and challenges that lies ahead. It emphasizes on the value
at the Bottom of the Pyramid and the changing dynamics of the rural market.
Course Outline:
Unit 1: Introduction
Concept of Bottom of Pyramid (BOP), BOP as future growth option, Defining Rural
Markets in India, Rural Market: Myths and Reality, The Evolving Rural Consumer, Rural
Marketing Mix Challenges (4 A’s)
The Rural Environment of India, The Rural Economic Environment and Structure, Rural
Markets as the nest growth drivers, Rural Consumer Behavior, Segmenting and Targeting
the Rural Market, Rural Market Research and its Importance, Case Study
Overcoming Affordability, Pricing in Rural India, Setting the Price for Rural Products and
Services, Price Setting Strategies, Case Study
Laboratory Session: N/A. However, this course may involve field work and projects.
Textbook:
Rural Marketing (2nd Edition) by Pradeep Kashyap, Pearson
Reference Books:
1. We Are Like That Only by Rama Bijapurkar, Penguin Portfolio
2. Rural Marketing by Dogra & Ghuman, Tata McGraw Hill
3. The Marketing Whitebook 2010-2-11, a Businessworld Publication
E-Resources:
1. www.martrural.com
2. www.bookboon.com
3. www.worldebookfair.com
Grading System: The final grade will be based on the following weight distribution: Internal
Evaluation (30%), End term exam (70%).
Course Instructor(s):
Rationale: This course is designed to understand the macro aspects of marketing in the global
arena. It provides insights about the diversity of market dynamics, business policies etc across
various geographies. It provides ideas about the challenges a marketer faces while preparing
strategies for the international operations.
Catalog Description: Marketing across Borders, International Market Entry & Development,
Export marketing mix, Global marketing mix, Barriers and Enablers in International Marketing &
Trade
Course Outline:
Tariff & non-tariff barriers, Trade agreements, blocs, and unions, Joint venture, strategic
investment partners, Foreign direct investment
Other Sessions: This course will involve extensive case analysis in classrooms and also via
presentations and assignments.
Reference Books:
Case studies on International Marketing, ICFAI Books
E-Resources:
1. www.bookboon.com
2. www.worldebookfair.com
Grading System: The final grade will be based on the following weight distribution: Internal
Evaluation (30%), End term exam (70%).
Course Instructor(s):
Course Outline:
UNIT I: Introduction:
Capital budgeting decision & Techniques of evaluationNPV, IRR, Modified IRR, Capital
rationing
Objective, types of audit, Phases of post audit, Study of sample audit report
Components of capital cost, Working capital requirement, Working capital management, and
Bank norms for financing working capital
UNIT X: Recent:
Activity:
1. Case Study
2. Sample Project Proposal
Laboratory Session: N/A. However, this course may involve projects, computer assignments and
other hands-on activities required to develop skill sets and tools kits necessary for employability.
Textbook:
1. Project Management- Prasanna Chandra, TATA McgrawHill
2. A Guide to PMBOOK – Project Management Institute (e-book)
Grading System: The final grade will be based on the following weight distribution: Internal
Evaluation (30%), End term exam (70%).
Course Instructor(s):
Rationale: The objective of this course is to help student in understanding the importance of
mergers and acquisitions as strategic step to achieve synergy; it would also endeavour to
familiarize them with various aspects of takeover defense, including their valuation.
Catalog Description: The Mergers and Acquisitions Overview, Economic rationale for major
types of mergers, Principles of Valuation: Capital budgeting definition and measurement of cash
flows, Theories of mergers, Illustrations of spin-offs and divestitures, International mergers and
acquisitions, takeover defenses.
The Theory of the MNE, Reasons for International Trade, Growth Technology,
External Advantages in Differential Products, Government Policy, Exchange Rates,
Political and Economic Stability, Differential Labour Costs, Productivity of Labour,
To Follow Clients, Diversification Resources Poor Domestic Economy.
Laboratory Session: N/A. However, this course may involve projects, computer assignments and
other hands-on activities required to develop skill sets and tools kits necessary for employability.
Textbook: Mergers and Acquisitions, Kavita Shetty, Sharad R. Kale, Rajinder S. Aurora, OUP
Reference Books:
1. Mergers & Acquisitions Weston, Fred. McGraw Hill - 2001(2011 Reprint)
2. M&A and Corporate Restructuring, 4 th e Vaughan, Patrick A. Wiley - 2007
3. Mergers and Acquisitions, Strategy, Valuation and Integration, Kamal Ghosh Ray,
Prentice Hall of India, 2010
4. The Complete Guide to
Mergers and Acquisitions: Process Tools to Support M&A Integration at Every Level, 2n
d ed, Galpin, Timothy J. / Herndon, Mark. Jossey- Bass - 2007
5. Damodaran on Valuation, 2nd ed, Damodaran, Ashwath. John Wiley - 2006
E-Resources:
1. www.bookboon.com
2. www.worldebookfair.com
Journals and Magazines:
1. Cygnus
2. Journals available in EBSCO
Grading System: The final grade will be based on the following weight distribution: Internal
Evaluation (30%), End term exam (70%).
Course Instructor(s):
UNIT X: Future of OD
Fundamental Strength of OD, Leadership & Values, Integrative Practice, Mergers-
Acquisition-Alliances
Laboratory Session: N/A. However, this course may involve field work, projects, computer
assignments and other activities to facilitate learning and skill development.
Textbook: Organization Development; French & Bell (Main Textbook)
Reference Books:
1. Organization Development by V G Kondalkar- New Age International Publication
2. Organization Development by S Ramnarayan & T.V Rao
3. Organization Development & Change by Cummings & Worley (7th edition)
4. Surviving Tomorrow: Turnaround strategies in Organisation Design & Development by
Rajiv Shaw- Vikas Publishing House
5. Organizational Development by Wendell L French, Cecil H Bell, Jr, and Veena Borah-
Sixth Edition, Pearson Publication
Grading System: The final grade will be based on the following weight distribution: Internal
Evaluation (30%), End term exam (70%)
Course Instructor(s)
Academic Council Approval
The Assam Kaziranga University
School of Business
MBA
SB20578: Performance and Compensation Management 3 (3-0) Semester IV
Rationale: The performance and compensation management ensures that the recruited workforce
sustain and enjoy working in the organization. The three functions collectively ensure that there is
a stable, productive and motivated workforce which every organization desires to have.
Catalog Description: Performance and compensation Management: Introduction to performance
appraisal and performance management, techniques of performance appraisal, 360 degree
appraisal, problems and basics of performance management, Remuneration and compensation,
Concepts of wages, Theories and model of Remuneration, Incentives, Employee benefits and
services.
Pre-requisites: Knowledge about human resource planning and performance appraisal.
Course Outline:
UNIT I: Performance management
1. Basic concepts in Performance Management and performance appraisal, importance of
performance management, Techniques of appraising performance- future oriented and past
oriented.
2. Problems and challenges of performance appraisals, legal issues of performance appraisals,
who should appraise, what should be rated, 36o degree appraisal, appraisal interviews.
3. Performance management versus performance appraisal, balanced scorecard definition and
concepts, Using of IT and HRIS for performance management, Examples of performance
management in India.
E- Resources
1. www.hrm guide.com
2. www.human resources.about.com
3. www.hrmguide.net
Grading System: The final grade will be based on the following weight distribution: Internal
Evaluation (30%), End term exam (70%).
Course Instructor(s)
Rationale:
The main objective of this course is to expose the students to various concepts of business
processes from strategic perspective and develop skills of analysis, evaluation and synthesis in
process modelling and to make them aware about current developments in the field. This course
aims to acquaint the students with concepts and various aspects of business reengineering from
strategic perspective.
Catalogue Description:
The Context of the Business Process Modelling; Organizational Model of Process; Modelling the
Business Processes; Documenting Tasks
Prerequisite:
Basic knowledge of IT and computer
Course Outline:
UNIT I: The Context of the Business Process Modelling
BPM topics; Business Model, Business Process, Artifact-centric Business Process; Purpose of
Business Process Modelling; Process of Business Process Modelling; Approach to Business
Process Modelling; The hierarchy of Business Process; Difference between the process view and
the functional view of an organization; Advantage of Process view.
E- Resources
Journal and Magazines
Grading System: The final grade will be based on the following weight distribution: Internal
Evaluation (30%), End term exam (70%).
Course Instructor(s)
Rationale:
The main objective of this course is to expose the students to various concepts of cost management
from strategic perspective and develop skills of analysis, evaluation and synthesis in cost
accounting and to make them aware about current developments in the field. This course aims to
acquaint the students with concepts and various aspects of cost management from strategic
perspective.
Catalogue Description:
Meaning, nature and significance of Strategic Cost Management; Cost Control and Cost
Reduction; Target Costing; Activity Based Cost Management; Nature of activity-based costing
(ABC)
Course Outline:
UNIT I:
Meaning, nature and significance of Strategic Cost Management. Value Analysis and value
addition. , role of SCM in strategic positioning; environmental influences on cost management
practices, role of SCM in strategic positioning, Strategic Costing, life cycle costing, target costing,
Kaizen Costing, JIT Theory and constraints, Business Process Re-engineering (BPR) and
Benchmarking,
UNIT II:
Cost Control and Cost Reduction – basics, process, methods and techniques of cost reduction
program, Relevant Cost Analysis : Relevant Cost, Irrelevant Costs - Sunk or Historical Cost,
Committed Cost, Absorbed Cost, Cost of Quality, Understanding, Analysis and measurement of
COQ
UNIT III:
Target Costing: methodology, methods of establishment of target costs, attributable costing, Life
Cycle Costing, Life Cycle Costing, Meaning of Life Cycle, characteristics of life cycle, concept,
importance and benefits of life cycle costing, Product Life Cycle Costing, Project Life Cycle
Costing, Cost as a Source of Competitive Advantage, Value Chain Concept, Cost Driver Concept,
Strategic Positioning Concept, Profit Variance Analysis, Concept, process, methods and
techniques of cost reduction program, Cost control Vs. Cost reduction.
UNIT IV:
Activity Based Cost Management - Concept, purpose, benefits, stages, relevance in decision-
making and its application in Budgeting, Functional-based planning and control; budgeting –
nature, administration and effectiveness; budgeting cycle; activity based budgeting.
UNIT V:
Nature of activity-based costing (ABC); benefits and limitations of ABC; limitation of volume -
based costing system, indicates of ABC; activity hierarchies; cost drivers; designing an ABC
system Activity-based management; operational and strategic application of ABC; Traditional vs.
ABC System – comparative analysis.
Text books:
- Cost Management – Guan, Hansen and Mowen, India Edition. Cengage learning
www.cengage.co.in.
- Total Quality Management By SK Mandal, Vikas publishing House PVT Ltd.,
- Advanced cost Accounting (Cost Management) By Jain SP and Narang KL Kalyani
publishers, New Delhi.
- Cost Management A Strategic Emphasis, 4th Edition, Indian Edition By Edward Blocher,
NC David Stoot and off Gary lokins Tata Mcgraw Hill.Co.,
- Cost Management – Measuring and Motivating Performance By K.P. GUPTA ISBN
9789380228020 year 2009 – Global India Business Publications, New Delhi
Reference Books:
- Horngren, Datar Foster, Cost Accounting, Pearson Education
- Hansen and Mowen, Cost Management, Thomson Learning
-
E- Resources
Journal and Magazines
Grading System: The final grade will be based on the following weight distribution: Internal
Evaluation (30%), End term exam (70%).
Course Instructor(s)
1. The Research Project shall Carry 300 marks and will be of 9 credits.
2. Student will select the topic he/she is conversant with after consulting with the respective faculty guide.
3. After the selection of the topic he/she will prepare the project proposal and should be able to defend it
in front of the faculty guide.
4. The project proposal needs to be submitted within 15 days after selecting the topic.
5. The project proposal should include a summary of how the student will approach towards achieving the
objective of the research project.
6. After the approval of the project proposal student have to constantly work with the faculty advisor in
their respective project.
7. The duration of the project will be the entire 4th semester and at the end the student have to submit a
report of the same after consulting with the respective faculty guide.
8. By mid of the 4th semester, the students should present the progress report of the project.
9. The Final Report should include the following aspects:
a. Introduction, Literature Review, Objective(s), Scope & Limitations, Methodology, Analysis, Findings,
Conclusions and Reference.
b. The reference in the Report should be in APA style.
10. The work must be original and carried out by the student himself/herself. Plagiarism may lead to
cancellation of the project.
11. The student will have to give a power-point presentation for about 10 minutes.
12. This will be followed by Viva-Voce.
13. The evaluation panel should have at least three members including faculty guide.
14. Grade “C” shall be the minimum pass grade. The grading system & other rules remain the same
as the existing examination guidelines of KU.
15. In case of non-completing students, Research Project must be completed within the two months
from the date of completion of the last examination of the 4th semester. Results of such students will
be withheld till the reports are submitted and evaluated.